Synopsis
The Cody Builds a Business Podcast is your front row seat (with backstage passes) to watching Cody Burch build a business from scratch (no followers, no subscribers, no shine, no list...). Will he succeed or will he fail? Stay tuned to find out for yourself....Hey my name is Cody Burch and in February 2017 I left my corporate job of 11 years and set sail to start my own marketing agency. In the Summer of 2017 I had the idea to create an online product to serve more people. Trouble is, I only have a handful of customers and no list...Thanks for joining me on my journey...
Episodes
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Ep 171 - Event Update (T-48 hours). Last minute finishing touches
05/06/2019 Duration: 07minGetting ready for the event this week and too busy to record from my desktop! Can’t wait.
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Ep 170 - The Road So Far (T Minus 5 Days)
03/06/2019 Duration: 11minQuick check in 5 days before my live event.
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Bonus: Look How Far You've Come (Celebrate Your Progress)
31/05/2019 Duration: 05minTo be honest, I suck at celebrating my wins and my progress. As entrepreneurs we all want more and we're "proud but never satisfied" (and sometimes I even forget that "proud" part.) We want more tickets sold, more leads, more profit, more revenue, more impact, more downloads, more influence... I'm guilty, guilty, guilty, guilty of all of that. But I have a supportive cast of people calling me forth and encouraging me. In 7 days I greet a room full of entrepreneurs in Denver for my first live experience. My team and I are buzzing with excitement as we prepare to overdeliver, surprise and delight the attendees (grab a last minute seat here) So to all those that are sending words of encouragement, it means more than you'll ever know. And to those struggling through something hard, scary, difficult, and challenging: take a minute to stop, breathe, look back and celebrate how far you've come.
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Ep. 168 - How I'd Market It: Virtual Summits Feat. Mike Collins of the Kick Sugar Summit
29/05/2019 Duration: 57minToday I meet with Mike Collins from the Kick Sugar Summit and we talk about a bunch of stuff dealing with Virtual Summits. He's hosting his 4th annual "Kick Sugar Summit" and he has a TON of great guests booked. He wants to get 1,000,000 people to go through the Summit this year. To learn more, see how this all works, and/or kick sugar for good go see what he's doing at: https://kicksugarsummit.com/ This is part 1 of a 2-part series on Virtual Summits, so stay tuned and subscribe for the next episode airing soon. To secure one of the LAST seats at the event go to www.onehourfunnellive.com. If Mike and I can get this far in about 50 minutes, imagine what we could do with 3 days together.
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Ep. 167 - Funnel Triage (Feat. Yuri Elkaim)
27/05/2019 Duration: 35minWhat do you do when your funnel stops working? Step 1: Triage! Find out if it's sick, dying, or already dead. Step 2: Pull 1 of the 9 levers discussed on this interview with NYT Bestselling Author Yuri Elkaim Step 3: Watch the free training here: https://www.onehourfunnel.com/triage Step 4: Come to the "funnel hospital" in Denver and we'll work on it together. See you there.
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Ep. 166 - How to Avoid Being "Unnecessary Yet Acceptable"
24/05/2019 Duration: 07minI was perusing the movie reviews for the new Aladdin movie and saw one critic say, "It was fine." "Unnecessary but acceptable," said another. Ouch. We are all creators and publishers - making things for the world to consume and engage with. And we need to do better than "fine" or "acceptable". Next... we have a few seats left for my event, go to www.onehourfunnellive.com to secure your seat.
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Ep. 165 - How I'd Market It: Online Assessment (Feat. Patrick Fisher)
22/05/2019 Duration: 49minBrand new: I recently put out the call for podcast guests to see who was willing to come on my show and talk about how to market their business. Bypass the exorbitant private coaching fees and let's ask a few questions and see what we come up with. Patrick Fisher is the first (but certainly not the last) guest where we talk about THEIR business and what they can do to better market it (more leads and more sales). To learn more about Patrick, go here: http://www.charactermeasures.com To come hang out with me in person go here: https://www.onehourfunnellive.com/home Want to be a guest on the show? Email me here: cody@onehourfunnel.com
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Ep. 164 - Selling with Story (feat. Kyle Gray)
20/05/2019 Duration: 46minToday we sit down with author Kyle Gray. Kyle is a story telling strategist and author of 3 best selling books. His newest book is Selling With Story: How To Use Storytelling To Become An Authority, Boost Sales, And Win The Hearts And Minds Of Your Audience (Kyle Gray's Guides To ... Content Marketing And Sales Funnel Success) Kyle and I talk about how to tell better stories, how to make your proprietary process, and storytelling frameworks (including my favorite: Grandma's Lasagna). Learn more about Kyle here: https://thestoryengine.co/ and pick up your copy of Selling with Story here. Next... Want to work on your storytelling in your funnels? Join me in June in Denver here
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Ep. 163 - It's Not Enough to Go Through The Motions; You Have to Actually Be Good
17/05/2019 Duration: 05minIt's not enough to just go through the motions. You have to actually get good at what you're doing. Next: https://www.onehourfunnellive.com/home
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Ep. 162 - Don't Know What You Got Till It's Gone (Event Update)
15/05/2019 Duration: 13minEver gone without something for a LONG time? It could be food, family, friends, business success.... It's so much sweeter when you actually achieve your goal b/c the valley seemed so long and dark. Today on this BONUS episode I unpack a big idea I've been thinking about and I hope it encourages you. Then, come meet up in person at the event in 3.5 short weeks (tickets and more at www.onehourfunnellive.com)
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Ep. 161 - How I'd Market It: Public Speaking
13/05/2019 Duration: 20minOn this episode: How to use Funnels to grow your speaking business Which is better - digital vs. paper opt in? How to use FB ads in a stupid simple way that you wish you were doing 8 years ago Next, come chat about this in your business in Denver June 7-9th. Go here to register: https://www.onehourfunnellive.com/home
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Ep. 160 - Why You Should "Own" Your Marketing Instead of "Renting"
10/05/2019 Duration: 10minWhat the heck does it mean to "own" your marketing? Here's the deal - being intimately involved with the marketing of your business is the most important skill you can have in your business. Knowing HOW to generate leads and sales is critical. Ever meet someone that has no clue how their business operates or what to do next b/c it's in some agency black box? Not cool. If you're ready to learn how to "own" your marketing instead of "renting" - come hang out in Denver --> www.onehourfunnellive.com See you there!
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Ep. 159 - How I'd Market It: Real Estate (Featuring Andrew Fogliato)
08/05/2019 Duration: 38minNext up in our "How I'd Market It" series - real estate! I have a ton of realtor friends and connections (don't we all). I met Andrew Fogliato in a private FB group for marketers and advertisers. He has a company called Just Sell Homes (website) which "handles your digital marketing so you can - just sell homes." On this episode you'll learn: Why niching down is so important in who you serve How Andrew used speaking as a catalyst to grow his business How he uses FB ads to sell more homes I loved this chat with Andrew and I know you will too (whether you're in real estate or not). Then, if you want to collaborate with me on your business, just like Andrew and I are here, come join me in June at One Hour Funnel Live. (link)
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Ep. 158 - How I'd Market It: Live Events (Feat. Alexis Dean)
06/05/2019 Duration: 01h01minWanna listen in on a private coaching / brainstorming session with me and one of my super cool friends? Today's chat is with Alexis Dean; we're talking about how to market live events and experiences (which is timely b/c she had one last week and mine is in a few weeks). Go here to check out the updated landing page: https://www.onehourfunnellive.com/home (And for those that sit through to the end there's a super special offer for you). See you there!
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Ep. 157 - "I Need A Safe Space to Ask Stupid Questions"
03/05/2019 Duration: 05min"I have a stupid question but I need a serious answer." I was talking to a friend this week and he mentioned he has no idea what to do about his marketing. He said he felt dumb and wanted a place to ask stupid questions. This super short episode talks about what to do when you feel that way... And then, come here to ask me a stupid question in person. https://www.onehourfunnellive.com/home
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Ep. 156 - How I'd Market It: A Book (Traditional or Self-Published)
02/05/2019 Duration: 10minAre you writing a book? Do you want to write a book? Have you written a book? This episode is for you. Things really changed for me when I decided to write a book in the summer of 2018. This episode reveals how you can use the power of funnels to sell more copies of your book and serve more people.
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Ep. 155 - Why I'm Not Charging Thousands of Dollars for an Event Ticket
01/05/2019 Duration: 06minDo you ever get a huge pain in your business, you find the perfect solution and then you launch and you realize that it's thousands and thousands of dollars... Bummer... The promise land is just over the hill but you have to pay $4,995 to get over the hill. Well, I don't think that's good enough. And that's why I'm releasing world-class content with world-class people in a world-class venue in June. To learn more send me an email (cody@codyburch.com) or go to www.onehourfunnellive.com.
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Ep. 154 - Free Your Potential, Find Meaning, Live Life on Purpose (ft. Mike Flynn)
29/04/2019 Duration: 50minToday we sit down with Author Mike Flynn. He has a new book called "Master the Key: A Story to Free Your Potential, Find Meaning, and Live Life on Purpose" which you can get on Amazon here. Mike is also the host of the Impact Entrepreneur Podcast (link) And, whenever you're ready to be a founding member of the One Hour Funnel Tribe go here.
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Ep. 153 - Wait, Kevin Hart Workshops His Content for How Long?!?
26/04/2019 Duration: 04minI was shocked to hear how one of the funniest celebrities prepares for his specials. It takes him... longer than you or I are working on our content and material. So why do we expect it to work instantly? It won't.... How long do you workshop your content before deciding if it's good enough? Next, Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com
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Ep. 152 - There's No Winning a Miserable Race
24/04/2019 Duration: 04minIf you have a part of your business that you absolutely hate - you have my permission to either stop doing it or delegate it to someone else. Blogging, SEO, videos, content creation, etc... if you hate it you just won't magically love it someday. Try everything twice then move on. Next, Next... Hang out with me in Denver from June 6-9th, 2019: https://www.onehourfunnellive.com Get more leads than you know what to do with by checking out my free training: https://www.morethanwordofmouth.com Check out the blog at: https://codyburch.com/ Get the book: https://www.onehourfunnelbook.com/freebook All episodes at: https://codyburch.com/podcast Follow along on IG: https://www.instagram.com/onehourfunnel/