Synopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodes
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#253-Web 3.0 And What It Means for Our Industry
17/10/2022 Duration: 20minToday’s topic is something that is mysterious to our industry, but not to the world around us. In this episode, we are talking about Web 3.0, which is based on the premise that there’s an alternative to exploiting users for data to make money, and that instead, building open platforms that share value with users directly will create more value for everyone, including the platform. I’ll be breaking down further what Web 3.0 is all about, what it stands for, and what it could mean for our industry moving forward! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want
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#252-Why Your Business Is Growing Slowly
10/10/2022 Duration: 23minBeing content and comfortable is where businesses go to die, because the world around us is always growing. That’s why for today’s episode, we are talking all about growth, and in order to do this exercise you’re going to have to set your ego aside. I want you to rethink your business, think about how you can get more clients faster and how you can attract the right people to work for you. This is my invitation to you to take a hard look at your website, reviews and messaging, and set the goal to look many times sharper than the actual value of the transformation you deliver. Do this, and watch the magic that happens for you and your business! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro ti
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#251-Stagnators, Achievers, Overachievers and Pioneers
03/10/2022 Duration: 30minWhy is it that some entrepreneurs seem to have the “Midas Touch” and can do no wrong, yet others fizzle out, or fail to even launch? Today I want to talk about the qualities and characteristics of the four different categories of entrepreneurs that exist, and share how I can best prepare people to not just stagnate and to not just dream, but to actually achieve. Our annual Goal Setting Workshop is happening soon! Discover what’s working, what’s broken, what success will truly mean for 2022, and create a strategy to get there. This totally free 90-minute workshop can completely change the way you work in your business, and you can grab your seat now at https://thrivingstylist.com/goalsetting! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what
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#250-3 Clients Left Their Stylists...Here's Why
26/09/2022 Duration: 22minEvery once in a while there are a slew of friends and family who come to me and complain about their hair stylist or salon. I have a good handful of these types of stories and recent situations, which is why I want to bring them to you in this episode. I don’t think you’re hearing this type of information from anywhere else, and you need to be getting the truth about what clients are seeing, hearing, and feeling! Today’s episode will give you a peek behind the curtain at what consumers are really looking for, and what it will take to build a business quickly as a beauty professional right now - PERIOD. I want you to think about your business through the eyes of your clients, and if you make sure that you are positioned in the best way possible and are conveying perceived value, you can’t lose! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more
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#249-Afterpay for Salons
19/09/2022 Duration: 19minToday we’re looking at Afterpay, a new payment processor that has taken Australian shoppers by storm with more than one million customers and almost five million transactions being made on the Buy Now Pay Later (BNPL) platform since its launch in 2015. In this episode, I reveal what Afterpay is, how it works, and the ways it can impact your business and your clientele. As you’ll hear, I don’t think that Afterpay is flawless (not that anything is!) but I hope this gives you some awareness about what this system is all about, whether or not it is a good thing for you, and what it can do for your business and your clientele if you do decide to use it in your salon! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/249
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#248-Options for Increasing Revenue as a Salon Owner
12/09/2022 Duration: 20minToday I have another episode answering a great question I recently received from a salon owner who is feeling capped out in terms of revenue. Are there options out there that can boost revenue in the salon? Yes, there sure are, and I’m going to reveal a few today and share how a salon owner can use them! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/248
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#247-Comparing Salon Software Systems and Features
05/09/2022 Duration: 23minWhen it comes to salon software systems and features, there are a lot of options available to you! That’s why today I’m sharing the things to think about when you are reviewing and choosing which online booking system to use in your salon. As you’ll hear me say, I don’t believe there is any one app that is perfect for everybody. It’s like trying on a pair of shoes, and you’ve just got to find the one that is perfect for you! You can grab my free Salon Software Guide now to learn more about the 15 systems we believe today are most commonly used, offer the best features, or create buzz! You can download that now at https://thrivingstylist.com/resources, and I hope the guide, along with everything that I shared in this episode, helps you when you’re making your own decisions about which salon software systems to use! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking
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#246-Pros and Cons of Not Accepting Gratuities
29/08/2022 Duration: 23minThe pros and cons of not accepting gratuities in the salon has always been a topic in our industry, although now more so than ever. This is why today I wanted to share about the history behind this issue, and to give my perspective and thoughts, because there is a lot to consider before you make a decision to not accept gratuities. Make sure that your efforts are aligned in getting the results that you’re looking for with your business. It is important that you’re able to continue making the impact that you are seeking, all while taking care of your financial stability. I hope you find this episode informative and helpful as you make your own decision, and I respect you for whatever that decision may be! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethriving
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#245-Creating Growth Roadmaps and Compensation Plans for Your Stylists
22/08/2022 Duration: 23minThere’s a lot to consider when creating growth roadmaps and compensation plans for your stylists, and today’s episode is answering a question from one of our Thrivers salon owners related to these topics. I hope this helps get your wheels turning, but this is just the tip of the iceberg when it comes to creating growth roadmaps and compensation plans! If you’d like to go further into these subjects, and so much more, you can go to https://thrivingstylist.com/thriving-leadership-method and register now for our Thriving Leadership Method! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audienc
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#244-Holiday Season Success Strategies
15/08/2022 Duration: 26minAs stylists, the holiday season accounts for a huge part of your income, in a relatively short period of time, which is why you absolutely have to maximize your results here! In this episode, I want to help you take the bull by the horns this holiday season and close out the year strong, by thinking about the significant opportunity that exists for you. Today, we are specifically looking at what you can do during this period to make sure that you are banking success for the future. If you need more help and insights beyond what I share in this episode, you are more than welcome to join me for my Holiday Success Workshop! Head over to https://thrivingstylist.com/HolidaySuccessWorkshop now to save your seat, and I’m looking forward to seeing you there! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If
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#243-The future of working with assistants or being an assistant
08/08/2022 Duration: 18minThere’s a new wave of assisting, and in this episode, I want to talk to you about what the next generation of assistants is really looking for. I’ll be revealing how salon owners can give them what they want to in order to attract the very best and the brightest, and if you’re an assistant yourself or looking to become one, there is a lot of good information for you too to take away from this episode! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/243
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#242-Money Myths & Lies
01/08/2022 Duration: 23minOne of my pet peeves is seeing so much misinformation in this industry. We love to see things that back up our own beliefs, but this type of mindset only keeps us playing small. This is why in today’s episode we’re looking at the money myths and lies that we often tell ourselves, and I’m getting real about all the ways that a limiting mindset in this area can hold us all back. It’s time to stop focusing on short-term fixes and to start thinking long-term about building a successful and thriving business, so let’s go! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going
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#241-Rethinking industry events and education: behind the scenes of TSL
25/07/2022 Duration: 25minAt the time of recording this episode, we are just coming off the heels of Thrivers Live 2022, and I want to use this opportunity to share with you my personal takeaways from it, the collective takeaways of the attendees, and what I see as the future of industry education. Plus, if you’re wondering where we are heading as an industry, you’re going to want to hear what I have to say about it in this episode! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/241
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#240-Industry educator realities, rates and opportunities
18/07/2022 Duration: 30minToday I’m revealing what it’s really like to be an educator today, and what you need to know about how this space has changed in the last few years. In this episode, I’ll cover what it looks like to build and grow as an educator today, as well as sharing why being an educator is a vulnerable thing to do. I am here to keep it real and to be fully transparent about how the educator sector works, and what you can do right now to become an educator, build your brand as one, and most importantly, get amazing opportunities in the process. I realize that this episode won’t apply to all listeners, but I hope it provides you with some clarity, and see you next week for more business building education for stylists and salon owners! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already followin
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#239-5-step cycle to keep you productive
11/07/2022 Duration: 21minDo you struggle to stay proactive and productive? This is a challenge that we all have from time-to-time, and there are reasons for it. Today I am going to talk about these reasons, uncover the root of why we get stuck, and share how we can keep ourselves productive and on track with a 5-step cycle! What I reveal in this episode has worked well for me in keeping me more productive, and I encourage you to ask yourself the questions I give here today so that you can gain more clarity in this area as well. If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to mis
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#238-The 4 Types of Beauty Professionals
04/07/2022 Duration: 25minThere are four different types of working mindsets that show up in the beauty industry, and today I’m starting the conversation by helping you to begin to understand your own type, and how you can identify the working mindsets of those around you to give grace, or to make a shift, if needed. If you are a salon owner and have a team, you absolutely must understand how different people show up in life, and in understanding, that is going to allow you to communicate so much more effectively. I want this episode, and the ones that follow, to provide you clarity, so make sure to tune in next week as we go a bit deeper on this topic! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single
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#237-Why we procrastinate
27/06/2022 Duration: 20minProcrastination is something that we all do! Today I wanted to share some self-reflection that I did recently that made me think about the underlying reasons for why we procrastinate. I hope this episode helps you to understand why we procrastinate, how to get over it, and what you can do to start prioritizing taking action and moving forward in whatever it is that you need to do! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/237
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#236-Evolving clientele to navigate the Recession with Caitlin Lozano
20/06/2022 Duration: 23minSeveral months back I did an episode about the looming recession that will be hitting our industry like it hits others, and yes, it’s happening. One of my amazing Thrivers, Caitlin Lozano, reached out to me a few weeks back and she explained to me how she is seeing the effects of the impending recession, and she agreed to do an interview with me about it. Today I’m sharing Caitlin’s thoughts as she explains what she’s experienced with her salon’s clientele. I hope you listen closely, because Caitlin is somebody who is an incredibly accomplished stylist and has built a beautiful salon and team, and she reveals a lot of insight in this one. If you take the lessons that Caitlin has learned in adapting her brand, it’s going to give you a leg up and advantage as you navigate this recession too! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of t
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#235- Boomers, Gen X, Millennials, & Gen Z in the Salon
13/06/2022 Duration: 31minI’m bringing you this episode from a very inspired place, as I just had our introductory call with Heather McGowan, our Thrivers Live speaker who was brought in to share about the future of the workforce. In listening to Heather speak, I realized that this isn’t information that just Thrivers need to know. This is critical information that the world needs to hear! In this episode I’m diving deeper by talking about the different generations and how they like to work, contribute, and thrive in the workforce. Today you’ll get tactical advice for navigating and managing different people from different generations, by finding common ground and seeing each as individuals. If you need a little help, Heather McGowan will be at Thrivers Live 2022, and you can go to https://thriverslive.com/ to learn more. As always, Thriving Leadership and all of my programs are available to help you, and you can find out more by going to https://thrivingstylist.com. If you have a question for me that you’d like answered in a future
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#234-Defining your success
06/06/2022 Duration: 18minStylists comparing themselves to others and imposter syndrome are running rampant in this industry right now and it’s creating burnout, isolation, and a lot of self-doubt - all needlessly. That is why today we are doing things a little different on the podcast. This episode is going to be a bit less tactical and focus more on what to do when you don’t know what is next, or if you feel like you have lost your way. I’m going to share the process for defining success on your own terms, not someone else's, and the magic that can happen when you shift your perspective in this way! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, an