Synopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodes
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#029-Intentional Parenting as a Working Mom with Sarah Boyd
02/07/2018 Duration: 21minToday’s topic is going to be a little bit different. I get a lot of questions from people asking me how to create more of a work/life balance, since a lot of stylists are looking to get away from working nights and weekends. This can affect how we should up as parents, and I can speak to the resulting guilt around this because I experience it. I decided to get a little help from my friend, Sarah Boyd, who is an amazing businesswoman, partner and above else, mother. Sarah has really found a way to have a beautiful and vibrant career, all while still being an incredible mom. In today’s episode she’s going to share with us the foundation for creating strong relationships with our children, while being a working parents. Here’s to letting go of the mom guilt and the need to be “perfect” parents!
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#028-Thriving Stylist Spotlight with Rachael Holton
25/06/2018 Duration: 30minToday’s episode is an inspiring one, as I’m interviewing my friend Rachael Holton. Rachael is an amazing stylist who I first met through my Thrivers Society program and later in person at my Hairstylist Business Building Retreat last year. Rachael is an absolute powerhouse and incredible businessperson who has transformed her business so much in the past year, and you’ll hear how she did it. In this conversation Rachael talks about her salon set up, how she’s phasing nights and weekends out of her business (and making even more money!) and a whole lot more.
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#027-The Big Mistakes Today’s Most Successful Stylists Are Making
18/06/2018 Duration: 25minIt might be hard to believe, but today’s most successful stylists have pain points too! Today I am going to talk about the challenges that they’re facing and share with you how you can avoid the major roadblocks you may encounter while growing your own business. Learn more at: http://www.brittseva.com/027
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#026-Finding Your Business or Life Mentor
11/06/2018 Duration: 23minA few weeks ago I released an episode with my best for advice for people who want to be successful salon owner and stylists. Since then, you guys have been reaching out wondering how to find a mentor and a mentor that suits you, because mentors can play a big part in your success. Today we are talking about what that process of finding a mentor can look like, what it can do for your business, and how to find “your people!” Learn more at: http://www.brittseva.com/026
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#025-How to Light the Fire and Find the Drive to Build Your Dream Business
04/06/2018 Duration: 21minAs an entrepreneur, how do you get the motivation to take the leaps of faith you need to get your business to the next level? Where do you find the drive to do this? Today I’m sharing some things that I do that have helped me grow the business I have built for myself! Learn more at: http://www.brittseva.com/025
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#024-My Best Advice for those who want to be Successful Salon Owners or Stylists
28/05/2018 Duration: 27minRecently I have been thinking about what the difference is between mega-successful people and people that are struggling to get to where they want to be. I realized it is not about money, your background, a Facebook post or hashtags. In this episode I am going to share what you need to do, or the shifts you need to make in your life to make things happen. Learn more at: http://www.brittseva.com/024
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#023-Hair Stylist Compensation Misconceptions and Mishaps
21/05/2018 Duration: 38minIn the hairstylist industry there are a lot of misconceptions about what is legal and what is not when it comes to paying your stylists. There are a lot of new compensation plans coming into the industry, and likewise a lot that are being phased out. Listen to this episode to learn more about your options on how to compensate your hairstylists!
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#022-Booth Rent or Commission. Where’s the Money at?
14/05/2018 Duration: 19minToday we are doing the first of a two-episode series on money and pay structure and what the differences are when renting a booth or working for commission. There is no right answer here, but you need to build your business around your life goals.
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#021-Charging Your Worth as a Hair Stylist
07/05/2018 Duration: 26minWhy is it that in our industry we feel the need or the obligation to discount for our clients? Why do hair stylists have such a hard time charging their worth? Today I am going to talk to you about why we do not charge for our value and offer exercises that can break this habit – today! Learn more at: http://www.brittseva.com/021
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#020-The Big Mistakes I Made in the Early Years of my Business
30/04/2018 Duration: 22minI recently looked back on my professional journey and I realized how much value I could give if I just opened up and shared the “not so great” moments along the way. In this episode I want to share with you the major mistakes I made on my journey which cost me time, money and confidence. I hope that it can help you avoid the same! Learn more at: http://www.brittseva.com/020
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#019-Finding the Time and Space to do it all
23/04/2018 Duration: 12minWe need to carve out the time for building inspiration, and what happens if you let your inspiration tank drain? Every single part of your business is affected! Today I am going to talk about the system I put in place in my own business, and how breaking my business down into seasons totally transformed my year.
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#017-The 6 Real Success Strategies Behind Social Media Super Stardom
09/04/2018 Duration: 20minIf you’re listening to this podcast and saw the title of today’s episode, there’s a good chance you’re looking for ways to grow your business online. Today I am going to share the social media strategies that you need to know to grow your clientele or business using Instagram or Facebook!
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#016-Thriving Stylist Spotlight - Callie McWhirter
02/04/2018 Duration: 22minToday I am bringing you another amazing Thriving Stylist Spotlight, and I’m talking to my friend Callie McWhirter. I met Callie almost two years ago through my Thrivers Society program that she joined as a brand new stylist (actually she was still in cosmetology school at the time)! Callie knew that she needed some kind of guidance as far as how to build a real strong clientele right from the start, and I feel so fortunate to have been with her through her entire professional journey. From the moment I met Callie in person at my most recent retreat, I knew she was something special. Today you’re going to hear how Callie was able to find her calling, and how she grew her clientele naturally while based in a small town in Texas. I knew Callie had a story that we had to share, so I’m really excited to have her here with us to tell it!
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#015-What Your Partner Really Thinks About Your Career as a Stylist or Salon Owner
26/03/2018 Duration: 34minWhat is it really like to be a hair stylist, and how does being a thriving stylist affect your home life? In this episode you’re going to hear from a few listeners about the challenges they are facing at home, and I conducted a survey with your partners on what they really think about you being a stylist.
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#014-Leveling Up When You Have A Full Book
19/03/2018 Duration: 23minWant to take your business to the next level? Sure you do, and today I am talking about how you can do this in three very different ways! Take a listen to know if now is the time to make some moves in your business, and what avenue to take is right for you.
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#013-Hiring a Salon Assistant the Right Way When the Time is Right
12/03/2018 Duration: 24minToday we are talking about hiring an assistant the RIGHT way and how to set both you and your assistant up for success by creating training systems right from the start.
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#012-Fool Proof Way to Nail Any Consultation
05/03/2018 Duration: 27minToday I am going to explain consultations to you in a way that I’m pretty sure you have never heard before. This strategy is very different from any classes or courses you have taken! So take a listen and get a leg up on the competition, drastically reduce your re-do’s and nail any consultation you have booked.
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#011-Thriving Stylist Interview-Heather Judd
26/02/2018 Duration: 41minBooth rental salon owner & stylist Heather Judd shares with us how she's built a thriving salon, runs her booth rental team as a true team (salon meetings and all!) and why she never ever has to run an ad to fill her stations.
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#010-5 Excuses Stylists Make When Trying To Grow Their Business
19/02/2018 Duration: 17minIn today’s episode we are talking about many excuses stylists have been known to use when trying to grow their business. Not only are we going to shine a light on each, but I’m going to share how you can start overcoming them – today!
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#009-Overcome the fear of saying "no" to your clients
12/02/2018 Duration: 24minAs a stylists, do you feel like you are being bullied, overworked and under paid? Real talk – it’s about saying one simple word, and why it has nothing to do with being confident. In this episode, I’m helping you out by giving you some super simple guidelines that you can implement into your business today!