Synopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodes
-
#174 - Using Yelp & reviews to build a clientele in weeks with Cara Camiscioli (Interview Pt. 2)
12/04/2021 Duration: 42minThe incredible Cara Camiscioli is back for Part 2 of our conversation, and we start today’s episode with where her road in salon ownership took an unexpected left turn. You’re going to find out how she overcame this curveball to thrive in her new business, and how she used the powers of Yelp and reviews to turn it all around in a matter of just weeks. Cara shares her thought processes and top strategies around reviews with us, and I’m so excited for you to hear what she has to say. Please let us know what you think of this very special two-part episode and tag Cara (@bcsalonnj) and I on Instagram with your feedback! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/174
-
#173- Successful salon partnerships with Cara Camiscioli (Interview Pt. 1)
05/04/2021 Duration: 23minI had such an amazing conversation with this week’s guest that I just had to make it a two-part episode! This interview with Cara Camiscioli has been a long time in the making, and as you’ll hear, Cara is one of the most experienced, fascinating and drive salon owners I’ve ever had the chance to speak with. In today’s episode we dive deep into salon partnership, and she has some great insights as she’s been in a 12-person partnership as well as a more traditional two-person arrangement. If you’re considering salon ownership, you’re an existing salon owner or in a partnership right now, you’ll want to hear what Cara has to say! Don’t forget to tune in next week as the conversation takes a turn. We talk about unexpected bankruptcy, ways to use Yelp to market your business and how Cara was able to become the top salon in her area in just a matter of a few short weeks! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week,
-
#172-Maxine Green on Choosing to be Different and Scaling as a Salon Owner
29/03/2021 Duration: 48minMy special guest today is one of the most driven, motivated, inspiring, uplifting and positive women I know – meet Maxine Green, the owner of Curly Dimension Salon (@curlydimensionsalon on Instagram)! Maxine is here to share her journey through the industry as both a stylist and salon owner, and she gives some amazing tips for effective communication with guests and marketing using reviews. She also reveals how to build a thriving business in a community where you know absolutely no one - and you’re the salon that does things completely different than the norm 1This conversation with Maxine is so good, and I can’t wait for you to hear it! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/172
-
#169-Empowering the industry with Hairdustry
08/03/2021 Duration: 47minI’m excited to be joined this week by two incredible souls I’m so lucky to call friends – Corey and Tony from Hairdustry! You’ve likely seen these guys before as they’re doing big things in the industry, and this was such a fun episode to record with them. We looked at how you can grow as an educator, networking tips, salon ownership advice, the way to know when it’s time to leave a salon, and a whole lot more. Don’t forget to give them a follow, @hairdustry on Instagram, to keep up with everything they have going on! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/169
-
#168-Lisa Huff on FB groups for clients & strategic growth strategies
01/03/2021 Duration: 34minThe incredible Lisa Huff is back as a guest today, and I wanted to have Lisa on because her business has evolved so much in the just the past few years. In this episode she shares how she’s done it, and she reveals how she uses Facebook groups to streamline her guest experience in order to better connect with them! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/168
-
#166-Caption Writing 101: The Anatomy of a Perfect Caption
15/02/2021 Duration: 18minIf you’ve ever struggled with what captions to use on your social media posts, you’re not alone! However, today it’s time to take that pain out of caption writing. In this episode I’ll be revealing some tips and strategies that will help you write amazing captions, and what I have to share here will build the confidence you need to do it yourself each and every time you post! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/166
-
#165-The Dangers of Pre-booking
08/02/2021 Duration: 21minThis year on the podcast I’m going to be focusing on busting myths and retiring the old industry standards mindset, and in this episode, I’m revealing the dangers of pre-booking. I’ll be talking all about how pre-booking is actually capping your business and not allowing you to live your wealthiest life. If you’re a service provider in the personal services industry in 2021, you’ll want to hear what I have to say! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/165
-
#164-Pricing 101: Common mistakes, pricing increases & balancing
01/02/2021 Duration: 20minCan you believe that I’ve never done an episode focused on pricing before on this podcast? My team and I couldn’t either! That is why today I’m bringing you Pricing 101, where I reveal the do’s, the don’ts and the clear-cut rules on how, when and why to increase your prices. Pricing is a highly complex topic, so I want to give you all the steps and tools you’ll need to do it the right way! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/164
-
#163-Chrystal L. on innovative salon leadership and diversifying your brand
25/01/2021 Duration: 34minToday I am joined by someone who’s been on this podcast before, and she is one of my favorite humans on the entire planet! Chrystal L. has a story that is so unique, and I wanted her to share it with you because it is one of passion, drive and ambition. In this episode, Chrystal reveals the power of networking and perseverance, and I was so inspired after this conversation with her (I think you’ll be too)! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/163
-
#162-Social Media 2021! Where to Be, When to Be there, & How to Show Up.
18/01/2021 Duration: 25minThe new year is just getting started, and I wanted to take a close look at social media and the big impact it can have on your business. From talking with my Best Year Yet VIP winners who recently won a one-hour coaching session with me, social media questions were common, which is why I really wanted to talk about it today. In this episode I’ll run through the top social media platforms that are out there and give my thoughts on where you should be, when you should be there and most importantly, how to show up on them! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/162
-
#161-An Interview with Celebrity Hair Stylist, Educator & Author: Monae Everett
11/01/2021 Duration: 35minI’m so excited to have some company with me today on the podcast, as I’m joined by the amazing Monae Everett! Monae is a celebrity hair stylist, educator and the author of the incredible book, Get Out of Your Own Way! It’s so rare that I meet somebody who I feel like is from my own heart, with her views on life, business and how to achieve everything you want. Get ready for this conversation with Monae – you are absolutely going to love her! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/161
-
#160-How to fire a client/stop doing certain services
04/01/2021 Duration: 19minToday’s topic comes from a question that one of our Thriver Society Insiders had, and it’s something that I’m sure many (if not all!) of you have wondered about at one time or another in business. I’ll be talking all about firing clients and eliminating or phasing out services in your business, so grab a pen and let’s get to it ! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/160
-
#158-Content Batching
21/12/2020 Duration: 22minHow many of you would like to make social media a whole lot easier, and effective at the same time? Of course you would! That is why in today’s episode I am so excited to be sharing with you my content batching formula, or “recipe.” It is my hope that it can make social media so much better for you and your business moving forward, so let’s get cooking! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/158
-
#157- How the Pandemic has Affected the Industry with Britt, Kati Whitledge & Modern Salon
14/12/2020 Duration: 58minFor today’s show we’re bringing back an episode that some of you may see as an oldie but a goodie! Early in the Fall of 2020 I was given the incredible opportunity to work with the Modern Salon team and Kati Whitledge to co-create an interview about what the industry has experienced going through in 2020. We talked about the permanent and temporary shifts we’ve seen because of the pandemic, and what we think are the best way to prepare for an uncertain future as we see second, and even third waves of closures. I’m especially excited because Kati is a salon owner who really knows what it’s like to go through shutdowns and how to navigate these times. I think this conversation will be inspiring, enlightening and insightful, even if you have heard it before! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to wan
-
#156-What is “scalability” as a stylist or salon owner?
07/12/2020 Duration: 21minThe word “scalability” is something that not all stylists or salon owners may know, but it absolutely is something you need to be aware of. So today I want to share more about scalability, and what it can look like for any stylist or salon owner that truly wants it. I will also be identifying some of the key indicators of what it takes to have a scalable business using the resources that we have available. Together we will go through a quiz to identify where you are on your journey to scalability and freedom in your business, so grab your pens (and ear buds) and let’s go! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/156
-
#155-Human Resources Essentials In The Salon with Laura Tolhoek
30/11/2020 Duration: 22minToday I have a very special interview with my new friend Laura Tolhoek of Essential HR! This conversation was such a reframe for me, and it showed me that human resources is so much more than just policies, procedures and handbooks. Whether you are a salon owner, a stylist looking to hire your first assistant or even a stylist planning to open up your own salon, Laura is here to share how you don’t have to be afraid of these topics! As a certified HR leader and the proprietor of Essential HR, Laura has blended sound HR practices with her pragmatic approach to improve business performance. She now leads a team of HR rockstars as they navigate complex HR situations with managers and instill confidence with actionable steps. To get Laura’s free resource mentioned just for listeners of this podcast, go to https://www.essentialhr.ca/thrivingstylist! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning st
-
#154-Reflecting & planning with gratitude
23/11/2020 Duration: 19minIf you’ve been with me for a while now, you’ll know that I’ve been hosting a goal setting workshop since 2015. I’ll be the first to admit though that I am also a self-professed “goal hater” who thinks they can be discouraging. This has led me to creating my own methodology around goal setting, and in this episode, I’m diving a bit deeper into this philosophy. I’m going to reveal what you need to know when creating goals that are non-traditional, and how to reflect, plan and work towards an amazing year ahead with gratitude. Doing this intentionally is the name of the game, so let’s get ready to make 2021 your best year yet! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/154
-
#153-2021 Social Media Emerging Trends
16/11/2020 Duration: 22minWe all know how social media is always evolving, and once you think you have it all figured out, it changes! That’s why I’m dedicating this episode to the evolving social media trends I see happening as we head into a new year. In this episode I reveal how the behavior of users and consumers are dictating this evolution, what’s changed on social media that you need to know about, the platforms to be prioritizing, and so much more! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/153
-
#152-Where to start when you’ve lost inspiration or feel lost
09/11/2020 Duration: 20minHave you completely lost your inspiration, or you’re lost professionally in your day-to-day work and you’re not sure what to even do right now? I have been in this place during several periods of my life, and I know for sure that if you’re bored too you need to infuse something new and exciting into your work. I’ll be sharing more about how you can do this today, and for more information on how you can make 2021 your best year yet, go to https://brittseva.com/byy! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/152
-
#151-Mobile Salon Owner: Lauren Mechanic
02/11/2020 Duration: 29minYou’ve asked for it, and I have the answer! Today I am interviewing one of my favorite Thrivers Society members of all-time, Lauren Mechanic. Lauren is a licensed cosmetologist, barber and makeup artist with over 16 years of experience in the industry. She’s owned her own salon, has been an educator and has been involved in extensive volunteer activities. Most recently Lauren has decided to open a mobile hair salon, which as you’ll hear has completely transformed her life and business! Lauren’s story is so inspirational, and I know you’re going to love her just as much as I do. If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: http://thethrivingstylist.com/podcast/151