Synopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodes
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#154-Reflecting & planning with gratitude
23/11/2020 Duration: 19minIf you’ve been with me for a while now, you’ll know that I’ve been hosting a goal setting workshop since 2015. I’ll be the first to admit though that I am also a self-professed “goal hater” who thinks they can be discouraging. This has led me to creating my own methodology around goal setting, and in this episode, I’m diving a bit deeper into this philosophy. I’m going to reveal what you need to know when creating goals that are non-traditional, and how to reflect, plan and work towards an amazing year ahead with gratitude. Doing this intentionally is the name of the game, so let’s get ready to make 2021 your best year yet! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/154
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#153-2021 Social Media Emerging Trends
16/11/2020 Duration: 22minWe all know how social media is always evolving, and once you think you have it all figured out, it changes! That’s why I’m dedicating this episode to the evolving social media trends I see happening as we head into a new year. In this episode I reveal how the behavior of users and consumers are dictating this evolution, what’s changed on social media that you need to know about, the platforms to be prioritizing, and so much more! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/153
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#152-Where to start when you’ve lost inspiration or feel lost
09/11/2020 Duration: 20minHave you completely lost your inspiration, or you’re lost professionally in your day-to-day work and you’re not sure what to even do right now? I have been in this place during several periods of my life, and I know for sure that if you’re bored too you need to infuse something new and exciting into your work. I’ll be sharing more about how you can do this today, and for more information on how you can make 2021 your best year yet, go to https://brittseva.com/byy! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/152
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#151-Mobile Salon Owner: Lauren Mechanic
02/11/2020 Duration: 29minYou’ve asked for it, and I have the answer! Today I am interviewing one of my favorite Thrivers Society members of all-time, Lauren Mechanic. Lauren is a licensed cosmetologist, barber and makeup artist with over 16 years of experience in the industry. She’s owned her own salon, has been an educator and has been involved in extensive volunteer activities. Most recently Lauren has decided to open a mobile hair salon, which as you’ll hear has completely transformed her life and business! Lauren’s story is so inspirational, and I know you’re going to love her just as much as I do. If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: http://thethrivingstylist.com/podcast/151
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#150-Moving to a new area and rebuilding successfully
26/10/2020 Duration: 20minI’m so excited to be celebrating a major milestone today with you – 150 episodes of The Thriving Stylist Podcast! In this episode I’m talking about something that affects so many stylists, and that is rebuilding your business after moving to a new area. You’re going to learn what you need to have in your marketing funnel and the crucial steps to follow before you go, so that you can hit the ground running in your new hometown or city! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: http://thethrivingstylist.com/podcast/150
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#149-Website building mistakes & strategies
19/10/2020 Duration: 17minIf you’ve been hanging with me for a while, you’ll know that I love websites and I cannot lie! I truly believe that your website is the most important piece to your marketing funnel, but it is something that is so easy to put on the back burner. Your website is the biggest missing piece that can hold you back from attracting new clients, attracting new stylists, building your referral program or maintaining current clients, which is why we absolutely need to be talking about it here on the podcast today. If your website needs a little extra love, or you’re just not quite sure what you should be doing with it, make sure to check out my FREE Hair Stylist's Website Clinic training at https://brittseva.com/website! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: http://
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#148-The truth about double booking
12/10/2020 Duration: 20minYou know that one of my favorite things to do is myth bust common misconceptions that exist in the industry, and one of them that has floating around for so long is about double booking. In this episode I’m going to speak the truth about this topic and give my thoughts on the risks of double booking, and why so many stylists continue to do this practice! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/148
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#147-Essential communication and leveling up with Lori Harder
05/10/2020 Duration: 39minI am so excited today to be joined by someone I’m so proud to call my friend – the amazing Lori Harder! Lori is one of the most accomplished (yet humble!) women that I have ever met, and she is here to talk to us about powerful connections, honest relationships and how to navigate this in your life and business. Lori reveals so many great tips and strategies in this episode, and I’m just so glad that I’m able to share this conversation with you all today. Learn more at: http://thethrivingstylist.com/podcast/147
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#145-Spoilers & bonus tips from this week’s masterclass
21/09/2020 Duration: 25minGet your notebooks ready, because I am coming in HOT this week by spilling secrets and dropping some major knowledge bombs! Yesterday I hosted two phenomenal masterclasses, and in case you missed it, this is your opportunity to get some of the golden nuggets from that training, as I didn’t have enough time to go deep into some of the topics that I talk about here in this episode. If you’d like to sign up for the replay to watch the masterclass in full, you can go to http://www.brittseva.com/success. But hurry, the replay expires at the end of this week! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/145
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#144-How clients are finding stylists today
14/09/2020 Duration: 21minMost stylists are looking for new clients during these times, but how do you go about finding these people? Today I’m revealing the three main types of clients that are out there, and by the end of this episode and you will know how to attract all three of them into your chair! I’m so excited for the masterclass I’ll be hosting on Sunday, September 20th, 2020 and I want to see you there. All you have to do is go to http://www.brittseva.com/success to register for this free training! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/144
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#143-How to revive social media & client loyalty
07/09/2020 Duration: 24minToday I’m answering a question submitted by one of my listeners, and let me tell you, this is going to be a highly actionable episode! During these trying times clients are feeling abandoned, because as stylists we aren’t just a service provider to them. It goes much deeper than that, so in this episode I’m revealing how you can begin to revive your social media and gain back those clients who were once loyal. What I share today is going to help you get ahead of a second wave of closures, which is why I think this episode is required listening for all professionals in the industry right now. If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/143
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#142-The 4 Areas of Wealth
31/08/2020 Duration: 20minSince starting this podcast you’ve heard me talk about wealth and success as a stylist and entrepreneur, but today is a little bit different. I want to talk about my version of wealth and the pillars that make up the wealth in my life. As you’ll hear it’s not all about making more money though. Money and happiness are not intertwined, and you have to be wealthy in all four of the pillars I talk about in order to have a full, happy and wealthy life. Don’t forget that I’ll be hosting a masterclass on Sunday, September 20th, 2020. Stay tuned for updates on how you can register for this free training, and save the date! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/142
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#141-The 4 Stylist Archetypes
24/08/2020 Duration: 23minThis episode is going to be one for the record books, and I think it’s going to blow your mind! Today you’re going to learn all about the different stylist archetypes, and to help you determine where you are at in your business and what you need to do to help you get where you want to be, I’m doing special. I’m releasing The 4 Stylist Archetype Framework, and to get started all you have to do is go to http://brittseva.com/quiz.That’s not all though! To dive even deeper I’ll be hosting a masterclass on Sunday, September 20th, 2020. Stay tuned for updates on how you can register for this free training! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/141
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#140-My predictions for the future of the industry
17/08/2020 Duration: 25minWe all know that we’re living in very unpredictable times, but I really wanted bring you my best predictions for our industry. In this episode I’ll reveal what I believe is yet to come for our industry over the next three years, and where I think we’re heading. Plus, you’re going to hear why I’m so excited about the future opportunities that await stylists and salon owners. Get ready, because our industry is going through a revelation and I want to best prepare you for what is to come! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/140
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#139-Expanding your business as an industry educator
10/08/2020 Duration: 18minIf you’re a regular listener of this podcast, you know I’ve been saying how this is a real incredible time of opportunity we’re in right now for our industry. Not only is now the time to become the top stylist you’ve wanted to be, but there are other ways to expand your business in this industry that may not have been on your radar before the global pandemic arrived. No matter if you are in a state that is still shut down, this is the time, so double down and get ready to put what I have to say in this episode into action – today! Are you an educator who would like to discover how to effortlessly speak and sell on any stage, without overwhelm and fear? I invite you to the free training with my speaking coach, Colin Boyd! To register go to http://www.bit.ly/brittcolin. If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not
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#138-Leaving the industry or changing your role in it?
03/08/2020 Duration: 22minThis week I am talking about the elephant in the room, and it’s a tough conversation to have but it needs to happen. I’m discussing what to do if you are thinking of leaving the industry, and with the times we’re in, I know this topic is going to resonate with some listeners. You’re going to hear what the post-pandemic numbers could look like for small businesses in the next year, the opportunities that will be available and right in front of you, and what to consider before making any long-term decisions. I want you to ask yourself the right questions, and then decide what works for you. If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/138
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#137-The Hair Stylist Success Hourglass
27/07/2020 Duration: 25minThis week I’m so excited because we are taking things to another level on the podcast! How would you like to have my trademarked system for building your marketing and retention funnels the right way? Yes that’s right, I’m introducing the highly-actionable free guide that I’m actually pulling from the Thrivers Society vault (and releasing publicly for the very first time). In this guide I’ll be walking you through each piece of my Success Hourglass, so you can fill in the gaps in your strategy today. You can get your copy of the guide now at www.brittseva.com/marketing! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/137
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#136-Growing a clientele in a small town
20/07/2020 Duration: 20minI’ve been waiting to talk about something for quite some time on the podcast, and the day is finally here! I thought it was time to give a little love to the small-town hairstylists that are trying to build and grow a clientele, because as you know, it can be much to do this in a small town versus a big city! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/136
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#135-Salon Studio Success & Salon Leadership Failures with Charlie Butenschoen
13/07/2020 Duration: 43minI’m so excited to bring you today’s guest, someone who has been in the industry since 2010 and has loved every minute of it! You’re going to meet the incredible Charlie Butenschoen from Salon Fika in Redmond, Washington, and hear how she has transitioned through the hair industry, made big moves and went after what she wanted! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/135
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#134-Your new social media plan
06/07/2020 Duration: 19minI know that it’s been awhile since I’ve done an episode about social media, which is why I’m so excited to geek out with you this week! I wanted to record this episode to get you thinking about how you can shift the tone of your social media at this moment in time, because as you’ll hear, it’s not just about sharing photos of good hair anymore. We’ve got to go deeper, and I challenge you to do so. I want you to connect on a deeper and more imperfect level, through all of your digital platforms! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://www.thethrivingstylist.com/podcast/134