Behavioral Grooves Podcast

Interested in a secret, underused marketing trick?  Use rhyme in your design! You may easily recall examples like “Bounty: the quicker picker upper” or “Duracell: no battery is stronger, longer”. By including rhyming words in your marketing, your content is actually more memorable and more believable. This is just one of the 25 behavioral science tips that our expert guest, Nancy Harhut outlines in her comprehensive new book, “Using Behavioral Science in Marketing”.    Nancy Harhutt is Co-Founder and Chief Creative Officer at HBT Marketing, a consultancy that specializes in applying human behavior techniques to marketing. Her new book Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses is an easy-to-use guide on how to apply behavioral insights.   “Behavioral science is tailor made for marketing. At the end of the day, marketers are trying to convince people to do something, we're trying to influence behavior.”   While Nancy’s book is written for those

Is a happy life one that is abundant with pleasure? Or one without pain? Or one that overcomes struggle? The quest for a good life may go beyond the scope of a psychological study. But bestselling author, Paul Bloom does believe that psychology can help us maximize the circumstances that contribute to our happiness.   In the second part of our interview with psychologist Paul Bloom we delve more into his book  “Psych: The Story of the Human Mind”. Not only do we discuss the factors that lead to a happy life, we talk to Paul about the evolution of selfish versus altruistic behaviors, the ongoing debate between nature versus nurture, how maximizers and satisficers differ and what exactly hypophobia is.   If you’d like to listen to the first part of Paul’s interview, tune in to episode 352 and you'll also enjoy our previous discussion with Paul about his book, The Sweet Spot in episode 241.    Become a podcast follower of Behavioral Grooves and you will automatically be notified when our new weekly episodes go l

Ask someone to name a famous psychologist and there’s a good chance they’ll say Sigmund Freud. Describing a person as “anal” or rebuking someone with “I'm not your mother”, are both references to Freud’s work. Since many of his outlandish theories have long been debunked, should he still be part of psychology teaching? Author Paul Bloom lays the case for why he has dedicated a whole chapter to Freud in his new book Psych.   This is the first of two episodes with Paul Bloom, who we are warmly welcoming back to the Behavioral Grooves Podcast following his previous interview in episode 274 back in 2022. Paul joins us to discuss his new book, Psych: The Story of the Human Mind. And since we had such a fascinating (and long!) conversation with Paul, we decided to break it into two, more digestible, episodes.    In this first episode, we spend time discussing the history of psychology, delving into the importance of Freud, Skinner and Milgram and the impact that behaviorism had. We also jump to the hypothetical fut

With curiosity we can figure out what we actually want. Sometimes what we desire makes us feel uncomfortable, and as a therapist, our guest Charlotte Fox Weber makes space for that discomfort. Join us as she highlights her observations from the therapist's chair. “I think curiosity is a life force. It engages us, it galvanizes us, it's inspiring, and it gets us to pay attention.” ~ Charlotte Fox Weber Many people see a therapist to help them work through psychological issues. But have you ever considered what the dynamic is like from the point of view of the therapist? If you were a fly on the wall, what would you observe behind the closed doors?  Charlotte Fox Weber brings a unique perspective to the therapist-client relationship. Her new book “Tell Me What You Want: A Therapist and Her Clients Explore Our 12 Deepest Desires”: https://amzn.to/3ZJ9XUl, expertly pulls out recurring themes from her years as a therapist which are beautifully illustrated with captivating stories. According to Charlotte, we each

Words matter. Unbelievably, tiny changes to language can have a big effect on behavior. Hear bestselling author, Jonah Berger reveal the magic words that can completely transform how we behave, in this riveting episode. Almost everything we do involves words. But have you ever stopped to consider how much influence the words you choose can have on the person reading your email, or listening to your presentation? Some words are more impactful than others. In fact, we can captivate, motivate and convince people with our words. But which words are the most powerful?  Listen in to find out: How words can shape our identity. Tips on using language to positively affect our relationships. How simply changing the words in an email can dramatically alter behavior. Jonah Berger’s last book, “Magic Words: What To Say To Get Your Way” is a succinct summary of the latest scientific research on words and language. Jonah joins us on Behavioral Grooves, not only to tell us about what to expect in the book, but also to recou

What lies ahead for applied behavioral science? How can we learn from the massive growth in the field over the last 15 years? Our guest, Michael Hallsworth, has very recently published a manifesto on the future of behavioural science and we’re privileged to discuss this landmark publication with him on this episode.   Dr Michael Hallsworth PhD has been on the forefront of thought leadership and scholarship in behavioral science for many years. Having earned his PhD in Behavioural Economics from Imperial College in London, he has since spent most of his career working in either public policy or on corporate applications around the world. He is now the Managing Director, North America for the Behavioural Insights Team (BIT).   Stemming from the original Behavioural Insights Team formed at the heart of the UK government in 2010, BIT has grown into a global company, driving positive change in communities and organizations all across the world. Having grown international teams, demonstrated workable behavioral res

What if there was a way to end poverty and solve climate change, that might actually work. Shouldn’t we try it? Our guest Erik Angner thinks economics holds the solutions to some of the world’s biggest problems but that economists have done a woeful job of PR! He’s on a mission to change that. Erik Angner PhD is Professor of Practical Philosophy at Stockholm University. He holds, not one but two PhDs – in Economics and in History and Philosophy of Science – both from the University of Pittsburgh.  Erik joins us on Behavioral Grooves to discuss his new book How Economics Can Save the World. He is also the author of two other books, Hayek and Natural Law and A Course in Behavioral Economics as well as multiple journal articles and book chapters on behavioral and experimental economics; the science and philosophy of happiness; and the history, philosophy, and methodology of contemporary economics.  Please join us on Behavioral Grooves Twitter (@behavioralgroov) to take part in some poll questions around Erik’s e

Working and parenting often feel like being pulled in two different directions. But what if we could reframe our thinking and actually appreciate that our experiences in one role can enhance the quality of life in the other. We explore the ways you can reframe your mindset with author and podcaster Yael Schonbrun. “If we’re able to see that there are opportunities for our roles to feed each other, then we're more likely to to access those experiences and benefit more from them.” ~ Yael Schonbrun, Episode 346 Yael Schonbrun is an assistant professor of psychology at Brown University, a family therapist, and co-host of the podcast Psychologists Off the Clock. In her new book Work, Parent, Thrive: 12 Science-Backed Strategies to Ditch Guilt, Manage Overwhelm, and Grow Connection (When Everything Feels Like Too Much) Yael offers practical strategies from clinical psychology and social science to better manage the conflict and enhance enrichment in work, parenting, and the balance of these meaningful roles.  Reg

We all face uncertainty at some point in our lives. But do we embrace it or resist it? Our thoughts about uncertainty and ambiguity shape the actions we take when we are faced with change. If we reframe how we view uncertainty, we can rewrite the story we tell ourselves. “The way we describe something to ourselves and others, shapes how we think, decide and act.” Our guests on this episode are the most delightful husband and wife team, Nathan Furr and Susannah Harmon Furr who have written a fantastic book together, “The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown”. Ironically recording this episode has been plagued with uncertainty. Our first attempt, last summer, was bugged with audio issues, and since then we have faced a number of technical glitches. When we finally got a chance to sit down and re-record an interview with them recently, it unfortunately fell at a time that our own Tim Houlihan was unable to join the conversation due to illness. So Kurt Nelson embraced the uncert

If you want to incentivize an outcome, don’t just focus on the final reward, hone in on the behavior that will drive the result. Whether we’re motivating our employees, our kids or ourselves, we can all benefit from learning how to effectively drive behavior. “ Incentives drive behavior. So if you don't get the behaviors right, that's where incentives go off the rail.” ~ James Castello, Episode 344 Our guest on this episode is James Castello, Vice President of Field Operations and Incentive Compensation Practices at TGaS Advisors. TGaS Advisors is one of the leading consultancies focused on the pharmaceutical industry.  They provide insights and real world knowledge to hundreds of the leading life science companies around the world.  While this episode is focused on how incentives can be created effectively to reach sales targets, the takeaways from the discussion with Jim can be applied to many aspects of our lives. Be sure to join Kurt and Tim in the Grooving Session in the last portion of the episode, as

First impressions matter but when it comes to dating, don't get blown away by the myth of the "relationship spark". Some people can instead be characterized as a "slow burn"; a person who you like more and more each time. We revisit an episode with dating coach, behavioral scientist and author of How Not To Die Alone, Logan Ury about how to date successfully. Logan Ury studied psychology at Harvard, was a TED Fellow, then became a behavioral scientist at Google, where she ran Google’s behavioral science team – which we now know as The Irrational Lab. She became a dating coach and is currently the Director of Relationship Science at the dating app Hinge, where she leads a research team dedicated to helping people find love. Her work has appeared in The New York Times and The Atlantic, among a variety of media outlets, including HBO and the BBC.  Aside from those cool things, we wanted to talk to her because she is the author of How To Not Die Alone. In our conversation with Logan, which was originally recorded

There are actually 5 drivers of resilience; optimism, self compassion, cognitive agility, self efficacy and emotional regulation. We dive deep into each of these components and how they play a part in being resilient, with our guest Gabriella Rosen Kellerman MD. Gabriella is a medical doctor and behavioral science researcher with training in psychiatry and fMRI research. She currently works as Chief Product Officer at BetterUp – a company focused on employee wellbeing. But today’s episode is dedicated to talking about her latest venture - co-writing a new book with none other than the “the father of positive psychology” Martin SeligmanPhD.  Their book, Tomorrowmind: Thriving at Work with Resilience, Creativity, and Connection―Now and in an Uncertain Future is a hopeful look at how to flourish in an uncertain world. By capitalizing on a Tomorrowmind, we can utilize the universal psychological skills for thriving in an uncertain future: resilience and cognitive agility; mattering and purpose; rapid rapport for

“Brands really matter, when and only when they matter to consumers. And this is fundamentally a question of human connection.” ~ Matt Johnson To get under the skin of how branding works, what makes it effective and how to build a successful brand, we talk with Matt Johnson PhD, who is an expert on the human side of business. Matt is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. We discuss everything from the difference of brand strategy, brand personality and brand meaning, all the way to how brands can get involved in activism. “What determines if you're a great brand is if your values and your attributes and your characteristics resonate with your target market.” ~ Matt Johnson Our conversation doesn’t just appeal to marketers, however. In our usual lighthearted style, Kurt and Tim touch on Matt’s love of Arsenal, his appreciation for pumpkin spice lattes, and the music that helps him come up with creative ideas.  As a former guest on Behav

Context heavily influences our behavior (regular listeners of the show know our “context matters” mantra well!). Sometimes, because of what life throws at us, we have to re-evaluate our options. The best choice isn’t always the perfect choice. For instance, in an ideal world, we might be planning a 5 mile run after work. But instead we need to collect our sick child from school early and have to settle for a 2 mile run on the treadmill in the basement, or some dancing in the kitchen while we unload the dishwasher. It’s the perfect, imperfect choice, or what our guest, Michelle Segar calls The Joy Choice. Michelle Segar PhD is an award-winning lifestyle coach and sustainable behavior change researcher at the University of Michigan. For nearly three decades, she has pioneered methods to create sustainable healthy behavior change that are being used to boost patient health, employee well-being, and gym membership retention. “My approach to creating sustainable change is fundamentally grounded in changing people

Ever need to read a book in a hurry? How can you absorb the most relevant content in a short period of time? Join Kurt and Tim as they talk to their friend Christian Hunt of the Human Risk Podcast, for tips and tricks to read quickly and effectively. We’ve all been stuck with a last minute deadline that involves getting through a large amount of reading material. How do you approach it? As podcasters, we read a lot of content before interviewing the guests. So how do Kurt and Tim from Behavioral Grooves Podcast and Christian from the Human Risk Podcast tackle such a mammoth task. This is a special episode for Behavioral Grooves that was recorded a few months ago in Abbey Road studios when Kurt and Tim were in London, UK. Christian has joined us many times on the podcast so we enjoyed talking about a different topic on this episode.   Topics (4:15) What to look for when you open the book - Kurt.  (8:54) Christian on why it’s not always good to speed read the whole book. (12:19) What Tim’s “Kahneman Index” is e

Small changes can have big effects. Standing on a different set of scales can affect our weight loss journey and adding friction to the share button online can reduce the spread of misinformation. Find out from Irrational Lab’s Managing Director, Evelyn Gosnell how they are researching the behavioral insights that make a big difference in the world. Evelyn Gosnell is a frequent speaker in behavioral economics and consumer psychology. She is an expert in helping companies use the science of decision-making to better understand how real people think and behave, thereby creating better products and services for them. Evelyn and her team at Irrational Labs are using behavioral science to solve some of the big, wicked problems that plague us - from obesity to misinformation. In our discussion with Evelyn, we also touch on the application of behavioral science in organizations and why you don’t need a PhD to transform yourself into a Behavioral Product Manager. One of the best takeaways from the interview is the 3

Finding your groove - ever wondered what that actually means? And why is this podcast really called Behavioral Grooves?! Kurt and Tim explain what it means to get in your groove and the 3 foundational steps that will help you get there. If you need to find your groove again in 2023, listen to this expert advice.   It’s a long running joke on the podcast, that when settling on the name “Behavioral Grooves” for the show it meant two different things to hosts Kurt and Tim. While getting “in the groove” has parallels to being in a state of flow or routine, musical Tim equates it to being absorbed in a melodic rhythm. While finding your groove in your work, and getting your musical “groove on” could be seen as two opposing interpretations of the phrase, Kurt and Tim expertly weave them together in this episode.    “Our life is made up of a playlist of many, many songs with many different keys and many different rhythms and many different tempos.” ~ Tim Houlihan, Episode 337   After identifying what finding your

Scaling behavioral science initiatives from a small research study to a large population is a topic we have enjoyed delving into this year with John A. List in Episode 296. And we are delighted to be joined on this episode by Neela Saldanha PhD who focuses her work on developing the science around scaling policy interventions.   Neela is the Executive Director of the Yale Research Initiative on Innovation and Scale (Y-RISE) which focuses on researching complexities of scaling policy interventions and bringing together global experts to overcome the challenges of scaling. Her work history touches academia, non-profits and the private sector, as well as spanning the globe, including India and the US. We are grateful to Neela for giving us time to discuss her work on this episode. Our ongoing production of the Behavioral Grooves Podcast is gratefully aided by our Patreon members. If you have enjoyed listening to Behavioral Grooves in 2022, please consider donating to our work through the Behavioral Grooves Patre

One of the ways we find our groove is through knowledge – sometimes new ideas, sometimes repeated ideas that are presented in new ways. Sometimes, it’s just reminders of old ideas that deserve a new look. And we love the fresh ideas that we’ve read about this year in the very notable Behavioral Science books of 2022. Kurt and Tim sit down, in this episode, to discuss the highlights of the books they’ve read in 2022. To save you some time, they have compiled a summary of why they liked each book, and what you can expect to get from reading it. We’d love to hear about your favorite books of the year. What stood out for you on your book shelf? Have any of your reads this year helped you find your groove? Share your thoughts with Behavioral Grooves on social media: Twitter: @behavioralgroov LinkedIn: Behavioral Grooves Instagram: @behavioralgrooves Facebook: Behavioral Grooves   Links Robert Livingston, “The Conversation: How Talking Honestly About Racism Can Transform Individuals and Organizations”: https://amzn

Want to start a journaling habit but worried you won't stay motivated? Having the right journal, that is designed using behavioral insights to keep you engaged, is the key. In this unique Grooving Session, our very own Kurt Nelson takes the hot seat along with his Lantern Group business partner, Ben Granlund to talk about their highly anticipated new product - the Brain/Shift Journal. This new journal is seeped in behavioral insights that help you clearly define and then actually reach your goals. Previous Behavioral Grooves guest, Katy Milkman, has highlighted that a distinct time in the calendar, like the New Year, is a great time for a fresh start when you can embrace a new habit. And journaling is a popular daily practice that is known to enhance your wellbeing and focus your energy on reaching your goals. In this episode, you will learn: How the Brain/Shift journal came about. Who the journal is for. What you can expect to get out of using it. Whether you are new to journaling, or you have tried before