Behavioral Grooves Podcast

Words matter. Unbelievably, tiny changes to language can have a big effect on behavior. Hear bestselling author, Jonah Berger reveal the magic words that can completely transform how we behave, in this riveting episode. Almost everything we do involves words. But have you ever stopped to consider how much influence the words you choose can have on the person reading your email, or listening to your presentation? Some words are more impactful than others. In fact, we can captivate, motivate and convince people with our words. But which words are the most powerful?  Listen in to find out: How words can shape our identity. Tips on using language to positively affect our relationships. How simply changing the words in an email can dramatically alter behavior. Jonah Berger’s last book, “Magic Words: What To Say To Get Your Way” is a succinct summary of the latest scientific research on words and language. Jonah joins us on Behavioral Grooves, not only to tell us about what to expect in the book, but also to recou