Cmo Moves

Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking business unit in one of the world’s largest companies. Join us in this fascinating deep dive into technology today, what’s coming tomorrow and how Alison organizes her team to take on the rapidly changing landscape to help businesses adopt and embrace the future. Also don’t miss Alison’s tips on how to personally get ahead of the technology curve and what trends she sees growing in the next 5-10 years. See acast.com/privacy for privacy and opt-out information.

Kellyn Smith Kenny leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe. Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry. Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton. Did you know that? I sure didn’t. See acast.com/privacy for privacy and opt-out information.

Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start. We also cover some incredibly personal topics that have shaped her leadership style along the way. Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s life. If you ever had any doubt on the value of empathy or why that needs to be a business imperative, you must listen to this incredibly honest, raw and wonderful episode with Carla. See acast.com/privacy for privacy and opt-out information.

Casey Hurbis, CMO of Quicken Loans leads America’s Largest Lender, with 17,000 team members and 1,100 interns (18,000 apply every year) in downtown Detroit, having a significant impact on the revitalization of Detroit and Quicken Loans having been consistently voted one of the best places to work. As Casey shares his offensive and defensive marketing strategy, he also shares what it takes to run a massive in-house agency that produces over 13,000 assets on a annual basis. Most importantly, as Casey reminds us all, it’s all about purpose. “Our purpose is very, very simple. We want to help everyone in America realize their dream of being a homeowner.” See acast.com/privacy for privacy and opt-out information.

Dave Edelman, CMO of Aetna, is one of the world’s leading authorities on not just Digital Transformation, but how to do that with agility and scale. When Dave took on the role of CMO of Aetna, he was not only geared up, he was excited to help lead a massive marketing transformation effort that included 3000+ customer touch points, many of which were B2B. But it wasn’t the transformation in and of itself that excited him, it was the why behind the effort. To turn Aetna into a consumer-oriented, brand-forward company with a clear vision and a new-found purpose. If you ever wanted to hear how to transform a company with a complex B2B2B2B2C ecosystem leveraging all the power of digital, creative, operations, strategy and vision…now’s the time. A real masterclass with Dave Edelman. See acast.com/privacy for privacy and opt-out information.

Lee Applbaum, Global CMO of Patron Tequila and Grey Goose Vodka is in a “pinch me moment” of his career being able to work on not just one iconic brand, but two at the same time. Both brands have incredibly rich heritages with similar DNA and ethos, but face different challenges. Key to success, beyond having a world class marketing team and partners, is the consumer. Join us in this fascinating exploration of how to leverage and augment brand swagger with the coolest technology, like VR, AR and Bot-Tenders, to truly become #PatronWorthy and get a peek at what Lee’s planning for Grey Goose. See acast.com/privacy for privacy and opt-out information.

Fernando Machado, Global CMO of Burger King, is an advertising award machine with more than 120 Lions in Cannes (5 Grand Prix), 16 D&AD Yellow Pencils, 1 Grandy and 2 Grand Effies in North America. Critically important in his success formula is moving at the speed of pop culture and taking risks with great agency partners. Having started as an intern at Unilever as a Chemical Engineer and working his way up to Global CMO of Burger King, he shares his top advice for other marketers, “First really get to know your brand, then develop a taste for great advertising and then just do it!” His advice to agencies? “Help your client do these three things!” See acast.com/privacy for privacy and opt-out information.

Dana Anderson, Chief Transformation Officer of MediaLink, is one of my favorite people on the planet. She mesmerizes me with her brilliant, sharp humor which is always delivered with transparent, best intentions. Every time I talk with Dana, I want to write down every word she says as she shares truths and insights that come from her tremendous career experience. As former CMO of Mondelez and now CTO for MediaLink, I knew there would be no better person to ask than Dana on what’s happening today in the challenging and rapidly changing intersection of agencies and brands. See acast.com/privacy for privacy and opt-out information.

Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand personally to represent and support communities she believes need a platform. The results from her leadership at American Express and now Twitter clearly speak for themselves and she shook the world stage earlier this year at CES when she changed the discussion forever. Join us in this incredible episode about taking on new roles, creating leadership teams, uncovering purpose, establishing platforms, laying the right foundation to attract career-changing personal sponsors, creating relationships with mentors and as a mentor, learning from everyone around you and having an impact. See acast.com/privacy for privacy and opt-out information.

Adam Stotsky, President of E! Entertainment, completely surprised me a couple of weeks ago when he called leaving the red carpet of the Emmy’s just to volunteer to be a mentor in the CMO Moves Mentor program. As the former CMO of NBC Entertainment before becoming President of E!, Adam had a lot of great tips to share on how to prepare yourself for that type of career transition as well as how to embrace the future of media as a marketer. Join us in this exploration of career development, tangible goals, content creation, channel acceleration, consumer trends and integrating the power of influencers like the Kardashians, who have a social media footprint of well over a billion followers. See acast.com/privacy for privacy and opt-out information.

Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves”. His career from healthcare marketing to Amazon to Starbucks to EA is already a list of signature career moves, but within those roles, he challenges himself and his team to be constantly in the hunt for a signature move. Tune in to dive deeper into Chris’s fantastical world of social gaming, seminal Gen Z insights, real-time player engagement, breaking down boundaries, transforming an internal culture to equal the external brand and how he’s gearing up to make more signature moves! See acast.com/privacy for privacy and opt-out information.

Eric Toda, Head of Marketing at Hill City, the newest brand at Gap Inc., just announced the launch of Hill City…today! I had the great honor of being able to sit down with Eric to get the inside scoop on what is Hill City and how this came to life. Over zoom video last Friday, I also got to see the logo, the product, the brand as Eric sat sharing his story from the Gap Inc. Boardroom beaming from ear to ear. (Check out the clips on YouTube!). Eric is an avid champion of digital marketers everywhere, constantly experimenting and connecting the dots between digital and human and purpose. With an impressive runway of digital leadership roles at Facebook, Nike, Snapchat and Airbnb, there is no doubt there is a lot to learn from how Eric approached this opportunity to build and launch a new brand with the support of Gap Inc. I’m thrilled to share his journey and tips on CMO Moves See acast.com/privacy for privacy and opt-out information.

Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping “people create personal discoveries, and through those personal discoveries, they find connections to others and we all become closer as a result.” With over 11 billion human connections between family trees, Vineet shares how to enroll consumers as chief storytellers in an efficient, modern, marketing machine. Tune in to hear more from Vineet on Purpose 2.0 and the Next Generation CMO, as well as how navigate your career in this new era of Ambidexterity. See acast.com/privacy for privacy and opt-out information.

Jim Stengel is the President and CEO of The Jim Stengel Group and ultimate teacher of teachers, helping companies find their purpose and developing the leaders of tomorrow. Previously, Jim was the Global Marketing Officer of P&G, where he led a 7000 person marketing team, managed an advertising budget of $8 Billion+ and won the Advertiser of the Year award at Cannes Lions. Today, Jim works more hours than he did at P&G, but, as he says, he’s “less tired, more energized and slightly more interesting just because I'm spending nearly 100 percent of my time on things that I absolutely love.” See acast.com/privacy for privacy and opt-out information.

Stuart Redsun, former CMO of Columbia Sportswear Company, has worked with a lot of cool brands in his career, to include Nike, Gateway, Motorola, Sony, Under Armour and the portfolio of brands at Columbia Sportswear Company (Columbia, Sorel, Mountain Hardwear and prAna). Join us in this fascinating conversation about Brand Truth, what it is, how to find it and how to apply it to bring not only consumer loyalty, but employee loyalty. Also hear Stu’s top advice for what to do in your first CMO role, how to gain credibility and leave your own mark. See acast.com/privacy for privacy and opt-out information.

What would happen if you woke up one day and realized you no longer wanted that corner office? Your passion was gone. What would you do? I was lucky enough to catch Robin Domeniconi, CEO and Founder of Threaded Tales and former CMO of (RED), in between her global hops, to grab her inspirational story to share with you. I met Robin a couple of years ago and her story has stayed with me in vibrant color ever since. A remarkable journey that took her on a whirlwind career leading some of the world’s most popular publications, like Real Simple and Elle, jumping into private equity, evolving brands like Microsoft and Rue La La into media properties and then… a one-way ticket to Bali. See acast.com/privacy for privacy and opt-out information.

David Rubin, Head of Audience and Brand at The New York Times (NYT), spends a lot of time thinking about human truths and emotional connections, not just at the NYT, but throughout his whole career. It's how he led successful brands at Unilever, Pinterest and now the NYT. He also offers some great advice about how to expand your thinking beyond your purview to break through barriers, like how he leveraged inspiration from The Blair Witch Project to take Axe to the top of the market and how he's now thinking of the future of the NYT looking at the success of Spotify and Netflix. Tune into this fascinating CMO Moves #podcast to hear more on what The New York Times is up to and, per David, how to "move fast and don't be afraid to break stuff." See acast.com/privacy for privacy and opt-out information.

John Dillon, CMO of Denny's, has been on a mission for 11 years to rejuvenate one the most iconic American brands and shares the brand journey through consumer insights, social media, AI, restaurant design, menu revamping, franchisee enrollment to follow their North Star. Also, don’t miss the incredible story from John on how Denny’s rediscovered its purpose and why they are now building a truck! See acast.com/privacy for privacy and opt-out information.

Meg Goldthwaite, CMO of NPR, shares the secrets of great storytelling, especially when telling stories of other storytellers while leveraging leaps in technology! Like the storyteller squared that she is, she is also a mom squared, ensuring her three children thrive in their lives at home and get to experience disparate corners of the world as she serves mankind! Tune to hear more on what Meg (and “Yoda”) have to say about balance and being brave! See acast.com/privacy for privacy and opt-out information.

Rick Gomez, CMO of Target, shares his journey to become the marketing leader of the beloved Target brand, the success factors of Retail, his dedication to empathy as the key for leadership, the source of his confidence, how to break through boundaries and have a positive impact on culture. See acast.com/privacy for privacy and opt-out information.