Podcast Neil Wilkins

If you are a marketer, digital specialist or content producer, here's a fun little game to play with the extended marketing mix.  From the 12, or is it 13, it could be 14, no it's 15, Ps in the further-extended marketing mix, you are invited to prioritise down to just 3Ps. If you had to, which 3Ps would be your most important?  As marketers and communicators, business owners and entrepreneurs, we are often short of time and need to double down on what's most important. Perhaps taking a little time to play Marketing Mix Bingo, might give you some clarity over your priorities?

Marketing will never be the same again, when third-party cookies are removed from browsers in 2023. As a marketer, this will threaten your advertising and communications profile and the options you have for promotions.  At the same time it will open up new opportunities for you, if you are savvy. Listen to find out what you can do about it, today. You'll find that the answer is closer to home than you think. This podcast episode is also available as a video presentation on the Mindful Marketing Show   For more mindful marketing guidance and advice, visit Neil Wilkins Online

One of the toughest things in marketing is to create a real Unique Sales Proposition (USP) that's accurate, engaging, energising and true. Often we compromise, say things that push the truth and mostly include things that can be easily replicated. Not exactly a USP. In this recording of a workshop, Neil Wilkins explores the building blocks and considerations behind creating a USP for your business and perhaps even for your personal brand.

Neil Wilkins talks to Jess Woodsford, Founder and Co-Director of Inclusive Futures, a not-for-profit organisation empowering students from under-represented groups and backgrounds, to pursue the future that is right for them. Jess shares her insights into business culture, executive coaching and how to gain a deep understanding of the dynamics within a business by taking an holistic approach to communication. For more conversations like this, visit Neil Wilkins Online

Neil Wilkins explores video in marketing, with film maker and video agency owner, Andrew Heathcote.  Neil and Andrew discuss long-form and short-form video, why patience is important, how to create workflows and the elements of being human and story-telling.

Neil Wilkins talks about his 10 year journey, founding, managing and growing CLIC24, Europe's only charity 24hour mountain bike event. Neil describes the event management skills he learned including: Set a Memorable Name Have a Laser-Sharp Vision Live and Breathe Your Mission Set SMART Goals Forensic Planning Have a Low-Tech Back-Up Obsess About Your ROI Love Your Stakeholders Learn To Delegate

Neil Wilkins shares reasons to run a pilot campaign before going all in on the full project. Neil explores the steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and energy, this process could be the answer to give you back control and provide better value in your marketing outputs. Pilot Studies Started in Research “… two main types of pilot studies … are for the most part (1) smaller versions of studies, called feasibility studies, and (2) “the pre-testing or ‘trying out’” journals.sagepub.com “A pilot is the trial run, a dry run, or a small-scale test to make sure the the improvements will work as planned.” LinkedIn.com “Conducting a pilot study does not guarantee success in the main study, but it does increase the likelihood of success.” pubmed.nci.nlm.nih.gov “A pilot program allows marketers and sales teams to test their messages and tar

Brian Tracy tells us to Eat That Frog (complete the toughest, most unpleasant task of the day first) and Chase Jarvis says to create something at the start of the day before falling into everyone else's agenda. There are so many distractions and humanitarian disasters right now that we all can fall into the trap of procrastination and even despair, but as someone reminded me yesterday, this is the time we need to double down and focus on the value we bring to the world. This is true self awareness, so I'm going to practice what I preach today. Do either of these ideas work for you?

Let me share with you a snippet of a marketing workshop in which I was asked to describe how to run a pilot campaign before going all in on the full project. There are some steps you can take to keep the quality high and the evidence accurate and relevant for scaling up to a full campaign. If you find yourself chasing your tail with lots of people putting in multiple requests for your time and energy, this process could be the answer to give you back control and provide better value in your marketing outputs. Let me know how it goes.

Imagine if your business could be rewarded for working to a higher purpose, delivering unprecedented value to stakeholders, whilst you all doing things you love, that you're great at and that the world needs.  This is your Business IKIGAI and Neil Wilkins explains the first steps you can take to find it.  This podcast is also available on video.

Today is unique and perhaps a little more unique than every other day (which of course are also unique). It's 22022022, 22nd February 2022, a palindrome and an ambigram, at the same time. The date reads the same, left to right as right to left, as upside down. So what does that tell us? Well perhaps it reminds us that together, we can give momentum and energy to otherwise seemingly random things. Let me explain a little technique you can try today, to manifest something you want, need or desire, by utilising the collective energies of those around you. Give it a try and let me know how it goes.... mail@neilwilkins.online For more content like this, visit Neil Wilkins Online

A fascinating conversation between Neil Wilkins and Somatic Coach, Leyth Hampshire, on the topic of Mindset. Leyth describes his life journey, which includes a near-death experience and how this helped to shape is self awareness and mindset. Neil and Leyth explore the idea that mindset, rather than being innate, can be learned by taking an holistic approach to self-awareness. Connect with Leyth and for more content like this, visit NeilWilkins.online

"Everything is fine. You're the one who said it isn't" said Michael Singer. So I've decided we should do something about it! Join me tomorrow as I talk with Leyth Hampshire, Somatic Coach and Mindset Expert, as we explore how to take a holistic body and mind approach to your wellbeing. I am very much looking forward to sharing this conversation with you as we take the next step forward in our journey together through 2022. You won't want to miss this one, so email me at mail@neilwilkins.online if you would like to be amongst the first to hear when this video and podcast is live. Have a great day.

Ghost Writing and Tone of Voice tricks and tips. Neil Wilkins explains some things you can experiment with if you are writing online and offline content, especially if you are doing it on behalf of someone else. “A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.” William Strunk 1918 “A ghostwriter is someone that writes copy like articles, speeches, books, blog posts, email newsletters, web copy, etc. and isn’t credited for that work. The credit goes to your client or someone in that company or business that hired you.” Elna Cain As Neil describes; The objective is the outcome, not perfect imitation. For more content like this, visit Neil Wilkins Online 

Ever wondered how some people seem to be able to host faultless, productive meetings?  In this webinar recording, Neil Wilkins from Cambridge Marketing College, shares ideas and planning tips for creating and hosting highly effective meetings, online, blended and face-to-face.  For more content like this visit http://neilwilkins.online  This webinar is part of the Cambridge Marketing College Series http://marketingcollege.com/events  The video version of this webinar is available at https://youtu.be/5iRtWajpBR0

Marketing Director of the Chartered Institute of Marketing (CIM), Gemma Butler, joins Neil Wilkins, to discuss the state of marketing today, what keeps marketers awake at night and the emerging topic at the core of the industry, Marketing Sustainability. Gemma explains how the CIM are supporting the development of marketers with programmes and modular courses, designed to help them unpack what's required and to position marketing at the core of their organisations. Marketing is being re-defined both at a strategic and tactical level, with a move from focusing on digital marketing to more purpose-driven business and inclusion of green and people credentials, within brand messages. For more content like this, visit The Mindful Collective and Gemma's podcast. Sustainable Marketer Manifesto

Being Your Own Witness is an amazingly simple and powerful technique for getting clarity and managing your energy in challenging times, when you encounter challenging people and in challenging situations  This ‘managing your energy’ technique helps you to step back out of your body and mind, to be your own witness or observer  Say STOP or just PAUSE whenever you are in a challenging situation because the distance you can create, provides clarity, objectivity and vitally, new ideas and solutions to the problem.  People may already be reminding us with the phrase “get over yourself', because as humans, we regularly repeat unhelpful behaviours and patterns, again and again. BEING YOUR OWN WITNESS OR OBSERVER can really help to shift your perspective and give you a new look to solve your challenges and save your vital energy.  Don’t wait for the next problem or challenge to come up… try it now and play with the technique. Let me know how you go...

4D Holistic and Wellbeing Coach, Ann McCluskey, talks to Neil about energy management in all its forms, at work and in private life. Ann describes energy management as more important and relevant than time management and explains some of the simple yet powerful techniques we can try, to gain a deeper understanding of energy control in our lives. Ann McCluskey has held senior HR positions in major organisations for over 30 year and brings her experience and research together in services designed to help people find their 'true north'. The video of this conversation is available at https://youtu.be/ful1utYg9bI

Energy Management, Sustainability, Mindset and Wellbeing ... here comes February! January was quite an exploration into our mantra for this year 'Awareness and Abundance', the impact of seasonality and cycles on our lives and businesses and how to avoid the word Should, which never serves us well. We explored IKIGAI and being present with Nick Kemp and psychologist Naomi Stone guided us towards nature to improve our wellbeing.  So into February and we'll go deeper into some of the core concepts of our 2022 journey. This week it's Energy Management with 4D Coach, Ann McCluskey, before we get into all things Sustainability, what it means and what you can do about it personally and in your business and marketing. Then we'll check in with Somatic Specialist, Leyth Hampshire and explore how our mindset can affect our wellbeing.  I invite you to join me on the 2022 journey ... email me at mail@neilwilkins.online

This webinar, part of the Cambridge Marketing College 2022 series, focuses on the impact and opportunities of macro and micro seasonality factors in marketing.  No matter what your business or market sector, we are all affected by seasons, trends, loops and cycles.  In this informative webinar, Neil Wilkins teaches us what we can do about it.  Visit Cambridge Marketing College for more webinars like this Visit YouTube for the video version of this webinar Visit Neil Wilkins Online for more information about Neil Wilkins and further upcoming events and personal mentoring services