Podcast Neil Wilkins

Dr Victoria Hurth explains to us how sustainability, purpose and core values can interlink in our world going forward. Neil Wilkins and Dr Hurth shares insights and discuss how everyone is in a position to make a difference if they can identify with their values and find their purpose. More conversations like this at Neil Wilkins Online

Neil Wilkins shares the latest research and tops tips for optimising your personal profile and business page in Linkedin. 2022 Best Practice Look and Listen before speaking Be positive and thought provoking Share your technical expertise Be a great source of unbiased, objective intelligence Add value at all times Maintain your consistent ‘elevator pitch’ Use the Content Suggestion Tool But there's more. Are you live streaming? Do you ensure all your team share your business posts? Have you tuned your elevator pitch? “Be personal and participate.” Linkedin

Phil Korbel, Director of Advocacy at Carbon Literacy Project, talks to Neil Wilkins about the importance of everyone becoming more carbon literate. As Phil discusses, many of us may have been setting off on our sustainability journey from the wrong starting point. Whereas most of us believe carbon literacy is about climate and saving the planet, Phil believes it's more about an understanding of how we interact as human beings and society. This is a fascinating and informative conversation and if you feel compelled to become more carbon literate, visit The Carbon Literacy Project for more information and to take your next steps alongside over 34,000 individuals who are also on their journeys.

Neil Wilkins shares his Essential Marketing Tools 2022, including platforms, apps and software that supports his busy marketing lifestyle: Meetings, Collaboration, Content Sources, Content Creation, Podcasting, Live Streaming, Campaign Creation, Campaign Tracking, Analytics, Administration, Marketing Sustainability and Hybrid Events. Neil also shares information about new hate-free social network WeAre8.

A quick 'fly on the wall' conversation where Neil Wilkins turns the tables from answering to asking in today's Q&A session with Cambridge Marketing College. If you need more time rather than more content... you'll enjoy this short clip... with thanks to Daniel and Emily.

Feeling scattered, too busy or unfocused? Let's face it, many of us are right now... The simple "Centering Thought" technique can bring you right back on track, in work and at play. I've used this one for years and it really does work to keep focused and feel grounded. If you like the technique I describe to you, check out Deepak Chopra, for more examples and a deeper dive into centering thoughts. I hope you find this useful and have a great day. (for more information like this, visit Neil Wilkins Online)

Neil Wilkins helps us to understand the differences between product and service marketing and also where they blend together to give competitive advantage and added-value customer experience  “ Product marketing refers to the marketing of tangible goods, which comprise of all those things that people can see, touch or feel. In other words, the audiences to whom you wish to sell your product can observe and comprehend the way the tangible goods work.” TermsCompared.com   Typical Product Marketing Companies - Manufacturing High Street Retail Fashion Pharmaceuticals   “Service marketing refers to the act of carrying out an activity for someone in return for appropriate compensation. Service is intangible because it cannot be seen, touched or felt.” TermsCompared.com   Typical Service Marketing Companies - Banking Utilities Insurance Streaming   But where it all blends is where the true value really starts and this is called the Augmented Product.   “An augmented product has been enh

Neil Wilkins discusses Neuromarketing with expert Katie Hart.   For more information about neuromarketing and to subscribe to research updates and surveys, visit Katie's research channel.  Listen to more episodes like this, visit Neil Wilkins Online. 

How to B Corp is explained by Twelve Co-Founder Ellie Austin as she guides Neil Wilkins through the process of what’s involved in this sustainable business certification. As Ellie, who is an accredited B Leader, explains, it’s about being open, honest and inclusive of everyone in the business if you choose to go on the B Corp journey. Ellie describes how businesses can use the B Corp Impact Assessment to learn more about where they are in their sustainability journey and if they find themselves further upstream than they thought, then sustainability consultants like Ellie can step in and support the early stages of the process. Visit Twelve Futures at http://twelvefutures.com Ellie’s Profile at https://twelvefutures.com/about/ B Leaders directory at https://bcorporation.uk/act-and-learn/programmes-and-tools/#bleaders B Impact Assessment https://bcorporation.uk/act-and-learn/programmes-and-tools/#bia For more content like this, visit https://neilwilkins.online/category/marketing-sustainability/

Case studies, testimonials and recommendations are all about one thing... advocacy marketing.  Advocacy Marketing plan (Inspired by Paul Rand, author of Harnessing the Power of Word of Mouth)   1. Understand where and how your brand, and your competitors’ brands, are talked about and recommended  2. Articulate your shareable story in simple, conversational language, with a clear, single call to action  3. Ensure everyone in your business is aligned, aware and uniformly using it  4. Discover and activate your micro-influencers, those people whose recommendations influence purchase decisions  5. Compel and Engage with the 80/20 Rule: 80% engagement and relationship building with influencers, 20% actively sharing the content  6. Neutralise the detractors, monitor traction of detracting messages and understand the reach before engaging with the detractor  7. Measure progress with clear KPIs, monitor and assess, continuously tune and improve  8. Share the success across

How can we get more from less? More value from less time, more sales from less selling, more enjoyment from simply doing less with less stuff?   Neil Wilkins talks about how he has fine-tuned his professional minimalism and how for him, less is definitely more. For more content like this, visit Neil Wilkins Online

Neil Wilkins talks to relationships and communication expert Sabina Rademacher about how we can make decisions through love not fear, to reframe our lives. Sabina has extensive experience in empowering leaders across the world, with the tools and techniques to become more self-aware, empathic and confident in their abilities.  At the heart of Sabina's work is the importance of approaching situations and others with heart and love, instead of mind and fear.  Neil and Sabina discuss the fear of failure and how the skill of living with love can be taught and at any time in our lives.  For more content like this, visit Neil Wilkins Online More information about Sabina's workshops are available at Sabina Rademacher 

Neil Wilkins talks to marketing sustainability specialist Nigel Clark about the challenges of marketing sustainability in today's world. Is it a concept to tough to tackle? Why do marketers shy away from taking a lead? What are the commercial opportunities of getting early into the game? Neil and Nigel discuss the challenges and suggest some next steps in this crucial debate about people, planet and profit. For more content like this, visit Neil Wilkins Online

What are the key marketing trends to know and track in 2022? Neil Wilkins describes each one that he sees as key, in this "Friday Drop-In" when asked to explain what marketers should focus on outside of their day jobs. Neil says we should all be watching: Mobility, Community, Short Form Video, 1st Party Data, Hybrid Events, NFTs, Sustainability and Ethics, Metaverse Marketing, Audio, Influencers, AR VR and XR, Live Chat

“Event marketing is planning, organizing, and executing an event for the purpose of promoting a brand, product, or service.” Hubspot   Neil Wilkins takes us on a best practice tips ride through the world of event marketing and focuses on: The all-important Hook, benefits of Early Bird commitment and choreographing a breath-takingly easy sign-up process.   “97% of respondents in a survey acknowledge that they expect to see more hybrid events moving forward” StreamYard   “A hybrid event should facilitate two-way communication between the speakers and the attendees, wherever they are watching from. The key is to make it engaging enough for both in-person and virtual attendees.”   Benefits of Hybrid Events - Increased attendance, Flexibility and Scalability, Broader pool of speakers, Value to sponsors, Ease of KPI tracking, Reduced costs, More sustainable   Types of Event which may benefit from Hybrid status - Conferences, Seminars, VIP events, Thought-leadership events, Product laun

Neil Wilkins discusses the importance of personal ethics and responsibility in establishing yourself as a true professional in your work and career development. Apologies for the poor audio quality of this recording. Topics discussed in this recording for Cambridge Marketing College's Webinar Series include:  Purpose your deepest reason for being personal style and tone of voice the integrity spectrum  Values understanding how you make decisions Partygate and Will Smith Vulnerability as a strength  Social Conscience role models and influencers this is not The Apprentice taking personal ownership and accountability  Relationships Start and end with you Relationships are what you both fuel and nurture accountability for everything is yours, it’s your life  Collaboration Giving without expectation Appreciating preferences Managing your manager through partnership  Business Etiquette out of sight out of mind obsession with courtesy and good manners honesty without apology  Caree

Neil Wilkins and James George, Strategic Advisor at PYXERA Global, discuss all things circular economy and many of the challenges and opportunities of becoming a circular business.  "We are too busy surviving to take anything like this on" challenges Neil and James responds with "You are not beyond hope. It's about perspective. Talk from the point where you are."  Practical advice from a circular economy expert, helping you to unpack this seemingly complex opportunity and begin taking the first steps to a more sustainable future for your business.  More content like this at Neil Wilkins Online 

Neil Wilkins talks to UK MD of Marketing at Hays Group, Clare Kemsley, to find out what is keeping marketers and employers awake in 2022. Clare explains the findings of recent research studies that Hays have conducted and we hear about the importance in 2022 of people management skills and the ability to negotiate with all stakeholders.  This conversation is also available on video at Neil Wilkins Online  (Audio quality is poor in this episode of The Neil Wilkins Podcast, but the advice and guidance is gold standard)

Neil Wilkins talks to Cambridge Marketing College's CEO, Kiran Kapur, about what it's like being a CEO. Kiran began her career as a Marketing Assistant and has worked her way through various roles and industries on route to running the leading commercial marketing college. Kiran and Neil discuss everything from mindset to cash-flow and things that junior and senior marketers can focus on if they have aspirations for the top job.  More details about Kiran can be found at Cambridge Marketing College Similar interviews to this are available at Neil Wilkins Online 

Neil Wilkins shares his thoughts and observations of the key marketing challenges, issues and opportunities from the CIM Sustainability Summit 2022. Key topics discussed included circular economy, collaboration, unlocking the potential, designing the process of sustainability in our businesses, carbon literacy, normalising sustainability, changing the way we talk about marketing sustainability and why it's important to stop using the word 'consumer'. Neil will be interviewing a number of the speakers from the Summit for this podcast and doing deeper dives into the hot topics in the coming episodes. For more content like this, visit Neil Wilkins Online and to share your best practice and find great new ideas for your business, visit The Mindful Collective.