The Evolve Your Wedding Business Podcast: Marketing For Your Wedding Business | Online Business

Are you feeling stuck trying to grow your wedding business or wondering how to bring in more leads and bookings? You’re not alone! In this episode, we’re going behind the scenes with Katie Sautter, a wedding planner who has seen incredible growth in her business over the past year. From booking her first client to securing multiple weddings in just a few weeks, Katie shares her journey of learning how to market her business and create a consistent flow of leads.We’ll talk about the struggles she faced in her first year, the lessons she learned about pricing, and how she’s strategically building relationships with venues to bring in more perfect-fit clients. If you’ve ever wondered how to juggle a full-time job while building a successful wedding business—or how to scale when you’re just starting out—this episode is packed with practical insights and inspiration to help you do just that.Listen to this episode to go behind the wedding business with Katie and discover actionable strategies you can apply to your

Why should a couple choose to work with you over your competitors?I know that may sound harsh, but it’s a question you need to answer in your marketing if you want to stand out and book more weddings.If couples don’t know why you’re the perfect fit for them, they’ll compare you to your competitors, and that usually results in them comparing you based on price.Many wedding pros are struggling with fewer or less-ideal leads. Maybe you’re dealing with ghosting, price shopping, or hearing “we went in another direction.”The root of these issues? Most of them come down to not standing out.Today, we’re going to explore why standing out is crucial to answering the question “Why should a couple book you over any other vendor?"—and how you can make sure your ideal clients see you as the only choice for them.Get your free ticket to the Stand Out & Get Booked Challenge at www.evolveyourweddingbusiness.com/challenge!***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without wor

Are you frustrated with the constant struggle of chasing low-quality leads from The Knot and WeddingWire? You’re not alone. In this episode, I’m chatting with Katherine Hunter, a wedding celebrant who found herself in the same position—spending money on The Knot and WeddingWire and getting ghosted by leads who just weren’t a good fit.But instead of staying stuck in that cycle, Katherine took a bold step. She built her own lead-generating machine that brings in high-quality, perfect-fit clients and completely cut ties with The Knot and WeddingWire saving her $4200 per year and hours each week chasing leads that ghosted her.In this episode, you’ll hear exactly how she did it—and how you can apply the same strategies to take control of your lead generation, build better relationships with venues, and attract the clients you actually want to work with.If you’re ready to stop wasting time and start booking more of your ideal clients, this episode is for you.

Wondering if paying The Knot and WeddingWire will actually get you the leads and bookings you need? You’re definitely not alone. It’s one of the most common questions wedding pros ask me!Most wedding pros I talk to feel the pressure to pay for these platforms just to keep things moving. But let’s be real—does it actually make sense for your business?In this post, I’m going to break down whether these platforms are really worth it, how to figure out if they’re a good fit for your business, and what you can do to take control of your marketing so you’re not dependent on The Knot or WeddingWire to keep those inquiries rolling in.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/290Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collective***Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working

How do you showcase your personality in your wedding business without feeling unprofessional? In this episode, I’m joined by Andrea Shah, a website copywriter for wedding pros, to tackle that exact question. We dive into why showing off your personality is key to building trust and connection with potential clients—especially Millennials and Gen Z couples who are all about personal connections with their vendors.Andrea shares practical strategies that help you highlight your unique self in a way that feels authentic and resonates with your ideal clients. We’ll talk about balancing personal stories without oversharing, using humor and storytelling, and making your “About” page work harder to attract the right couples.We also break down some common misconceptions around professionalism and why being yourself doesn’t mean you have to be stiff or formal.You’ll learn how to use your voice, your quirks, and even pop culture references to stand out in a crowded market. If you want to attract the right clients by sim

Why is booking more weddings so hard right now?I hear this question all the time from frustrated wedding professionals. You’re posting on social media, and doing the work, but it still feels like inquiries are trickling in. What gives?The truth is, social media and SEO aren’t the fastest ways to book weddings when you need results now. There are quicker paths to getting those inquiries rolling in—and it doesn’t involve overhauling your entire marketing strategy.In this episode, I’m breaking down the fastest ways to book more weddings by focusing on strategies that work today. If you're ready to stop spinning your wheels and start filling up your calendar with ideal clients, tune in now to learn how!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/288Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collectiveTo celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thurs

The wedding industry is so focused on referrals and relationships but how do you build and foster relationships with vendors without feeling awkward or pushy?In this episode, I'm joined by Carin Hunt, a sales and marketing expert who will share her insights on how to strategically foster these relationships. We'll dive into practical strategies that make networking feel natural and effective, from simple conversation starters to setting clear goals that help you connect with the right people.Carin and I also discuss the importance of following up, staying top of mind, and creating meaningful collaborations with vendors that go beyond self-promotion.If you've ever struggled with what you're supposed to do at networking events or wondered how to make your connections more impactful, this episode is for you.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/287Join us in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-col

The actions you take right now (and the actions you don’t take) will directly impact the success of your 2025 and 2026 booking seasons.Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don’t have your marketing on point, you’re going to miss out.Wedding pros who don’t know how to strategically market are struggling HARD right now.And that is going to continue.So you need to go into the 2025 engagement season assuming this is going to continue. You need a strategy and a plan.Want to know how to get that strategy & plan? Listen to this episode to find out!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/286Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and

So many frustrated wedding professionals come to me with the same question time and time again: “Why am I not booking more weddings? I’m getting myself out there, but it’s just not working.”I cannot tell you how many times I’ve heard this exact same question in the past 12 years of doing this work. So there’s something I want you to know about marketing because I feel like marketing is this kind of weird mystery to a lot of people.There’s only one thing that your marketing needs to do for you to book more weddings.It needs to position you as the best choice for your potential client. And that’s actually what creating the right marketing plan for your business does while saving you a ton of time and overwhelm.Want to know how to do that? Listen to this episode to find out!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/285Get your FREE ticket to Book More Weddings Summit at https://www.bookmoreweddingssummit.com/To celebrate my 38th birthday, I’ve set up a special 38% ‘fla

Are you struggling with fewer leads and bookings in your wedding business? Are you getting ghosted? You’re not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why you're getting ghosted by potential clients and, more importantly, how you can stop it from happening.One of the biggest frustrations wedding pros share with me is getting ghosted. It’s so disappointing to get excited about an inquiry only for that person to disappear, often leading you to think it’s because of your pricing.But here’s the thing – ghosting is rarely about your prices. Most people underprice themselves, and the real reason you’re getting ghosted has nothing to do with being too expensive. The real issue is that you’re not standing out from others who offer the same services.You might think you're standing out but you're probably not. If you’re ready to stand out so you can book more weddings and get ghosted less often, this episode is for you.The show notes for this

Tired of paying The Knot and WeddingWire for leads that don't convert? You're not alone! Many wedding pros are facing this challenge right now and you can get wedding clients without paying them thousands each year.I'll share the mistakes I see wedding pros make with this and what you can do to attract and book your ideal clients without relying on The Knot, WeddingWire, or any other third-party platform. You don't have to rely on them if you don't want to and they're not a good fit for every business.If you're ready to attract more of your ideal clients and book them reliably and consistently, this episode is for you.Get your FREE ticket to Book More Weddings Summit at https://bookmoreweddingssummit.com/The show notes for this episode can be found at https://evolveyourweddingbusiness.com/283Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-

Are you struggling with fewer leads and bookings in your wedding business? You're not alone! Many wedding pros are facing this challenge right now. In this episode, we're diving into why this happens and, more importantly, how you can break through this plateau.With 12 years of experience in helping wedding professionals market and grow their businesses, I'll share what I've noticed and what you can do to attract and book your ideal clients. Plus, I'll introduce you to a free way to get access to 34 innovative ways to overcome this booking slump.If you're ready to adapt and find new ways to grow your business, this episode is for you. Tune in and discover how to turn things around and start booking more weddings again!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/282Book more weddings with your ideal clients and build freedom & flexibility into your business in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wed

Ever wondered why your wedding business isn’t converting inquiries into bookings? Or website visitors into inquiries?We’re breaking down some crucial insights with the help of Emily Foster, a seasoned brand and website designer who recently planned her own wedding and noticed a LOT of common problems vendors are making that cost them bookings.Because Emily approached researching vendors with her experience as a website/brand designer and a bride, she shares practical strategies for enhancing client experiences with better branding and web design so you don’t scare off couples before they even inquire.Making some simple changes to ensure you aren’t making these common mistakes is going to get you more bookings because it’ll make it easier to hire and work with you. Those changes can be enough to easily scoop up the bookings your competitors miss out on.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/281Book more weddings with your ideal clients and build freedom & flex

Ready to unlock the secrets to stress-free wedding marketing? In this episode, I'll introduce you to the "Lazy Girl's Guide to Wedding Marketing." This no-nonsense approach is all about getting more out of your marketing while doing less.We'll dive into a revolutionary approach that simplifies your marketing without sacrificing results. In fact, this lazy approach will get you BETTER results! You'll also hear real-life success stories from wedding pros who have transformed their businesses with these strategies.Discover how taking the lazy girl approach can help you raise your prices, attract your ideal clients, and keep overwhelm at bay. Don't miss this chance to simplify your marketing and boost your business!The show notes for this episode can be found at https://evolveyourweddingbusiness.com/280Embrace the lazy girl marketing philosophy in The Wedding Business Collective at https://evolveyourweddingbusiness.com/wedding-biz-collectiveTo celebrate my 38th birthday, I’ve se

Want to book more weddings using social media? Just posting & hoping for the best doesn’t work anymore. Instead of wasting your time creating more content for social media, find out EXACTLY how to use it to find and book clients.Worried you'll come across as salesy by engaging with potential clients? I've got you covered! In this podcast episode, you'll learn how you can use social media engagement to make your potential clients feel cared for and bring the party to them all while booking more weddings.Couples are taking longer to book and social media engagement can help you nurture your leads and close more sales. There are so many benefits to adding social media engagement to your social media strategy! We talk about all of these benefits and steps you can take right now to make more sales on Instagram in this podcast episode.Want to get everything you need to start doing social media engagement for your wedding business? Emma will be sharing it all in the upcoming masterclass! Get your

When you need more leads and booking for your wedding business you may wonder if advertising makes sense for you. But where should you advertise?Most wedding pros immediately think of WeddingWire and The Knot but those aren't your only options (and they may not be the best ones for your business. When you advertise on Google, Instagram, Facebook, or TikTok, you can meet your ideal clients where they are and generate leads with more specific targeting than you can on WeddingWire & The Knot.Just like marketing, the world of advertising is always changing and I've invited an advertising expert to share what's working with advertising now. We also discuss why some wedding pros are seeing amazing results while others are struggling so you can make sure your advertising works well for you and you get a solid return on your investment.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/278Get your FREE ticket to The Stand Out & Get Booked Challenge at https://

So many wedding pros have told me this year that they're not getting enough leads or they're not getting enough good leads.Maybe it's a weird dip from dating coming to a screeching halt during the pandemic, maybe it's the economy, maybe it's something else happening in the world.But we can't do anything about those. What we can address, is the root cause of not getting enough good leads in any economic climate.And it's the same root cause as SO many problems wedding pros face like...GhostingPrice shoppingLosing perfect clients to your competitorsHearing things like "we went in another direction" all the timeFeeling like you can't raise your pricesThe frustration you feel because you're doing all the things you're supposed to but not getting the leads & bookings you needAnd sooooo many other problems that plague wedding pros!What is the root cause? Listen to this episode to find out!The show notes for this episode can be found at https://evolveyou

You've heard that you need to be on TikTok for your wedding business. You've heard that couples are there and it's the best platform to reach them on.But how do you do that without adding a ton of work onto your already full plate?None of us want to add yet another platform to the things we need to do to book weddings, I get it. That's why this episode is all about simple ways to use TikTok to book more weddings. You'll learn ways you can market on TikTok without devoting a ton of time to it and still book weddings from it!You don't have to make your full-time job "TikTok Marketer" to get leads and bookings from the platform.The show notes for this episode can be found at https://evolveyourweddingbusiness.com/276You can get Referrals Made Easy at https://www.theweddingbusinesscollective.com/referrals-made-easy/To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including

Reaching your goals is not complicated, it just feels complicated when you don’t know what steps to take.It’s great to set goals but if you’re like most people, setting them is kind of where it ends.You set the goals. You work hard and hope you reach those goals. More often than not, you don’t reach your goals and you’re left feeling frustrated.How many times have you set a goal for yourself and felt like you were just spinning your wheels trying to reach it?We’re led to believe that we should set goals, work hard, and somehow we’ll magically reach them.The truth is…it’s not enough to just have a goal, work hard, and hope for the best. And in this episode, I’m unveiling a new way to reach your wedding business goals.You can get access to it at https://evolveyourweddingbusiness.com/goalinfoThe show notes for this episode can be found at https://evolveyourweddingbusiness.com/275To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9

You have big goals for your wedding business and they're exciting and motivating! But, if you're being honest, they can also be seriously overwhelming. You know where you want to get to, you just don’t know HOW to get there. And you’re probably concerned about how many more hours you’re going to need to jam into your already-packed schedule to reach your goals.Can I let you in on a little secret?You don’t have to add even more to your already busy schedule to reach your goals. In this episode, I'm sharing the best way to reach your wedding business goals without feeling overwhelmed and burning yourself out.You can find the show notes for this episode at https://evolveyourweddingbusiness.com/274To celebrate my 38th birthday, I’ve set up a special 38% ‘flash sale’ discount on EVERYTHING in the shop until Thursday, Sept 27th at 9pm Pacific Time. (Including some new items!)​Here’s where you can find out more (and save 38% on your purchase): https://weddingbusinessshop.com/***Did you know there are