Sports Marketing Huddle

GNC was scheduled to run a Super Bowl commercial that just got canceled 6 days before it was supposed to air. Was the reason because the ad was too offensive? Nope. They were scheduled to run an inspirational message and Fox had already approved the ad twice. It is because GNC is on the banned companies list for the NFL. Brian Cristiano and Rob Cressy dish about how in the world this happened, who is to blame, what the outcome will be, and if there is any chance there is a silver lining for GNC. At the end Brian and Rob give actionable advice on what you can implement into your business from the way that GNC got backdoored by Fox.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports mark

Many of the Super Bowl commercials have been released online already so Brian Cristiano and Rob Cressy give a preview of some of the top ones plus what to look out for. The brands they talk about include Skittles, Intel, Squarespace, Lxeus, GoDaddy, Fiji and Bud Light.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and mak

Scott Kegley, Executive Director, Digital Media & Innovation for the Minnesota Vikings, joins Brian Cristiano and Rob Cressy to share his insight into how the Vikings digitally tell their story and engage fans. With so many content options, how do they decide what to post on which channels? How do they tell their story in the event the team loses or an adverse situation arises? What are his thoughts on Instagram vs Snapchat? What lessons has he learned that he can share with other professional sports teams and digital storytellers? What growth opportunities is he eyeing in 2017?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddl

Pat Gallagher, EVP Marketing, Partnerships & Communication for the Super Bowl 50 Host Committee, and former President of the San Francisco Giants, joins Brian Cristiano and Rob Cressy to share his insight into what it’s like to plan a Super Bowl. What is entailed in a Super Bowl bid? What were their biggest goals? What does it take for sponsors to be successful around the Super Bowl? Logistically how crazy is the planning? Where is the Super Bowl going from a partnerships standpoint? Pat’s book Big Game. Bigger Impact will be coming out soon and will give an insider’s look from the Super Bowl Host Committee POV of how it all came together and lessons learned. Make sure to pick up a copy.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your busi

What do you do when Anheuser-Busch has exclusive category ad rights for the Super Bowl, boxing out other alcohol brands and you still want to advertise for the big game? If you are Yellow Tail wine you go and purchase local TV ads in 70 markets across the US. Brian Cristiano and Rob Cressy dish about Yellow Tail’s creative way of finding a loophole in the system so they can still be part of the biggest event of the year. By advertising in 70 local markets they were able to cover 85% of the US, allowing them to be part of the conversation and extend their brand message.At the end Brian and Rob give actionable advice on what you can implement into your business from Yellow Tail’s creative Super Bowl marketing. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implemen

The Royal Rumble was this past Sunday and after watching it Rob Cressy had to lay down some thoughts with Brian Cristiano about his experience. From the Facebook Live integration with HHH and advertising integration with KFC, to the way they tell stories and the level of fan engagement. The WWE delivered on all levels and is a model for how sports entertainment and content creation is done.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and mark

The Super Bowl is the most watched event of the year and with it comes magnified attention across social media. For many the buildup to the Super Bowl, the parties, recipes, and real time conversation is more important than the game itself.Brian Cristiano and Rob Cressy dish about how and why social media and the Super Bowl go hand in hand. Where should brands be putting their attention? Is it smart to be running Facebook ads during the Super Bowl? What are the social media fundamentals that brands should follow to increase success?At the end Brian and Rob give actionable advice on what you can implement into your business on social media during the Super Bowl. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast

Darren Rovell recently tweeted “If you are good at something, never do it for free. But how does your dream employer find out you are good at something?” This caused an uproar on social media from those who fail to play the long game and instead focus on short term monetization. Brian Cristiano and Rob Cressy weigh in on this topic and dish about why both of them have worked for free on multiple occasions and highly recommend it to others.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and le

Tracy Marek, Senior Vice President of Marketing & CMO of the Cleveland Cavaliers, joins Brian Cristiano and Rob Cressy to talk about the Cav's brand and how they have faced some unique marketing challenges. How do you build a loyal fan base, without a superstar vs with a superstar of the stature of LeBron James? What can other teams and organizations do to build their loyal fan base without a championship? What is it like marketing the Cavs and LeBron? Tracy gives behind the scenes insights as to how the Cavaliers organization have dealt with these questions and how they market the team.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports

The user experience for watching the Super Bowl is about to go to a whole new level as Intel is debuting their “Be The Player” broadcast feature that will allow viewers to see what it is like from a player’s point of view. To help them kick this off they are partnering with Tom Brady. Brian Cristiano and Rob Cressy dish about this latest advancement, which includes 100 cameras and 360 degree technology. What will watching a game in a few years look like? Will we get to a point where there will be information and perspective overload, or will this only enhance the viewing experience? What does this do for the storytelling for Fox and advertisers? At the end Brian and Rob give actionable advice on what you can implement into your business from Intel’s Be The Player feature.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports

Snickers is going to air a live streaming Super Bowl ad, following a 36-hour live stream from the set of the commercial. Reports are that it’ll be a western theme and involve a horse in some capacity. Brian Cristiano and Rob Cressy dish about why they love that Snickers stepped up to the plate to be the first brand to run a live Super Bowl ad, plus bonus points for integrating a 36-hour live stream to give us an even better experience. With Super Bowl ads costing $5 million, Snickers is certainly doing their part to increase attention and engage their audience. At the end Brian and Rob give actionable advice on what you can implement into your business from Snickers live streaming a Super Bowl ad.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into y

Business is booming for the Steelers Antonio Brown. He signed a reportedly high six figure deal with Facebook, which you’d have to believe had some impact on the Facebook Live steam he did following the Steelers playoff victory over the Chiefs, which broke the NFL’s social media policy. Brian Cristiano and Rob Cressy dish about why this is just business as usual in the sponsorship and media space as Antonio Brown isn’t the first person to get paid to endorse something. He’s also not the first person to be paid by a social platform to post content. He is, however, very much in the public eye and one of the first to be doing it via Facebook Live. At the end Brian and Rob give actionable advice on what you can implement into your business from Antonio Brown signing a 6 figure deal with Facebook.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in t

Dave Lang, Director of Digital Media for the Baltimore Ravens, joins Brian Cristiano and Rob Cressy to talk about the Ravens social media and content creation. How are they more like a news outlet than PR machine? Who are they competing against for attention (others teams or other Baltimore publishers)? Will the Ravens talk smack to the Steelers or other teams on social media? How do they break down the strategy of each social media channel? Is it possible to respond back to every fan who engages the brand?- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the

Brian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on being a leader, find out how Brian and Rob have constantly improved their leadership skills throughout their careers. Learn about the resources they have used and how there is not one definitive way in which to become a better leader.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in

Brian and Rob speak to the students of Dubuque University's Sports Management and Leadership classes giving some insights into the world of business. In this OTR focusing on the topic of Mentors, find out how Brian and Rob have utilized mentors in their own business lives.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for y

When brands do major sponsorships with professional sports teams, how do they quantify the value in exposure they get when their logo is seen on TV? Jeff Katz, GM of Sponsorships at GumGum, joins Brian Cristiano and Rob Cressy to talk about the various ways that AI technology is being adopted into the sports marketing business, both on the sponsorship side and on the team side. Is it possible to track brand visibility in videos across social media platforms and if so, who is benefiting the most from it?-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the sho

Tom Brady's agent Don Yee is one of several partners who are launching the Pacific Pro Football League. The league will launch in summer of 2018 with four teams, each playing eight games, roughly 50 players on their roster. What makes this league so unique and interesting is they want to be an alternative to playing college football by paying the players (roughly $50,000), and training them to be a professional. Brian Cristiano and Rob Cressy dish about the viability of the Pacific Pro Football league. Will there be enough attention and viewership to bring in sponsors? How long does the league need to last before it sees major progress? What is their best case scenario: a player making it to the NFL? Kevin Cattani, sports marketing professor at the University of Dubuque, also chimes in on his thoughts from an academic standpoint (since these players will be forgoing traditional education.) At the end Brian and Rob give actionable advice on what you can implement into your business from the Pacific Pro Fo

Fox is selling digital only advertising packages for the Super Bowl for as much as $700,000 for a 30 second spot. While this is significantly cheaper than the $5 million that it would cost to run a TV ad, is it worth it to shell out this kind of coin just to be part of the Super Bowl.Brian Cristiano and Rob Cressy dish about if buying a digital only advertising package makes sense for advertisers. Where does the value lie in Super Bowl advertising? Where is the buzz for digital Super Bowl advertising and will anyone care?We also dish about how ESPN failed to run advertising on their digital stream of the College Football National Championship game (which was viewed by 700,000 people.) How is this possible? At the end Brian and Rob give actionable advice on what you can implement into your business from the way Super Bowl ads are being bought and sold. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forwa

The Dallas Cowboys lost to the Green Bay Packers in the Divisional Round of the NFL playoffs and one of the consequences of the loss was a decrease in ticket price for the Super Bowl. How much? 20%. Why? Because Dallas is only 4 hours away from Houston, where the Super Bowl is being played, on top of the Cowboys already being one of the most popular teams in the NFL. Brian Cristiano and Rob Cressy dish about what the Cowboys loss does for the value of the Super Bowl. Is there still plenty of value for advertisers who are willing to shell out big bucks in advertising? What would the ideal matchup be from a value standpoint? At the end Brian and Rob give actionable advice on what you can implement into your business from the Cowboys loss effecting Super Bowl value.- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing a

The Chargers are moving from San Diego to Los Angeles and as part of that transition they designed a new logo which caused a social media uproar because of how basic and awful it was. It was a blatant fusion of the Dodgers and Tampa Lightning logos. Brian Cristiano and Rob Cressy dish about if logos matter. What is the actual purpose of them (hint: $$$)? Why didn't the Los Angeles Chargers crowd source their logo, allowing feedback from their community before making a decision? What's the cost of rebranding a logo for a professional sports team?At the end Brian and Rob give actionable advice on what you can implement into your business from the way the Chargers handled the debut of their new logo. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can impleme