Influencer Entrepreneurs With Jenny Melrose

As a coach for bloggers and influencers I am routinely asked, "How do you measure influence?"We're diving into how you measure your influence in order to become a top paid influencer.Bloggers often wonder what size their audience needs to be in order to work with brands. How do you measure your influence? That’s what we’re getting into on today’s podcast.My guest, Bruno Bornsztein is one of the founders of InfluenceKit. InfluenceKit is a web-based software program to help influencers prove their value and make more money. Read more HERE

Are you wondering how to determine your worth?  Letitia Frye is sharing how to know your worth so that you can continue to improve your business.As women, I believe we all struggle with knowing our worth. I hear it from my clients and from other women I talk to. We don’t understand our self-worth and we confuse our personal worth with our business success. My guest today knows a bit about this topic. Letitia Frye is known most for being America’s foremost “auctiontainer.” She is a classically trained auctioneer and specializes in non-profit benefits. She is a theater major, so she combined her entertainment background with her job of auctioneering to create “auctiontainment.”She is also a published author and motivational speaker. Read more Here

Lydia Fenet teaches us how to command a room and sell your way to success with our confidence in ourselves and our value.Lydia Fenet is a global managing director for Christie’s Auction House and is the lead benefit auctioneer. She has two roles in her company: she spends her days in the office securing large-scale global partnerships for Christie’s and she spends her nights on stage raising money for non-profits around the world. Lydia is also the author of the book “The Most Powerful Woman in The Room Is You.” Read the rest HERE.

We all want Instagram growth, but the best kind of growth for your business is organic Instagram growth and today we're diving into how to get it with someone that has done it and continues to do it.Instagram is a topic that I continue to talk about on this podcast because of its potential impact on your business. It’s a great place to engage with your followers and to let them into your real life.My guest today has seen her IG following and engagement explode in the past several months, so I asked her to come on the podcast to chat about how she had organic Instagram growth. Erica is a professional marketer by trade, helping small businesses take the overwhelm out of marketing and make it easy, fun, and more accessible. Erica is most passionate about her blog Mom Break. It’s a mommy blog that’s all about helping to take the pressure out of being a mom by just sharing the normalcy of her everyday life with 2 young kids. Read the rest HERE

As bloggers, we are all trying to figure out ways to add another stream of income. Having multiple streams of income is crucial in order to build a business that sustains you when things in internet land get crazy. There are many ways to monetize a blog: ads, affiliate sales, selling your own products, and sponsored campaigns. But one of the ways that is gaining popularity among bloggers and online entrepreneurs is creating courses.I am super excited to have a guest on the podcast today talking about creating online courses, and who will be one of our guests at IEA.Have you got your ticket to IEA yet? They’re so close to being sold out so if you haven’t registered, I strongly recommend you do it today. Now, onto that special guest...Len Markidan is a course creator and marketer. He is also the chief marketing officer of Podia. Read More HERE

When starting an online business, it is crucial to have a mission statement; that thing that states who you are and what you’re about.If you don’t have a written mission statement for your business, listen in as my guest shares how she created her own and how you can, too. I’m so excited to have Chrystal Rose back on the podcast. Chrystal is the owner of Rebellia, an online clothing store for women with muscles and curves. She is also the founder of Mental Message, a nonprofit that exists to help people in the mental health space. Read more HERE.

As we move deeper into 2020, are you feeling less than productive? What’s happened to those resolutions or goals you set back in January? Are you ready to learn how to increase productivity to help you move your business forward? If any of this speaks to you, if you can identify with feeling like you have too little time and too much to do, then stay tuned for today’s episode.My guest, Tonya Dalton is a wife, a mother, an entrepreneur, and now an author. She is also a recovering perfectionist. Read the rest HERE.

Are you tired of trying to figure out what the latest algorithm updates are and how to keep up with them? That’s what I’m talking about today and I promise you it won’t be boring. So, stay tuned!Use code KINDNESS to get 40% off Mastering Your Influence.Read more HERE.

McKenzie Cunningham is the founder of SurSHE, which is a two-fold business. For consumers, it is a subscription box that helps change the way you shop, allowing you to shop female-owned businesses or locally and give back. If you are a female business owner, it’s a targeted marketing platform that helps deliver your brand and your story to the people who are looking to support a business exactly like yours. McKenzie also lives in Charlotte, NC, and is a member of KnowTribe which is how we met. Read the rest HERE

How do you decide if a sponsored campaign is successful? This is a question I hear frequently from bloggers and influencers. That’s why in this episode I want to not only answer this question, but I also want to boost your confidence when it comes to this subject. There is only so much that I can share with you in a 30-minute podcast episode. If you are looking to work with brands long-term and have it be a strong income stream, Pitch Perfect Pro is open right now. We are only open for a limited time, however. Pitch Perfect Pro is the step-by-step guide that you need. If you’re not already a student, make sure you get in while you can. We’ll be talking about some pieces of Pitch Perfect Pro in today’s episode. Make sure you sign up so that you can see exactly what those pieces look like! Read the rest HERE!

re you looking for other influencer entrepreneurs to connect with but having trouble finding them? If so, you’ll definitely want to tune in to this episode!Sarah Benken is the founder of the KNOW Book + Tribe. The KNOW book is a collection of some of the top-performing, high caliber, authentic women in the city you live in that you should know and do business with. (You can find a list of the available cities on their website). I found Sarah through the Charlotte, NC edition of the KNOW Book +Tribe. The Tribe is the community that has been built around the members. The Book has become a display of the highly-vetted, high-caliber members of the community. If you want to become a part of the Book, you can do that by joining the Tribe. Find the full show notes HERE.

Instagram engagement is the top of everyone's mind for 2020 and we're giving you the most up to date info out there on how to improve yours.If you listen to me at all, you know that I believe that Instagram is the best platform out there right now for engaging with your target audience. If you need to show an engaged audience to brands for sponsored work, IG is where you can build that engagement. My guest today knows all about engagement on Instagram because she has built a business around teaching it. Jillian O’Keefe is great at taking people’s vulnerable, true, and authentic stories and turning those into raving fans on Instagram. She also creates that engagement that everyone craves on Instagram. Read the whole episode HERE.

If you are a blogger or business owner, Instagram is a social media platform that you need to be paying attention to. Some people are frustrated with Instagram, feeling like, if it doesn’t drive traffic, why bother?But that is old school thinking. Instagram isn’t about driving traffic; it’s about engagement.If you’re ready to up your IG game and learn how to use it to your benefits, stay tuned to today’s episode. My guest, Kimberly Espinel is a food photographer and stylist, content creator, educator and podcaster at The Little Plantation. She creates visual content for food brands and works with bloggers in the food space to help them improve their photography and their Instagram strategy. Click HERE to read the rest!

 Take the time to listen in to this episode to get a better grasp of how you can improve your SEO.If you’ve been listening to this podcast for a while, you have heard me talk many times about the Everything Food Conference. I love this conference and have spoken at it twice in the past, so I am especially thrilled to have Ty Kilgore here today. Ty owns Everything Digital Marketing, and his wife, Kami, created the Everything Food Conference. About a year and a half ago, Ty was working a 9 - 5 job in the digital marketing space. After the Everything Food Conference that year, he and Kami sent out a post-conference survey and asked their attendees “What is some information you would like to know more about?” Over 200 people filled out the survey and nearly all of them responded that they wanted to know more about SEO. It became a great opportunity because of Ty’s 12-year background in the SEO industry. Read more HERE

If you are a food blogger looking for advice on developing your brand identity, we are breaking down the brand identity definition as well as the what is needed for brand identity design.My guest, Madison Wetherill, owns Grace and Vine Studios, which is a web design studio for food bloggers. Madison focuses on helping her clients connect with their audience through strategic web design and brand strategy. She also hosts The Vine podcast, where she talks about strategy and design tips for food bloggers. Prior to Grace and Vine, Madison had her own food blog. After she got out of college, she found that she had a ton of free time and didn’t know what to do with it, so she started doing freelance design and blogging at the same time. Read the Full Content HERE!

Out of all the questions I get asked, the majority of them have to do with brand sponsorships. So, I decided to do something a little bit different with this episode. Today we are going to deep dive into your all your brand sponsorship questions. What I want to do is troubleshoot these problems so that if you encounter something like this six months from now, you will know where to find an answer. I encourage you to listen in as I go very quickly through the most common questions I get on this topic. Also make sure to grab your pdf with all the answers.  Ready? Let’s dive in HERE!

Have you fallen for the hype that Facebook is dead? We hear it everywhere these days. “You can’t build a brand on Facebook unless you want to pay to play.”But is it true? Heck, I haven’t had much success with Facebook in the last few years myself, so I have moved a ton of my focus over to Instagram.But then, I started using a new strategy. A strategy developed by my guest today. And since I began using Dana Malstaff’s strategy, my Facebook community engagement has grown by 706%. That’s right, folks. Percent. Not 706 people. 706 percent.Have I got your attention? Awesome, let’s jump into all the wonderful information that Dana shared with me!Read the full article HERE

If you are trying to attract more customers to your business, you need to firmly establish yourself as an expert in your niche. Attracting potential customers requires you to share your story and knowledge in an authentic way which builds trust with your audience and keeps them coming back to you for more information and products. My guest today is an expert in attraction marketing and I am excited to have her share her knowledge with all of us.Read the rest HERE.

Do you struggle with posting to Instagram stories consistently? If so, then stick around, because today we are going to dive into how to consistently create content for Instagram stories. Knowing that I want to have a 24-hour period with something always in my Instagram stories can feel really overwhelming and has caused me to shut down just because I didn’t know what to create or put out. Over the last month or two, I’ve been working on a strategy that changed how I approach my content.As always, I have a download for you that will not only walk you through the questions but give you a space to write down different ideas that will work best for you and your business. Grab it HERE!

If you need to be encouraged that overcoming obstacles is something you can do then you’re going to love today’s episode.My guest today is Nesha Pai. Nesha is the founder of Pai CPA, which is an outsourced accounting department for small businesses. Unlike most of my guests on the podcast, Nesha actually lives in Charlotte and we have been able to meet in person.