Synopsis
Marketing, entrepreneurship, membership sites, webinars, and traffic
Episodes
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153: Be Persistent, Consistent, Relevant and Visible with Bestselling Author and Radical Influence Expert Jill Lublin
06/10/2016 Duration: 21minJill Lublin from Publicity Crash Course (phone number: 415-883-5455) tells us how to use publicity to heighten our profile and increase our own visibility. It's done with press releases, local business journals, and fitting into the news. Display TranscriptRobert Plank: Jill Lublin is an international speaker on the topics of radical influence, publicity, networking, and referrals. She's the author of 3 best selling books, "Get Noticed, Get Referrals," "Guerrilla Publicity," and, "Networking Magic." Her latest book, "Profit of Kindness," comes out soon. She's a master strategist on how to position your business for more profitability, and visibility in the marketplace. Glad to have you here Jill, how are things? Jill Lublin: I am really doing great, thank you Robert, glad to be here too. Robert Plank: Cool, so I understand we're talking about publicity and PR, is that right? Jill Lublin: Well yeah, because the truth is everybody needs it no matter what business they're in. Robert Plank: Right, and I thin
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152: Convert with Webinars and Get Clients with Magnetic Messenger Alysa Rushton
05/10/2016 Duration: 33minDo you want to make more sales and money? Do you want a larger following, and most importantly, do you want an easier time growing your business? If so, Alysha Rushton from GetClientsWithSpeaking.com shares the seven steps to landing clients and sales from webinars: 1. Connect with your audience: intend to give quality information 2. Engage with your audience: open with a question or a quote 3. Tell your story: but avoid a lack of overstanding and avoid over-telling that story 4. Share content: teach people something, help solve a top-of-mind problem or little piece -- pull out one part of the offer and explain it, get them hungry but don't overfill, go deep but not wide 5. Amazing free gift: solve another problem or go deeper -- because you're here, it's free 6. Give offer: "another tip" 7. Wrap-up: the rest, Q&A, call to action -- information alone is not transformation, link to checkout page at the beginning and end Display TranscriptRobert Plank: Alysa Rushton us the women's voice igniter and six figure
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151: Offer, Promise, Platform, Big Idea: Create Proven Funnels that Convert with Marketing Medic Mike Caldwell
04/10/2016 Duration: 29minIf you want to grow your business, the easiest way to do that (the low hanging fruit) is to increase your conversions. Mike Caldwell, the Marketing Medic, tell us how you're leaving money on the table with your business and what you should do to make more sales with your websites. Display TranscriptRobert Plank: Can you tell us about what is it that you do on internet, how you got started, and with this funnel so specifically, what makes you stand out? What makes you different and special with funnels? Mike Caldwell: I think the first question was how I got started, and I got started because I actually met Russell Brunson, the founder of ClickFunnels and DotCom Secrets, on a bouncy castle obstacle course in the Caribbean Sea. We became friends. I found out what he was doing. I'm an entrepreneur. I had some home-based businesses that I needed to promote more heavily online, and I ended up enrolling in one of his mastermind programs. I was able to learn directly from Russell Brunson, the master himself. One
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150: Launch High-Ticket Offers, Attract Recurring Clients, Scale Your Revenue to Six-Figures And Beyond with Johnson Emmanuel
03/10/2016 Duration: 32minStop listening to everyone and just choose three mentors! That's what Johnson Emmanuel from Clients Attraction has to say about internet marketing and success. Johnson changes businesses in three ways: optimize for revenue, optimize for freedom/lifestyle, and increase impact. Johnson shares his initial successes online, his role models, and the various ways he increases conversions in funnels such as decreasing cart abandonment or increasing follow-ups. Resources High Ticket Client Attraction Blueprint (Podcast Guest) Emmanuel Johnson coaching (Skyrocket Your Revenue) Nick Unsworth: Life on Fire (Website)
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149: Make a Business Out of Podcasting with Steve Lubetkin
30/09/2016 Duration: 24minSteve Lubetkin is a baby boomer who's reinvented himself through blogs, Twitter, podcasting, audio/video recording, and documentary videos. You too can succeed in podcasting if you avoid talking too much "inside baseball", if you use checklists AND if you become a podcast producer instead of focusing solely on your own podcast. The Business of Podcasting: Steve and Donna's book Being the Media Trafalgar Communcations (Donna Papacosta's website) Display TranscriptRobert Plank: Steve Lubetkin is the managing partner of Lubetkin Media Companies, LLC and he is widely recognized as a seasoned technology futurist. The Philadelphia Business Journal has named him as one of their social media stars for his work in podcasting. He's using technology for decades. He has included an email address on his business cards since 1988. We're going to talk about a lot of fun stuff, a lot of cool podcasting stuff, how are things today Steve? Steve Lubetkin: Real good Robert, thanks for having me on the podcast. Robert P
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148: You Deserve the Best In Life: Get More Pleasure, Joy, and Creative Flow with Self-Improvement Guide and Multi-Orgasmic Living Expert Antonia Hall
29/09/2016 Duration: 24minThoughts are information-carrying energy and Antonia Hall gives us the tools to use those thoughts to achieve balance, inner peace, find the joy zone, and even enjoy creative juiciness in every area of our businesses and everyday lives. You deserve the best in life! Antonia tells us how to use visualization to understand what you want and where your goals are, breath work for daily consistency and inner peace, and to treat yourself right to have enough downtime to reset. Antonia Hall: Official Website The Ultimate Guide to a Multi-Orgasmic Life by Antonia Hall Antonia on Twitter Display TranscriptRobert Plank: Today's guest is Antonia Hall. She's a renowned, award wining author, self-improvement guide and multi-orgasmic living expert. Her teachings offer ways to bring more pleasure, joy, creative flow and meaning into one's life in and out of the bedroom. This interview can go all kinds of different directions. How are things today, Antonia? Antonia Hall: Things are wonderful. How about yourself? Ro
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147: You Are Not Your Past: Use the Debox Method to Remove Self-Doubt, Anxiety, Shame and More with Mindset Expert Jay Roberts
28/09/2016 Duration: 28minIf you want to change your results, then you'll need to either change your actions, or the way you THINK about those results, if not both! Jay Roberts, creator of the DeBox Method, has a new way to deal with struggles, knee-jerk reactions and those daily emotional reactions such as doubt, fear, anger, etc. Each of those potential problems are "boxes" that can be dealt with by leaning into that discomfort, staying with it, and stay with it until the box is empty. Feel the fear, use the fear, then move on with comfort. Debox Revolution Website Debox Revolution on Facebook Debox Revolution: THe Book Debox Revolution on Kickstarter Display TranscriptRobert Plank: Our very special guest today is Jay Roberts. Jay's the founder of this thing called Deboxing. It's a revolutionary self-help method that will free your mind from trauma, anxiety and emotional hangups and stress, leaving you free to live your life, have inner peace and be the real, more confident, happier you. I'm down for all of those things. T
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146: My Testimonial Engine: Get More Reviews and Get Better Reviews for Any Online (or Offline) Business with Doren Aldana
27/09/2016 Duration: 27minDoren Aldana from My Testimonial Engine tells us about an easy to use tool that will help any business (online or offline) get more reviews from customers on strategic review sites such as Yelp, Google+, Facebook, and more. This tool also cleans up negative reviews and even prevents bad reviews from happening as much as possible. Doren unpacks the ways he transforms 20% of any businesses' database into rave reviews and referrals using what he calls the "magic wand letter." Display TranscriptRobert Plank: Doren Aldana is the CEO and President of MortgageMarketingCoach.com and the Founder of My Testimonial Engine, the number one software for helping service-based local businesses collect and share client reviews on autopilot. As a result of his clients' extraordinary success, he has won the prestigious Best Industry Service Provider Award three years in a row. That's pretty cool. Welcome to the show, Doren. Doren Aldana: Hey, thanks so much for having me man. Appreciate it. Robert Plank: I'm glad you're hear
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145: Establish Your Brand, Build the Right Team and Live the Lifestyle You Deserve with Paul Potratz
26/09/2016 Duration: 23minWhat does success mean for you and your team? Paul Potratz from PPADV.com shares the unique way he runs his business and sets up his company culture where he encourages his employees to make their own decisions and mistakes (including the interview process for that). He tells us how to build a quality brand, get back to basics, and provide a "Nordstrom" customer service instead of a "Macy's" one. Compete based on your brand, not on price! Potratz Agency Paul Potratz: Free Strategy Tips Potratz Floral Shop & Greenhouses Display TranscriptRobert Plank: Paul Potratz is the COO of Potratz, a firm in Schenectady, New York, I hope I said his name and the city right, that works with businesses in the US, Canada and Copenhagen on creating top funnel brand strategies, consumer engagement content on websites and social media, and sales training. Sounds like lots of good stuff. How are things today Paul? Paul Potratz: Good. Good. How about you Robert? Robert Plank: Super fantastic. I see you're in upstate New
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144: Mental Illness is An Asset: Create Predictable Income Using Checklists, Life Mission Statements, and Tribal Connections with Mike Veny
23/09/2016 Duration: 22minMental health speaker and drummer Mike Veny from TransformingStigma.com and Unleash Your Groove, who was hospitalized three times, expelled from three schools, and attempted suicide by age 10, gives us simple exercises we can use to become more focused, free up aggression, and become the person we really are. Mike has battled depression, anxiety, and OCD -- and talks to us today about how he's using drum circles to empower people connect authentically with each other and form a mission statement in life. He also tells us how he uses operations manuals and checklists to keep his businesses running smoothly. Display TranscriptRobert Plank: Our guest today is Mike Veeny. Now, have you known someone who lives with mental health challenges or do you want to learn to better manage your own mental health challenges or even better, how do you really transform the stigma surrounding mental health? Well, our very important, special, VIP guest is going to take care of all that and more. How are things today Mike? Mike
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143: Success is An Inside Job: Create and Promote Your Itty Bitty Book with Suzy Prudden
22/09/2016 Duration: 33minSuzy Prudden from IttyBittyPublishing.com has been on Oprah and is responsible for many books becoming bestsellers. She tells us that your book is a business BUILDER, not a business card, and that you can create an "itty bitty" book in just 15 pages to market yourself. Display TranscriptRobert Plank: We're here with Suzy Prudden who is a legend. She is an internationally acclaimed speaker and seminar leader. A New York Times best selling author from before the internet. A fitness expert, a body and mind pioneer. Hypnotherapist, success coach, radio host, publisher. She's been on Oprah, Good Morning America, and the Today Show. It sounds like there's nothing she can't do. How are things today, Suzy? Suzy Prudden: Robert, they are fabulous. They just keep getting better. The older I get the better they get. Robert Plank: That's what I like to hear. Everyday is the best day of your life because every day is better than before, right? Suzy Prudden: Yes. I had a friend of mine say to me one time we were are a
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142: Creativity is Your Biggest Resource: Get Published, Find Your Flow State, and Prevent Burnout with Spiritual Business Life Coach Tracee Sioux
21/09/2016 Duration: 33minWe all tell ourselves three lies: that we don't have time, that we're low on money or priorities, and that we're not good enough. Luckily, nothing could be further from the truth and Tracee Sioux from TraceeSioux.com stops by to set us straight. She tells us how her strategy of content creation (books, CDs, and workbooks) and an online platform (site, social media, and newsletter) has helped her and others build a list and land public speaking gigs. She has some great advice for aspiring and successful writers including: write at the same time every day structure, deadline, and smaller pieces (you can't force your creativity) take time off to recharge And more! Display TranscriptRobert Plank: Today we have Tracee Sioux. Tracee's work has been featured in the New York Times Magazine, forbes.com, today.com, and many online, regional publications. She won the Utah State Newspaper Association Best Photograph Award and the Utah State School Board Association Award for exceptional journalism and she's a
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141: Hacking Success: Small Wins, Goal Setting and Business Tweaking with Scott Hansen
20/09/2016 Duration: 33minWhat does success look like to you? What if you had three wishes, how would your business change? What small wins could you experience in your business within the next 90 days or less? Scott Hansen from SuccessHackers.net and IWantMoreLeads.net tells us why he started his online presence, and how he's built up his podcast devoted to cracking the entrepreneurial code. Display TranscriptRobert Plank: Our guest today is Scott Hansen. Scott is a high-performance coach, a sought-after speaker, and a podcast host. He coaches entrepreneurs on how to live a life of purpose and significance. He's the creator of the Ultimate Success System, a high-performance coaching program, teaching business owners how to attract more clients, generate more leads, and increase revenue, all while building a bigger bottom line. Scott's work has been featured on Inc.com, ABC, NBC, Fox, and Business Innovators, so we have a celebrity in the house. Welcome to the show, Scott. Scott Hansen: Ha-ha. Thank you, Robert. Great to be here, ma
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140: Find Fulfillment: From Invisible to Influence with Conscious Warrior and Freedompreneur Nick Pereira
19/09/2016 Duration: 31minHow do you prevent burnout and enjoy everything you do? That's what Coach Nick Pereira (from HangoutWithCoachNick.com and the Freedompreneur Club on Facebook) stops by to answer for us. He tells us how to get into that flow state, start small and grow, PLUS go from invisible to influence with his five step model: 1. invisible (an idea in your head) 2. emergencence (cashflow and clients) 3. chaos (where you have more business than infrastructure) 4. systems (save yourself time and energy) 5. stability/influence (normal operations, scale) Display TranscriptRobert Plank: Our guest today is Nick Pereira. Now Coach Nick has been an entrepreneur for over a decade and as an author, trainer, founder and the president of the Freedompreneur's club, Nick has helped thousands of small business owners become freedom preneurs. What's up, Coach Nick? How are things today? Nick Pereira: Fantastic, Robert. Just an awesome day. Just got back from the gym so I'm feeling good. Robert Plank: Awesome, feeling pumped and all th
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139: The Wisdom of Walt Disney: Live a Great Story and Control What You Can Control with Jeff Barnes
16/09/2016 Duration: 27minThe expert on everything Disney, Jeff Barnes from TheWisdomOfWalt.com and author of "The Wisdom of Walt: Leadership Lessons from the Happiest Place on Earth" tells us how to live a great story. He shares how Walt Disney succeeded despite all odds, previous failures and existing competitors to create a superior product and experience. Display TranscriptRobert Plank: We have Jeff Barnes who is an author, professional keynote speaker, university professor, and leadership and success coach. His book is called The Wisdom of Walt. It's an Amazon number 1 bestseller in multiple categories, including personal success in business. We're going to be talking about a lot of fun, Disney kind of stuff today. How are things, Jeff? Jeff Barnes: Hey, Robert. Things are great. How are you? Robert Plank: Super fantastic. I feel like I should say it's magical or wonderful or whatever the proper Disney term is, but I have to admit I know almost nothing about Disney despite living in California. Jeff Barnes: We're doing the in
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138: Bring Your Marriage Back to Life with Entrepreneurs Tony and Alisa DiLorenzo
15/09/2016 Duration: 26minGet back to basics and shorten those challenging times in your marriage! Meet Tony and Alisa DiLorenzo, from OneExtraordinaryMarriage.com -- the podcast they've been running for 6 1/2 years. The three of us discuss a lot of subjects -- not only how they repaired their marriage and others can do the same, but also how they developed this advice into a podcast, a series of books, and a coaching program. Display TranscriptRobert Plank: On today's podcast we have Tony and Alisa DiLorenzo, the founders who are a leading source for couples on sex, love, and commitment on their number 1 marriage podcast where they have a bunch of bestselling authors and hosts, and they are our bestselling authors and hosts about entrepreneurship, marriage, and authorship. Welcome to the show. How are things, guys? Tony DiLorenzo: Excellent, Robert. Thank you. Alisa DiLorenzo: We're doing great today. Glad to be joining you. Robert Plank: Cool. I think we're going to have a lot of fun today. Could you guys tell me, I know I
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137: Intuitive Business Insights with Life Strategy and Business Coach Sasha Laghonh
14/09/2016 Duration: 20minDo you feel that sometimes you plan too much and don't take enough action? Sasha Laghonh from SashaTalks.com has the solution for you. She shares her secrets to internet traffic, keeping your emotions in check so they help you, and how you can get that tough love alternate perspective. Display TranscriptRobert Plank: We're here today with Sasha from SashaTalks.com and she's a seasoned MBA professional who specializes in organizational and human behavior which grants her a broad base from which to approach many topics. Hey Sash, welcome to the show. Sasha Laghonh: Hi Robert, thank you for having me. Robert Plank: Can you tell me about what it is that you do, what makes you special? Sasha Laghonh: What makes me special? Well, I have two parallel career paths. My initial career path has to do with business, I have a Bachelors from Austen University with business and also an MBA in Global Management. I started out along my corporate career path where I do a lot of business development and research in the mark
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136: You Are in the Money Getting Business: Selling Domination with Rodney Hughes
13/09/2016 Duration: 25minRodney Hughes, author of the book "Selling Domination: Your Blueprint to Selling More and Generating an Extraordinary Income" tells us how he helps companies all over the world, especially those who don't even know what business they're in! (The money getting business.) He also details the four steps you can take when looking to improve any business' profits in 90 days or less: 1. How you business handles obscurity 2. Missed opportunities 3. What's already working that you can enhance? 4. Where are you wasting time and effort? Display TranscriptRobert Plank: We're talking about making money and building an online business. Our guest today is Rodney Hughes who is an author, international speaker and a high performance sales trainer who focuses on delivering results through collaborative and creative problem solving. Lots of cool stuff, welcome to the show Rodney. Rodney Hughes: Hey, thank you. I'm so happy to be here. Robert Plank: Cool, and I'm happy that you are here. Could you tell me about what it is t
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135: Overcome Illness and Adversity At Any Age with Marc Hoberman
12/09/2016 Duration: 24minMarc Hoberman from GradeSuccess.com, author of the book Search and Seizure: Overcoming Illness and Adversity, tells us how to reconcile both our positive and negative life experiences. He didn't let his eppilepsy diagnosis define him, and instead used this experience to keep him grounded. Marc shares his breakthroughs he experienced with his struggle, as well as how he makes money online with SAT prep and online tutoring. Display TranscriptRobert Plank: Today's guest is Marc Hoberman. He's a test prep expert and teen illness survivor, and he's going to be talking to us about teen illness, education, SAT prep, dealing with stress, speed reading and study skills, creating success in school and a whole lot more. How are things today, Mr. Marc? Marc Hoberman: Doing very well, thank you. I appreciate it. Robert Plank: Cool. No problem. I'm glad that you're here, so could you tell us a little bit about what it is that you do, and what makes you unique and special? Marc Hoberman: I've been a teacher for 33 years
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134: Get Out of the Dumpster and Banish Your Limitations with Dr. Reggie Padin
09/09/2016 Duration: 23minHave you ever found yourself in the middle of a "dumpster moment" that prevented you from getting to the next level? Dr. Reggie Padin has. He's the author of, "Get Out Of The Dumpster: A True Story on Overcoming Limitations" and tell us how he went from being a high school dropout living in a dumpster to someone who's found his purpose through soul searching and has become a dean professor, instructor, and coach. He tells us how to the make the right choices and find your next steps. Display TranscriptRobert Plank: Dr. Reggie Padin is the author of an Amazon best selling book called Get Out of the Dumpster, a true story about overcoming limitations, and includes the story of how Reggie went from being a high school dropout, hauling garbage out of a dumpster by hand, to become a PhD, dean of a corporate university at a billion dollar company, a professor, an author, an executive coach, and a spiritual leader. Lots of cool stuff. Welcome to the store Dr. Reggie. Reggie Padin: Thank you for having me, Robert,