Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

What does success mean for you and your team? Paul Potratz from PPADV.com shares the unique way he runs his business and sets up his company culture where he encourages his employees to make their own decisions and mistakes (including the interview process for that). He tells us how to build a quality brand, get back to basics, and provide a "Nordstrom" customer service instead of a "Macy's" one. Compete based on your brand, not on price! Potratz Agency Paul Potratz: Free Strategy Tips Potratz Floral Shop & Greenhouses Display TranscriptRobert Plank: Paul Potratz is the COO of Potratz, a firm in Schenectady, New York, I hope I said his name and the city right, that works with businesses in the US, Canada and Copenhagen on creating top funnel brand strategies, consumer engagement content on websites and social media, and sales training. Sounds like lots of good stuff. How are things today Paul? Paul Potratz: Good. Good. How about you Robert? Robert Plank: Super fantastic. I see you're in upstate New