Marketing School | Digital Marketing | Online Marketing

In episode #1553, we talk about trusting your gut in business. When you are first starting, you don’t yet have enough experience to trust your instincts, but as you learn and grow, your gut feelings about things get fine-tuned and can prove to be invaluable. Tune in to hear how you can avoid making the same expensive mistakes others did!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Should Trust Your Gut in Business [00:42] Neil shares how experience refines your gut instincts over the years.  [01:14] An example of how trusting your gut pays off despite what others tell you.  [02:09] The failures you go through end up teaching you the most.  [02:29] Eric talks about learning to use black hat tactics in a white hat way.  [03:01] When you do affiliate, you are forced to create a landing page and design stuff. [03:14] Learn about the $5000 lesson Eric had on the importance of vetting your partners.   [04:10] It’s okay to make mistakes but do not repeat them.  [04:25] What sets great busine

In episode #1552, we will share our thoughts on what will replace content marketing in 2021. Content marketing involves creating content through video, writing blog posts, and even doing podcasts, but what your audience truly loves is interaction, which non of these channels offer. This is why going live is the future of not just having a captivated audience but generating income too. Tune in to learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Will Replace Content Marketing in 2021. [00:35] Going live on social media: It’s great for selling and people love the interaction. [01:48] All the big platforms have live capabilities now. [02:17] How much easier going live is: Blog posts take ages. [02:50] Chopping up live content and repurposing it. [03:11] Your following grows faster if you go live. [03:33] That’s it for today. [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links

In episode #1551, we are going to tell you how to build an audience when you’re not an expert. By simply documenting your own learning journey to the point where you are an expert, you will undoubtedly gain followers along the way. There is also the strategy whereby you interview other experts, thereby leveraging their audience. Tune in to find out more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Build An Audience When You’re Not An Expert. [00:50] Documenting your journey along the way. [01:50] Using the ‘interviewing other people’ strategy. [02:31] How many hugely famous and successful people will say yes to being interviewed. [03:08] That’s it for today. [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Leveling Up Mixergy How To Win Friends & Influence People   Leave Some Feedback:   What should we talk about next? Please let us kno

In episode #1550, we each share our number one e-commerce strategy for Black Friday 2020. Considering collaborating with a brand in the same industry to create irresistible promotions for your audience. Tune in to hear how running a contest might be just the traction you need to have a super profitable shopping season!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Number One E-Commerce Strategy for Black Friday 2020. [00:41] Partner with other people in similar spaces and do promotions together. [00:52] Examples of how you can collaborate with brands in the same industry.  [01:17] After promoting your offerings to your list, promote someone else’s.  [01:32] The value of creating a contest and generating buzz around Black Friday.  [01:41] Use a tool like KingSumo Giveaways to create a contest and what it allows you to do.  [02:16] While not many people run contests nowadays, the ones who do it well, see results. [02:26] Remember that you might not get it right on the first go, so test them ou

In episode #1549, we share how to go viral on Reddit without getting kicked off the platform. It is important to engage in the Reddit communities and threads that are relevant to you and to add value before sharing your own stuff. Tune in to hear how you can create content that people are interested in!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Make Content Go Viral on Reddit Without Getting Banned.  [00:31] When wanting to go viral, look at the content that is already going viral.  [00:54] You won’t go viral if you write about topics people don’t care about. [01:02] It is important to have realistic expectations – going viral is hard.  [01:21] Engage with people in the communities and threads that are going viral.  [01:57] The Reddit community generally doesn’t like people sharing their own stuff. [02:21] If you regularly engage with Reddit members, they will help to push your content. [02:54] Go in there and add value and contribute to the interaction.  [03:06] That’s it for today!

In episode #1548, we talk about how many experiments you should run. Whether it be adjusting a title tag to get more clicks, running A/B tests, changing copy, trying blogging out, or whatever else you can think of, testing frequently will play a crucial role in your success. Tune in and hear how we create frameworks around our testing processes and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How many experiments you should run. [00:34] What do we mean by experiments? [01:00] The cadence of testing depends on how big your company is. [01:20] The ratio of marketing to business experiments you should run. [01:40] Neil suggests doing one experiment a week. [02:14] Realizing that testing will produce diminishing returns, and moving on. [02:40] How Eric systematizes the testing process in his business. [03:31] That’s it for today. [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

In episode #1547, we talk about why the top marketers love risk and actively seek it out. Without risk, there can be no reward, and for some, taking risks becomes addictive simply because of the dopamine rush it produces. In this episode, we talk about some of our favorite entrepreneurs, the risks they have taken, and the amazing places this approach to life has taken them. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why The Top Marketers Love Risk and Actively Seek It Out. [00:33] A story about Eric proving how much he loves taking risks. [01:20] The rush of taking risks and how it keeps pushing you. [02:11] The dopamine rush of gaming and how it is similar to digital marketing. [02:29] From affiliate marketing to business and how this process is like a game. [03:12] Examples of great digital marketers. [03:47] With no risk, there is no reward. [04:00] Taking no risk is the biggest risk one can take. [05:28] More examples of risk-taking marketers. [05:29] To stay updated with events and learn

In episode #1546, we talk about the underutilized link between email marketing and SEO. Eric and Neil share how leveraging this untapped strategy has helped them grow in leaps and bounds and they share tips on how you can use this tool you didn’t even know you had. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Hidden Link Between Email Marketing and SEO. [00:34] Over 200 different factors go into successful SEO. [00:55] The importance of brand and people who have reiterated this message. [01:19] When people click on emails, it allows them to keep coming back to your site, building your brand. [01:50] Google is built by human beings who want to drive engagement metrics up. [02:14] The link between emails and YouTube SEO. [02:47] If you have traffic coming in from push notifications, you might as well use emails to up your SEO. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more

In episode #1545, you will learn more about webinars and some ways to make them more engaging. Even in 2020, webinars are still a great way to drive sales, so it is super important that you make sure your audiences are captivated the entire time. To hear more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Simple Ways to Make Your Webinars More Engaging. [00:34] Webinars are still a very effective way to get sales. [00:43] Learn more about what webinars actually are. [00:55] Ask people questions in the webinar to keep them engaged and get more sales. [01:23] Focus less on teaching and more on giving people ‘aha moments’. [02:55] Have someone else man the chat during your webinar. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFunnels  Livestorm   Leave Some Feedback:   What should we

In episode #1544, we discuss the value of building a defensible moat around your income. People like Warren Buffett and Charlie Munger like to invest in businesses with a moat for a good reason – they don’t fall as easily when things go awry. Tune in to hear examples of the kind of moats you can build around your income and business to shield yourself from uncertainty.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build A Defensible Moat Around Your Income.  [00:35] What we talk about when we refer to businesses that have a moat.  [00:58] Examples of what a moat in your business can be. [01:19] Over the years, moats have become harder to build but brands still seem to work.  [01:41] Brands take a long time to build and you have to offer a quality product.  [02:21] Get people to interact with your brand seven times by going omnichannel. [03:00] The importance of diversifying your income to protect yourself and how to do it.  [04:00] Survey and ask your audience what they need and expand by

In episode #1543, Eric talks about the money he spends on coaching, and when it is/is not worthwhile. When looking for a coach, find someone you think you can learn from and who you respect, otherwise, you won’t be well-suited to each other. Tune in to learn what role our childhood plays in how we behave in business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Eric Spends $60 000 A Year On Coaching and What He’s Learned.  [00:41] When Eric first started investing in coaching and what it helped him do.  [01:08] Hear about the person he met two years ago who got him interested in coaching again.  [01:37] Think about hiring a coach when you see that person doing the thing you want to do.  [02:00] Find out what makes the CEO Whisperer’s approach to coaching unique. [02:23] Our behavior and programming in business come from our childhoods. [03:00] Why you shouldn’t expect to get a lot of value from every single call/meeting. [03:24] Keeping in mind that coaching can involve the slow unwinding of

In episode #1542, we give you a few ways to gather priceless customer research for free! Sound too good to be true? Well it isn’t! From online searches and surveys to simple tools that give you amazing bang for your buck, these methods are guaranteed to give you useful data. Tune into hear our full list of recommendations. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Gather Priceless Customer Research for Free. [00:32] What do we mean when we say customer research? [00:51] Easy online searches for content around learnings.  [01:29] Doubling down on the signals that someone important is giving out. [02:29] Sending out surveys to your email list. [03:25] Tracking the behavior and engagement of groups of users. [04:22] Doing what you can for the cheapest price. [04:29] That’s it for today! [04:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Typefo

In episode #1541, we talk about the marketing trends that we are most excited about for Q4! From the often-mentioned voice search and paid subscriptions, to stories on LinkedIn and beyond, these trends are worth keeping tabs on. Tune in hear about the things we are looking at that you should be too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Marketing Trends We Are Excited About for Q4. [00:50] Stories on LinkedIn — why this is super exciting! [01:40] The rise of voice search and its use for purchases. [02:28] Paid newsletters and podcast subscriptions. [03:25] Interactive purchases and more, directly through emails! [04:40] Great resources to check out for more trends. [05:23] That’s pretty much it! [05:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Comscore TechCrunch Casey Newton The Verge Ben Thompson Agora SAM Email Bessemer Memos Shopi

In episode #1540, we share our new, number one Instagram strategy for growing brand new accounts. Growing an Instagram can take a long time, but if you go Live with people who have huge followings, do guest posts on their accounts, or simply comment consistently, you can scale up super fast! Tune in and learn more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our New #1 Instagram Strategy for Growing Brand New Accounts. [00:35] Going live with other people on Instagram. [01:45] Using guest posts to up your follower count. [02:18] Living in comments and DMs. [03:14] That’s it for today! [03:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Leveling Up Yellow Duck Restream Chris Do Anthony Pompliano on Twitter   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please

In episode #1539, we talk about how to spot nightmare clients before they ever waste your time. Taking on difficult clients might generate more revenue, but the costs they have on you and your team might start to outweigh the benefits. Tune in today to learn how to avoid taking clients like these on, and how to ditch the ones you have already if you can afford it. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Spot Nightmare Clients Before They Ever Waste Your Time. [00:30] What do we mean by nightmare clients? [01:00] Deflecting nightmare clients early by setting expectations. [01:25] The danger of working with energy vampires and how to spot them. [01:59] Using lead forms to know whether clients will be the wrong fit. [02:56] If you can afford it, get rid of your current nightmare clients. [03:30] Being the bigger person and blaming yourself when getting rid of nightmare clients. [03:56] Knock-on effects of working with nightmare clients – a demotivated team. [05:10] That’s it for today!

In episode #1538, we are going to talk about if TV ads are still relevant. In today’s day and age, branding, reach, and impressions are vital, and it is so important to try and zag when everybody else is zigging. For these reasons, running TV ads is a great idea, so tune in and learn more about how to go about it. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Are TV Ads Still Relevant? [00:33] Why Neil is about to start running TV ads. [00:53] Running a TV ad creates the impression you are a big firm. [01:50] If you want to be big, you have to be branded, and branding is priceless. [02:10] How much your reach and impressions matter. [02:35] Running ads on Hulu, Disney and Roku. [02:45] Hit up the channels that rich people typically watch. [03:02] While TV could produce results, this is unknown, and testing is expensive.  [03:34] Consider your level and market before testing TV adverts. [03:52] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to th

In episode #1537, we hear about what to do if you if your Facebook ad account gets banned. With new policies, it is easy to get flagged, highlighting the importance of a backup plan. Tune in today to hear some top tips on what to do if you can no longer access your ad account. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Do This If Your Facebook Ad Account Gets Banned or Suspended. [00:38] The story of how Eric’s Consulting School ad account got blocked. [01:04] Hear what Eric did when his account got suspended. [01:39] Why Eric’s method of unblocking his account will not work for everyone. [02:01] What you can do to prevent your account from being banned. [02:29] When your account gets suspended, people’s jobs are on the line. [02:47] Neil’s advice: Create a new account! [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:  

In episode #1536, we cover the often-dreaded cold email. We hear about what makes a good subject line, Neil and Eric’s personal experience sending cold emails and the importance of having a good body to match the punchy subject line. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Write Perfect Cold Emails That Don’t Get Ignored. [00:35] Hear about the cold email Neil just received. [01:06] The cold email subject lines that Neil believes do really well. [01:26] Eric’s take on the subject lines that stand out. [02:28] Neil and Eric’s experience cold emailing Zynga. [02:51] Hear Neil’s experience of sending a cold email that turned into an ‘issue.’ [04:00] The body of your email has to match the catchy title. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Nathan Latka Zynga Poker   Leave S

In episode #1535, we give you the one marketing skill that will get you hired in 2020 – and it is not SEO or PPC! As Andrew Chen famously said, “All marketing channels eventually go to shit.” This means that if you still want to get seen, you need to start thinking more creatively! Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 1 Marketing Skill That Will Get You Hired in 2021. [00:38] Creativity is the number one skill that will get you hired! [00:48] Our marketing channels ‘eventually go to shit,’ so success requires creativity. [01:18] Russel Brunson’s MP3 player strategy as an example of creative marketing. [01:30] Neil’s creative branding strategy that is using the TV commercial format. [02:02] Getting around ‘banner blindness’ by keeping things fresh. [02:39] How Eric and his team got more creative in their Consulting School program. [03:10] The need for more truly creative people and what skills they should have. [03:35] Knowledge of execution will take your value one

In episode #1534, we discuss how to get clients in today’s environment. The best thing you can do is to approach prospective clients with step-by-step solutions that require zero effort on their part and be willing to do some free work at first. Tune in to hear how Loom videos can help you land the next deal!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get Clients in Today’s Environment.  [00:30] We talk about clients for your agency or any type of service-based business.  [01:01] Look for recently funded companies in your space and see how you can help them.   [01:31] Use tools like predictleads.com to see when new staff members come on board.  [02:12] Go to people with solutions and offer to work for free at first.   [02:40] Show people how you will fix their problem and be self-sufficient when you do it.  [03:14] Make Loom videos for prospective clients to give them a sense of who you are.  [04:02] Make the most of the networking opportunities in the context of virtual events.  [04:2