Marketing School | Digital Marketing | Online Marketing

In episode #1548, we talk about how many experiments you should run. Whether it be adjusting a title tag to get more clicks, running A/B tests, changing copy, trying blogging out, or whatever else you can think of, testing frequently will play a crucial role in your success. Tune in and hear how we create frameworks around our testing processes and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How many experiments you should run. [00:34] What do we mean by experiments? [01:00] The cadence of testing depends on how big your company is. [01:20] The ratio of marketing to business experiments you should run. [01:40] Neil suggests doing one experiment a week. [02:14] Realizing that testing will produce diminishing returns, and moving on. [02:40] How Eric systematizes the testing process in his business. [03:31] That’s it for today. [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!