Marketing School | Digital Marketing | Online Marketing

In episode #2038, Neil and Eric describe how SEO will NOT change in the future. There are a lot of things about the internet that is set to change, but that doesn’t mean you should do away with your entire SEO strategy. Tune in to learn about the importance of keywords, user experience, and other core principles that won’t be changing any time soon! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How SEO Will NOT Change in the Future. [00:25] Why an excellent headline will always be essential. [01:23] Why platforms will continue to prioritize the most up-to-date content. [01:47] Learn how engagement metrics and votes of confidence will remain important. [02:34] Keywords and why they will always be a cornerstone of SEO. [03:25] The role that user experience will continue to play in SEO. [03:50] Why Google is optimized for user metrics. [05:03] That’s it for today! Don’t forget to rate, review and subscribe! [05:13] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s

Whether you’ve already invested in NFTs, are skeptical of the crypto movement, or getting ready to market in the burgeoning Web3 space, it’s undeniable that a lot of change is happening. This week on the show Eric gets together with Justin Kan (Cofounder of the mega streaming platform, Twitch, and Cofounder of the new gaming NFT marketplace, Fractal) to talk about his career in Silicon Valley, the most important lessons he’s learned, and how focusing on internal goals have transformed his life. Tune in as we chat with Justin about everything from gaming NFTs, to how he chooses to angel invest, to why he continues to love building startups, and so much more!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Selling Twitch for $1B, Creating a Gaming NFT Startup, Leveling Up in Life with Justin Kan of Fractal. [00:21] Introducing today's guest, Justin Kan. [01:15] Justin’s career in Silicon Valley and how he founded Fractal, a gaming NFT marketplace. [02:11] Why Justin predicts that gaming NFTs will be even

In episode #2036, we talk about how Snap is sharing ad revenue, and the future this heralds. While content creators and social media platforms feed off of each other, it is mostly the platforms that make the money from monetizing content. Snap is changing this, and we talk about how creators will stop gravitating to platforms that don’t fall in line. We also speak about how things will continue to become more democratized with the advent of Web3. Tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Snap is Sharing Ad Revenue, Here's What Will Happen Next. [00:26] Why platforms and creators need each other.  [01:00] The model Facebook uses to take most of the ad revenue. [01:10] How Snap is starting to share revenue with content creators. [02:18] Transitioning to a decentralized and democratic Web3 model. [04:29] That’s it for today. [04:30] Go to https://marketingschool.io/live to learn more! Links Mentioned in Today’s Episode:   Snapchat Subscribe to our premium podcast (with tons of

In episode #2035, we share an ad format that is going to become very popular in 2022. The format is using influencers to promote your product or service,  and we dish out a few different approaches to using this strategy. To hear how you can boost conversions using this simple method, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: This Ad Format is Going to Become Really Popular in 2022 (Will You Use It?) [00:28] Using influencers to promote your product or service. [00:51] Filming video ads with influencers promoting your product. [01:38] Examples of influencers that have boosted conversions. [02:36] Thoughts on the best way of collaborating with influencers. [03:02] That’s it for today. [03:03] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments

In episode #2034, we give you three quick things you can do every day to get more traffic. While it might seem like a tough slog at first, building your traffic is not rocket science. By following strategies like the ones we share, you are guaranteed to see your traffic compound over time. So be sure to tune in and hear about consistently posting content, using push notifications, and building a social media ring today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Three Quick Things You Can Do Everyday to Get Traffic. [00:30] Start using push notifications to get people to subscribe. [01:01] Being consistent even if you don’t have an audience. [01:40] Doing collaborations once you have refined your voice and style. [02:31] Building a social media ring. [02:57] That’s it for today. [02:58] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Fee

In episode #2033, we talk about why GIFs are the future of product screenshots. In the early days of product screenshots, people were excited about the prospects of video for boosting conversions. GIFs one-up video in many respects though, because they can be delivered with more immediacy. However, when it comes to conversions, there is one thing that beats any form of product display, so be sure to tune in to hear what that is! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why GIFs Are the Future of Product Screenshots. [00:28] The problem with newer formats for displaying products. [01:06] Why GIFs are theoretically better than videos for displaying products. [01:17] What Neil found out when he tested images versus GIFs. [02:34] The time-to-value ratio for GIFs. [03:05] How to create your own GIFs. [03:30] Why the content is more important than the GIF or video. [04:40] That’s it for today. [03:25] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:  

In episode #2032, Neil and Eric talk about how to release a new redesign without affecting your traffic. Keeping your traffic consistent during a redesign is simpler than you might think, but it’s important to always keep SEO in mind to ensure you don’t end up worse than when you started. Tune in to learn more about how to ensure a smooth transition, some of the technical details to watch out for, and what NOT to do! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Release a New Redesign Without Affecting Your Traffic. [00:26] How to adjust your structure, and how you’re linking your pages together, so as not to affect traffic. [00:54] Make sure your new page is loading at the same speed, or faster, than your previous installment. [01:00] Be conscientious about which keywords you are using. [01:16] Some technical details to bear in mind. [01:38] What not to do during a redesign and what Neil and Eric have learned from working with clients. [03:18] That’s it for today! Don’t forget to rate, revi

In episode #2031, Neil and Eric talk about how SEO will change in the future. Learn how SEO will increasingly expand beyond Google, and how it is already featuring in places like Amazon and Airbnb. You’ll also hear more about Web3 and the importance of brand recognition in SEO. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How SEO Will Change In The Future. [00:28] SEO is starting to happen everywhere, not just Google. [01:51] What Duck Duck Go and Web3 can teach us about SEO. [02:54] Why you should be thinking about how people can shop everywhere. [03:38] That’s it for today! Don’t forget to rate, review and subscribe! [03:46] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   DuckDuckGo Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

In episode #2030, Neil and Eric reveal the terrifying trend they are seeing in digital marketing and what to do about it. We’re entering a period where digital monopolies no longer have the same amount of sway and power to determine market success. Instead, brand recognition is becoming the most important indicator for marketing success. Tune in to find out how this is changing the digital marketing landscape and why this trend could have an alarming impact on your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Terrifying Trend We Are Seeing In Digital Marketing. [00:30] The trend we’ve noticed: people are becoming less reliant on platforms and more reliant on brands. [01:10] How brands help you become less reliant on platforms. [02:27] How to build a good brand. [02:54] Why, if you don’t build a brand, you won’t win. [03:25] The four forms of leverage: code, capital, labor, and media. [04:22] Digital marketing is becoming increasingly challenging and why that’s a good thing. [05:04]

In episode #2029, Neil and Eric take a look at 5 quick CRO wins that you can implement easily and quickly. There are lots of quick and easy ways to increase your CRO, whether it’s adding PayPal as a checkout option or allowing multiple sign-in options. Tune in to learn what else you could be doing to increase your CRO! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 5 Quick CRO Wins. [00:30] Why you need to add PayPal as a checkout option. [00:43] Other payment methods and landing page tools to increase CRO. [01:20] How to use a two-step checkout. [01:36] Why exit and entrance pop-ups are beneficial for CRO. [02:15] How using sign-ins with platforms like Google and LinkedIn can boost CRO. [02:34] That’s it for today! Don’t forget to rate, review and subscribe! [02:42] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What

In episode #2028, Neil and Eric talk about how to build an amazing marketing team. Recruiting and hiring good workers can prove very challenging in the current market, but that doesn’t mean you are out of options when it comes to building an exceptional marketing team. Tune in to find out how you can find, recruit, and retain the best workers for your company! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build an Amazing Marketing Team. [00:35] Neil’s strategy for how to find and hire exceptional marketing talent. [02:00] Some of the practical questions you can pose to your network. [01:58] The kind of skills you should look for in potential marketing managers. [02:44] Why you should hire someone who is a skilled recruiter. [03:56] That’s it for today! Don’t forget to rate, review and subscribe! [04:11] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pr

In episode #2027, Neil and Eric unpack their methods for how to drastically improve customer retention. If you’re struggling with customer retention then there are several things that could be causing it, from your positioning to your customer service. Tune in to find out how to identify what is causing more churn than you’d like and how to turn things around! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Drastically Improve Customer Retention. [00:30] A summary of our definition for customer retention. [01:11] The recommended metrics for customer retention in B2B and SaaS businesses. [01:36] Seven Powers, the concept of switching costs, and how they help retention. [02:27] How communicating with customers and finding out about their needs can improve retention. [03:02] How to use LinkedIn to improve customer retention through your hires. [03:20] Why you need to do continual customer development to ensure retention. [04:18] Why product customer fit and positioning are essential for retentio

In episode #2026, Neil and Eric delve into the tough state of the talent market right now and how to win over the best employees. Hiring new employees at this point in time is especially challenging for a number of reasons, not least of which is the substantial jump in initial salary offerings, even to marketers who are entering the job market for the first time with little to no experience. Learn about the current trends, why it’s not sustainable, and what you can do to snag top talent within your budgetary constraints and compete with bigger companies! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Talent Market is Tough Right Now. Here's How to Win Over the Best Employees. [00:25] An account of the experiences companies have been having with prospective employees accepting competing job offers. [01:19] The role that recruiters play in job acquisition and retention. [02:01] How Neil’s company has been affected by the tougher talent market. [02:40] Why the current salaries that employees are bein

In episode #2025, Neil and Eric give an update on their TikTok Growth Experiment, where they’re giving away $10,000 to the best video! Tune in today to find out what inspired this experiment, how to enter it, and why they’re excited about TikTok as a platform. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: TikTok Growth Experiment Update: We're Giving Away $10k To The Best! [00:43] How Sam Parr inspired our TikTok growth experiment. [01:33] An overview of our TikTok experiment and how you can take part in it. [02:51] How to find our videos at Marketing School Clips on YouTube and use #marketingschool to tag us on TikTok. [03:11] A rundown of Neil’s high numbers on TikTok. [03:34] That’s it for today! Don’t forget to rate, review and subscribe! [03:36] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   The Hustle My First Million Podcast   Marketing School Clips on YouTube   YouTube TikTok Neil Patel on TikTok Eric Siu on TikTok Subscribe

In episode #2024, Neil and Eric talk about tactics versus strategies, and which is more valuable long term. Tuning in you’ll hear a breakdown of the distinctions between tactics and strategies and how they work synergistically to ensure the success of your company. Listen in to find out how to incorporate tactics and strategies into your career timeline and get the best out of your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Strategy Vs. Tactics - What's More Valuable Long Term?. [00:25] Eric’s definition of tactics and strategies and how they are distinct from one another. [01:18] Neil’s perspective on strategies and tactics and why both are important. [02:17] A framework for how to incorporate tactics and strategies into your career timeline. [03:20] That’s it for today!  [03:23] Don’t forget to rate, review and subscribe! [03:28] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!):

In episode #2023, Eric talks with Dr. Ali Abdaal about how he quit his job, grew his YouTube to 2.6m subs, and is now doing $4m+ a year. When the COVID-19 pandemic hit, Ali had been a practicing doctor for only two years. For Ali, it seemed logical to use YouTube to reach a broader audience and introduce them to the educational content he was already producing for aspiring doctors and YouTubers. Since then, Ali’s side business has grown substantially. In our conversation we talk about Ali’s experiences growing up in a family that expected him to be a doctor, how reading The four-hour workweek changed his life, and why teaching is his truest passion. Today’s episode is jam-packed with insightful anecdotes and advice on how to excel at life and business, so make sure you tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: how Dr. Ali Abdaal quit his job, grew his YouTube to 2.6m subs and is now doing $4m+ a year. [01:20] Get to know today’s guest, Dr. Ali Abdaal, and how he went from being

In episode #2022, Neil and Eric talk about how Facebook is (becoming) the new Yellow Pages. In many circles Facebook does not have the traction it used to, people are migrating to different platforms for their social media, and as a result, marketers have followed them there. Today on the show we discuss how Facebook is fast becoming less relevant and what that means for marketing, so make sure you tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Facebook is (Becoming) The New Yellow Pages. [00:35] A breakdown of the Yellow Pages and how it relates to Facebook. [01:25] Why Neil and Eric seldomly log into Facebook nowadays and the low levels of engagement. [02:39] The ways that marketing has become more difficult and why that’s good news for creative marketers. [03:21] That’s it for today!  [03:23] Don’t forget to rate, review and subscribe! [03:38] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   The Yellow Pages Facebook

In episode #2021, Neil and Eric talk about why celebrities like Paris Hilton and Jimmy Fallon bought Bored Ape NFTs. Crypto and NFTs are becoming increasingly mainstream, which is especially evident when you see the type of celebrities getting involved. We discuss how status, brand loyalty, and the opportunity to monetize are driving these decisions for celebrities. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Celebrities Like Paris Hilton and Jimmy Fallon Bought Bored Ape NFTs. [00:28] The context of Bought Ape Yacht Club NFTs, the celebrities that have bought them, and some of the prices they’ve paid. [00:55] The role that status plays in these NFT purchases. [01:21] How celebrities can monetize their NFTs. [01:51] What endorsements from celebrities tell you about an NFT product. [02:36] That’s it for today!  [02:38] Don’t forget to rate, review and subscribe! [02:42] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Bored Ape Yacht Club Ori

In episode #2020, Neil and Eric talk about notable 2022 Super Bowl advertisers & what they think of them. This year you can expect to see some familiar faces from the Web3 space advertising at the Super Bowl, including Meta and Crypto.com. Tune in to hear our predictions for the strategies advertisers will take, what their messaging will be, and the role that influencers will play. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Notable 2022 Super Bowl Advertisers & What We Think. [00:41] Our thoughts on Meta, FTX, and Crypto.com as advertisers. [01:13] Neil’s predictions for the type of messaging advertisers will be pushing. [01:55] The role that influencers are expected to play at the Super Bowl. [03:50] Why we expect to see more advertisers for crypto and Web3 at the Super Bowl in the future. [04:02] That’s it for today!  [04:02] Don’t forget to rate, review and subscribe! [04:09] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Meta FTX Crypto.

In episode #2019, Neil and Eric talk about the strength of the talent market and how to get the best marketers in 2022. Whether you’ve experienced higher turnover rates, or you’re struggling to hire workers fast enough, it can be tough securing the talent you want to have on your team. Tune in to hear about key ways you can get the talent you want without breaking the bank! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Talent Market is Strong. How to Get The Best Marketers This Year. [00:30] The great resignation and how it’s been informed by the pandemic. [00:51] How the great resignation has affected our turnover rates and regrettable loss. [01:23] The current response rate and the immense amount of talent Eric has seen this year. [01:46] The struggle Neil has had recruiting people quickly enough. [02:25] How helping prospective employees achieve their personal goals can help you recruit the best talent. [04:55] That’s it for today! Don’t forget to rate, review, and subscribe! [05:03] Go to