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In episode #2018, Neil and Eric talk about what businesses should do as labor prices increase. While it’s vitally important that workers be paid what they're worth, some of the current trends in salaries are decidedly counterintuitive. Tune in to hear about some of the outrageous starting salaries in tech and marketing right now, and how you should be approaching this trend. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Should Businesses Do as Labor Prices Increase. [00:32] How Neil would approach the spike in labor costs in certain sectors. [00:58] Some of the implications of overpaying for talent and what to do instead. [02:41] How to institute a signing bonus to compensate for a salary bump. [03:31] Why you should be patient and detach yourself from what other companies are doing. [04:09] That’s it for today! [04:14] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Chris Voss Teaches the Art of Negotiation: https://www.masterclass.com/class

In episode #2017, Neil and Eric talk about how to win in a down market. It can be scary being an entrepreneur during a down market, but as a leader, it is crucial that you remain calm. Tune in for key investor tips on how to survive and thrive in a down market!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Win in a Down Market. [00:25] Our definition of a down market. [01:11] How things typically become more affordable in a down market and how to respond. [02:09] Why not panicking is key to persevering and thriving through a down market. [02:36] Warren Buffet's advice: when people are fearful, be greedy, and when people are greedy, be fearful. [03:14] That’s it for today! Don’t forget to rate, review and subscribe! [03:18] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should w

In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into h

In episode #2015, Neil and Eric talk about awesome marketing tools for 2022 & beyond. From apps that help you automate personalization on your site, to tools that enable you to take your user experience to the next level, there’s something here for everyone. Tune in to hear their top pick of tools for 2022! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Awesome Marketing Tools for 2022 & Beyond. [00:30] How Mutiny can help you automate personalization on your site. [00:57] Use the AI tool Jarvis to automatically generate content for you. [01:19] Discover the many uses of Tweet Hunter for elevating your tweets. [02:01] The Full Story app and how it can help you gain a more nuanced understanding of your user experience. [02:32] Learn how the Shield App can take your LinkedIn Analytics game to the next level. [02:56] The Flow app is an excellent tool for elevating your user flow, and it’s pretty affordable if you don’t have too many active users. [03:18] Our final recommendation is Metadata, a first f

In episode #2014, Neil and Eric talk about how to create exemplary thought leadership content. We think of thought leaders as experts who are masters in their field and create incredible online content that others in their industry trust and aspire to emulate. Tune in to learn how you can create exceptional content and set yourself on course to becoming a trusted thought leader! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Thought Leadership Content. [00:27] Neil’s definition of Thought Leadership Content. [00:47] The most common ways that people use content to become thought leaders. [01:18] How to use stats and data to elevate your content. [01:42] How to reach out to people with more followers than you to collaborate. [03:25] The importance of patience and consistency in becoming a thought leader. [04:48] How you can zig when other people are zagging in a new industry. [05:24] That’s it for today! Don’t forget to rate, review and subscribe! [03:44] Go to https://marketingschool.

In episode #2013, Neil and Eric talk about their TikTok growth experiment and how followers stand a chance to win $5,000! The Marketing School team have been doing a lot of research around growth on TikTok and have decided to implement one of the most effective pieces of advice they’ve come across. Tune in to learn about the contest we’ll be running and how to participate! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Our TikTok Growth Experiment - Want To Win $5,000?. [00:18] How Marketing School is emulating an experiment that Sam Parr ran on TikTok. [00:47] A breakdown of how our competition will work. [01:26] Why Neil is so excited about this experiment. [01:38] The importance of experimenting in order to do well in marketing. [02:13] Why this competition is a great opportunity for exposure for participants who do well. [03:16] That’s it for today! [03:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:     Marketing School Clips on Youtube  

In episode #2012, Neil and Eric talk about how they’re planning to grow their podcast in 2022. There are a whole host of methods they’ll be trying out this year, from making the podcast more entertaining to interviewing new guests and doing deep dives on trending topics, to doing contests and free giveaways. Tune in to hear how you can take part in their survey and share your feedback and recommendations for future episodes of marketing school! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We're Planning To Grow Our Podcast in 2022. [01:09] Our plans to make the podcast more entertaining and the survey we’ll be launching soon. [01:53] The contests and free giveaways we’d like to start running. [02:50] Our potential plans to advertise and be guests on other podcasts. [04:03] How we can use our blog posts to link to our podcast. [04:41] How we’re planning to update our content into longer, more substantive formats. [05:00] Go to https://www.marketingschool.io/improve to share your feedback and re

In episode #2011, you’ll hear a collection of tried and true methods for driving more leads. While SEO and paid advertising definitely work, they can end up costing an arm and a leg. This is where other methods, like joint partnerships and CRO, come in. Tune in today to hear lead generation strategies that deliver results while also being cheap and actionable. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Tried and True Ways to Drive More Leads. [00:28] Other ways of driving leads other than paid ads and SEO. [00:52] Doing joint partnerships with people in your space who are not direct competitors. [02:17] Spotting no-brainer opportunities to partner up. [03:19] Doing free and non-scalable work at the beginning at least. [04:08] Drilling down on CRO if your business already gets traffic. [04:47] That’s it for today, be sure to rate, review, and subscribe! [04:48] Go to https://marketingschool.io/ to learn more.   Links Mentioned in Today’s Episode:     $100M Offers   Subscribe to our p

In episode #2010, we talk about how you should respond to the fact that the markets are crashing. At the end of the day, markets pull back after crashing. If you can keep this in mind then you can use recessions as a chance to take advantage while others are fearful. Tune in to hear how you can steer your business through the recession and come out even stronger on the back end. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Markets Are Crashing. What To Do About It. [01:22] The value of thinking long-term in a crashing market. [02:08] Being greedy while others are fearful. [03:37] Perceiving the current environment as a sale. [03:50] That’s it for today, be sure to rate, review, and subscribe!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short re

In episode #2009, Eric talks with Sam Parr about getting two million monthly podcast downloads, selling to HubSpot, Twitter growth, and angel investing. Listeners may know Sam from his podcast, My First Million, or as the founder of The Hustle, one of America's fastest-growing media companies, which was recently sold to HubSpot. Tuning in you’ll hear Sam discuss the art of making podcasts, why he’s loved working with HubSpot, and how the concept of The Commander’s Intent has influenced his podcast. He breaks down the top three things that have helped him grow his monthly podcast downloads, like advertising on other podcasts, or being a guest on another show. We also discuss marketing and we unpack how Sam cracked the Twitter code, why he decided it wasn’t worth the effort, and how he uses the platform today. He also shares his approach to his personal finances, the book that had the biggest impact on him, and what he’s learned from angel investing. To learn more about Sam’s incredible career, along with plent

In episode #2008, Neil and Eric talk about their top 3 SEO regrets. You’ll hear about the importance of building a brand, why regular content upgrades are essential, and the best way to stimulate organic traffic for your site. Tune in for all this and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Top 3 SEO Regrets We Have. [00:25] How not building a brand negatively impacted our SEO. [00:55] Why we regret not doing enough content upgrades. [01:19] Why releasing free tools is one of the most effective methods for generating organic traffic to your website.  [01:47] That’s it for today, be sure to rate, review, and subscribe! [01:55] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.

In episode #2007, Neil and Eric discuss how not building a brand can slow down your SEO. Find out how building a brand benefits your SEO, how Google’s algorithm separates well-known brands from lesser-known entities, and more! Tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Not Doing This Will Slow Your SEO. [00:25] How not building a brand slows down your SEO. [01:17] The rule of seven and how it applies to brand recognition. [01:47] How incentives inform outcomes when it comes to building a reputable brand. [02:51] That’s it for today, be sure to rate, review, and subscribe! [02:58] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.c

In episode #2006, we give you our reaction to Semrush buying Backlinko. Semrush, which is essentially a search marketing tool, does not have the blog audience that Backlinko Founder Brian Dean has. Tune in to hear why it makes more sense for Semrush to buy what Brian has built rather than building it themselves. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Semrush Buying Backlinko. [00:28] Who Semrush is and why Backlinko appeals to them. [00:55] Why build it yourself when you can buy it?  [01:37] Examples of companies that kept growing after being acquired. [03:26] Why these acquisitions are more like partnerships. [04:14] That’s it for today! [04:21] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   Semrush Backlinko Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you

In episode #2005, we talk about the recent feature Twitter added which allows users to add a verified NFT as their profile picture. Tuning in, you’ll hear about the layer of authenticity this adds to the Twitter infrastructure, what it means for targeted collaborations, and more. Join us today and hear another reason why Web3 is here to stay! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Twitter NFT Verification. [00:36] How Twitter has enabled NFT verification. [00:54] Neil’s feelings about the authenticity aspect of this development. [01:30] What the other social media platforms intended to use NFTs for. [02:28] Searching for legitimate people you want to work with. [03:11] Why the endorsement from the big players mean Web3 is here to stay. [03:48] That’s it for today! [03:49] Don’t forget to rate, review, and subscribe to this podcast.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leav

In episode #2004, we give you our seven biggest YouTube marketing mistakes and tell you how to do things differently. Whether it’s jumping topics, posting infrequently, creating overly short videos, or relying on advertising rather than organic strategies, we have made all the mistakes when it comes to marketing our YouTube channels. Luckily, we have learned from them, and you can too by tuning in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Stupid YouTube Marketing Mistakes We Made. [01:14] Why you shouldn’t create short videos. [01:32] Avoiding topic jumping and posting infrequently. [02:33] Making sure not to discourage comments. [02:48] Remembering to add your offers as icons and pinned comments. [03:24] Organic strategies work better than running ads. [03:56] Testing different approaches by changing titles and thumbnails. [04:49] The value of explicitly telling people to subscribe. [05:09] That’s it for today! [05:10] Don’t forget to rate, review, and subscribe to this podcast.

In episode #2003, we share our top podcast growth secrets for 2022. We talk about how the My First Million podcast grew to two million downloads per month using a TikTok competition and more. Our tips also include the strategies we have used to grow this podcast, so tune in to hear about trading interviews for promotion, creating content on popular themes, and other great hacks! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Podcast Growth Secrets for 2022. [01:08] How the My First Million Podcast grew to two million downloads per month. [01:42] The TikTok-based competition My First Million did and how successful it was. [02:17] What we do to grow the Marketing School Podcast. [02:35] Finding the most popular titles and making more content like that. [03:12] How the My First Million hosts use a Google document to riff off. [04:16] Running ads on different podcasts. [04:59] Appearing on other podcasts. [05:12] Asking guests to promote an episode in exchange for an interview. [06:05] That’s it for

In episode #2002, Eric talks with Jeff Zirlin, Co-Founder of Sky Mavis and the Axie Infinity game, about their plans to reach 4 billion gamers. Tuning in you’ll hear a breakdown of the game mechanics of Axie Infinity, why it’s built for Web 3, and how it uses NFTs as its core component. Jeff gets into the details of his role as Growth Lead at Sky Mavis, how Web 3 is changing the world of marketing, and the crucial role that community plays in their rapid growth rate. We also hear from Jeff about the concept of play-to-earn (P2E) and the many incentives that motivate players to become involved in the Axie Infinity community. Today’s episode is filled with key insights about Web 3 and how it is changing the current marketing landscape. Tune in to hear expert Jeff Zirlin share his expertise, recommendations, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Axie Infinity plans to reach 4 billion gamers (with Co-founder Jeff Zirlin). [01:06] How Jeff has raised over $161 million in funding an

In episode #2001, Neil and Eric talk about one hack that'll get you your first 100,000 YouTube subscribers. YouTube’s algorithm is distinct from many other platforms in a few ways, and it can take a while for you to figure out what’s working and hit your stride. Tune in to learn how Neil transformed his subscription rate and what he learned from it! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: One Hack That'll Get You Your First 100,000 YouTube Subscribers 1990. [00:25] Some of the strategies Neil tried to gain subscribers when he first started his channel. [01:08] The one thing that Neil did to take his subscribers to 100,000. [01:35] How creating a video a day will help you figure out what your audience likes. [04:40] That’s it for today! [04:45] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:    

In episode #2000, Neil and Eric talk about what they’ve learned from 2,000 episodes of podcasting. Tune in to hear the story of how they started this podcast and learn more about the methods that have worked for them over the years, and what hasn’t. You won’t want to miss this special episode on their long journey from episode #1 to #2000! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 8 Lessons Learned From 2,000 Episodes of Podcasting. [00:35] The story of how we started this podcast. [01:00] Why podcasting won’t derive as much revenue as you expect. [01:20] How using an omnichannel method and effective branding helps your podcast. [01:35] How the sales cycle is shortened due to the level of trust you build with a podcast host. [02:13] Podcasting’s ability to help you access an entirely new audience. [02:50] Why podcasting is still a blue ocean, but it’s also challenging. [03:38] How offline events can energize your audience and community.  [04:10] Use a tool like Chartable to track your demogra

In episode #1999, Neil and Eric talk about how to build an indestructible SEO strategy. Your SEO numbers are never going to consistently remain where you want them to be, that’s just the nature of the game, but that doesn’t mean you can’t stand out with a robust SEO strategy. Tune in to learn more about how building a brand is integral to creating your indestructible SEO strategy! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Build An Indestructible SEO Strategy. [00:25] Neil’s many years of experience in SEO and some of the clients he’s worked for like Adobe and Airbnb. [00:43] Why companies with brand recognition endure upheavals in the SEO landscape, like Google algorithm updates, the best. [01:08] How to build excellent brand recognition. [02:55] How acquisitions can help you build your brand more quickly. [04:05] That’s it for today! [04:07] Don’t forget to rate, review, and subscribe! [04:12] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode: