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In episode #2070, Neil and Eric talk about marketing trends they're excited about for Q2 in 2022. Learn how Cameo is optimizing for business and how you can partner with influencers to boost your marketing. Tuning in, you’ll also hear how Web3 is being featured in marketing strategies, why there’s a need for professional community managers, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Trends We're Excited About for Q2 2022. [00:30] How you can now use Cameo for your business. [01:43] The rise in voice commerce and how to optimize for it. [02:06] The need for community management for NFTs and other Web3 applications. [02:41] Marketing for Web3: what we’ve seen so far and how it works. [04:05] How Neil expects rising interest rates to affect marketing. [04:40] That’s it for today! Don’t forget to rate, review and subscribe! [04:51] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Cameo Subscribe to our premium podcast (with

In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Google Ads is Changing. [00:30] Learn about Performance Max, an ad campaign format that launched a few months ago. [01:24] How Performance Max helps you maximize performance across all the channels. [01:52] The difference between Performance Max and manually using Google Shopping. [02:55] An overview of the benefits of Performance Max. [04:00] That’s it for today! Don’t forget to rate, review and subscribe! [04:13] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!   Links Mentioned in Today’s Episode:   Performance Max Campaigns Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us kn

In episode #2068, we talk about how HubSpot, Shopify, and Morning Brew are showing us where marketing is going! Tuning in, listeners will hear about the latest rollouts from these three big names, as well as why content is still king in 2022.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going. [00:34] A look at the business model at Morning Brew. [01:09] The latest from HubSpot and what they are currently doing for podcasters. [01:33] Shopify's new initiative called Lookbook. [02:18] How content creators are the best way for brands to gain attention. [03:26] Lessons from the best content creators in the game right now. [03:53] That’s it! [03:56] Go to https://www.marketingschool.io/live to learn more about our live events!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro HubSpot Shopify Morning Brew  MrBeast   Leave Some Feedback:    

In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds a lot of enjoyment in the process, and keeping up this habit is something that he values a lot. Tune in to hear about how maintaining the pieces of your business that you are passionate about can improve your life and build future success! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Neil Still Writes His Own Blog Posts. [00:27] Eric's feelings about writing content currently. [00:59] Letting enjoyment drive your writing and other activities. [01:27] How passion can impact the quality of your content. [02:14] Doing what you love as a way to build a better future and more success. [02:58] Comparing Neil's writing versus that of the team that helps him. [03:49] What comprises evergreen content? [04:09] That’s it! [03:24] Go to https://www.marketingschool.io/live to get more info about our upcoming event!   Links Mentioned in Today’s Episode:

In episode #2066, we talk about our weekly content cadence in 2022! Tune in if you want to hear a quick breakdown of how we split our time creating content right now. From podcasts and YouTube videos to the pieces we share on social media, this is bound to offer a little bit of insight to you. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Weekly Content Cadence in 2022. [00:39] Neil's weekly cadence; one podcast episode, three videos, one blog post, and social media. [01:34] Eric's weekly cadence; podcasts, YouTube, Twitter, LinkedIn, and repurposing content. [03:13] Goals for the next 6-12 months for each of our cadences. [03:31] That’s it for today! [03:24] Go to https://www.marketingschool.io/live to learn more.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episo

In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationshi

In episode #2064, Neil and Eric talk about how to grow your marketing with Capchase. When you start to build your business, you'll need loans to optimize for the long term. Getting a loan from the bank can come with restrictions that can stop you from growing your marketing the way that you need to. When you finance with a company like Capchase or Clearco you have a lot more flexibility and long-term options. Tune in to learn how best to finance your business and grow your marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Grow Your Marketing With Capchase. [00:25] Why optimizing for lifetime value over short-term income is one of the biggest challenges facing marketers today. [01:00] Why you’ll need loans to grow your business. [01:06] Some of the restrictions that come with bank loans and the benefits of using financing from Capchase or Clearco. [01:44] Some of the ways you can use Capchase to manage your cash flow. [02:36] How to know when you can potentially make the switch to bank

In episode #2063, Neil and Eric talk about why you should be tap dancing to work each day. Regardless of your income, if you don’t enjoy your work it can have long-term negative effects on your health, both mentally and physically. Tune in to hear our advice on how to prioritize happiness over income, why it’s worth cutting back on your lifestyle if it enables you to pursue the things you love, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Should Be Tap Dancing to Work Each Day. [00:25] How Warren Buffet inspired today’s topic. [00:42] Why, if you're not happy, you should be doing something else. [01:19] Why you should optimize for happiness, rather than income. [01:43] How to determine whether what you’re doing is making you happy. [02:51] Why doing something you love improves so many aspects of your life. [03:14] Why it’s worth cutting back on your lifestyle if it helps you pursue the things you love. [02:51] How doing something you love helps you persevere through tough t

In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There’s plenty of hype around Web3 right now, but a lot of the marketing around it is filled with jargon and can be inaccessible to the average user. Make sure you do Web3 marketing the right way by using clear, accessible language that makes people want to engage with your content! To learn more, be sure to tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Do Web3 Marketing The Right Way. [00:30] Defining the difference between Web2 and Web3. [01:09] How to use existing Web2 channels for Web3. [01:34] The number one Web3 marketing mistake that companies are making. [02:09] How Eric is marketing his NFT project. [03:44] Why simplicity is the ultimate form of sophistication. [04:20] That’s it for today! Don’t forget to rate, review and subscribe! [04:23] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April! [04:36] Go to https://

In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience in the space, they have found that Twitter threads tend to build high levels of engagement and thus go viral easily. Tune in and hear how to make Twitter threads by summarizing your blog posts, using the content expansion technique, and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: A Simple Way to Go Viral on Twitter. [00:27] Creating Twitter threads that are like blog posts. [01:38] Using the content expansion technique to create Twitter threads. [02:38] A helpful framework for creating effective Twitter threads. [04:05] An opportunity to write Twitter threads for Eric. [04:34] That’s it for today. [04:35] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live eve

In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the world make insane amounts of money off of advertising. This means that no matter what restrictions they have to follow, you can be sure that they are investing in ways to make it profitable for marketers to keep advertising on them. Tune in and hear why the main thing you should be worrying about is leveling up your creativity as a marketer. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Digital Marketers Are Adapting to Privacy Changes. [00:50] Why you shouldn’t worry about adapting to privacy changes. [01:40] Worry rather how you can become more creative as a marketer. [03:23] That’s it for today. [03:25] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live event in Aus

In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investment theses out there, we recommend that you invest in yourself, invest in what you know best, think long-term, and don’t try to take profits too early! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Neil & Eric Are Investing In (How To Think About It) [00:41] Why you should invest in what you know the best. [01:45] The best investment you can make is in yourself. [02:37] Delay profits for the long-term. [03:41] Famous quotes and concepts to help with investing. [05:08] That’s it for today. [05:09] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic   Leave Some Feedback:     What should we talk about next? Pl

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. Today on the show Eric sits down with Romeen Sheth, President of Metasys, for an insightful and honest conversation on how he has used Twitter to become a better thinker, what he’s learned about investing throughout his career, and how he recognized the potential for Metsys to provide for the needs of a rapidly growing gig economy. We cover some fascinating topics in today's conversation so make sure you tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth. [00:58] An overview of Sheth’s career and the function of Metasys. [03:13] How Sheth r

In episode #2057, we talk about what Eric learned from launching an NFT! From the first steps of naming your NFT, to who you work with and how to promote it, we quickly cover all the essential lessons that you can use! Tune in to hear Eric talk about collaborating with artists, which platforms to use, the importance of clear messaging, and more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Eric Learned From Launching an NFT. [00:35] The story of Eric's NFT: its name and elements. [00:59] Unpacking the process of releasing an NFT and the importance of collaboration. [01:46] Why Twitter and Discord are essential to the success of an NFT. [02:23] Eric shares the revenue numbers associated with the project. [03:35] Defining the mission for the artist you are working with. [04:35] Promotion and collaboration; pushing hard enough early on. [06:00] Consistent management, meetings, and solving issues.  [06:34] Clear messaging from the get-go; why this pays dividends later on. [07:04] Creating a n

In episode #2056, we talk about whether Facebook is undervalued. The stock price of the company has dropped over the last six months, but they still own a significant proportion of companies that people use every day. Tune in to find out our opinions on why a Facebook stock is still undervalued and why to bet on Mark Zuckerberg. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Facebook Undervalued? [00:28] A look at the stock prices for Facebook and Meta in the last year. [00:41] The false instability of Facebook that people have been proposing. [01:28] It's hard to bet against Mark Zuckerberg and his proven business record. [01:58] The things that Facebook has going for it and the amazing talent they have recruited. [02:50] We think Facebook is undervalued based on its staying power. [03:36] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Meta Oculus F

In episode #2055, we talk about how marketing is shifting in 2022! We believe that media and branding are the two biggest forces right now and that they will continue to spearhead how businesses market themselves. Tune in to hear about the trends that we are noticing, and how NFTs may evolve in the next few years. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketing Is Shifting in 2022. [00:39] Brands are more powerful than ever.  [01:12] Not so many new businesses are focusing on branding. [01:30] The rise of media, and why big companies are investing in the sector. [02:27] Why PR influencers are becoming more and more dominant. [02:50] The herd mentality that governs any big trend. [03:21] NFTs and the fear of missing out; what is driving this push the most? [03:55] A few predictions about Apple and the world of texting in 2022.  [04:19] That’s it! [04:30] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (w

In episode #2054, we talk about why we are so big on saying 'no' these days! After many trials and tribulations in the business world, we have learned that focus is the number one factor in the success of any venture, and you cannot focus if you are overstretched and distracted. Tune in to hear some great examples of how to say 'no' and what this can do for you and your next project!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why We Are Big On Saying 'No' These Days. [00:26] You only have so much time every day, focus on what is important! [00:45] The common denominator of focus as the mechanism for success. [01:30] Playing and winning at the resource allocation game of business. [02:19] The best ways to let people down easy when you say no. [02:50] How some of the biggest names communicate a 'no'. [03:40] Maintaining focus in the early days of a business is vital! [04:22] Unfortunately, we can tell you all of this, but experience is the best teacher.  [04:30] That’s it for today! [04:36] Go

In episode #2053, Neil and Eric talk about the algorithm-driven future of digital marketing, which is coming fast! For many marketers, their main focus tends to be geared towards producing engaging content, creating backlinks, and going viral. Because of this, they don’t always have up-to-date knowledge on different algorithms that will help them optimize their content on each platform. Tune in to learn some of the simple ways you can start to make massive strides in how you use the algorithms of different platforms! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Algorithm-Driven Future Of Digital Marketing Is Coming Fast. [00:25] What marketers tend to focus on, and why they need to learn about how algorithms differ between platforms. [01:02] A breakdown of how to optimize your content for the YouTube algorithm. [02:36] If you’re going to spend time creating content, it’s worthwhile optimizing your marketing for algorithms and platforms you’re engaging with. [02:55] Some of the online resources y

In episode #2052, Neil and Eric discuss 5 SEO tips you should start following today. Learn how building your brand will benefit your SEO, and get an introduction to the tools that will help you elevate your user experience reliably and consistently. SEO is everywhere; learn how you can start incorporating it into all of your content, today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 SEO Tips You Should Start Following Today. [00:25] Why building a brand will benefit your SEO. [00:51] The benefits of leveraging Google’s products, including platforms like YouTube. [01:28] How to use free tools to generate more backlinks. [01:53] Some of the tools you can use to elevate user experience. [02:25] Remember to incorporate SEO with whatever type of content you’re creating. [03:48] That’s it for today! Don’t forget to rate, review and subscribe! [03:53] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Code Canyon PageSpeed Insights Schema.org Subscr

In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I’ll Sleep When I’m Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it’s so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you’ll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the import