Marketing School | Digital Marketing | Online Marketing

The world has experienced a tremendous amount of change in the past two years and as a result, we are currently in an ongoing state of flux. Making sense of the social landscape we find ourselves in is integral to how we navigate our lives and our careers. It is especially important for anyone involved in investing, marketing, and optimizing new business ventures. Today on the show Eric sits down with Romeen Sheth, President of Metasys, for an insightful and honest conversation on how he has used Twitter to become a better thinker, what he’s learned about investing throughout his career, and how he recognized the potential for Metsys to provide for the needs of a rapidly growing gig economy. We cover some fascinating topics in today's conversation so make sure you tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Bootstrapping a $50M+ Business, Growing a Twitter to 120K+ Followers with Romeen Sheth. [00:58] An overview of Sheth’s career and the function of Metasys. [03:13] How Sheth r

In episode #2057, we talk about what Eric learned from launching an NFT! From the first steps of naming your NFT, to who you work with and how to promote it, we quickly cover all the essential lessons that you can use! Tune in to hear Eric talk about collaborating with artists, which platforms to use, the importance of clear messaging, and more.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Eric Learned From Launching an NFT. [00:35] The story of Eric's NFT: its name and elements. [00:59] Unpacking the process of releasing an NFT and the importance of collaboration. [01:46] Why Twitter and Discord are essential to the success of an NFT. [02:23] Eric shares the revenue numbers associated with the project. [03:35] Defining the mission for the artist you are working with. [04:35] Promotion and collaboration; pushing hard enough early on. [06:00] Consistent management, meetings, and solving issues.  [06:34] Clear messaging from the get-go; why this pays dividends later on. [07:04] Creating a n

In episode #2056, we talk about whether Facebook is undervalued. The stock price of the company has dropped over the last six months, but they still own a significant proportion of companies that people use every day. Tune in to find out our opinions on why a Facebook stock is still undervalued and why to bet on Mark Zuckerberg. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Facebook Undervalued? [00:28] A look at the stock prices for Facebook and Meta in the last year. [00:41] The false instability of Facebook that people have been proposing. [01:28] It's hard to bet against Mark Zuckerberg and his proven business record. [01:58] The things that Facebook has going for it and the amazing talent they have recruited. [02:50] We think Facebook is undervalued based on its staying power. [03:36] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Meta Oculus F

In episode #2055, we talk about how marketing is shifting in 2022! We believe that media and branding are the two biggest forces right now and that they will continue to spearhead how businesses market themselves. Tune in to hear about the trends that we are noticing, and how NFTs may evolve in the next few years. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketing Is Shifting in 2022. [00:39] Brands are more powerful than ever.  [01:12] Not so many new businesses are focusing on branding. [01:30] The rise of media, and why big companies are investing in the sector. [02:27] Why PR influencers are becoming more and more dominant. [02:50] The herd mentality that governs any big trend. [03:21] NFTs and the fear of missing out; what is driving this push the most? [03:55] A few predictions about Apple and the world of texting in 2022.  [04:19] That’s it! [04:30] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (w

In episode #2054, we talk about why we are so big on saying 'no' these days! After many trials and tribulations in the business world, we have learned that focus is the number one factor in the success of any venture, and you cannot focus if you are overstretched and distracted. Tune in to hear some great examples of how to say 'no' and what this can do for you and your next project!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why We Are Big On Saying 'No' These Days. [00:26] You only have so much time every day, focus on what is important! [00:45] The common denominator of focus as the mechanism for success. [01:30] Playing and winning at the resource allocation game of business. [02:19] The best ways to let people down easy when you say no. [02:50] How some of the biggest names communicate a 'no'. [03:40] Maintaining focus in the early days of a business is vital! [04:22] Unfortunately, we can tell you all of this, but experience is the best teacher.  [04:30] That’s it for today! [04:36] Go

In episode #2053, Neil and Eric talk about the algorithm-driven future of digital marketing, which is coming fast! For many marketers, their main focus tends to be geared towards producing engaging content, creating backlinks, and going viral. Because of this, they don’t always have up-to-date knowledge on different algorithms that will help them optimize their content on each platform. Tune in to learn some of the simple ways you can start to make massive strides in how you use the algorithms of different platforms! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Algorithm-Driven Future Of Digital Marketing Is Coming Fast. [00:25] What marketers tend to focus on, and why they need to learn about how algorithms differ between platforms. [01:02] A breakdown of how to optimize your content for the YouTube algorithm. [02:36] If you’re going to spend time creating content, it’s worthwhile optimizing your marketing for algorithms and platforms you’re engaging with. [02:55] Some of the online resources y

In episode #2052, Neil and Eric discuss 5 SEO tips you should start following today. Learn how building your brand will benefit your SEO, and get an introduction to the tools that will help you elevate your user experience reliably and consistently. SEO is everywhere; learn how you can start incorporating it into all of your content, today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 SEO Tips You Should Start Following Today. [00:25] Why building a brand will benefit your SEO. [00:51] The benefits of leveraging Google’s products, including platforms like YouTube. [01:28] How to use free tools to generate more backlinks. [01:53] Some of the tools you can use to elevate user experience. [02:25] Remember to incorporate SEO with whatever type of content you’re creating. [03:48] That’s it for today! Don’t forget to rate, review and subscribe! [03:53] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Code Canyon PageSpeed Insights Schema.org Subscr

In today’s episode, we continue our NFT compilation series where we take a nuanced look at NFTs, the implementation of Web3, and how it will affect business and marketing in the future. For today’s installment, we get together with Matt Colon, Global President of Music at YMU, to talk about his work with Steve Aoki, the documentary I’ll Sleep When I’m Dead, and the launch of A0k1verse NFTs. In our conversation, Matt gives an overview of how NFTs feature in the music industry, why it’s so much more complex than NFTs that are made to trade visual art, and how the concept of ownership has transformed in the digital era. Tuning in you’ll hear Matt break down how they built a tokenized membership community, their long-term vision for the project, and how NFTs are connecting audiences and musicians in a novel and unprecedented way. Matt describes the future ecosystem he envisions, how digital passports would work, and some of the artists who are already involved. He also delves into his thoughts on Web3, the import

In episode #2050, Neil and Eric talk about what they’re excited about for YouTube for 2022. Most people are not aware of this, but of all the platforms out there, YouTube has paid out the most to creators. Tune in to learn about some of YouTube’s most exciting upcoming innovations and how Neil and Eric will continue to grow their channels going forward. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What We're Excited About for YouTube for 2022. [00:25] Eric’s thoughts on the blog post by YouTube’s CPO called A Look at 2022: Community, Collaboration, and Commerce. [00:48] Some of the ways that YouTube is continuing to innovate its online offerings. [01:24] Why YouTube is becoming the main hub for any type of video content. [03:32] How Neil and Eric will be continuing to grow their YouTube presence in the future. [03:57] That’s it for today! Don’t forget to rate, review and subscribe! [04:05] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   A Look a

In episode #2049, Neil and Eric debate whether Google search is dying. Other platforms like Reddit, Twitter, and Instagram have seen a steady rise in their numbers. How is the behemoth company Google doing in comparison? TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Is Google Search Dying? [00:33] Why Google search is not dying. [00:57] Some of the statistics around Google and its competitors. [02:21] Why SEO is not dying, it’s just becoming a bit more difficult. [02:36] That’s it for today! Don’t forget to rate, review and subscribe! [02:43] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Tw

In episode #2048, Neil and Eric talk about modern marketing tactics that are too complex for old people like them. Tuning in you’ll hear Neil explain why you should maximize what’s working for your marketing before chasing new trends. We also talk about some of the more modern channels for marketing and how to explore them.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Modern Marketing Tactics That Are Too Complex For Old People Like Neil & Eric. [00:45] Why you should maximize on what’s working before chasing new trends. [01:10] Some of the more modern channels that are opening up like TikTok and the metaverse. [02:10] Remember to leverage tried and trusted strategies before trying out new trends. [02:38] That’s it for today! Don’t forget to rate, review and subscribe! [02:45] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:    

In episode #2047, Neil and Eric discuss 7 networking strategies to connect with world-class people. We all have different ways of connecting with people. Based on whether you're an introvert or an extrovert you'll have a certain preference for which type of social situations allow you to feel most comfortable in. Tune in to hear Neil and Eric’s tried and true methods for connecting with world-class people and building deeper relationships. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Networking Strategies To Connect With World-class People. [00:30] Why hosting dinners are a great way to connect with people. [01:15] Connect with people online and build deeper relationships by addressing their online problems. [01:32] Follow up after meeting someone and deepen that relationship. [02:04] Provide thoughtful and well-crafted responses to high-profile tweets. [02:23] How to use DMs on different platforms to connect with people. [03:14] How to use interviews to connect with other people and expand your

In episode #2046, Neil and Eric interrogate what Neil learned from responding to 75,441 comments. When you respond to thousands of comments you build a deeper relationship with your audience. Tuning in you’ll gain insight into what Neil has learned from responding to tens of thousands of comments and what his practical tips are for getting through them all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Neil Learned From Responding to 75,441 Comments. [00:30] How responding to so many comments helped Neil build a deeper connection with his audience. [01:08] Some of the in-depth responses that Neil has given to people who have left comments and the amount of work that goes into that. [02:08] Neil’s practical tips on how to prioritize comments. [02:39] How to use comments for finding topics for your content. [03:40] That’s it for today! Don’t forget to rate, review and subscribe! [03:45] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe t

In episode #2045, Neil and Eric talk about whether personality tests actually help you pick the right marketers. Personality tests are great for a lot of things. They help you identify traits that team members might have in common while also better understanding one another’s strengths and weaknesses. Learn about the personality tests that Neil and Eric use and why personality tests aren't necessarily the best way to find good marketers. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do Personality Tests Actually Help You Pick the Right Marketers. [00:30] Some of the personality tests that are out there and which ones we use. [01:32] Why personality tests are great for team cohesion. [01:42] Why personality tests aren’t necessarily well equipped to determine whether someone will be a good marketer. [04:44] That’s it for today! Don’t forget to rate, review and subscribe! [04:48] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   PrincipleYou PrincipleUs

For decades the music industry has been wildly imbalanced, with only a fraction of the 40-billion-dollar industry going towards musicians. Today’s guest is on a mission to disrupt the status quo and give fans the power to directly participate in the careers of their favorite artists. Many of our listeners will be familiar with Justin Blau, also known as 3lau, a famous DJ, electronic dance music producer, and the CEO and co-founder of Royal, a music investment platform that allows fans to easily invest in artists and earn royalties alongside them. As part of our NFT compilation series, we sat down with Justin to discuss his new company, the Web3 space, and why he is so excited about it. In our conversation, Justin breaks down his journey, from studying finance to dropping out to pursue his fast-growing DJ career, to founding Royal. He unpacks some of the lessons he’s learned, why he never expected to sell his NFT for 11.7 million dollars, and some of the challenges Royal is expected to face as it grows. He als

In episode #2043, Neil and Eric break down which Super Bowl Ads won, according to YouTube. Adverts during the Superbowl can get pretty crazy. They also have big budgets and can afford appearances by A-list celebrities like Scarlett Johansen. Tune in to learn why creativity is always the X-factor in advertising and how you can gain affordable access to celebrities and integrate it into your marketing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Super Bowl Ads Won, According to YouTube. [01:15] Hear about the top three adverts that received the most views. [02:04] Why original ideas do so much better as adverts than a boring rehash of the same type of thing. [02:55] How celebrity appearances can boost views and conversions and how you can affordably integrate a celebrity into your marketing. [03:45] Why creativity is the X factor for successful adverts. [04:08] That’s it for today! Don’t forget to rate, review and subscribe! [04:13 ] Go to https://marketingschool.io/live to learn more!   L

In episode #2042, Neil and Eric talk about how TikTok is changing the way we shop. TikTok is an undeniably addictive app, it’s entertaining, uplifting, and has an incredible algorithm. Tune in to learn how TikTok is leveraging entertainment, storytelling, and emotion to change the way we shop. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How TikTok Is Changing The Way We Shop. [00:30] Neil and Eric’s stories of the things they’ve bought through TikTok and why. [02:11] How TikTok is changing the way people buy through storytelling and engagement. [03:23] Some of TikTok's impressive stats and why you may want to add it to your arsenal. [04:30] That’s it for today! Don’t forget to rate, review and subscribe! [04:35] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   TikTok to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comment

In episode #2041, Neil and Eric break down 5 tips to future-proof your content marketing career from AI. When it comes to your marketing career, AI may seem intimidating, but it doesn’t need to be the enemy. Tune in to learn how to leverage AI so you can spend more time being creative and promoting your content! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Tips To Future-Proof Your Content Marketing Career From AI. [00:27] How to use AI tools to speed up your content creation. [01:05] Why AI is unlikely to replace human creativity. [01:26] Find ways to remain inspired and feed your creativity. [02:21] Focus on the visual aspects of your marketing. [02:55] How to embrace AI tools and augment yourself. [03:35] Focus on other aspects of the process rather than just creating content. [04:15] That’s it for today! Don’t forget to rate, review and subscribe! [04:21] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (wit

In episode #2040, Neil and Eric talk about 6 ways digital marketers must change. We’ve seen a lot of developments in digital marketing over the past ten years. In our conversation, we discuss how to adapt as a digital marketer in today’s media landscape, and how to continue to evolve your craft and your business. Tuning in you’ll learn about the importance of delegation, recruitment, why you should always be experimenting, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 6 Ways Digital Marketers Must Change. [00:30] Why digital marketers need to adapt and learn how to use AI. [01:04] The importance of mastering the art of delegation and recruiting. [01:59] How to experiment as a marketer and why it’s important. [03:10] The concept of omnichannel and how to hit the best channels. [03:55] Why you need to be discerning about the marketing information and advice that is currently out there. [04:51] The importance of doing your own research. [05:18] The blue ocean strategy and why it’s abou

In episode #2039, Neil and Eric talk about why video content is better than text content, even though Google prefers text. Learn how Google is indexing videos and podcasts, and how emotionally connecting with your audience through video increases your engagement. For all this, and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: why video content is better than text content, even though Google prefers text. [00:30] How Google indexes podcasts and video content. [00:48] The role that engagement plays in whether people seek out your content. [01:24] Why it’s easier to emotionally connect with your audience through video content. [03:51] That’s it for today! Don’t forget to rate, review and subscribe! [04:03] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Grant Cardone Gary Vaynerchuck Marques Brownlee Logan Paul MrBeast Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/