Marketing School | Digital Marketing | Online Marketing

In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections and customer questions, these are the marks you need to hit every time you are trying to make conversions. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: The Anatomy of A High Converting Sales Letter. [00:26] Explaining exactly what a sales letter is and should be.  [00:50] The importance of a great headline to attract attention. [01:21] Pinpointing the reasons that someone would not buy what you are selling. [02:35] Why customer development is vital and how this relates to your sales letters. [03:47] The patience that is necessary for collecting the rewards of your hard work. [04:19] That’s it for today! [04:21] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows what’s best for a business, and what works for one company may not work for another. Therefore the only way to continually improve is to experiment. Tune in to learn where we get our ideas for experimentation, how we implement what we learn, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What All Top Marketers Have In Common. [00:27] Why experimentation is key to being a top marketer. [01:00] Being a lifelong learner and how it facilitates experimentation. [02:00] Podcast and newsletter recommendations for staying up to date with marketing trends. [02:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:32] Text us at 310-349-3785 with your comments and feedback. [02:44] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The State of Demand Gen Podcast The

In episode #2108, Neil and Eric talk about where Twitter is going with Elon Musk owning it. Tuning in you’ll hear about some of Elon’s potential plans for Twitter, like upgrading its chat service, potential blockchain implementations, and the Elondrop. We also discuss Twitter’s plans to become less reliant on advertising and how they are expected to find other forms of monetization to recoup those earnings. Listen in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where Twitter Is Going With Elon Musk Owning It [00:46] Insights into Elon’s plans for Twitter and potential blockchain implementations. [01:54] Elon’s plans to make Twitter less reliant on advertising. [02:25] An overview of the Elondrop and what that would mean for Twitter. [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:08] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The Elondrop Subscribe to our premium podcast (with tons

In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few months. Doodles is a collection of 10,000 NFTs, which were designed by Scott Martin, aka Burnt Toast. In our conversation, Evan describes some of his previous entrepreneurial projects, how Doodles came to be, and why he is so passionate about the Web3 space. Learn about Doodles’ unique marketing strategy, and how they are putting the public first. By adding utility, showing up at live events, merchandising, and creating other ways for participants to collect Doodles at an accessible price point, they are prioritizing their community and investing in the future of Web3. Evan also shares Doodles’ plans for the future, including how they are looking to expand and hire from their community. Be sure to tune in for a fantastic conversation on Web3, community, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Secret to How Doodles NFT Did $325M in Sales V

In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agreed to, what kind of growth you can expect from the company, and how your finances and positioning determine whether you should invest in Elon Musk’s Twitter. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Would You Invest in Elon Musk's Twitter? [00:30] An overview of the acquisition offer that Twitter has agreed to. [01:13] Why the amount of money you have determines whether you should invest in Twitter. [02:08] The changes that are expected to happen at Twitter. [02:35] The type of companies Neil and Eric invest in based on their positioning. [03:27] Why it’s appropriate for investment firms to invest in late-stage companies. [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:03] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   S

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 6 Ways to Lower Your Cost Per Acquisition. [00:30] Why you should give away free services and create great offers. [00:45] How to use AB tests to lower your cost per acquisition. [01:04] Why you need to ensure that your messaging is clear. [01:24] What you can learn from your competitor’s ads. [01:39] Why you should test multiple creatives consistently. [02:24] Utilizing networks and platforms to optimize your business. [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:59] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Face

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Predictions for the Rest of 2022. [00:25] How we expect Facebook to find new ways to monetize. [00:52] Some of the ways that marketing will become more challenging. [02:06] Why marketers will need to become more thoughtful and creative. [02:22] The sizable role that conversion optimization will play in marketing strategies. [02:52] How to attract the right people amidst rising ad costs. [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:39] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  

In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growth, we are so excited about where we might be headed next and the new listeners we will still connect with. Tune in to hear all about the different avenues we think will get us to the next big milestone! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: How We'd Grow Our Podcast to 5M Downloads Per Month. [00:45] Using advertising on other podcasts as a way to boost subscription. [01:02] Increasing guest interviews as a way to cross-promote and induct new followers. [01:20] Talking about a broader range of subjects as a way to reach a wider audience. [01:59] Why podcast networks might be the next big thing. [03:05] Thinking about the opportunity presented by email advertising. [03:15] The simple equation of appearing on other podcasts and linking back to your own. [04:05] Twitter and LinkedIn threads; doubling down on existing audiences.  [04:50] That’s

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a little bit easier for you. From the initial questions to drilling down deeper to better understand candidates, if you want to find the right person, you have come to the right place! TIME-STAMPED SHOW NOTES: [00:24] Today’s topic: How to Screen For SEO Talent in 2022. [00:26] Enquiring about past experience and traffic increases. [00:55] Going deeper on the methods for increasing traffic. [02:05] Why follow-up questions can be so effective for vetting hires. [02:32] Screening candidates and finding out their long-term goals and true strengths. [03:52] Questions to ask about recruiting and team building. [04:10] That is it for today! [03:24] Go to marketingschool.io for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketing

In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy shouldn’t be associated with shame or stigma. Tune in to learn about our experience with making tough decisions and how to make the best choice based on your situation.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: On The Verge of Bankruptcy, What Do You Do? [00:30] Eric’s experience with Single Grain and how they turned the company around. [01:37] How to evaluate what your outcome will be depending on the decision you make. [02:09] Why your decision will depend on your circumstances and your stage in life. [04:14] Why there is no shame in bankruptcy. [04:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Fee

In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking too

In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding great talent and discover why referral recruiting is so effective, even in a big company. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where To Hire Incredible Marketers in 2022. [00:35] How to use LinkedIn to find excellent marketers. [01:37] Learn why referral recruiting can be so impactful. [02:52] How to use your team to find great talent. [03:32] An overview of how we’ve been finding talent to help grow our Web3 department. [04:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Stripe Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episod

In episode #2098, Neil and Eric talk about how to prepare yourself and your business against a recession. You can’t predict when a recession will hit, but you can do your best to prepare for it! Tune in to hear our recommendations for how to prepare your business for a recession, from increasing your conversion rate optimization to investing in your relationships and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Prepare Yourself & Your Business Against A Recession. [00:25] The definition of a recession. [00:58] Why we expect a recession soon. [01:11] How to use conversion rate optimization to prepare for a recession. [01:57] Why you shouldn’t try to predict a recession. [02:24] Why you should be optimizing for relationships. [03:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:31] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://ww

In episode #2097, Neil and Eric talk about 'spray and pray,’ the best way to get started with social media. There’s no one-size-fits-all approach to marketing, and you need to try out different things to figure out what works for your brand. Tune in to find out how to use the 'spray and pray' approach, combined with analytics, to hone in on what will work best for your product! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Spray and Pray, the Best Way to Get Started with Social Media. [00:30] The benefits of the ‘spray and pray’ approach, and how to do it. [02:36] Why you need to keep analytics in mind when taking the ‘spray and pray’ approach. [02:48] How many channels to use the ‘spray and pray’ approach on. [03:10] Understanding the RICE framework and how to use it. [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:00] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (wit

In episode #2096, Neil and Eric talk about where they think the world is headed (and what to do about it). With rising interest rates, businesses and marketing departments find themselves needing to adapt. Listen in to hear what you can expect in the coming months and what helpful steps you can take to protect yourself and your business, while also learning how to identify unexpected opportunities. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where We Think The World Is Headed (And What To Do About It) [00:25] How rising interest rates will affect businesses and marketing. [01:29] How to find places where you can get underpriced attention. [03:33] Making preparations for cutbacks. [03:56] Some advice from Warren Buffet. [04:25] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:30] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Marketing School Episode #2070: Marketing Trends We’re Excited About for Q2 2022 Ma

In episode #2095, Neil and Eric discuss their reaction to Elon Musk offering to buy Twitter. Plenty of people have offered to buy Twitter, and Elon Musk certainly has the funds to do it. Tune in to hear what you can expect if this deal goes through! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction to Elon Musk Offering To Buy Twitter [01:06] Why it might be difficult for Elon to buy Twitter. [01:47] Some of the changes that might take place if Elon buys Twitter. [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Ev

In episode #2094, Neil and Eric talk about what you should never do when you're selling (how to lose a deal). The key to having a good relationship with customers is by instilling confidence. Learn how humility, a mentality of underpromising and over-delivering, as well as good communication will help you maintain fantastic long-term relationships with your clients! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What You Should Never Do When You're Selling (How To Lose A Deal). [00:29] How overpromising and underdelivering can kill a deal. [01:14] Why instilling confidence is essential. [02:28] The level of communication that you need to maintain with your customer. [02:40] How to ensure that you add value to your communication with clients. [03:03] How to make each of your follow-ups a marketable moment. [03:36]  Don’t forget to rate, review, and subscribe to this podcast and text us at 310-349-3785! [03:59] That’s it for today! [04:29] Go to https://www.marketingschool.io to learn more!   Links

In this episode, Eric talks with Alejandro Navia about co-founding NFT Now, a media company that is helping put power in the hands of creatives. We discuss the impressive growth that NFT Now has experienced after only one year, their 700,000 followers, and what some of their best methods have been for growing their reach organically. Alejandro shares how he first became interested in the NFT space, and how he and his Co-Founders saw a need for an objective voice on the topic for those who were curious about NFTs as well as those who are well-versed and active in the space. Hear how being omnichannel has worked for them, why it’s dangerous to rely on one platform, and why owning your own domain is so important. Tuning in you’ll learn more about Alejandro’s work as an executive coach. He explains why making the decision to find a coach is a huge step, and how to use the interview process to find a coach who is right for you. We also explore Alejandro’s impromptu move to Jackson Hole, Wyoming, and why we all nee

In episode #2092, Neil and Eric talk about how to keep an eye on your competitors in 2022. Tune in to learn how to keep track of your competitors and how you can save time by learning from their mistakes and experiments.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Keep An Eye On Your Competitors in 2022. [00:25] Why it’s essential that you stay up to date with what your competitors are doing. [01:05] How to use SimilarWeb to measure what your competitors are doing. [01:36] Why WayBackMachine is a great free tool for AB testing. [02:01] Use Ahrefs to grow your search traffic. [02:28] Follow your competitors online and use Facebook’s ad library. [02:39] How to use SocialBlade, TubeBuddy, and vidIQ for YouTube insights. [02:51] How to get feedback on your competitor’s site as well as your own with UserTesting.  [03:28] How to implement qualitative feedback.  [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:16] Text us at 310-349-3785. [04:29]

In episode #2091, Neil and Eric talk about how to come up with the perfect messaging for your product. Learn how simple messaging can elevate your conversion rate and why perfect messaging is always a work in progress. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Come Up With The Perfect Messaging For Your Product. [00:28] How your messaging will impact your conversion rate. [00:45] How to identify what you should emphasize within your copy. [02:30] Why you need to keep tweaking your messaging. [02:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Optimizely VWO Crazy Egg Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connec