Marketing School | Digital Marketing | Online Marketing

In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the study, how Google is optimizing for what is natural, and why SEO hasn’t changed all that much over the past few years. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 23 Million Links SEO Case Study. [00:30] An overview of our top takeaways from the study. [01:20] How Google is optimizing for what is natural. [02:41] Why SEO hasn’t changed that much. [04:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:45] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [05:07] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   23 Million Internal Links - A Google SEO Case Study Zyppy Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? P

In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like inflation are affecting ad revenue and why a recession can be one of the best times to start a business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ad revenues are dipping from the tech giants. [00:30] An overview of current growth and stagnation in tech companies. [01:21] How inflation and hesitation are affecting ad revenues for tech giants.  [03:50] The benefits of starting a company during a recession. [04:43] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:44] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [05:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next?

In episode #2128, Neil and Eric talk about how to repurpose old content to get more SEO traffic. Tune in for two simple and effective strategies to increase SEO traffic and learn more about how to create pillar pieces that will serve your brand. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Repurpose Old Content to Get More SEO Traffic. [00:25] Some of the advice we’ve covered in the past. [00:35] Two simple and effective strategies to increase SEO traffic. [01:35] The best ways to create pillar pieces of content. [01:55] How to invest in the best pillar content pieces for your brand. [03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:16] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   How to make 64 Pieces of Content in a Day Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us

In episode #2127, Neil and Eric talk about The Law of Shitty Clickthroughs that was put forth by Andrew Chen. Tune to get an overview of The Law of Shitty Clickthroughs, what it means for marketing, and why you should continue to use methods like banner ads despite a decrease in clickthroughs. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Law of Shitty Clickthroughs. [00:24] An overview of The Law of Shitty Clickthroughs put forth by Andrew Chen. [01:21] What The Law of Shitty Clickthroughs means for marketing. [02:24] Why being fast and flexible is key. [03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:43] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Andrew Chen The Law of Shitty Clickthroughs. Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below D

In episode #2126, Neil and Eric talk about Amazon versus eBay, and which one is better for your company. In marketing, it’s not about asking which one is better, but rather, how you can use them all. Tune in to learn how to maximize your leverage and why the cumulative effect will give you the best outcome. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Amazon vs. eBay: Which One’s Better For Your Company? [00:27] Why it’s not about which one is better, but how to use them all. [01:29] How to nail your process and then scale it. [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:12] Visit https://www.marketingschool.io/talent to join and access our talent pool.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a sho

In episode #2125, Neil and Eric talk about what to do when new ad formats come out. The best time to try a new ad format is when they’ve just been released. In these early stages, they are still gathering metrics and are therefore much more flexible on their pricing. Tune in to hear how you can make the most of these opportunities and improve your ROI! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What To Do When New Ad Formats Come Out. [00:25] An overview of new ad formats from TikTok, Reddit, YouTube, and Google. [00:54] Why you need to try new ad formats as quickly as possible. [01:20] Why new formats tend to be cheaper when they first come out. [02:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:09] Text us at 310-349-3785. [02:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Tik Tok Spark Ads Google Web Stories Reddit YouTube Morning Brew Subscribe to our premium podcast (with tons of goodies!

In episode #2124, Neil and Eric discuss whether Tumblr is making a comeback. Tumblr has been experiencing a surprising amount of growth over the past few years, but its ads are still more affordable than other platforms. Find out how you can leverage traffic on Tumblr and why it might be the right choice for your business. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Is Tumblr Making A Comeback? [00:28] An overview of Tumblr’s stats over the past few years. [01:01] The evidence that Tumblr is making a comeback. [01:47] Why you should consider leveraging traffic on Tumblr. [03:14] If you’re looking to hire or get hired, go to marketingschool.io/talent [03:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:34] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Tumblr Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What shoul

In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within the rapidly changing marketing space, like newly released ad formats, but there are still a lot of marketing principles that remain timeless. Tune in to learn about the rule of seven, the AIDA principle, and other fundamental lessons that never lose their relevance! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Timeless Marketing Principles That Are Still Relevant in 2022. [00:37] The AIDA principle: attention, interest, decision, and action. [01:07] The rule of seven: when someone interacts with your brand seven times they’re much more likely to remember it. [01:30] Understand that if you’re starting from nothing, it’s going to take some time to build a brand. [02:00] The significant role of content, from text, to audio and video. [02:31] How to capitalize on new ad formats. [03:11] Why there is always money in the follow-up and why you need to focus

In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it may be wiser to give away items and services at more affordable rates than to spend as much on marketing. Tune in to learn about the importance of pricing correctly, when you should price yourself below the competition, and why there is more than one strategy for optimal pricing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Price Correctly. [00:27] Why it’s so important to price correctly. [00:48] When to price yourself below the competition. [02:05] Online tools and resources to help you price correctly. [02:44] The value of a metric and how to price accordingly. [04:10] Why there is more than one strategy to do optimal pricing. [04:52] Why you should ask yourself whether your pricing is too cheap or too expensive. [05:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:34] Go to https://www.levelingup.co

In episode #2121, Eric gets together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators, and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more

In episode #2120, Neil and Eric discuss how to create an engaging podcast that builds your brand. Tune in to learn how you can implement feedback to improve your podcast, how long you can expect to wait before your audience starts to grow, and why you should focus on engagement rather than downloads or followers. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Create An Engaging Podcast That Builds Your Brand. [00:25] The importance of taking feedback and implementing positive changes. [00:59] Examples of different approaches you can take with your podcast. [01:56] A reminder of how long it takes to build an audience. [02:27] How a long-term podcast builds your brand. [03:25] Why podcasts can be a great excuse to meet cool people. [03:46] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles. [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!   Links Mentioned in Today’s Episode:   Subscribe to our premium pod

In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren't working and what to do about it. Several factors influence the success of your YouTube ads and your conversion rates. Tuning in you’ll learn how to implement the AIDA model, how to choose your ad formats, and why a call to action is crucial. We also cover landing pages, their role in conversion optimization, and how to adjust your video content for more successful ads. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It. [00:28] The AIDA model, and how to implement it.  [01:01] Why you need to include a call to action [01:28] Which ad formats to use on YouTube. [02:02] Why your landing page is integral to your conversion rate. [02:59] How to adjust your video content to diversify your advertising. [03:42] Make sure to check in with who you’re targeting. [04:13] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:21] Go to h

In episode #2118, Neil and Eric talk about how to stay resilient in a turbulent market. Right now the market is experiencing a lot of uncertainty and it’s a good time to take stock of what is working for your business and what isn’t. Tune in to learn how discipline and a lean mindset can help you persevere, and even thrive, in a turbulent market. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Stay Resilient In a Turbulent Market. [01:19] How to invest in what’s working and cut back on what isn’t. [01:47] Learn how to operate a lean ship. [02:13] Why you should extend your runway and how to do it. [03:12] What to do when you need to cut back on staff. [04:06] A list of some of the best companies that were built during a recession.  [04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:28] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Startup Runway Subscribe to our premium podcast (with tons of goodie

In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case. Ads are relevant to many departments, like sales, customer support, design, or paid media managers. Tune in to learn why it helps to have one directly responsible individual, why you need to make sure your departments aren’t siloed, and how they can help one another! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Who’s Really Responsible For Ads. [00:25] Why your marketing department should not necessarily be responsible for ads. [00:48] How sales, customer support, design, and other teams can also be responsible for ads. [01:34] The term directly responsible individual and why it’s useful. [02:17] Why departments need to help one another and not be siloed. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:21] We’re bringing it back, text us at 310-349-378 with

In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a place where you can store eye-catching ads, copy, and websites to draw on for future inspiration and experimentation. Tune in to hear how to identify content for your swipe files, as well as the best tools for building a great one! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Should Create A Swipe File (and What It Is). [00:30] An overview of how to create a swipe file. [01:13] How a swipe file can help you identify attention-grabbing strategies. [01:17] Why swipe files can give you a head start on what you should be experimenting with. [02:15] Examples of tools to use for your swipe file. [03:12] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:19] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Ahrefs Swiped Adbeat Facebook Ad Library SEMRush Land-book

In episode #2115, Neil and Eric share seven practical ways to make customers fall in love with your business. Going above and beyond for your customers will always make a good impression. Make your business remarkable by surprising your customers, integrating their feedback, and leveraging your partners. For more practical tips, insights, and advice, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Practical Ways To Make Customers Fall In Love With Your Business. [00:25] Why you should over-deliver on your customer’s expectations. [01:09] How to give your customers something of value before you ask for their money. [01:26] Examples of how to make yourself remarkable through special services. [01:58] Be sure to listen to customer feedback from a neutral standpoint. [02:28] How to adjust your product based on reviews and feedback. [02:58] Finding ways to surprise your customers. [03:45] Why yesterday’s remarkable is today’s normal and how to leverage your partners.  [04:

In this episode, Eric talks with Zeb Evans, Founder, and CEO of ClickUp, about building a four billion-dollar company, the ROI of Superbowl and outdoor ads, and the lessons he learned from FIVE near-death experiences. Tuning in you’ll learn about Zeb’s entrepreneurial journey, how he founded ClickUp, and how it started as an internal tool within his previous company. We discuss the current competitive landscape of productivity tools and why Zeb is dedicated to making a product that will improve people’s lives. Zeb also shares the insights he gained from five near-death experiences and how each one impacted his life. Later we unpack ClickUp’s marketing strategy, the cost of their Superbowl advert, how they used analytics to measure their ROI, and the exciting results they got from it. Zeb also shares how they’ve been measuring brand awareness across the US, the tools and services one can use, and the difference between aided and unaided awareness. Today’s episode is packed with profound insights and crucial ma

In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfill a number of different functions for their clients. Tune in today to hear Neil and Eric unpack their views on the matter, and find out if you should be considering this option!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric Debate - Should You Get A Coach? [00:40] Our starting positions: Eric's belief in coaches, and Neil's doubts. [01:13] Neil's issue with business coaches and what their coaching business says about their level of success. [02:20] Looking at a few definitions of coaches and what they do. [03:02] Using a coach to think about the right questions and keep growing. [04:51] Why certain high-profile and successful coaches do what they do! [05:55] That’s it for today! [05:58] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium po

In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, hiring practices, and much more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Key Lessons Neil & Eric Have Learned From Running Marketing Agencies. [00:28] Looking back at our first agencies almost 20 years ago, and our more recent ventures. [01:14] The importance of hiring personnel with experience! [01:39] Why focus can trump jumping on the newest trends. [02:30] Niching down from an early stage. [02:55] Why you cannot help every person, and the importance of alignment. [03:33] How conferences can help you find great clients! [04:39] Escaping a 'salesy' image and prioritizing being helpful.  [06:01] That is it for today! [06:03] Go to https://www.marketingschool.io/live to learn more about o

In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including advertising, selling your own services, and building a brand. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:24] Today’s topic: How To Monetize A Podcast The Right Way. [00:26] The time and energy we have spent building the Marketing School podcast! [01:01] The usefulness and ease of finding advertising for a podcast. [01:38] Using a podcast as a way to sell your own products and services. [02:36] Why we do not recommend affiliate marketing from the start. [03:06] Looking at the example of HubSpot and the route they have taken. [03:46] That is it for today! [03:50] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Joe Rogan  Onnit  H