Marketing School | Digital Marketing | Online Marketing

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 620:58:39
  • More information

Informações:

Synopsis

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.

Episodes

  • How Neil & Eric Run Marketing Experiments #2078

    27/04/2022 Duration: 07min

    In episode #2078, Neil and Eric talk about how they run marketing experiments. Find out how Neil and Eric choose their experiments on a weekly basis, what tools you should use for marketing experiments, and how to test different parts of your funnel. You’ll also learn why you should choose the experiments that you expect will give the best results and which are also easy to implement. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil & Eric Run Marketing Experiments [00:25] An overview of testing and how to run marketing experiments. [01:11] How Neil and Eric run marketing experiments. [01:48] Why testing different parts of your funnel is key. [02:03] Some of the tools you can use to run experiments. [02:19] How Eric and his team choose which ideas to test using the ICE model. [04:48] Why you should choose the experiments that are easy to implement. [05:13] That’s it for today! Don’t forget to rate, review, and subscribe to the show. [05:26] Go to https://www.marketin

  • How to Give Every Text Message You Send 30% Boost #2077

    26/04/2022 Duration: 04min

    In episode #2077, Neil and Eric describe how to give every text message you send a 30% boost. One simple way to boost engagement is by personalizing your text messages. Learn how best to do this and the many contexts you can apply it to. Listen now to learn more about this quick and easy method! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Give Every Text Message You Send 30% Boost [00:25] The simple trick for boosting engagement on your text messages. [01:12] Some of the contexts for sending these messages. [01:47] That’s it for today! [01:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere

  • Should You Use Automatic Or Manual Placements on Facebook? #2076

    25/04/2022 Duration: 05min

    In episode #2076, Neil and Eric debate whether you should use automatic or manual placements on Facebook. Hear about some of the results that Neil and Eric have gotten with both placements, and why manual tends to boost better ROI while automatic helps you scale faster. Tune in to hear the full analysis! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Use Automatic Or Manual Placements on Facebook? [00:25] Why Neil recommends that you test both. [01:01] The long-term benefits of automation. [02:30] That’s it for today! Don’t forget to rate, review and subscribe! [02:48] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprou

  • How To Manage Your Comments At Scale #2075

    24/04/2022 Duration: 07min

    In episode #2075, Neil and Eric talk about how to manage your comments at scale. We discuss when to hire an assistant to help you manage comments on your social profiles, which tools to use for different platforms, and why Neil focuses on the channels where he gets the most engagement. For all this and much more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Manage Your Comments At Scale [00:53] Neil’s process and recommended tools for responding to comments on blogs. [01:20] How to respond to comments on social profiles. [01:31] How assistants can help with managing your comments on social profiles. [02:25] How Neil manages his comments at scale on his various channels. [03:50] The ROI on responding to comments. [04:49] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:56] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Akismet Comments Not Replied To Subscribe to our premi

  • Why You Should Care About TikTok Search Ads #2074

    23/04/2022 Duration: 06min

    In episode #2074, Neil and Eric discuss why you should care about TikTok search ads. Learn what TikTok search ads have to offer, why TikTok ads are uniquely affordable right now, and why now is a great time to invest. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Care About TikTok Search Ads. [00:25] The high rate of users on TikTok and the massive growth the app has experienced. [01:01] Why now is a great time to be using TikTok search ads. [01:47] What is currently available within TikTok search ads. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:33] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Morning Brew Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a sho

  • Effective Alternatives To The Competitive Landscapes of PPC & SEO #2073

    22/04/2022 Duration: 10min

    In episode #2073, Neil and Eric talk about effective alternatives to the competitive landscapes of PPC & SEO. Discover the benefits of affiliate marketing, what it means to integrate community and live events, and how you can use social media to your advantage. Tune in to learn how to stand out in an increasingly competitive landscape! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Effective Alternatives To The Competitive Landscapes of PPC & SEO [00:30] Why PPC and SEO are becoming more competitive. [01:30] The benefits of affiliate marketing and how to do it. [02:02] How to integrate community and live events. [03:00] Examples of tools that can help you compete in PPC and SEO. [03:29] How to get mentioned in articles and how this can drive revenue. [04:40] How to determine which social media platform you should be focusing on. [06:03] Eric’s tips for podcasting and how to integrate your different channels.  [06:40] How to use live functions on social media in conjunction with influencers if you’

  • How Jake Tran Made One Tweak To Skyrocket His YouTube to 1M Subs #2072

    21/04/2022 Duration: 30min

    Any incumbent YouTuber will tell you that getting your content to stand out above the rest has become infinitely more competitive than in the early days of YouTube. As a result, individuals and businesses often become discouraged when they don’t see their audience grow in the way they expected within the first few months, or even years, of their channel. Today on the show we get together with Jake Tran, an up-and-coming YouTuber who creates in-depth business video essays on money, power, and crime, to uncover exactly what it takes to be a successful YouTuber, and some of the business strategies that can help you achieve it. We talk with Jake about how he became a YouTuber, why slow growth is normal, and the one video topic and subsequent share that had a massive impact on his total number of views. Jake unpacks his economic model for us, as well as some of the recent changes he’s made and explains why he is dedicated to providing more value than subscribers pay for. He also delves into some of the business co

  • Reaction: Heineken has Created 'Virtual Heineken', the Beer You Can Buy in the Metaverse #2071

    20/04/2022 Duration: 05min

    In episode #2071, Neil and Eric share their reaction to the 'Virtual Heineken' beer that you can buy in the Metaverse. While the Web3 space is exciting, now may not be the best time to invest in the Metaverse, so tune in to learn more about Heineken’s virtual beer, the Metaverse, and why timing is everything! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Heineken Has Created 'Virtual Heineken', The Beer You Can Buy In The Metaverse. [00:30] An overview of how companies are currently engaging with the Metaverse. [00:52] Why the companies currently buying land in the Metaverse are doing the right thing at the wrong time. [01:18] Why small to medium-sized businesses shouldn’t pursue buying land in the Metaverse. [02:50] That’s it for today! Don’t forget to rate, review and subscribe! [03:00] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodie

  • Marketing Trends We're Excited About for Q2 2022 #2070

    19/04/2022 Duration: 07min

    In episode #2070, Neil and Eric talk about marketing trends they're excited about for Q2 in 2022. Learn how Cameo is optimizing for business and how you can partner with influencers to boost your marketing. Tuning in, you’ll also hear how Web3 is being featured in marketing strategies, why there’s a need for professional community managers, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Trends We're Excited About for Q2 2022. [00:30] How you can now use Cameo for your business. [01:43] The rise in voice commerce and how to optimize for it. [02:06] The need for community management for NFTs and other Web3 applications. [02:41] Marketing for Web3: what we’ve seen so far and how it works. [04:05] How Neil expects rising interest rates to affect marketing. [04:40] That’s it for today! Don’t forget to rate, review and subscribe! [04:51] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Cameo Subscribe to our premium podcast (with

  • How Google Ads is Changing #2069

    18/04/2022 Duration: 06min

    In episode #2069, Neil and Eric discuss how Google Ads is changing. Tune in today to learn about Google’s new ad campaign format, Performance Max, its benefits, and how best to utilize it! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Google Ads is Changing. [00:30] Learn about Performance Max, an ad campaign format that launched a few months ago. [01:24] How Performance Max helps you maximize performance across all the channels. [01:52] The difference between Performance Max and manually using Google Shopping. [02:55] An overview of the benefits of Performance Max. [04:00] That’s it for today! Don’t forget to rate, review and subscribe! [04:13] Go to https://marketingschool.io/live to learn more and join us for our upcoming event in Austin, Texas!   Links Mentioned in Today’s Episode:   Performance Max Campaigns Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us kn

  • HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going #2068

    17/04/2022 Duration: 06min

    In episode #2068, we talk about how HubSpot, Shopify, and Morning Brew are showing us where marketing is going! Tuning in, listeners will hear about the latest rollouts from these three big names, as well as why content is still king in 2022.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: HubSpot, Shopify, and Morning Brew Show Us Where Marketing Is Going. [00:34] A look at the business model at Morning Brew. [01:09] The latest from HubSpot and what they are currently doing for podcasters. [01:33] Shopify's new initiative called Lookbook. [02:18] How content creators are the best way for brands to gain attention. [03:26] Lessons from the best content creators in the game right now. [03:53] That’s it! [03:56] Go to https://www.marketingschool.io/live to learn more about our live events!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro HubSpot Shopify Morning Brew  MrBeast   Leave Some Feedback:    

  • Why Neil Still Writes His Own Blog Posts #2067

    16/04/2022 Duration: 06min

    In episode #2067, we share the reasons that Neil still writes his own blog posts. While writing can be time-consuming and laborious, Neil still finds a lot of enjoyment in the process, and keeping up this habit is something that he values a lot. Tune in to hear about how maintaining the pieces of your business that you are passionate about can improve your life and build future success! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Neil Still Writes His Own Blog Posts. [00:27] Eric's feelings about writing content currently. [00:59] Letting enjoyment drive your writing and other activities. [01:27] How passion can impact the quality of your content. [02:14] Doing what you love as a way to build a better future and more success. [02:58] Comparing Neil's writing versus that of the team that helps him. [03:49] What comprises evergreen content? [04:09] That’s it! [03:24] Go to https://www.marketingschool.io/live to get more info about our upcoming event!   Links Mentioned in Today’s Episode:

  • Neil & Eric's Weekly Content Cadence in 2022 #2066

    15/04/2022 Duration: 06min

    In episode #2066, we talk about our weekly content cadence in 2022! Tune in if you want to hear a quick breakdown of how we split our time creating content right now. From podcasts and YouTube videos to the pieces we share on social media, this is bound to offer a little bit of insight to you. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Weekly Content Cadence in 2022. [00:39] Neil's weekly cadence; one podcast episode, three videos, one blog post, and social media. [01:34] Eric's weekly cadence; podcasts, YouTube, Twitter, LinkedIn, and repurposing content. [03:13] Goals for the next 6-12 months for each of our cadences. [03:31] That’s it for today! [03:24] Go to https://www.marketingschool.io/live to learn more.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episo

  • Brian Dean on Selling to SEMrush, Evergreen SEO Strategies, Exploding Topics, and More #2065

    14/04/2022 Duration: 35min

    In this special episode, we are joined by Brian Dean to share updates on Backlinko and Exploding Topics. As many of you know, Brian recently sold Backlinko to SEMrush, and in our discussion we hear about how he started the SEO blog, how he excelled in a red ocean with it, some of the most successful SEO strategies he came up with, why course creators are an attractive acquisition for software companies, and lessons he learned during the acquisition. Exploding Topics is Brian’s newer project, and we get to hear how it evolved from an early personal trend spotting project to an acquihire that he subsequently grew. Brain talks about the work he has put into Exploding Topics, shares some numbers around its current success, and also talks about how he approached acquiring the business from Josh Howarth who is now his CTO. In this conversation, we also talk to Brian about life in Lisbon, hear about all the grunt work he did to get ahead, and also get some behind-the-scenes insights into his longstanding relationshi

  • How to Grow Your Marketing With Capchase #2064

    13/04/2022 Duration: 06min

    In episode #2064, Neil and Eric talk about how to grow your marketing with Capchase. When you start to build your business, you'll need loans to optimize for the long term. Getting a loan from the bank can come with restrictions that can stop you from growing your marketing the way that you need to. When you finance with a company like Capchase or Clearco you have a lot more flexibility and long-term options. Tune in to learn how best to finance your business and grow your marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Grow Your Marketing With Capchase. [00:25] Why optimizing for lifetime value over short-term income is one of the biggest challenges facing marketers today. [01:00] Why you’ll need loans to grow your business. [01:06] Some of the restrictions that come with bank loans and the benefits of using financing from Capchase or Clearco. [01:44] Some of the ways you can use Capchase to manage your cash flow. [02:36] How to know when you can potentially make the switch to bank

  • Why You Should Be Tap Dancing to Work Each Day #2063

    12/04/2022 Duration: 06min

    In episode #2063, Neil and Eric talk about why you should be tap dancing to work each day. Regardless of your income, if you don’t enjoy your work it can have long-term negative effects on your health, both mentally and physically. Tune in to hear our advice on how to prioritize happiness over income, why it’s worth cutting back on your lifestyle if it enables you to pursue the things you love, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Should Be Tap Dancing to Work Each Day. [00:25] How Warren Buffet inspired today’s topic. [00:42] Why, if you're not happy, you should be doing something else. [01:19] Why you should optimize for happiness, rather than income. [01:43] How to determine whether what you’re doing is making you happy. [02:51] Why doing something you love improves so many aspects of your life. [03:14] Why it’s worth cutting back on your lifestyle if it helps you pursue the things you love. [02:51] How doing something you love helps you persevere through tough t

  • How to Do Web3 Marketing The Right Way #2062

    11/04/2022 Duration: 07min

    In episode #2062, Neil and Eric talk about how to do Web3 marketing the right way. There’s plenty of hype around Web3 right now, but a lot of the marketing around it is filled with jargon and can be inaccessible to the average user. Make sure you do Web3 marketing the right way by using clear, accessible language that makes people want to engage with your content! To learn more, be sure to tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Do Web3 Marketing The Right Way. [00:30] Defining the difference between Web2 and Web3. [01:09] How to use existing Web2 channels for Web3. [01:34] The number one Web3 marketing mistake that companies are making. [02:09] How Eric is marketing his NFT project. [03:44] Why simplicity is the ultimate form of sophistication. [04:20] That’s it for today! Don’t forget to rate, review and subscribe! [04:23] Go to levelingup.com/epic to learn more about our live event happening in Austin, Texas from the 25th to the 27th of April! [04:36] Go to https://

  • A Simple Way to Go Viral on Twitter #2061

    10/04/2022 Duration: 07min

    In episode #2061, Neil and Eric talk about a simple way to go viral on Twitter. From the research, our hosts have done and their personal experience in the space, they have found that Twitter threads tend to build high levels of engagement and thus go viral easily. Tune in and hear how to make Twitter threads by summarizing your blog posts, using the content expansion technique, and more. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: A Simple Way to Go Viral on Twitter. [00:27] Creating Twitter threads that are like blog posts. [01:38] Using the content expansion technique to create Twitter threads. [02:38] A helpful framework for creating effective Twitter threads. [04:05] An opportunity to write Twitter threads for Eric. [04:34] That’s it for today. [04:35] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live eve

  • How Digital Marketers Are Adapting to Privacy Changes #2060

    09/04/2022 Duration: 06min

    In episode #2060, Neil and Eric talk about how digital marketers are adapting to privacy changes. At the end of the day, the biggest companies in the world make insane amounts of money off of advertising. This means that no matter what restrictions they have to follow, you can be sure that they are investing in ways to make it profitable for marketers to keep advertising on them. Tune in and hear why the main thing you should be worrying about is leveling up your creativity as a marketer. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Digital Marketers Are Adapting to Privacy Changes. [00:50] Why you shouldn’t worry about adapting to privacy changes. [01:40] Worry rather how you can become more creative as a marketer. [03:23] That’s it for today. [03:25] Go to https://heroes.levelingup.com/epic/ to learn about our upcoming event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live event in Aus

  • What Neil & Eric Are Investing In (How To Think About It) #2059

    08/04/2022 Duration: 07min

    In episode #2059, Neil and Eric talk about what they invest in and share tips for how to think about investing. While there are many different investment theses out there, we recommend that you invest in yourself, invest in what you know best, think long-term, and don’t try to take profits too early! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Neil & Eric Are Investing In (How To Think About It) [00:41] Why you should invest in what you know the best. [01:45] The best investment you can make is in yourself. [02:37] Delay profits for the long-term. [03:41] Famous quotes and concepts to help with investing. [05:08] That’s it for today. [05:09] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Sign up for our live event in Austin from the 25th to the 27th of April: levelingup.com/epic   Leave Some Feedback:     What should we talk about next? Pl

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