Marketing School | Digital Marketing | Online Marketing

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They’ve done detailed research into the type of technology customers are using, the top problems they’re struggling with, as well as how to solve these problems. Tuning in you’ll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing

In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with doing what works while ensuring that you are much more cautious with your costs. You can still continue to hire and run tests during this time, you’ll just need to be more selective in what you choose to pursue. Tune in to learn about the best methods for executing during a recession, why cash flow is everything, and how to handle risk! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Execute During A Recession. [00:24] How to be more cautious with your costs. [00:40] Advice on how to keep running experiments during a recession. [01:17] Examples of successful companies that were built during a recession. [01:41] How to determine your runway and how to act accordingly. [02:01] An overview of the limits of cutting costs. [02:20] The importance of cash flow and how you can monitor yours. [03:26] That’s it for today! Don’t forget to rate, review, an

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in, you’ll learn about Cryptoys’ partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it’s so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles’ decision to appoint Pharrel

In episode #2147, Neil and Eric break down whether you should run audio ads. Learn about the different methods for running audio ads, how to choose where you should place them, and what the benefits are of running audio ads. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Run Audio Ads? [00:27] An overview of what mediums are included under the audio ad category. [00:36] Where audio ads are usually placed during an audio segment and which ones perform best. [01:22] Why you should run audio ads, especially on podcasts. [02:25] How to choose where you should place your audio ads. [03:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:09] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Spotify Advertising Audio Ads on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know

In episode #2146, Neil and Eric talk about what to expect from the future of advertising. While the future of marketing is set to be much more integrated, there are still a few key obstacles that are preventing this from becoming a reality. Tune in to learn what the biggest challenges are and what solutions we’ll need to see implemented for advertising to become more integrated in the coming years. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Is The Future Of Advertising? [00:26] Why we expect the future of marketing to be a lot more integrated. [00:41] The challenges of a more integrated approach. [00:46] The current lack of tools to integrate your campaign across platforms. [01:33] Why tracking needs to improve and the role it plays in advertising today. [02:38] The concept of Web 5.0 and what it could mean for marketing. [04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:21] Visit https://www.marketingschool.io/live to learn about our next event

In episode #2145, Neil and Eric talk about how all of crypto has crashed and ask whether the fad is over. Some crazy things have been happening in the crypto market, but how is crypto behaving in the long term? We take a look at the underlying data, why it’s relevant, and the crucial evidence that crypto is demonstrating slow and incremental progress over time. Tune in as we unpack what it all means and what you can expect from crypto in the next decade! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: All of Crypto Has Crashed. Is The Fad Over? [00:27] How crypto benefits users through easy transfers. [00:58] The slow incremental progress over time that crypto is experiencing. [02:30] Why it’s going to take a long time for crypto to be fully integrated into existing systems. [03:18] The real-world utility you can expect from crypto in future. [03:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:57] Visit https://www.marketingschool.io/live to learn about our n

In episode #2144, Neil and Eric share five marketing trends they’re looking at in Q2 of 2022. Tune in to learn how to capitalize on audio ads, the growing field of influencer marketing, and build your audience through TikTok. We also cover how LinkedIn’s algorithm has improved and new features you can expect from the platform. Listen in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Five Marketing Trends We're Looking At In Q2 2022. [00:27] The growth of audio ads and how to place them. [01:02] Why companies are choosing to control their own channels. [01:50] Recommendations on how to build an audience with TikTok. [02:19] How to use influencer marketing. [02:56] The methods that FTX used to gain a bigger share of the market. [04:29] How to capitalize on LinkedIn’s new features. [04:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [05:11] Go to ht

In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are currently trimming their teams and how global events like the war in Ukraine and a slowdown in the economy are influencing these trends. We discuss what companies should be focusing on during this time and how to weather the storm. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Big Tech Companies Are Laying People Off Right Now. Is This A Signal? [00:32] An overview of the companies that are currently laying people off. [00:42] Why big tech companies are currently laying people off. [01:56] The three types of conversations that are happening right now depending on the company. [04:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:33] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [04:50] Go to https://www.marketingschool.io to lear

In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the ones with hundreds of thousands of followers, let alone get their attention! Learn how to identify micro-influencers who are creating amazing content but don’t have a massive following yet and collaborate with them to grow your social media presence at a price you can afford! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Hire Content Creators (TikTok, Instagram, Twitter, etc.) [00:28] How to identify the best content creators on different platforms. [01:21] Why you should look for micro-content creators. [01:53] What to do if you already have a substantial audience. [02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:23] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:41] Go to https://www.marketingschool.io t

In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does high-intensity interval training (HIIT). You’ll also discover Eric’s tips for how to track your time and the method he’s using to build his story inventory and become a better storyteller. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Weird Habits That Triple Productivity. [00:34] Why Neil doesn’t go to bed without having read all his emails. [01:09] How high-intensity interval training (HIIT) benefits Neil’s productivity. [02:01] Why Eric uses a daily time tracker [03:19] How Eric is building his store inventory. [03:50] The benefits of daily walks. [04:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:24] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The Body Coach TV Rise   Storyworthy: En

In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, how big tech companies are operating, and how to protect yourself when working with ad agencies. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Should Own Your Traffic Sources. [00:25] Why owning your own traffic sources gives you more options for advertising. [01:29] Why you shouldn’t let an ad agency create and control your accounts. [02:44] Examples of how businesses are creating their own media companies. [03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:01] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please lea

In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to generate ideas for sub-topics and lay the foundation for more content. It also allows you to create pages that are specific to niche topics and keywords, making it easier to rank highly and gain traction. Tune in to learn how to create pillar content and leverage it to 10x your strategy! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Pillar Content Makes Content Creation 10x Easier. [00:27] Understanding pillar Content and how you can repurpose it. [01:13] Why pillar content is a great foundation for your overall content plan. [03:00] The creative aspect of content creation, and why pillar content makes it easier. [03:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:54] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [04:24] Go to https://www.marketingschool.io to learn m

In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, and many of them can have a detrimental effect on the longevity and growth of your company. Tune in to learn why ads won’t fix everything, how to use an omnichannel approach, and why you should create a pillar page and build your content from there.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Marketing Fallacies That Will Stunt Your Growth. [00:35] Why ads will only grow your business if you already have momentum. [01:11] Why an omnichannel approach works best. [01:45] The fallacy that you need to create content on everything when you’re starting out. [02:17] Why it’s a fallacy that marketing needs to have an ROI. [03:26] Why link building is still essential for SEO. [03:47] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:48] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 Aug

In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you need to prioritize user experience, and why fresh content is king. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Brutal Truths About the Future of SEO. [00:25] Why having an amazing product or service is more important than your links. [01:15] How to prioritize user experience [02:24] Content may not be king, but fresh content is. [02:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:09] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so

In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are plenty of other variables to keep in mind, like text size, font, and contrast. Tune in to learn which colors to look out for and learn how they can affect conversions, both positively and negatively! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do Colors Really Impact Conversions. [00:34] How colors can drastically impact your conversions, positively and negatively. [01:46] Other variables that can affect conversion rates. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:16] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, pleas

In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the frameworks they use to run weekly experiments with their teams. Learn about the marketing conclave framework, as well as the ICE model, and how to leverage the key tenets of impact, confidence, and ease! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Run 10 Growth Experiments Per Quarter. [00:25] The simple process for running weekly experiments with your teams. [01:38] An overview of the marketing conclave framework. [02:45] How to use the ICE model: Impact, Confidence, and Ease. [03:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:47] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.i

In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are unexpected and long-term. It’s an opportunity to make connections with like-minded people, and although it may not be directly apparent, those relationships can have huge payoffs down the line. Tune in as we discuss the value of great speakers and why masterminds provide so much value if you navigate them well! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Are Marketing Masterminds Still Worth It? [00:35] How being in a space with like-minded people can inspire and motivate you. [02:09] The value Neil has gotten from attending Eric’s mastermind events. [02:22] Why good speakers are so important. [03:09] The positive experience Eric had at an investors conference in Missouri. [04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:06] Visit https://www.marketingschool.io/live to learn about our next event from 29-

In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune in to learn how simplifying pricing, optimizing search tools, and upgrading your payment options can increase conversion rates!! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Best Practices When Doing Marketing For E-Commerce. [00:25] How breaking down your pricing can boost conversion rates by ten percent. [01:03] Why you should be using your internal search and analytics tools. [01:30] How to make sure that your search adapts to what converts best. [01:49] Ensure that you’re making it easy to pay in a variety of ways, like MobilePay and Apple Pay. [02:14] Why you need to include PayPal as a payment option. [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [02:47] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:  

In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use influencer marketing and how to buy attention in a contracting market. We also unpack how you can add free tools to your website and why you should double down on the channels you already have. Make sure you tune in for some great strategies on how to finish 2022 on a high! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: five customer acquisition strategies to finish 2022 strong. [00:26] How to use PR or influencer marketing. [01:12] Learn about Spin the Wheel by Privy. [01:51] How to buy attention in a contracting market. [02:25] Why you should add a free tool to your website with CodeCanyon. [02:54] How to focus on the channels you already have. [04:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:03] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [04:16] Go to https:

In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on like lead conversion and sales qualified leads, and how that has changed over the years. Learn how to adapt metrics to your business and why you should narrow your focus.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Key Metrics Do We Check Every Day? [00:34] Why Neil no longer checks the daily visitors count. [00:47] An overview of what Neil checks on a daily basis. [02:00] An overview of what Eric checks on a daily basis. [03:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast![03:24] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:40] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should