Marketing School | Digital Marketing | Online Marketing

One of the biggest challenges of conducting effective marketing is that it can be virtually impossible to be certain which of your methods are getting you positive results. Today on the show, we get together with Sam Parr, Founder of The Hustle and host of the podcast My First Million, to discuss what he’s learned about impactful marketing and why growing a podcast following is so challenging. We discuss the challenges of marketing across different mediums, as well as effective strategies for increasing your reach and creating exceptional content. Tune in for a special episode brought to you by Leveling Up Live on how to grow your podcast, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s episode is brought to you by Leveling Up Live, learn more at https://live.levelingup.com/. [00:35] Get to know Sam Parr and his podcast called My First Million.  [00:55] Learn about The Hustle, a daily business email that is read by over a million people every day. [01:32] Why building a podcast following has bee

In episode #2169, we talk about three lessons we have learned consulting for agency owners. Agency owners have many pitfalls to avoid and tuning in to the show, listeners will hear about the three main ones we have seen during our time in the field. Press play to hear us explain niching down, focus, and hiring! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: 3 Lessons Learned Consulting for Agency Owners 2165. [00:43] The mistake of not selecting a proper niche for your agency. [01:49] Why focus is so important; making sure not to split resources too thinly. [02:28] Avoiding the huge issue of hiring the wrong people. [03:01] That’s it for today! [03:04] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If s

In episode #2168, we talk about how to allocate $1k in ad spend for the pre-validation of your new product! When launching something new, nothing can replace actual research and experimentation with users, so the first money you spend can go a long way. Tune in to hear about some of the tips and tools we recommend for getting your product off the ground. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Allocate $1k in Ad Spend to Pre-Validate Your Product. [00:29] Why pre-validation is important for your next big idea.  [00:41] Examples of where we like to spend money in the beginning. [01:27] How to spend and in what sort of increments. [02:16] Bringing in the idea of the total accessible market. [02:32] Useful tools that can help you build early on. [03:20] Learning through iteration over time. [04:02] Why taking action and diving in is the best way forward.  [04:25] That is it for today! [04:29] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in T

In episode #2167, Neil and Eric discuss how Meta is making it 'easier' for creators to make money. Creators are increasingly gravitating towards partnering with brands and finding other streams of income outside of social media platforms. Tune in as we discuss the new features being released by Meta, like NFTs, monetized reels, and live streams, and why these developments are making it easier for creators to make money using Facebook.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Meta Is Making It 'Easier' For Creators to Make Money. [00:27] An overview of Meta's new features. [01:12] How creators can benefit from these new features. [02:02] How these developments tie into Web3. [02:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:46] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [03:01] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Meta Faceb

In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential earnings, as well as the marketing strategies you decide to pursue. Tune in to learn how to identify your TAM, why it’s such an important marketing element, and how to leverage it as a part of your strategy. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Bigger Your TAM The Easier Your Marketing Will Be. [00:25] An overview of TAM (Total Addressable Market). [00:30] How to determine the TAM of the market you are in. [01:13] Why the one thing Neil would change in his past businesses is identify areas with a much larger TAM. [01:57] The role that TAM plays in the projects that investors choose to pursue. [02:51] The challenges of entering a field with a larger TAM. [05:14] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 Augus

In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for consumers and investors to borrow money. Tune in as we discuss these developments from a marketing perspective, how the industry will be affected by the fact that people are less likely to spend money, and how you can adapt to these changes. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Do High Interest Rates Mean for Marketing?. [00:25] An overview of current interest rates and how it affects borrowing. [01:10] Why we are seeing a global rise in interest rates. [01:45] Neil’s advice to marketers on conversion optimization and customer retention. [04:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:35] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [04:56] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:  

In episode #2164, Neil and Eric share their thoughts on Twitter's new ad features. We discuss the new Twitter campaign planner, a novel forecasting feature that allows you to gauge your campaign outcome before launching it, as well as why Twitter is a great space for both Web3 and Web 2.0 advertising. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Thoughts on Twitter's New Ad Features. [00:28] An overview of Twitter’s new ad features. [00:44] Learn about the new Twitter campaign planner. [01:11] The ‘branded likes’ feature and how to use it. [01:33] Why Twitter has decided to release these new ad features. [02:25] A sneak peek into Twitter shop. [03:08] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:15] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next?

In this special episode of Marketing School, we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So tune in to this great presentation from Noah Kagan!  TIME-STAMPED SHOW NOTES: [00:35] Introducing today's guest speaker, Noah Kagan! [01:01] Noah's opening remarks about his experiences with passive income. [01:51] Looking at the growth of AppSumo and the current size of

In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the essentials in your business. Providing lunches and stipends can be great for employee morale, but it can also run counter to running a lean business. Tune in as we discuss what it means to run a lean business and how you can achieve it without sacrificing the quality of your product or service! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Run A Lean Business Without Sacrificing Quality. [00:25] An overview of what it means to run a lean business. [00:56] How to ensure you have reliable cash flow. [02:24] Why you should hire experienced individuals with insight into what is and isn’t essential. [02:40] How to help your team invest in the concept of a lean business. [03:01] How to set up a profit sharing pool. [03:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:36] Visit https://www.marketingschool.io/liv

In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don't grow agencies through SEO, viral videos, or social media. You grow your agency by producing amazing work. Word of mouth is one of the best ways to grow your reputation and your agency. Tune in to learn why you need to offer a fantastic service and overdeliver on your client work! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The One KPI to Focus On When You Start Your Agency. [00:26] Why producing amazing work should be your top priority. [00:45] How delivering excellent results will reduce your churn. [01:09] An overview of what your churn goals should be. [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:37] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk a

In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things you can’t control. Learn how you can continue to follow best practices, like taking an omnichannel approach and doing consistent AB testing, despite updates and changes from companies like Apple and Google.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Our Teams Are Dealing With the Most Recent Apple Updates. [00:25] Why you shouldn’t worry about stuff you can’t control. [01:05] The importance of not relying on one channel. [03:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:32] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:     Extreme Ownership: How U.S. Navy SEALs Lead and Win   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know i

In episode #2159, Neil and Eric break down how to get your first 10k followers on any channel. One of the best ways to grow your following is by conducting interviews. It’ll give you a chance to be seen by their audiences and grow your reach. While this method requires hard work and dedication, the results will pay off in the long run. Tune in for an informative and insightful guide on how to grow your followers on any channel! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get Your First 10k Followers on Any Channel. [00:30] Why you should interview other people to grow your channel. [01:06] How to be consistent and repurpose your content. [01:41] Why you need to make it easy to share your content. [02:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:18] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [02:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s

In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at any given event, shift your mindset to having fun and being curious about the people you meet. If you’re fun to be around and you enjoy helping others, eventually, you’ll be networking with amazing, talented people! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Network with Badass People During A Recession. [00:37] Focusing on having fun at events rather than making business connections. [02:17] Instead of trying to be interesting, be interested in other people. [04:11] Why you should think of networking as a long-term investment. [06:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [06:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:43] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscr

In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why being visible on multiple channels broadens your scope, how best to leverage trending topics, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to 10x Your Social Media Presence. [00:25] How to repurpose your content for different channels. [01:02] Why an omnichannel approach is essential. [01:37] What Eric has learned from doing news jacked content on YouTube. [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [03:30] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us kn

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of i

In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better understand the customer journey and why it uses events instead of session-based data. GA4 also includes privacy controls, such as cookieless metric measurement, and behavioral and conversion modeling. To learn more about this fascinating topic, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What is Google Analytics 4? [00:28] An overview of GA4, the next generation of Google Analytics. [00:59] Why GA4 is an excellent analytics tool for all your existing channels. [01:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [01:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [02:08] Go to https://www.marketingschool.io to learn more!   L

In episode #2154, Neil and Eric discuss the current bear market, why NFTs are down right now, and how marketers can build for the long term using them. The market has been doing some crazy things lately, and everyone is feeling the effects. Tune in to learn about the opportunities that exist during a down market, as well as the utility of NFTs, the impact they will have in the long run, and how to build something amazing.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them. [00:28] The benefits of starting a company during a down market. [01:18] Examples of long-term utility for NFTs. [01:44] Why the key to success is building something amazing. [02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [03:24] Go to https://www.marketingschool.io to learn more! Links Menti

In episode #2153, we share five marketing services that we use to grow faster! From outreach to social media posts, this list can really make a difference to your output and growth. Tune in to find out about Spiralyze, Shortlist, MarketerHire, and more! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: 5 Marketing Services That We Use To Grow Faster. [00:33] How Shortlist can help you with your outreach and link building. [00:52] Making use of MarketerHire to find and recruit great talent. [01:23] Konstant Kreative's service for churning out content at scale. [01:51] Why you should consider checking out Spiralyze. [02:18] How GrowthMasters can help you up your LinkedIn reach. [02:43] That’s it for today! [02:48] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Shortlist  MarketerHire  Konstant Kreative  Spiralyze GrowthMasters   L

In episode #2152, Neil and Eric discuss how Twitter is launching product drops. Twitter has introduced an exciting new feature: when merchants tweet about an upcoming launch, you’ll be able to use the ‘remind me’ button at the bottom of the tweet. With one tap, you can request to be reminded of the drop on the launch date, allowing you the opportunity to be among the first to shop on the merchant’s website on launch day. Tune in to learn more about this new feature and what it means for businesses. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Twitter Launches Product Drops. [00:30] Some quick context on why Twitter is launching product drops. [01:14] How this latest innovation relates to Web3. [01:22] How this development could help companies expand their revenue. [02:15] Why you should use AB tests for this new feature. [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:08] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today

In episode #2151, Neil and Eric discuss Spotify’s podcasting revenues and their 20 billion opportunities. Learn about Spotify’s impressive podcasting revenues and why their investment is set to pay off in the long term. We also cover the challenges of growing your podcast following, and why it’s great for building trust. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Spotify Podcasting Revenues & Their $20B Opportunity [00:29] An overview of Spotify’s huge earnings and how this relates to podcasting. [02:36] The challenge of growing a podcast and why it’s worth it. [02:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:51] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:05] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Edison Research Edison Research Infinite Dial Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   L