Marketing School | Digital Marketing | Online Marketing

In episode #2118, Neil and Eric talk about how to stay resilient in a turbulent market. Right now the market is experiencing a lot of uncertainty and it’s a good time to take stock of what is working for your business and what isn’t. Tune in to learn how discipline and a lean mindset can help you persevere, and even thrive, in a turbulent market. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Stay Resilient In a Turbulent Market. [01:19] How to invest in what’s working and cut back on what isn’t. [01:47] Learn how to operate a lean ship. [02:13] Why you should extend your runway and how to do it. [03:12] What to do when you need to cut back on staff. [04:06] A list of some of the best companies that were built during a recession.  [04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:28] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Startup Runway Subscribe to our premium podcast (with tons of goodie

In episode #2117, Neil and Eric talk about who’s really responsible for ads. Companies often assume that the marketing department should be responsible for ads, but that’s not necessarily the case. Ads are relevant to many departments, like sales, customer support, design, or paid media managers. Tune in to learn why it helps to have one directly responsible individual, why you need to make sure your departments aren’t siloed, and how they can help one another! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Who’s Really Responsible For Ads. [00:25] Why your marketing department should not necessarily be responsible for ads. [00:48] How sales, customer support, design, and other teams can also be responsible for ads. [01:34] The term directly responsible individual and why it’s useful. [02:17] Why departments need to help one another and not be siloed. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:21] We’re bringing it back, text us at 310-349-378 with

In episode #2116, Neil and Eric talk about why you should create a swipe file (and tell you what it is). Swipe files are incredibly handy. It’s a place where you can store eye-catching ads, copy, and websites to draw on for future inspiration and experimentation. Tune in to hear how to identify content for your swipe files, as well as the best tools for building a great one! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Should Create A Swipe File (and What It Is). [00:30] An overview of how to create a swipe file. [01:13] How a swipe file can help you identify attention-grabbing strategies. [01:17] Why swipe files can give you a head start on what you should be experimenting with. [02:15] Examples of tools to use for your swipe file. [03:12] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:19] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Ahrefs Swiped Adbeat Facebook Ad Library SEMRush Land-book

In episode #2115, Neil and Eric share seven practical ways to make customers fall in love with your business. Going above and beyond for your customers will always make a good impression. Make your business remarkable by surprising your customers, integrating their feedback, and leveraging your partners. For more practical tips, insights, and advice, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Practical Ways To Make Customers Fall In Love With Your Business. [00:25] Why you should over-deliver on your customer’s expectations. [01:09] How to give your customers something of value before you ask for their money. [01:26] Examples of how to make yourself remarkable through special services. [01:58] Be sure to listen to customer feedback from a neutral standpoint. [02:28] How to adjust your product based on reviews and feedback. [02:58] Finding ways to surprise your customers. [03:45] Why yesterday’s remarkable is today’s normal and how to leverage your partners.  [04:

In this episode, Eric talks with Zeb Evans, Founder, and CEO of ClickUp, about building a four billion-dollar company, the ROI of Superbowl and outdoor ads, and the lessons he learned from FIVE near-death experiences. Tuning in you’ll learn about Zeb’s entrepreneurial journey, how he founded ClickUp, and how it started as an internal tool within his previous company. We discuss the current competitive landscape of productivity tools and why Zeb is dedicated to making a product that will improve people’s lives. Zeb also shares the insights he gained from five near-death experiences and how each one impacted his life. Later we unpack ClickUp’s marketing strategy, the cost of their Superbowl advert, how they used analytics to measure their ROI, and the exciting results they got from it. Zeb also shares how they’ve been measuring brand awareness across the US, the tools and services one can use, and the difference between aided and unaided awareness. Today’s episode is packed with profound insights and crucial ma

In episode #2113, Neil and Eric debate whether you should get a coach or not! Business coaches are a big part of the corporate landscape and can fulfill a number of different functions for their clients. Tune in today to hear Neil and Eric unpack their views on the matter, and find out if you should be considering this option!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric Debate - Should You Get A Coach? [00:40] Our starting positions: Eric's belief in coaches, and Neil's doubts. [01:13] Neil's issue with business coaches and what their coaching business says about their level of success. [02:20] Looking at a few definitions of coaches and what they do. [03:02] Using a coach to think about the right questions and keep growing. [04:51] Why certain high-profile and successful coaches do what they do! [05:55] That’s it for today! [05:58] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium po

In episode #2112, we share the key lessons we have learned from running marketing agencies. After so many years in the marketing game, we have both learned a number of very important lessons that we did not know when we first started out. Tune in to hear us talk about the power of conferences, alignment, hiring practices, and much more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Key Lessons Neil & Eric Have Learned From Running Marketing Agencies. [00:28] Looking back at our first agencies almost 20 years ago, and our more recent ventures. [01:14] The importance of hiring personnel with experience! [01:39] Why focus can trump jumping on the newest trends. [02:30] Niching down from an early stage. [02:55] Why you cannot help every person, and the importance of alignment. [03:33] How conferences can help you find great clients! [04:39] Escaping a 'salesy' image and prioritizing being helpful.  [06:01] That is it for today! [06:03] Go to https://www.marketingschool.io/live to learn more about o

In episode #2111, we share how to monetize a podcast the right way! There are many avenues for making money from a podcast that you can explore. In this episode we share a few of them, including advertising, selling your own services, and building a brand. Tune in to hear more. TIME-STAMPED SHOW NOTES: [00:24] Today’s topic: How To Monetize A Podcast The Right Way. [00:26] The time and energy we have spent building the Marketing School podcast! [01:01] The usefulness and ease of finding advertising for a podcast. [01:38] Using a podcast as a way to sell your own products and services. [02:36] Why we do not recommend affiliate marketing from the start. [03:06] Looking at the example of HubSpot and the route they have taken. [03:46] That is it for today! [03:50] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Joe Rogan  Onnit  H

In episode #2110, we talk about the anatomy of a high converting sales letter! From the way you formulate your headline, to how you answer objections and customer questions, these are the marks you need to hit every time you are trying to make conversions. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: The Anatomy of A High Converting Sales Letter. [00:26] Explaining exactly what a sales letter is and should be.  [00:50] The importance of a great headline to attract attention. [01:21] Pinpointing the reasons that someone would not buy what you are selling. [02:35] Why customer development is vital and how this relates to your sales letters. [03:47] The patience that is necessary for collecting the rewards of your hard work. [04:19] That’s it for today! [04:21] Go to https://www.marketingschool.io/live to learn more about our next event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

In episode #2109, Neil and Eric talk about what all top marketers have in common. The key to being a top marketer is experimentation. No one knows what’s best for a business, and what works for one company may not work for another. Therefore the only way to continually improve is to experiment. Tune in to learn where we get our ideas for experimentation, how we implement what we learn, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What All Top Marketers Have In Common. [00:27] Why experimentation is key to being a top marketer. [01:00] Being a lifelong learner and how it facilitates experimentation. [02:00] Podcast and newsletter recommendations for staying up to date with marketing trends. [02:31] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:32] Text us at 310-349-3785 with your comments and feedback. [02:44] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The State of Demand Gen Podcast The

In episode #2108, Neil and Eric talk about where Twitter is going with Elon Musk owning it. Tuning in you’ll hear about some of Elon’s potential plans for Twitter, like upgrading its chat service, potential blockchain implementations, and the Elondrop. We also discuss Twitter’s plans to become less reliant on advertising and how they are expected to find other forms of monetization to recoup those earnings. Listen in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where Twitter Is Going With Elon Musk Owning It [00:46] Insights into Elon’s plans for Twitter and potential blockchain implementations. [01:54] Elon’s plans to make Twitter less reliant on advertising. [02:25] An overview of the Elondrop and what that would mean for Twitter. [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:08] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The Elondrop Subscribe to our premium podcast (with tons

In this episode, Eric talks with Evan Keast, Founder at Doodles, about the secret to how Doodles NFT achieved $325m in sales volume in just a few months. Doodles is a collection of 10,000 NFTs, which were designed by Scott Martin, aka Burnt Toast. In our conversation, Evan describes some of his previous entrepreneurial projects, how Doodles came to be, and why he is so passionate about the Web3 space. Learn about Doodles’ unique marketing strategy, and how they are putting the public first. By adding utility, showing up at live events, merchandising, and creating other ways for participants to collect Doodles at an accessible price point, they are prioritizing their community and investing in the future of Web3. Evan also shares Doodles’ plans for the future, including how they are looking to expand and hire from their community. Be sure to tune in for a fantastic conversation on Web3, community, and much more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Secret to How Doodles NFT Did $325M in Sales V

In episode #2106, Neil and Eric talk about whether they would invest in Elon Musk’s Twitter. Learn about the acquisition offer that Twitter has agreed to, what kind of growth you can expect from the company, and how your finances and positioning determine whether you should invest in Elon Musk’s Twitter. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Would You Invest in Elon Musk's Twitter? [00:30] An overview of the acquisition offer that Twitter has agreed to. [01:13] Why the amount of money you have determines whether you should invest in Twitter. [02:08] The changes that are expected to happen at Twitter. [02:35] The type of companies Neil and Eric invest in based on their positioning. [03:27] Why it’s appropriate for investment firms to invest in late-stage companies. [03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:03] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   S

In episode #2105, Neil and Eric talk about six ways to lower your cost per acquisition. There are plenty of methods you can use to increase your conversion optimization and lower your costs. Tune in to learn how to implement AB tests, be clear on your messaging, and utilize AI to optimize your business and lower your cost per acquisition. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 6 Ways to Lower Your Cost Per Acquisition. [00:30] Why you should give away free services and create great offers. [00:45] How to use AB tests to lower your cost per acquisition. [01:04] Why you need to ensure that your messaging is clear. [01:24] What you can learn from your competitor’s ads. [01:39] Why you should test multiple creatives consistently. [02:24] Utilizing networks and platforms to optimize your business. [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:59] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Face

In episode #2104, Neil and Eric talk about marketing predictions for the rest of 2022. Tune in to hear our thoughts on how the marketing landscape is changing, why marketers will need to become more thoughtful and creative, and how Facebook will find new ways to monetize. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Marketing Predictions for the Rest of 2022. [00:25] How we expect Facebook to find new ways to monetize. [00:52] Some of the ways that marketing will become more challenging. [02:06] Why marketers will need to become more thoughtful and creative. [02:22] The sizable role that conversion optimization will play in marketing strategies. [02:52] How to attract the right people amidst rising ad costs. [03:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:39] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  

In episode #2103, we talk about how we'd grow our podcast to five million downloads per month in the future. After the last few years of amazing growth, we are so excited about where we might be headed next and the new listeners we will still connect with. Tune in to hear all about the different avenues we think will get us to the next big milestone! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: How We'd Grow Our Podcast to 5M Downloads Per Month. [00:45] Using advertising on other podcasts as a way to boost subscription. [01:02] Increasing guest interviews as a way to cross-promote and induct new followers. [01:20] Talking about a broader range of subjects as a way to reach a wider audience. [01:59] Why podcast networks might be the next big thing. [03:05] Thinking about the opportunity presented by email advertising. [03:15] The simple equation of appearing on other podcasts and linking back to your own. [04:05] Twitter and LinkedIn threads; doubling down on existing audiences.  [04:50] That’s

In episode #2102, we talk about how to screen for SEO talent in 2022! When building the best team that you can, you need a good process to vet potential hires and we are here to make this just a little bit easier for you. From the initial questions to drilling down deeper to better understand candidates, if you want to find the right person, you have come to the right place! TIME-STAMPED SHOW NOTES: [00:24] Today’s topic: How to Screen For SEO Talent in 2022. [00:26] Enquiring about past experience and traffic increases. [00:55] Going deeper on the methods for increasing traffic. [02:05] Why follow-up questions can be so effective for vetting hires. [02:32] Screening candidates and finding out their long-term goals and true strengths. [03:52] Questions to ask about recruiting and team building. [04:10] That is it for today! [03:24] Go to marketingschool.io for more resources!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketing

In episode #2101, Neil and Eric talk about what to do if you’re on the verge of bankruptcy. It’s okay to fail and try new things, and bankruptcy shouldn’t be associated with shame or stigma. Tune in to learn about our experience with making tough decisions and how to make the best choice based on your situation.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: On The Verge of Bankruptcy, What Do You Do? [00:30] Eric’s experience with Single Grain and how they turned the company around. [01:37] How to evaluate what your outcome will be depending on the decision you make. [02:09] Why your decision will depend on your circumstances and your stage in life. [04:14] Why there is no shame in bankruptcy. [04:22] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:29] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Fee

In this episode, Eric gets together with Alex Taub, co-founder of Upstream, a no-code all-in-one DAO builder. He is also the co-founder of Illuminati, an NFT project that has sold over $11.5M in NFTs, all while running his startup. Tuning in you’ll hear all about Upstream, what first inspired it, and how it helps its users build and manage DAOs by being accessible and easy to use. Get a sneak peek at what Upstream has planned in the coming weeks, their marketing strategy for the company, and what it means to be a leader in the Web3 space. We also delve into the founding of Illuminati, how Alex balances it with his work at Upstream, and what it’s taught him about Web3 and marketing. Hear the story of how they first marketed their Illuminati NFT project using intriguing pins, the concept of a secret society, and an established Twitter handle. Alex also describes what he loves about playing in the NFT space, why he believes play-to-earn is going to explode in 2022, and why Twitter is such a useful networking too

In episode #2099, Neil and Eric talk about where to hire incredible marketers in 2022. Learn how to use LinkedIn as a useful resource for finding great talent and discover why referral recruiting is so effective, even in a big company. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Where To Hire Incredible Marketers in 2022. [00:35] How to use LinkedIn to find excellent marketers. [01:37] Learn why referral recruiting can be so impactful. [02:52] How to use your team to find great talent. [03:32] An overview of how we’ve been finding talent to help grow our Web3 department. [04:17] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Stripe Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episod