Marketing School | Digital Marketing | Online Marketing

In episode #2190, we talk about how we batch our content. Depending on whether it’s long-form video, blog posts, or podcast episodes, we have put different processes in place to help us save time and put out content more consistently. Tuning in, you’ll gain some insight into these processes and find out why we believe that, if you’re not batching your content, you’re making a huge mistake! You won’t want to miss this episode. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Batch Our Content. [00:25] How Neil batches his content, from blog posts to videos and podcasts. [01:11] Why we think you’re making a big mistake if you’re not batching your content. [01:45] The benefits of using a tool like Sprout Social to help you batch your content. [02:55] Why Eric believes that Tweets cannot be batched. [03:46] That’s it for today! Don’t forget to rate, review and subscribe! [03:48] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premi

In episode #2189, Neil and Eric discuss some of the best-kept YouTube success secrets! We share what has worked for us, as well as the mistakes we have made and how you can avoid them. You’ll also learn about the value of paid ads to boost your organic reach, some of the tools we recommend, and so much more! We hope you’ll join us. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: YouTube Success Secrets. [00:40] Neil’s number one secret for success: push videos really hard in the first 24 hours! [01:50] Whether or not we recommend using paid ads to boost your organic reach on YouTube. [02:28] Mistakes Eric has made with his YouTube channel and what you can learn from them. [03:59] The importance of adapting and learning as algorithms change. [04:08] Tools we recommend: TubeBuddy for AP testing and vidIQ for content planning. [04:55] That’s it for today! Don’t forget to rate, review and subscribe! [04:56] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:  

In episode #2188, we talk about our boneheaded YouTube mistake with Marketing School. Tuning in, you’ll find out how Libsyn helped us automate and grow our views, the mistake we made when we stopped posting content to YouTube, and so much more! You won’t want to miss today’s episode. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Boneheaded YouTube Mistake with Marketing School. [00:28] How Libsyn helped us grow our views by automatically publishing consistent content. [01:25] The mistake we made when we stopped publishing videos to YouTube. [01:55] What we would do if we still had that YouTube channel today. [02:11] Why every view counts and consistency is key. [02:40] That’s it for today! Don’t forget to rate, review and subscribe! [02:41] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Libsyn   Leave Some Feedback:     What should we talk abo

In episode #2187, we discuss how Eric is using product-led growth for his NFT project. Tuning in, you’ll learn the definition of product-led growth and find out how you can implement it in the world of NFTs. We also share some tips for launching an NFT in the current bear market, plus so much more! Make sure to tune in today. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Eric Is Utilizing Product-Led Growth for NFTs [00:34] Defining product-led growth (PLG): letting your product drive customer acquisition, conversion, and expansion. [01:15] How to use PLG for NFTs by giving away what is known as a ‘free mint’. [02:19] Some insight into Eric’s NFT project, Leveling Up Heroes. [03:06] Why many are struggling to launch NFTs in the current bear market. [03:55] How to ensure you give your free mint to the right people. [05:27] Tips for building and leveraging the community around your NFTs. [06:11] That’s it for today! Don’t forget to rate, review and subscribe! [06:12] Go to https://marketingscho

In episode #2186, Neil and Eric talk about the ideal content cadence, assuming we had unlimited resources! How much content would we be producing? On what channels? What would our team look like? Tune in as we answer all these questions and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Ideal Content Cadence (If We Had Unlimited Resources). [00:37] Neil’s ideal daily content cadence, including blog posts, long-form video, images, a podcast episode, and multiple stories. [01:38] What Eric’s ideal team would look like, including up to 50 people! [02:23] Channels Eric would target, including Instagram, TikTok, Twitter, and LinkedIn. [03:06] Tips for implementing these ideas using the resources you have available to you. [03:22] That’s it for today! Don’t forget to rate, review and subscribe! [03:24] Go to https://marketingschool.io/live to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  

In episode #2185, Neil and Eric talk about how to hire short-form video editors at scale. There are more opportunities than ever to find and hire freelancers from the comfort of your favorite device, you simply need to know where to look. If you’re interested in learning more about effective ways to identify and hire good video editors at scale, then make sure you tune in for this quick and informative episode! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Hire Short Form Video Editors at Scale. [00:25] How Eric stumbled onto a brilliant strategy for recruiting quality video editors at scale. [01:51] How you can use social media to identify people with good video editing skills. [02:18] Find out how to reach out to us if you are interested in this type of work! [02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:55] Vist https://www.marketingschool.io/live to apply for our live event in Beverly Hills from 29-31 August! [03:11] Go to https://www.marke

If someone were to ask you about the state of your cash flow, would you be able to give an accurate response? According to today’s guest, Alan Miltz, most companies misunderstand their cash flow, and as a result, they don’t grow at the pace that they should. After seeing so many businesses unknowingly grappling with the same problem, Alan decided to found Cash Flow Story, a company that helps you optimize cash flow to help you improve your profits and reach new heights in your valuations. In our conversation, Alan breaks down the concept behind his method called The Power of One and how it has helped companies 40x their valuation. We discuss how daily 1% percent changes can transform your company and the typical amount of time it takes to see results after implementing The Power of One. Alan also unpacks the reasoning behind his motto “revenue is vanity, profit is sanity, cash is king” and why The Power of One will put your valuation on steroids. To learn more about this essential topic, make sure you tune in

In episode #2183, Neil and Eric talk about how to create videos in 60 different languages using AI. Translating your videos into different languages can open your business up to huge new markets, but translating all your content can be a challenging, time-consuming, and costly process. Tune in today, as we discuss the new platform Synthesia, its AI technology, and how it compares to manual translations. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Create Videos in 60 Different Languages Using AI. [00:25] Learn about the new platform called Synthesia for translating videos into different languages. [00:41] The biggest problem with Synthesia: it’s not as good as manual translations. [01:05] An overview of Synthesia’s market presence and offerings. [02:01] The promise of AI and why there is still a lot of development that needs to happen. [02:17] Why Synthesia is worth checking out, despite its flaws. [03:18] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [0

In episode #2182, Neil and Eric talk about how they would start from scratch today. While a lot of trends in marketing are continually evolving, there will always be a place for good content and engaging writing. Find out how we would approach our strategies for blogging, marketing, video creation, and more, if we were to start from scratch today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How We Would Start From Scratch Today. [00:25] What Neil’s experiences have taught him about entrepreneurship as a risky undertaking. [01:10] Why Eric loves what he’s doing and why money isn’t everything. [02:59] What Neil would do from scratch as a marketer to build his audience. [03:25] Eric’s strategy for how he would focus on video if he were to start from scratch. [04:25] The important role that blogging and content writing still plays in marketing and exposure. [05:33] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:34] Vist https://www.marketingschool.io/live to ap

In episode #2181, Neil and Eric talk about Meta’s announcement that Facebook will be undergoing a redesign based on the TikTok platform. Facebook has always excelled at taking what's working for other apps and integrating that into their own properties, making them even more popular. Today we take a closer look at TikTok, what makes it so successful, and how marketers should be thinking about Facebook’s upcoming revamp. Make sure you tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Meta Announces TikTok Redesign of Facebook. [01:07] The Federal Trade Commission’s opinion of TikTok and the looming threat that it might be banned. [01:28] How TikTok is winning the attention game. [01:56] The surprising amount of activity and vibrancy we’ve seen on Facebook lately. [02:12] Examples of how Facebook’s strategies have worked in the past and why it bodes well for the future. [02:55] Our key takeaways from the latest developments at Facebook: seize the opportunity early. [03:42] Check h

In episode #2180, Neil and Eric talk about why it’s better to share stories of your experiences than to give advice. Whenever you give someone advice you’re taking a risk because you have no way of predicting the outcomes with 100% certainty. Sharing your takeaways from past experiences can be a powerful and effective way of empowering others to make their own decisions. Tune in as we discuss the risks and nuances of giving advice when to unpack your experiences, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why It’s Better To Experience Share Than To Give Advice. [00:34] Why Eric prefers to experience share than give advice. [01:29] The risks of giving advice to someone. [02:22] Examples of instances where giving advice is helpful and why you should add a disclaimer. [03:34] How we approach recommendations on this podcast and why it’s all backed up by reputable data. [04:03] The expression ‘strong view loosely held’ and why it resonates with us. [04:27] That’s it for today! Don’t forget

In episode #2179, we talk about the tidal wave of layoffs that has already begun. Looking to Michael Burry for some direction, we can see the signs of a recession, and no matter your personal experience of the current economic climate, we are all noticing the downturns in the markets, and the high rates of inflation. Tune in to hear about how this affects us as marketers! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: The Layoff Tidal Wave Has Started. [00:30] Why market downturns are so closely related to layoffs. [00:49] What Michael Burry has said about the near future! [01:20] A few stats from around the world right now about staff cuts. [01:47] What marketers should be thinking about during a recession. [02:47] Why these layoffs have been a long time coming for many companies. [03:06] Examples of the heavy inflation we have been seeing. [03:28] Making the most of the opportunities of a recession.  [04:00] That’s it for today! [04:01] Go to https://www.marketingschool.io/live to apply for ou

In episode #2178, we talk about why Neil and Eric don't blog often anymore. As the online landscape has changed over the last decade, the areas that were most fertile have shifted too. Tune in to hear about Neil and Eric's attitude towards posting on heir blogs, and what this means in the constantly evolving climate of internet marketing!  TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: Why Neil and Eric Don't Blog Often. [00:27] How our blogging practice has evolved over the years. [00:58] Why content goes stale and stops ranking highly. [01:27] The spaces that are still worth exploring and exploiting right now. [02:45] Updating content, and integrating elements from other examples. [03:08] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below

In episode #2177, we share some of the lessons we have learned auditing our YouTube channels! From the research necessary to boost your views and subscribers, to which metrics you should prioritize, we cover it all! Tune in today, and get started on building your best channel yet! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons Learned Doing Audits on Our Youtube Channels. [00:25] Differences between SEO on YouTube and Google! [00:53] Why auditing your channel is so important to your improvement. [01:21] The metrics to focus on and try to boost. [02:06] Noting the topics that are most successful. [02:41] The power of research; why diving deep into content performance can make all the difference. [03:36] That’s it! [03:40] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro MrBeast   Leave Some Feedback:     What should we talk

In episode #2176, we talk about the idea that, if it looks too good to be true, it probably is! Taking the example of the craziness happening in the crypto space right now as an example, we dive into the relationship between risk and return and how you can avoid getting burned. Tune in to hear about our experiences and hard-fought wisdom on the subject! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: If It's Too Good To Be True, It Probably Is. [00:27] The current bloodbath in crypto and what this exemplifies. [01:52] Returns are never guaranteed, so beware! [02:20] Understanding risk and return, and how to balance these. [03:09] Why listening to your gut is not such a bad idea. [03:41] Our own experiences of risky investments and learning the hard way. [03:57] That’s it for today! [04:00] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

In episode #2175, we talk about why Neil bought AnswerThePublic! If you want to get the inside scoop on Neil's recent acquisition of SEO tool, AnswerThePublic, you have come to the right place. Tune in to hear about what the tool does, how he plans to improve it, and where this may lead him next! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: Why Neil Bought AnswerThePublic. [00:26] An introduction to AnswerThePublic and the service it provides. [00:48] Examples of who can use AnswerThePublic. [01:22] Neil's long term plan for this expensive purchase. [03:18] Why Neil is keeping Ubersuggest and AnswerThePublic separate. [04:04] The lack of affordable and powerful SEO tools available for acquisition. [05:01] Where Neil might look in the future for new tools and companies. [06:10] That’s it for today! [06:24] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketin

In episode #2174, we talk about the simplest way to build links to your website. As we have often said, links are one of the most important and powerful ways to boost your traffic, credibility, and revenue. So if you want to learn about how offering a tool can increase your links and how easy this is to do, make sure to tune in! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Simplest Way to Build Links. [00:24] A few reasons why links still matter in today's climate.  [00:49] Creating linkable assets; how this task has evolved over the years. [01:23] Releasing a tool as a means to build links. [01:45] Thinking about the best, and cheapest tools that you can offer. [02:06] Why a crypto tax calculator would be a great tool to offer night now! [03:01] The time it takes for the rewards for your tool. [03:10] Go to https://www.marketingschool.io/live to apply for our live event! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketin

In episode #2173, we talk about why SEO is great during a recession! Unlike many other marketing avenues, SEO has an evergreen nature that will help you accrue revenue no matter the economic climate. Tune in to hear about why many of the best founders are experts in SEO and more! TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: Why SEO is Great During a Recession. [00:25] The continual long-term sales that SEO enables! [01:34] Why SEO extends beyond Google. [02:23] The links between great businesses and a grounding in SEO. [02:55] The long-term payoff of investing in SEO now! [02:59] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpa

In episode #2172, we share a list of the best free SEO tools for anyone starting out with an online business. If you want to hear about tools for video, keywords, email collection, and more, you have come to the right place. Tune in to hear the complete list and boost your traffic today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Free SEO Tools for Beginners. [00:27] A little bit of self-promotion for Ubersuggest! [01:04] Why you should check out Google Search Console. [01:19] Video SEO tools such as vidIQ, and TubeBuddy. [01:41] Tracking metrics with Google Data Studio in order to get clear on ROI.  [02:00] How AnswerThePublic can help you find the most popular questions being asked. [02:22] Examples of email collection tools and how these can boost your reach. [02:52] A reminder about the power of Backlinko's Exploding Topics! [03:07] Why brands need to keep an eye on Google Trends. [03:38] That’s it for today! [03:40] Go to https://www.marketingschool.io/live to apply for our li

In episode #2171, we share three strategic ways to monetize your blog for long-term cash flow! It is widely known that blog traffic can be manipulated in order to increase your revenue, but there are some methods that are better than others and will lead to more sustained income. Tune in to hear about our best advice for monetizing your blog today! TIME-STAMPED SHOW NOTES: [00:22] Today’s topic: 3 Strategic Ways to Monetize Your Blog for Long Term Cash Flow. [00:40] Using your blog to promote your own product or service! [01:30] There is more to traffic than SEO; think about retargeting your email list. [02:17] How partnerships can take your blog's reach to the next level. [03:37] That’s it for today! [03:39] Go to https://www.marketingschool.io/live to apply for our live event.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Kylie Jenner Shopify   Leave Some Feedback:     What should we talk about