Marketing School | Digital Marketing | Online Marketing

In episode #2138, Neil and Eric discuss 5 marketing fallacies that will stunt your growth. We’ve noticed a lot of misconceptions around marketing, and many of them can have a detrimental effect on the longevity and growth of your company. Tune in to learn why ads won’t fix everything, how to use an omnichannel approach, and why you should create a pillar page and build your content from there.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Marketing Fallacies That Will Stunt Your Growth. [00:35] Why ads will only grow your business if you already have momentum. [01:11] Why an omnichannel approach works best. [01:45] The fallacy that you need to create content on everything when you’re starting out. [02:17] Why it’s a fallacy that marketing needs to have an ROI. [03:26] Why link building is still essential for SEO. [03:47] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:48] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 Aug

In episode #2137, Neil and Eric share 3 brutal truths about the future of SEO. Learn why you don’t need more links than your competition, why you need to prioritize user experience, and why fresh content is king. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Brutal Truths About the Future of SEO. [00:25] Why having an amazing product or service is more important than your links. [01:15] How to prioritize user experience [02:24] Content may not be king, but fresh content is. [02:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:09] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so

In episode #2136, Neil and Eric ask whether colors really impact conversions? While colors can drastically affect your conversion rates, there are plenty of other variables to keep in mind, like text size, font, and contrast. Tune in to learn which colors to look out for and learn how they can affect conversions, both positively and negatively! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do Colors Really Impact Conversions. [00:34] How colors can drastically impact your conversions, positively and negatively. [01:46] Other variables that can affect conversion rates. [03:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:16] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, pleas

In episode #2135, Neil and Eric talk about how to run ten growth experiments per quarter. Tuning in, you’ll hear Neil and Eric break down the frameworks they use to run weekly experiments with their teams. Learn about the marketing conclave framework, as well as the ICE model, and how to leverage the key tenets of impact, confidence, and ease! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Run 10 Growth Experiments Per Quarter. [00:25] The simple process for running weekly experiments with your teams. [01:38] An overview of the marketing conclave framework. [02:45] How to use the ICE model: Impact, Confidence, and Ease. [03:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:47] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.i

In episode #2134, Neil and Eric ask whether marketing masterminds are still worth it? Many of the benefits of attending a conference or mastermind are unexpected and long-term. It’s an opportunity to make connections with like-minded people, and although it may not be directly apparent, those relationships can have huge payoffs down the line. Tune in as we discuss the value of great speakers and why masterminds provide so much value if you navigate them well! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Are Marketing Masterminds Still Worth It? [00:35] How being in a space with like-minded people can inspire and motivate you. [02:09] The value Neil has gotten from attending Eric’s mastermind events. [02:22] Why good speakers are so important. [03:09] The positive experience Eric had at an investors conference in Missouri. [04:04] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:06] Visit https://www.marketingschool.io/live to learn about our next event from 29-

In episode #2133, Neil and Eric break down 5 best practices when doing marketing for e-Commerce. Tune in to learn how simplifying pricing, optimizing search tools, and upgrading your payment options can increase conversion rates!! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Best Practices When Doing Marketing For E-Commerce. [00:25] How breaking down your pricing can boost conversion rates by ten percent. [01:03] Why you should be using your internal search and analytics tools. [01:30] How to make sure that your search adapts to what converts best. [01:49] Ensure that you’re making it easy to pay in a variety of ways, like MobilePay and Apple Pay. [02:14] Why you need to include PayPal as a payment option. [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [02:47] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:  

In episode #2132, Neil and Eric talk about five customer acquisition strategies to finish 2022 strong. Tune in for some great tips, like how to use influencer marketing and how to buy attention in a contracting market. We also unpack how you can add free tools to your website and why you should double down on the channels you already have. Make sure you tune in for some great strategies on how to finish 2022 on a high! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: five customer acquisition strategies to finish 2022 strong. [00:26] How to use PR or influencer marketing. [01:12] Learn about Spin the Wheel by Privy. [01:51] How to buy attention in a contracting market. [02:25] Why you should add a free tool to your website with CodeCanyon. [02:54] How to focus on the channels you already have. [04:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:03] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [04:16] Go to https:

In episode #2131, Neil and Eric discuss which metrics they check every day. Tuning in you’ll hear an overview of which metrics we choose to focus on like lead conversion and sales qualified leads, and how that has changed over the years. Learn how to adapt metrics to your business and why you should narrow your focus.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Which Key Metrics Do We Check Every Day? [00:34] Why Neil no longer checks the daily visitors count. [00:47] An overview of what Neil checks on a daily basis. [02:00] An overview of what Eric checks on a daily basis. [03:19] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast![03:24] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:40] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should

In episode #2130, Neil and Eric discuss the 23 million links SEO case study that was recently published by Zyppy. Hear our top takeaways from the study, how Google is optimizing for what is natural, and why SEO hasn’t changed all that much over the past few years. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 23 Million Links SEO Case Study. [00:30] An overview of our top takeaways from the study. [01:20] How Google is optimizing for what is natural. [02:41] Why SEO hasn’t changed that much. [04:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:45] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [05:07] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   23 Million Internal Links - A Google SEO Case Study Zyppy Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? P

In episode #2129, Neil and Eric talk about why ad revenues are dipping from the tech giants. Tuning in you’ll hear how macroeconomic factors like inflation are affecting ad revenue and why a recession can be one of the best times to start a business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Ad revenues are dipping from the tech giants. [00:30] An overview of current growth and stagnation in tech companies. [01:21] How inflation and hesitation are affecting ad revenues for tech giants.  [03:50] The benefits of starting a company during a recession. [04:43] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:44] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [05:11] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next?

In episode #2128, Neil and Eric talk about how to repurpose old content to get more SEO traffic. Tune in for two simple and effective strategies to increase SEO traffic and learn more about how to create pillar pieces that will serve your brand. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Repurpose Old Content to Get More SEO Traffic. [00:25] Some of the advice we’ve covered in the past. [00:35] Two simple and effective strategies to increase SEO traffic. [01:35] The best ways to create pillar pieces of content. [01:55] How to invest in the best pillar content pieces for your brand. [03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:16] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   How to make 64 Pieces of Content in a Day Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us

In episode #2127, Neil and Eric talk about The Law of Shitty Clickthroughs that was put forth by Andrew Chen. Tune to get an overview of The Law of Shitty Clickthroughs, what it means for marketing, and why you should continue to use methods like banner ads despite a decrease in clickthroughs. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Law of Shitty Clickthroughs. [00:24] An overview of The Law of Shitty Clickthroughs put forth by Andrew Chen. [01:21] What The Law of Shitty Clickthroughs means for marketing. [02:24] Why being fast and flexible is key. [03:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:43] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Andrew Chen The Law of Shitty Clickthroughs. Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below D

In episode #2126, Neil and Eric talk about Amazon versus eBay, and which one is better for your company. In marketing, it’s not about asking which one is better, but rather, how you can use them all. Tune in to learn how to maximize your leverage and why the cumulative effect will give you the best outcome. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Amazon vs. eBay: Which One’s Better For Your Company? [00:27] Why it’s not about which one is better, but how to use them all. [01:29] How to nail your process and then scale it. [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:12] Visit https://www.marketingschool.io/talent to join and access our talent pool.   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a sho

In episode #2125, Neil and Eric talk about what to do when new ad formats come out. The best time to try a new ad format is when they’ve just been released. In these early stages, they are still gathering metrics and are therefore much more flexible on their pricing. Tune in to hear how you can make the most of these opportunities and improve your ROI! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What To Do When New Ad Formats Come Out. [00:25] An overview of new ad formats from TikTok, Reddit, YouTube, and Google. [00:54] Why you need to try new ad formats as quickly as possible. [01:20] Why new formats tend to be cheaper when they first come out. [02:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:09] Text us at 310-349-3785. [02:22] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Tik Tok Spark Ads Google Web Stories Reddit YouTube Morning Brew Subscribe to our premium podcast (with tons of goodies!

In episode #2124, Neil and Eric discuss whether Tumblr is making a comeback. Tumblr has been experiencing a surprising amount of growth over the past few years, but its ads are still more affordable than other platforms. Find out how you can leverage traffic on Tumblr and why it might be the right choice for your business. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Is Tumblr Making A Comeback? [00:28] An overview of Tumblr’s stats over the past few years. [01:01] The evidence that Tumblr is making a comeback. [01:47] Why you should consider leveraging traffic on Tumblr. [03:14] If you’re looking to hire or get hired, go to marketingschool.io/talent [03:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:34] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Tumblr Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What shoul

In episode #2123, Neil and Eric share 7 timeless marketing principles that are still relevant in 2022. There are many things to keep up with within the rapidly changing marketing space, like newly released ad formats, but there are still a lot of marketing principles that remain timeless. Tune in to learn about the rule of seven, the AIDA principle, and other fundamental lessons that never lose their relevance! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Timeless Marketing Principles That Are Still Relevant in 2022. [00:37] The AIDA principle: attention, interest, decision, and action. [01:07] The rule of seven: when someone interacts with your brand seven times they’re much more likely to remember it. [01:30] Understand that if you’re starting from nothing, it’s going to take some time to build a brand. [02:00] The significant role of content, from text, to audio and video. [02:31] How to capitalize on new ad formats. [03:11] Why there is always money in the follow-up and why you need to focus

In episode #2122, Neil and Eric talk about how to price correctly. These days there are plenty of companies that spend a fortune on marketing when it may be wiser to give away items and services at more affordable rates than to spend as much on marketing. Tune in to learn about the importance of pricing correctly, when you should price yourself below the competition, and why there is more than one strategy for optimal pricing. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Price Correctly. [00:27] Why it’s so important to price correctly. [00:48] When to price yourself below the competition. [02:05] Online tools and resources to help you price correctly. [02:44] The value of a metric and how to price accordingly. [04:10] Why there is more than one strategy to do optimal pricing. [04:52] Why you should ask yourself whether your pricing is too cheap or too expensive. [05:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:34] Go to https://www.levelingup.co

In episode #2121, Eric gets together with Kat Cole, President, COO, & Board of Directors at Athletic Greens, to talk about her career, including why she chose to become a key player in the company, and her ten years at Focus Brands. In our conversation, we discuss the mission and values that define Athletic Greens, why their rapid growth rate can be attributed to the merits and quality of their flagship product AG1, and how being bootstrapped has influenced their marketing strategy. Kat unpacks the marketing success they’ve achieved through their long-term partnerships with top thought leaders and creators, and explains why their performance marketing strategy has been more conservative than some might think. She also shares her advice for anyone who wants to pursue a similar career in business and champions the values of being a curious, hard-working student who is willing to go out there and gain experience. Kat has had an incredible career and it was wonderful having her on the show. Tune in to learn more

In episode #2120, Neil and Eric discuss how to create an engaging podcast that builds your brand. Tune in to learn how you can implement feedback to improve your podcast, how long you can expect to wait before your audience starts to grow, and why you should focus on engagement rather than downloads or followers. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Create An Engaging Podcast That Builds Your Brand. [00:25] The importance of taking feedback and implementing positive changes. [00:59] Examples of different approaches you can take with your podcast. [01:56] A reminder of how long it takes to build an audience. [02:27] How a long-term podcast builds your brand. [03:25] Why podcasts can be a great excuse to meet cool people. [03:46] Go to https://www.levelingup.com/live to learn more about our next live event in Los Angeles. [03:59] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!   Links Mentioned in Today’s Episode:   Subscribe to our premium pod

In episode #2119, Neil and Eric discuss 5 reasons why your YouYube ads aren't working and what to do about it. Several factors influence the success of your YouTube ads and your conversion rates. Tuning in you’ll learn how to implement the AIDA model, how to choose your ad formats, and why a call to action is crucial. We also cover landing pages, their role in conversion optimization, and how to adjust your video content for more successful ads. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Reasons Why Your YouTube Ads Aren't Working And What To Do About It. [00:28] The AIDA model, and how to implement it.  [01:01] Why you need to include a call to action [01:28] Which ad formats to use on YouTube. [02:02] Why your landing page is integral to your conversion rate. [02:59] How to adjust your video content to diversify your advertising. [03:42] Make sure to check in with who you’re targeting. [04:13] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:21] Go to h