Marketing School | Digital Marketing | Online Marketing

In episode #2158, Neil and Eric talk about how to network with badass people during a recession. Instead of focusing on making business connections at any given event, shift your mindset to having fun and being curious about the people you meet. If you’re fun to be around and you enjoy helping others, eventually, you’ll be networking with amazing, talented people! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Network with Badass People During A Recession. [00:37] Focusing on having fun at events rather than making business connections. [02:17] Instead of trying to be interesting, be interested in other people. [04:11] Why you should think of networking as a long-term investment. [06:31] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [06:41] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [06:43] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscr

In episode #2157, Neil and Eric talk about how to 10x your social media presence. Learn how to increase your presence by repurposing your content, why being visible on multiple channels broadens your scope, how best to leverage trending topics, and more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to 10x Your Social Media Presence. [00:25] How to repurpose your content for different channels. [01:02] Why an omnichannel approach is essential. [01:37] What Eric has learned from doing news jacked content on YouTube. [03:15] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [03:30] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us kn

There are a host of cultural, environmental, geographical, and personal factors that determine how likely individuals are to become founders and entrepreneurs. And yet, one of the most persistent myths about entrepreneurship continues to be that founders are born rather than made. In today’s episode, we get together with Matt Clifford, CEO and Founder of Entrepreneur First (EF) to discuss the misconceptions around entrepreneurship, and unpack the groundbreaking methods that EF is using to connect aspiring founders with one another in six countries and counting. Tuning in you’ll learn how EF was founded, the methods they’ve used to build their talent networks, and the traits they look for when identifying potential founders. We discuss how entrepreneurship differs depending on the country you’re in and why predetermined paths can often be so unfulfilling. Matt also shares how EF was affected by the COVID 19 pandemic, the rise of remote work, and what this natural experiment taught him about the importance of i

In episode #2155, Neil and Eric unpack Google Analytics 4 (GA4). Tune in for an overview of the next generation of Google Analytics, a new property designed for the future of measurement. Discover how it collects both website and app data to better understand the customer journey and why it uses events instead of session-based data. GA4 also includes privacy controls, such as cookieless metric measurement, and behavioral and conversion modeling. To learn more about this fascinating topic, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What is Google Analytics 4? [00:28] An overview of GA4, the next generation of Google Analytics. [00:59] Why GA4 is an excellent analytics tool for all your existing channels. [01:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [01:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [02:08] Go to https://www.marketingschool.io to learn more!   L

In episode #2154, Neil and Eric discuss the current bear market, why NFTs are down right now, and how marketers can build for the long term using them. The market has been doing some crazy things lately, and everyone is feeling the effects. Tune in to learn about the opportunities that exist during a down market, as well as the utility of NFTs, the impact they will have in the long run, and how to build something amazing.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: NFTs Are Down Right Now, Here's How Marketers Can Build for the Long Term Using Them. [00:28] The benefits of starting a company during a down market. [01:18] Examples of long-term utility for NFTs. [01:44] Why the key to success is building something amazing. [02:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:55] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [03:24] Go to https://www.marketingschool.io to learn more! Links Menti

In episode #2153, we share five marketing services that we use to grow faster! From outreach to social media posts, this list can really make a difference to your output and growth. Tune in to find out about Spiralyze, Shortlist, MarketerHire, and more! TIME-STAMPED SHOW NOTES: [00:23] Today’s topic: 5 Marketing Services That We Use To Grow Faster. [00:33] How Shortlist can help you with your outreach and link building. [00:52] Making use of MarketerHire to find and recruit great talent. [01:23] Konstant Kreative's service for churning out content at scale. [01:51] Why you should consider checking out Spiralyze. [02:18] How GrowthMasters can help you up your LinkedIn reach. [02:43] That’s it for today! [02:48] Go to https://www.marketingschool.io/live to apply for our live event!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Shortlist  MarketerHire  Konstant Kreative  Spiralyze GrowthMasters   L

In episode #2152, Neil and Eric discuss how Twitter is launching product drops. Twitter has introduced an exciting new feature: when merchants tweet about an upcoming launch, you’ll be able to use the ‘remind me’ button at the bottom of the tweet. With one tap, you can request to be reminded of the drop on the launch date, allowing you the opportunity to be among the first to shop on the merchant’s website on launch day. Tune in to learn more about this new feature and what it means for businesses. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Twitter Launches Product Drops. [00:30] Some quick context on why Twitter is launching product drops. [01:14] How this latest innovation relates to Web3. [01:22] How this development could help companies expand their revenue. [02:15] Why you should use AB tests for this new feature. [03:00] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:08] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today

In episode #2151, Neil and Eric discuss Spotify’s podcasting revenues and their 20 billion opportunities. Learn about Spotify’s impressive podcasting revenues and why their investment is set to pay off in the long term. We also cover the challenges of growing your podcast following, and why it’s great for building trust. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Spotify Podcasting Revenues & Their $20B Opportunity [00:29] An overview of Spotify’s huge earnings and how this relates to podcasting. [02:36] The challenge of growing a podcast and why it’s worth it. [02:50] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:51] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:05] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Edison Research Edison Research Infinite Dial Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   L

Welcome back to another episode of Marketing School! Today on the show we get together with Chris Walker, CEO of Refine Labs, a company that helps B2B businesses create demand by leveraging top methods that buyers are using, especially through social communities and word of mouth. While many people are under the impression that Refine Labs functions as an agency, their work over the past two years has primarily been focused on researching key questions on how one can use any service business, like an agency, to collect major customer insights. They’ve done detailed research into the type of technology customers are using, the top problems they’re struggling with, as well as how to solve these problems. Tuning in you’ll hear Chris break down their new product, The Vault, which Refine Lab will be launching during Q2 of 2022, the distinction between capturing demand versus creating it, and how to create demand during an economic slowdown. We also discuss the concept of dark social, how to create a B2B marketing

In episode #2149, Neil and Eric talk about how to execute during a recession. The best way to continue executing during a recession is to keep up with doing what works while ensuring that you are much more cautious with your costs. You can still continue to hire and run tests during this time, you’ll just need to be more selective in what you choose to pursue. Tune in to learn about the best methods for executing during a recession, why cash flow is everything, and how to handle risk! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Execute During A Recession. [00:24] How to be more cautious with your costs. [00:40] Advice on how to keep running experiments during a recession. [01:17] Examples of successful companies that were built during a recession. [01:41] How to determine your runway and how to act accordingly. [02:01] An overview of the limits of cutting costs. [02:20] The importance of cash flow and how you can monitor yours. [03:26] That’s it for today! Don’t forget to rate, review, an

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in, you’ll learn about Cryptoys’ partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it’s so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles’ decision to appoint Pharrel

In episode #2147, Neil and Eric break down whether you should run audio ads. Learn about the different methods for running audio ads, how to choose where you should place them, and what the benefits are of running audio ads. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Run Audio Ads? [00:27] An overview of what mediums are included under the audio ad category. [00:36] Where audio ads are usually placed during an audio segment and which ones perform best. [01:22] Why you should run audio ads, especially on podcasts. [02:25] How to choose where you should place your audio ads. [03:02] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:09] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Spotify Advertising Audio Ads on YouTube Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know

In episode #2146, Neil and Eric talk about what to expect from the future of advertising. While the future of marketing is set to be much more integrated, there are still a few key obstacles that are preventing this from becoming a reality. Tune in to learn what the biggest challenges are and what solutions we’ll need to see implemented for advertising to become more integrated in the coming years. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Is The Future Of Advertising? [00:26] Why we expect the future of marketing to be a lot more integrated. [00:41] The challenges of a more integrated approach. [00:46] The current lack of tools to integrate your campaign across platforms. [01:33] Why tracking needs to improve and the role it plays in advertising today. [02:38] The concept of Web 5.0 and what it could mean for marketing. [04:20] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:21] Visit https://www.marketingschool.io/live to learn about our next event

In episode #2145, Neil and Eric talk about how all of crypto has crashed and ask whether the fad is over. Some crazy things have been happening in the crypto market, but how is crypto behaving in the long term? We take a look at the underlying data, why it’s relevant, and the crucial evidence that crypto is demonstrating slow and incremental progress over time. Tune in as we unpack what it all means and what you can expect from crypto in the next decade! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: All of Crypto Has Crashed. Is The Fad Over? [00:27] How crypto benefits users through easy transfers. [00:58] The slow incremental progress over time that crypto is experiencing. [02:30] Why it’s going to take a long time for crypto to be fully integrated into existing systems. [03:18] The real-world utility you can expect from crypto in future. [03:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:57] Visit https://www.marketingschool.io/live to learn about our n

In episode #2144, Neil and Eric share five marketing trends they’re looking at in Q2 of 2022. Tune in to learn how to capitalize on audio ads, the growing field of influencer marketing, and build your audience through TikTok. We also cover how LinkedIn’s algorithm has improved and new features you can expect from the platform. Listen in to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Five Marketing Trends We're Looking At In Q2 2022. [00:27] The growth of audio ads and how to place them. [01:02] Why companies are choosing to control their own channels. [01:50] Recommendations on how to build an audience with TikTok. [02:19] How to use influencer marketing. [02:56] The methods that FTX used to gain a bigger share of the market. [04:29] How to capitalize on LinkedIn’s new features. [04:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:56] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [05:11] Go to ht

In episode #2143, Neil and Eric unpack how big tech companies are laying people off right now and whether it’s a sign of things to come. Tuning in you’ll learn about the companies that are currently trimming their teams and how global events like the war in Ukraine and a slowdown in the economy are influencing these trends. We discuss what companies should be focusing on during this time and how to weather the storm. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Big Tech Companies Are Laying People Off Right Now. Is This A Signal? [00:32] An overview of the companies that are currently laying people off. [00:42] Why big tech companies are currently laying people off. [01:56] The three types of conversations that are happening right now depending on the company. [04:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:33] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [04:50] Go to https://www.marketingschool.io to lear

In episode #2142, Neil and Eric talk about how to hire content creators (TikTok, Instagram, Twitter, etc.) Influencer prices have gone up by staggering amounts and you may not be able to afford the ones with hundreds of thousands of followers, let alone get their attention! Learn how to identify micro-influencers who are creating amazing content but don’t have a massive following yet and collaborate with them to grow your social media presence at a price you can afford! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Hire Content Creators (TikTok, Instagram, Twitter, etc.) [00:28] How to identify the best content creators on different platforms. [01:21] Why you should look for micro-content creators. [01:53] What to do if you already have a substantial audience. [02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:23] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [03:41] Go to https://www.marketingschool.io t

In episode #2141, Neil and Eric talk about their weird habits that triple productivity. Learn why Neil doesn’t go to bed without having read all his emails, even if he’s traveling, and why he does high-intensity interval training (HIIT). You’ll also discover Eric’s tips for how to track your time and the method he’s using to build his story inventory and become a better storyteller. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Neil & Eric's Weird Habits That Triple Productivity. [00:34] Why Neil doesn’t go to bed without having read all his emails. [01:09] How high-intensity interval training (HIIT) benefits Neil’s productivity. [02:01] Why Eric uses a daily time tracker [03:19] How Eric is building his store inventory. [03:50] The benefits of daily walks. [04:58] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:24] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   The Body Coach TV Rise   Storyworthy: En

In episode #2140, Neil and Eric talk about why you should own your traffic sources. Find out why owning your traffic sources gives you more options, how big tech companies are operating, and how to protect yourself when working with ad agencies. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why You Should Own Your Traffic Sources. [00:25] Why owning your own traffic sources gives you more options for advertising. [01:29] Why you shouldn’t let an ad agency create and control your accounts. [02:44] Examples of how businesses are creating their own media companies. [03:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:01] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please lea

In episode #2139, Neil and Eric talk about how pillar content makes content creation 10x easier. Creating pillar content is an excellent way to generate ideas for sub-topics and lay the foundation for more content. It also allows you to create pages that are specific to niche topics and keywords, making it easier to rank highly and gain traction. Tune in to learn how to create pillar content and leverage it to 10x your strategy! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Pillar Content Makes Content Creation 10x Easier. [00:27] Understanding pillar Content and how you can repurpose it. [01:13] Why pillar content is a great foundation for your overall content plan. [03:00] The creative aspect of content creation, and why pillar content makes it easier. [03:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:54] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August! [04:24] Go to https://www.marketingschool.io to learn m