Marketing School | Digital Marketing | Online Marketing

In episode #2210, Neil and Eric talk about 7 actionable lessons every marketer can learn from Warren Buffett. If there’s one thing anyone can take away from Warren Buffet’s teachings, it’s that you should focus your energies on long-term success, not short-term profit. We break down some of his most prescient pieces of advice, why they are so accurate, and how marketing can implement these lessons in their overall strategies for long-term success. Tune in to learn about the power of long-term thinking, why you need to nail it before you scale it, and how Warren Buffet’s lessons have helped us become better marketers! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 7 Actionable Lessons Every Marketer Can Learn from Warren Buffett. [00:25] The power of compounding interest and long-term thinking. [01:08] Why you should always be skeptical of anything that seems too good to be true. [01:55] The advice “Be greedy when others are fearful, and be fearful when others are greedy” and how it applies to marketing

In episode #2209, Neil and Eric talk about why every marketer should listen to earnings calls. We’ve gained a ton of insight from listening to earnings calls and it's had a sizable impact on our marketing strategies. They give you the opportunity to learn about your competition, like what’s working and what’s not, in marketing. Tune in to learn more and discover great resources for delving further into this topic! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Every Marketer Should Start Listening to Earnings Calls [00:25] Some of the insights you can gain from listening to earnings calls. [01:05] Our resource and newsletter recommendations that help you look ahead as a marketer. [01:56] Words of advice from Warren Buffet and Charlie Munger. [02:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:33] Check out https://www.marketingschool.io/jobs to see our job postings or post a job of your own! [02:44] Go to https://www.marketingschool.io to learn more! L

In episode #2208, Neil and Eric talk about how to hire good SEO freelancers. Throughout our careers, we have had to hire our fair share of SEO freelancers. Tuning in you'll hear about the lessons we’ve learned from the hiring process. We discuss how to identify whether someone will deliver what they claim they will, why you need to be patient and communicate clearly with new hires, and share our recommendations for great resources that will help you find the best SEO freelancers! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Hire Good SEO Freelancers. [00:25] How to identify SEO freelancers on job sites and follow up with their employers. [01:34] The concept of a role scorecard and how to implement it. [02:51] Book and newsletter recommendations for tips on hiring. [03:09] Why you need to be patient when hiring new freelancers. [03:29] The importance of being clear with your expectations. [03:52] Crucial questions to ask potential candidates to determine whether they will deliver high conver

In episode #2207, Neil and Eric talk about why product market fit is important for marketers. There is a common misconception that marketing can solve all your product issues. The truth is that marketing amplifies the product you already have, which is why product market fit is essential for getting the most out of your marketing strategy. Tune in as we break down this crucial relationship and how it impacts your ROI! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Product Market Fit is Important For Marketers. [00:25] A brief overview of product market fit. [00:50] How product market fit impacts your ROI. [01:18] Why having an excellent product is so important for marketers. [01:47] Why marketing won’t solve your product issues. [02:44] The importance of a good NPS score. [02:57] Why SaaS companies should keep an eye on their retention rates. [03:07] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:09] Check out https://www.marketingschool.io/jobs to see ou

It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain’s transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise.  Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain’s approach to marketing. TIME-STAMPED SHOW NOTES:

In episode #2205, Neil and Eric talk about 7 copywriting hacks for high-converting copy. Despite the rise in video content, text on the page continues to have a uniquely high impact on conversions. So it’s important for you to create engaging copy that sells your product! Learn how you can use your website to convert readers into customers by writing intriguing headlines, leveraging your data, incorporating testimonials, and much more!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Copywriting Hacks for High-Converting Copy. [00:28] An overview of what we mean by high-converting copy. [00:38] How comparisons can help you increase conversion rates. [00:57] The concept of anchoring, and how to implement it by breaking down how you are providing a better deal than your competitor. [01:21] Why you should be incorporating stellar testimonials. [01:43] How to address all the potential objections people may have to buying your product. [03:03] Use your company data to back up your claims. [03:32] How t

In episode #2204, Neil and Eric discuss a sneaky YouTube growth hack that you probably haven’t heard of before. Most social media platforms have introduced a live function over the past few years, but not everyone has given much thought to how you can optimally use it. We discuss how we’ve seen this application being used to great effect, and what this could mean for your social media channels. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: A Sneaky YouTube Growth Hack That You Probably Haven't Heard Of. [00:25] How to use the live feature to grow your YouTube channel. [01:23] How to apply this growth hack to other social media platforms. [01:46] Why your content needs to be amazing for this strategy to work. [02:56] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:01] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   L

In episode #2203, Neil and Eric discuss whether your agency should white label its work. There are plenty of benefits to white labeling your work, especially when you’re starting out. There are also a handful of great companies that make it easier than ever to start the process. Tune in to find out whether white labeling is right for you! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should Your Agency White Label Its Work? [00:25] A quick overview of white labeling and how it works. [00:37] The benefits of white labeling, especially when you’re starting out. [01:01] How white labeling is like a higher form of affiliate marketing. [01:36] Our recommendations for pursuing white label partners. [02:10] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:16] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Boostability GoDaddy Disruptive Advertising White Label IQ MarketHire Betterly Subscribe to our premium podca

In episode #2202, Neil and Eric talk about why they are speaking at live conferences again. There’s nothing that quite beats that in-person connection. Tune in to learn about the hidden benefits of speaking at live conferences, from acquiring customers to further establishing your brand! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Neil & Eric Are Speaking At Live Conferences Again. [00:27] Why nothing beats the in-person connection you get at a live event. [00:46] How speaking establishes you as an authority in your field. [00:58] Why it’s one of the best ways to generate customers in the B2B sector. [01:28] Why it’s all about catching people at the right time. [02:06] The deeper relationships you can form at these events. [03:26] The benefits of speaking at an event where there are more established figures than yourself. [04:28] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:38] Go to https://www.marketingschool.io to learn more!   Links Mentioned

In episode #2201, Neil and Eric ask how many marketing channels one person should focus on. As a marketer, it’s easy to feel like you need to be a jack of all trades, especially if you’re working at a young startup. But once a company gains more resources they have the option of allowing marketers to narrow their focus. Not only is narrowing your focus a great way to grow, but it also solves a lot of problems. Tune in to learn why you should not just do that with your business, but with your marketing as well. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Many Marketing Channels Should One Person Focus On? [00:25] How you should distribute your marketing employees once you are able to grow and scale your team. [01:13] The downside of trying to be a jack of all trades as a marketer. [01:33] Why a good leader should ensure his marketers aren’t overburdened. [02:23] Why being focused allows you to grow and how to extend that to your marketing team. [02:30] That’s it for today! Don’t forget to rate,

In episode #2200, Neil and Eric ask whether you should invest in others or yourself. One of the biggest benefits of investing in yourself is that you have much more control and insight into your investment. Tune to learn about Neil and Eric’s investment strategies, and why investing in themselves continues to pay off, time and time again. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Invest in Others or Yourself? [00:25] Neil gives an overview of his investments. [01:43] Learn what the number one performer in Neil’s portfolio has been. [02:01] An overview of the two levels involved when you invest in your own business. [03:41] Why investing in your education is a crucial component of investing in yourself. [04:35] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:41] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/p

In episode #2199, Neil and Eric share five simple ways to lower your paid ad costs. Tune in to learn how optimizing your creative team, constructing no-brainer offers, and making the most of your customer list can help you lower your paid ad costs and subsequently allow you to grow your business! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Simple Ways to Lower Your Paid Ad Costs. [00:25] Why you need to optimize your creatives to lower your paid ad costs. [00:56] Discover how to make a no-brainer offer. [01:37] Upload your existing customer list to the platform that you're using for paid ads. [02:10] Include more creatives into your rotation to spread the workload and combat ad fatigue. [02:34] Be sure to include upsells and downsells as part of your sales strategy. [03:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:10] Check https://www.marketingschool.io/jobs to see our job postings! [03:24] Go to https://www.marketingschool.io to learn more!  

In episode #2198, Neil and Eric talk about why the best way to grow isn’t marketing. No matter how brilliant you are in your profession, you can only go so far by yourself. Tune in to learn how to build an exceptional team and achieve new levels of growth! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Best Way to Grow Isn't Marketing. [00:25] Why the best way to grow is by having a great team. [01:20] Learn how to hire and become a better leader. [03:01] Why recruiting great people is what matters at the end of the day. [04:14] Check https://www.marketingschool.io/jobs to see our job postings! [04:27] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:31] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:     Who Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedba

In episode #2197, Neil and Eric talk about the entitlement that has crept in over the past two years and how to deal with it. When workers have been with a company for a while they might become attached to certain perks and benefits. Unfortunately, economic environments aren’t always on the upswing, and sometimes companies need to adapt to harsh economic realities. Tune in as we discuss what happens when workers become complacent or entitled, what can be done to avoid it, and how to address it in your company. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Entitlement Has Creeped In After The Last Two Years. Here's How To Deal With It. [00:30] An overview of what we mean by entitlement, and how it was demonstrated during a recent meeting at Meta. [02:01] Why you want your staff to be adaptable, especially when the economy is volatile. [02:26] How to address entitlement creep in your company. [03:14] Why hiring good people is the best way to grow your company. [04:43] How employees with a bad attitude

In episode #2196, Neil and Eric talk about how to get 344,654 organic impressions on a single Linkedin post. Tune in to hear a breakdown of Eric’s post on whether you should try to measure everything in marketing, like how he framed his questions and how he structured his post. We discuss why the post performed better on LinkedIn than on other platforms, why asking questions generated interest and broadened its organic reach, and how to generate similar engagement in other posts. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Get 344,654 Organic Impressions On A Single LinkedIn Post. [00:28] Learn about Eric’s post on whether you should try to measure everything in marketing. [01:08] Why this post performed much better on LinkedIn than on other platforms. [02:51] How asking questions of your audience helps you generate interest, conversation, and comments. [04:42] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:46] Check https://www.marketingschool.io/jobs

In episode #2195, Neil and Eric talk about the only two things your company needs to focus on during this recession. When a recession hits our first instinct is often to focus on cutting costs. But there are other ways to survive a recession, and even thrive. Tune in to learn how to shift your focus to generating income, fostering growth, and succeed in the current economic climate. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic:  The ONLY Two Things Your Company Needs To Focus On During This Recession. [00:29] Why generating income should be your main focus during a recession. [00:55] Why marketing tends to be cheaper during a recession. [01:19] The importance of focusing on profitability during an economic downturn. [02:53] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:58] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

In episode #2194, Neil and Eric talk about their plans for Inbound 2022, and how to make the most of live events. Learn about the annual Inbound conference hosted by HubSpot, where Neil and Eric will both be speaking this year, what topics they’ll be covering, and how to make the most of conferences and other live events!  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Neil & Eric's Inbound 2022 Plans (How To Make The Most Of Live Events). [00:29] Learn about the annual Inbound conference where Neil and Eric will both be speaking this year. [01:09] How Neil and Eric typically prepare their teams for Inbound and other similar events. [01:38] Why conferences are expensive and how to get a high ROI. [02:10] How to make the most of an event where you are speaking. [02:35] Learn about the dinner that Eric will be putting together for Marketing School. [03:19] Neil shares the topic of his talk on how to navigate the changes in social and search algorithms. [04:25] That’s it for today! Don’t forget to rat

In episode #2193, Neil and Eric talk about Apple's sly move into ads. Apple has always been vocal about prioritizing privacy, and its update in 2021 had a huge impact on how Facebook was able to collect data and target advertising. Tune in to learn how Apple shaped the public narrative to suit their needs, their move into the advertising space, and why this feels inevitable. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Apple's Sly Move Into Ads. [00:40] How Apple’s changes to their tracking system impacted advertising on Facebook. [01:25] How Apple has guided the public narrative to suit their agenda. [02:00] How Apple fits into the advert ecosystem. [02:46] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:52] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next

In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn’t mistake activity for progress! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Measure Everything? [00:36] The premise behind the phrase ‘How to Fail at Marketing: Measure Everything’. [01:10] The metrics you should focus on when you’re measuring. [02:14] The concept of analysis paralysis. [03:19] Why large organizations can afford to conduct more measuring. [03:57] Check https://www.marketingschool.io/jobs to see our job postings!  [04:06] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:13] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:

In episode #2191, Neil and Eric discuss how to win at LinkedIn. Of its 260 million monthly active users, only 1% create content on LinkedIn. When compared with 87% of Instagram’s one billion plus users, this is a very low statistic. Compared to most other social networks, LinkedIn is craving content, so we say: give it to them! Learn more about posting consistently and encouraging engagement through your comments section, plus so much more, in today’s show! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Win at LinkedIn. [00:25] Two tips for winning at LinkedIn: firstly, post consistent content. [01:15] Secondly: encourage people to leave engaging comments on your posts. [02:14] Eric shares an example of how comments boosted impressions on one of his posts. [02:52] How you can let the LinkedIn algorithm work for you; take advantage of organic reach. [03:37] That’s it for today! Don’t forget to rate, review and subscribe! [03:39] Go to https://marketingschool.io/live to learn more!   Links M