Marketing School | Digital Marketing | Online Marketing

In episode #2462, we discuss why newsletters are making a comeback. Recently, Neil shared the biggest lesson he learned from sending out hundreds of millions of emails, and today, we take a look at how you can use newsletters to take control of your marketing! Tune in for some tools and strategies to help you scale your email marketing, boost your clicks, accelerate conversion rates, and so much more. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Newsletters Are Making a Comeback (and Why You Should Care). [00:10] Ways that email marketing has changed and evolved in recent years. [00:50] How personalization can boost your open rates and click rates. [01:46] Why newsletters are a great tool to help you take control of your marketing. [03:14] How to find out where subscribers are coming from and segment lists automatically. [04:02] Customized interactive email solutions that could see your conversion rates skyrocket. [05:12] Recommended tools to power your newsletter. [05:38] That’s it for

In episode #2461, you’ll hear about some of the differences between mediocre and standout marketers (and how you can be the latter, not the former). The great Charlie Munger once said, “Invert, always invert.” That’s what we’ll be doing today as we highlight some of the key characteristics of mediocre marketers so that you can improve your strategy, not by trying to achieve excellence, but by avoiding mediocrity. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Differences Between Mediocre and Standout Marketers. [00:31] Why this is a lesson in avoiding mediocrity, not achieving excellence. [01:12] What mediocre marketers look like in the context of AI. [01:59] Defining what it means to be an “ABC marketer.” [02:19] The reactive nature of mediocre marketers. [02:36] Why it’s important to read, study your competition, and analyze your data. [03:25] Focusing on the short-term versus focusing on the long-term. [04:57] The cons of relying on platforms rather than building

In episode #2460, Neil shares his biggest lesson from sending out 255 million emails. Tune in to find out what he has learned about email segmentation in today’s world, how he creates more targeted contact lists, how you can leverage AI to help you, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Biggest Lesson Neil Learned From Sending Out 255 Million Emails. [00:55] How Neil has had to change his strategy when it comes to email segmentation. [01:47] The different areas of marketing that Neil’s subscribers might be interested in. [02:05] Advice for creating smaller, more targeted groups. [02:15] Ways that AI can help you craft customized emails. [02:27] Differences in revenue that result from segmenting versus not segmenting. [03:04] An example of a clever customized email solution that Neil learned about recently. [03:43] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:

In episode #2459, we share our perspective on a “cookieless” future and what you can do about it. As you probably already know, third-party cookies are being phased out and many digital marketing companies are scrambling. If you’re prepared, however, a cookieless future could actually be a significant asset. Join us as we discuss the beneficial ways you can use the data at your disposal, how to connect with your customers going forward, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The cookieless future is here. Here's what to do about it. [00:06] Why we think small businesses should do nothing. [00:30] What large corporations should do; starting with working on their data analytics. [00:56] First-party versus third-party data and how to have more control of your funnel. [02:03] How a cookieless future can actually be an asset. [02:17] Tips for making better-informed decisions using the data at your disposal. [02:49] Helpful insights you can glean from Google Analytics (and why GA4 s

In episode #2458, we take a look at where Twitter is going (and why you should care). In just six months as the owner and CEO of Twitter, Elon Musk decimated its ad business, alienated news publications and users, and plunged the platform into what can only be described as a state of chaos. With new CEO, Linda Yaccarino, at the helm, how will things change? Tune in today to hear our take on where the social networking platform is headed! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Where Twitter Is Going and Why You Should Care. [00:05] Updates regarding Twitter’s new CEO, if it will become X and more. [01:04] Why we don’t believe that Twitter will become an “everything app.” [01:42] Twitter is a place for media and sharing knowledge, not buying and selling crypto.  [02:55] Some of the experimental changes that Elon Musk plans to make. [03:32] The need for constant iteration when building a product or service. [03:59] Whether Twitter has gotten better or worse since Musk took over. [04:37]

In episode #2457, we talk about how Microsoft Advertising is rolling out ads for chat API. Tuning in, you’ll find out what this means and how you can use Microsoft Advertising to monetize the chatbot on your website. You’ll also find out why we believe that most people are overestimating the impact that AI tools like these will have on their business in the short run while underestimating what it is capable of in the long run, plus a whole lot more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Microsoft Advertising is rolling out Ads for chat API. [00:18] Examples of monetization models within chatbots. [01:00] How you can view this new development as “AdSense for a chat." [01:33] Why we don’t recommend monetizing through ads as a products-and-services business. [01:45] Things to keep in mind when it comes to AI, search, and ads. [02:30] The importance of learning how to adapt quickly. [02:55] Why many people are using AI and chat tools in the wrong way? [03:55] How to create a better user

In this episode, Neil and Eric talk about Google Bard, How AI developments will affect SEO and Marketing, Shelon Musk, and more. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2456, we discuss how Google Bard can actually do marketing for you. There’s a lot of generic advice out there when it comes to how to improve your conversion rate or boost audience engagement. Today, you’ll find out how Google Bard provides contextual guidance based on your specific needs, what you can use it for, and how you can layer its functionality with your favorite marketing tools to receive even better insights. Tune in today! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Google Bard Can Actually Do Marketing For You. [01:15] How Bard gives more than just generic advice. [02:01] Benefits of using Google Bard versus ChatGPT. [02:53] What you can use Bard for in your business. [03:28] Tips for using Bard in conjunction with other marketing tools to get better insights. [04:23] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribin

In episode #2455, we unpack how Khan Academy's AI shows how businesses will level up. Sal Khan believes that AI has the potential to transform education for the better. Sal is the founder of Khan Academy, a free online non-profit educational platform that now offers students a personalized AI-powered tutor. Today, we take a look at how this technology in the form of coaching could increase productivity, make marketing more effective, and solve one of the biggest problems that business owners face, plus so much more. If you’re looking to level up your business, this is the episode for you! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Khan Academy's AI Shows How Businesses Will Level Up. [00:07] A high-level overview of Khan Academy and how it uses AI for education. [01:31] How AI coaching can solve one of the biggest problems business owners face. [02:32] Whether or not AI coaching will increase productivity. [04:15] Why you need to take the initiative to learn new skills and stay up to date.

In episode #2454, we talk about what BuzzFeed and Vice's declines tell you about media businesses. Once valued at nearly $6 billion, Vice is reportedly preparing to file for bankruptcy, becoming the latest in a string of media empires to collapse with dwindling interest and revenue. The decline of Vice follows shortly after BuzzFeed News announced its closure in April, a move that brings a pioneering era of digital journalism to a close. What happened? And what can you learn from it? Join us as we discuss why this is happening, what we think these companies could have done differently, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What BuzzFeed and Vice's Declines Tell You About Media Businesses. [00:55] Reasons that digital media companies are declining. [01:53] Why do we recommend monetizing a product or service, not media? [03:05] How Logan Paul’s PRIME illustrates the value of leveraging your distribution. [04:29] Ways to increase profit margins using equity. [04:57] Why it’s the s

In episode #2453, we discuss how inbound marketing is rapidly changing. With search traffic going down, competition going up, and website engagement metrics declining, inbound marketing strategies just aren't working as well as they used to. Tuning in today, you’ll not only discover how inbound marketing is changing but what you can do to counteract it. We also dive into which channels are worthy of pursuing, how you might want to think differently about marketing going forward, and so much more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Inbound Marketing Is Rapidly Changing. [00:05] Some perspective on the ways that inbound marketing is changing. [01:43] Why it’s harder to produce the same ROI as marketing channels get more competitive. [02:24] How to look at marketing differently: why you have to spend a dollar to make a dollar. [03:02] The benefits of leveraging an omnichannel approach. [03:27] Ways to get creative with your marketing strategy and use AI to increase ROI. [04:25] Cha

In episode #2452, Neil and Eric talk about the different monetization models available for podcasters. From the most common model of ads to promoting your own products and services and selling premium podcast subscriptions, you’ll hear Eric explain the typical monetization models. Then Neil argues why he feels all podcasts and content should be free as you pursue reaching the right audience or Total Addressable Market (TAM) with your services. Tuning in you’ll also hear about the novel concept of “ads for equity” and the company that has successfully pulled this off. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Podcasting Can Unlock Lucrative Monetization Models. [00:36] Ads as the most common podcast monetization model. [00:56] Promoting your own products and services as another typical monetization model. [01:32] Selling podcast subscriptions for premium content. [01:42] Why most of your content should be given away for free.  [02:10] Monetizing through conferences. [02:18] Why Neil foc

In episode #2451, Neil and Eric talk about Twitter's recent efforts to double down on creators. You’ll hear about some of the changes Elon Musk has been making since he took over, how he’s trying to make Twitter more of a community, and some of the new opportunities that have been created in long-form content, videos, paid subscriptions, and pay-per-tweet. Tune in to find out more about where Twitter is going, the experiments they are conducting, and what this means from a marketing and business perspective.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Twitter Doubles Down on Creators. [00:08] Opportunities that Twitter has created to drive revenue: long-form content, videos, paid subscriptions, and pay-per-tweet.  [01:10] The experiments that they are conducting will determine the direction of Twitter. [02:12] Elon’s attempts to make Twitter more of a community.  [03:12] How Twitter is becoming more like WeChat. [03:57] Why Eric believes the discourse on Twitter is better than other platforms

In episode #2450, Neil and Eric discuss AI-generated music and the recent track that incorporated content from Grimes that went on to be endorsed by the artist in exchange for a percentage of the royalties. They discuss the pros and cons of using AI to create music. Drawing on an example from Hollywood, they also explore the potential career implications of allowing people to use your work to produce poor-quality content. Tune in to find out what is likely to happen in this area going forward and how artists can encourage this kind of creativity while also protecting their brand.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Grimes Is Shaping The Future of AI-Generated Content [00:06] Background about the AI-generated track that went viral on social media. [00:47] The AI-generated track uses music from the artist Grimes. [01:09] Pros and cons of doing this and thoughts on the quality. [02:08] An example from Hollywood about how poor quality can affect your career. [02:56] Winnie the Pooh as

In episode #2449, Neil and Eric talk about The Great Reset and how it applies to businesses. Many companies expanded faster than expected during the pandemic and did a lot of hiring. Now, regardless of whether we are doing well or poorly, we have to adjust our sizes to fit the market. Tuning in, you’ll hear about why we all have to be more scrappy and smart with our money, why we should adopt an immigrant mentality, and tips on how to thrive in these turbulent times.   TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What the Great Reset is and how you can apply this to your business. [00:34] How companies expanded faster than expected in the pandemic and did a lot of hiring. [00:50] What expanding companies didn’t foresee and the impact of rising interest rates. [01:40] How companies are now adjusting their sizes to fit the market. [02:45] Why we’re all resetting regardless of whether we’re doing well or poorly? [03:45] Reseting discipline instead of catering to the masses. [04:56] Why do we all

In episode #2448, Neil and Eric talk about whether education is a good revenue stream. Their answer is no! Many people choose to sell ebooks, courses, and webinars as a way to make money, but Neil and Eric have chosen to give this kind of material away with the aim of increasing their reach, and then they make money by selling their services. Tune in today to hear why service-based businesses are far more scalable and profitable in the long term than education-based businesses.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Is Education A Good Revenue Stream? [00:07] Examples of the educational streams through which some marketers and entrepreneurs make money. [00:41] Neil’s thoughts on educational revenue streams. [01:02] What has recently happened to the stocks of educational companies (and why). [01:35] The value in giving away educational material for free. [02:18] Changes that Neil made to his business model to transition away from education as a revenue stream and the success that he achie

In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged from the big reset that the world is currently experiencing to the impact of AI to marketing funnels. Masterminds are valuable ways to share knowledge, network with inspirational people, and make lifelong friends, so if you get the chance to attend one, do it!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Lessons Eric Picked Up In Turkey [00:30] The different masterminds that Eric runs and the value in attending them.  [01:39] An overview of the mastermind that Eric recently held in Turkey.  [02:27] Some of the people who attended Eric’s mastermind.  [03:01] The big rest that the world is currently going through.  [03:54] AI-related topics that arose during the mastermind.  [04:41] Why all marketing nerds should look at TotalAV’s funnel.  [05:52] Lifelong friends that you can make through masterminds.  [05:56] The importance of thinking abou

In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most important thing you would do for the website right now?” And his interviewer disagreed with the answer he gave. Today, Eric explains why he still, 11 years later, stands his ground on what he said during the interview and why he has no regrets about not getting the job!   TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Eric Learned From His Failed Airbnb Interview [00:20] How Eric ended up interviewing with Airbnb.  [01:02] The grilling that Eric received from Alex Shultz in the second stage of his Airbnb interview.  [01:44] Eric’s answer to Alex’s question of, “What’s the most important thing you would do for the website right now?” and the answer that Alex Shultz was looking for.  [02:37] How Eric feels about not getting the job at Airbnb.   [02:55] Why Eric still feels good about the answer that he gave?  [03:07] What it takes to do SEO successfully.

In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks how businesses gain value over time, the power of name recognition, and why an excellent product or service is always essential. Join us for an enlightening conversation on marketing, branding, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Older Your Company The Better Your Marketing. [00:23] Where the majority of enterprise and Fortune 1000 companies get their business from. [00:52] Why your brand is such an important part of your marketing. [01:24] The other elements of marketing that support your brand. [02:03] Examples of how businesses build value over time. [03:08] Why having a good product or service is essential. [06:18] That’s it for today! Don’t forget to rate,

In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new plan to test methods for responsibly incorporating AI into its workflow, what this says about broader trends, and some of the exciting potential we see for AI going forward. For all the latest on incorporating AI into your business and its many applications, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Insider Starts to Experiment with AI. [00:24] An overview of Insider’s strategy to responsibly incorporate AI into its workflow. [01:16] How utilizing AI can help you save on costs. [03:15] Why Eric believes the way we do business is going to change fundamentally. [04:59] The exciting potential around AI and data analytics. [05:59] Using AI to get the best out of your content to grow your traffic. [06:53] That’s it for today! Don’t forget to rate, review, and subscribe! Go t