Marketing School | Digital Marketing | Online Marketing

In episode #2480 we talk about how we are adapting our marketing so as not to get crushed by AI! Just because there are so many new tools and avenues out there, doesn't mean the old ones are completely useless. Tune in to hear about some of the ways you can stay relevant and successful in the age of AI! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Neil and Eric Are Adapting Their Marketing So They Don't Get Crushed by AI. [00:08] Leveraging SEO in today's climate and building and releasing free software. [01:02] Building a brand to succeed in the long run. [01:36] Prioritizing attention and distribution and using your unique data. [02:41] Connecting with other entrepreneurs at events and sharing useful info. [03:23] Employing a dedicated AI operator for your business. [04:21] The old-school marketing tactics that still work! [05:31] Understanding internal efficiency gains and finding novel marketing methods. [06:33] That’s it for today! Don’t forget to rate, review, and subscribe! Go

In episode #2479, we discuss whether Google is sending fewer clicks to websites. The statistics and analytics around Google's search results have continued to shift and evolve over the years, with the latest data suggesting impressions are up and clicks are down. Tune in to hear what this means for Google, SEO, and your business! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Is Google Sending Fewer Clicks To Websites? [00:06] What the data suggests about Google traffic. [00:43] Movement in the statistics; what we have noticed. [01:06] Evolving online behavior across different platforms. [01:51] More direct information on the results page and fewer click-throughs. [02:20] What do these trends mean for Google's revenue moving forward? [04:05] Laying out the amounts that Google makes from their ads. [05:01] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by

In this episode, Neil Patel and Eric Siu talk about Apple's headset, WPP partners with Nvidia, the Rise of creator capitalists, Twitter ad revenue tanks 59 Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2478, we share some of our favorite tools for marketers who want to level up their ads! If you want to stand out from the rest, the right new tools can help you do this (and probably with very little effort). Tune in to hear us touch on some of the endless possibilities that are currently available. TIME-STAMPED SHOW NOTES: [00:00] Today’s Topic: Our Favorite Tools for Marketers That Want to Level Up Their Ads. [00:07] New AI tools that can help you in your creative processes. [01:16] Writing tools for titles and descriptions that improve ranking. [02:11] Some of Google and Midjourney's latest and most exciting AI features. [04:47] How tech tools can boost the creative talents you already have! [05:59] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Midjourney DALL·E 2 Adobe Firefly  Canva Flamingo  Lea

In episode #2477, we talk about why finding your community is critical for long-term growth. If you want to know a little more about our opinions on the power of relationships, how to go about helping others, and the best places and events for you to spend your time, you have come to the right place! Tune in to hear our best advice for finding your tribe.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why Finding Your Community Is Critical For Long-Term Growth. [00:15] Looking back on the recent Capital Camp conference. [01:29] Support from friends and 'family' in difficult times. [02:00] Helping others as a way to connect and build relationships. [03:58] Events and groups that suit different kinds of businesses. [05:10] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube!  Capital Camp YPO Zig Ziglar   Leave Some Feedback

In episode #2476, we share where we think podcast advertising is heading in the future. The recent surge in the podcasting space has created many opportunities for innovations in advertising that you may be missing out on. Tune in today to hear our thoughts on partners, omnichannel approaches, and more!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Where We Think Podcast Advertising Is Going. [00:07] Looking back on the last few years of boom in the podcasting space. [01:04] Examples of innovative ways to run podcast ads. [02:18] A few Chartable statistics about our podcast and audience. [04:18] Finding the right advertising partners for your podcast. [05:19] The utility of podcasting within an omnichannel approach to online business. [06:20] Matching your podcasting strategy with your business objectives. [07:03] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help

Join Neil Patel and Eric Siu in this episode as Eric shares his key insights and takeaways from the investor's conference he recently attended. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2474, Eric shares what he learned from meeting a marketing school fan live! We are always thrilled when our podcast provides listeners with fresh insights, but we’re even happier when listeners implement those lessons. Tune in to hear about Eric’s unexpected meeting with a listener who went out and used the lessons he learned from Marketing School to build a lucrative affiliate marketing operation! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Eric Learned From Meeting A Marketing School Fan Live. [00:07] The story of the chance meeting between Eric and a Marketing School fan. [00:52] Why engaging with Marketing School is all about implementing the lessons you learn. [01:47] Neil’s thoughts on how affiliate marketers will be impacted by AI. [03:33] Our hopes for how people will engage with, and utilize, this podcast. [04:35] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:

In episode #2473, we talk about where consumer confidence sits right now. The global economy has had to adapt to some pretty major events over the past three years, from a worldwide pandemic to the war in Ukraine. And many consumers are feeling the effects of these developments. We discuss the spending habits of different consumers, who we’ve seen adopting a defensive position, and how marketing companies are impacted during a down economy. For all this and more, press play now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Where Consumer Confidence Sits Right Now. [00:30] Observations on current Gen Z spending habits. [01:20] The demographic that has noticeably slowed down their spending since 2022. [01:52] An overview of how companies are doing in the current economy. [04:01] Insight into why many companies are taking on a defensive position. [04:49] Why people tend to cut marketing first during a down economy. [05:18] What rail traffic data can teach us about the state of the economy? [08

In episode #2472, we talk about how to truly scale AI in your organization! It feels like everyone is racing to implement AI, but is this the best strategy for business owners? Tune in to hear how we are adopting AI in our respective companies and how to be smart about how (and when) to implement this rapidly changing technology. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How To Truly Scale AI In Your Organization. [00:20] Unpacking the role of an AI operator. [01:08] How Eric’s company has implemented an AI working group. [02:11] Neil’s company and how he partners people up based on their capabilities. [03:24] Why leadership needs to push these initiatives. [04:07] Neil’s advice on when to implement AI. [05:48] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Ple

In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The format dominates 92.7% of Facebook posts. [00:06] Is Facebook making a comeback? [00:15] How reels are reviving Facebook. [00:33] The reach of Facebook reels compared to Instagram. [00:59] Why reels are so popular? [01:27] The timelessness of storytelling as a format. [03:12] The doom-scrolling epidemic. [03:42] Why you should focus on creating short-form content to post on ALL platforms. [04:42] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help

In episode #2470, we explain why you’ve been thinking about AI the wrong way, and how you should approach it instead! While using AI for content creation is an incredible advancement, it still requires human modification. That being said, how much time and money is it really saving you? It’s time to think about the bigger picture and look outside of the box. How can AI help you with business efficiency and process automation? Tune in to find out why you should be using AI to analyze data rather than create content. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How you should be thinking about AI. [00:10] Why content creation isn’t the most efficient use of AI. [01:46] Why human modification is essential for AI-generated content. [02:22] The opportunity for AI to analyze analytics in real-time to help you make changes accordingly. [04:51] Why you should use AI to analyze data rather than create content. [06:06] The three forms of AI: artificial intelligence, automated intelligence, and augmented

In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to optimize travel for maximum output. [00:19] Neil’s preferred approach to combat jetlag: stay in PST. [01:30] Eric’s hacks for adjusting to a new time zone. [02:36] Why you shouldn’t eat on the plane when changing time zones. [02:45] How to ease the constriction of blood flow on long flights. [03:24] Sleep optimization tools and tactics. [03:51] Neil’s on-the-go workout hacks. [04:13] Tips for traveling lightly. [05:03] Airport time-saving tips for international travel. [06:03] Try to fall asleep in the destination time zone! [06:35] That’s it for today! Don’t forget to rate, review, and subscribe! Go to ht

In episode #2468, we break down our favorite marketing hack when speaking at conferences. We’ve been on the circuit for a few weeks and want to share our approach to marketing at events. Speaking, to begin with, is obviously a great tactic, but while you’re there, we encourage you to set up some in-person meetings! Tune in to discover how these meetings play out and what you can expect from them. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Neil’s favorite marketing hacks when speaking at conferences. [00:12] Why speaking and in-person meetings are the most effective strategies. [01:08] How Neil witnessed Eric’s team’s marketing in action and what he loved about the approach. [03:23] The lesson gleaned from the above approach: experiment! [04:31] How and why Neil arranges for conference organizers to help him book meetings. [06:26] The effectiveness of attending industry events. [07:00] An example of what’s discussed in the in-person meetings and how they go down. [08:48] Why we aim to be a

In episode #2467, we look at ways to make your content stand out when everyone is on the AI train. The trick is to identify what you, as a human, can bring to the table to capture attention that AI cannot. For example, share your personal experience and find creative ways to integrate influencers. Tune in to find out how to stop regurgitating content and stay relevant.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to make your content stand out when everyone is using AI. [00:05] The increasing mass of content creation and the inundation of AI. [00:56] What typically stands out on various platforms: data and stories. [02:00] The efficacy of sharing personal experiences over data. [04:25] How to stay relevant: refrain from regurgitating content. [05:33] Creative ways to integrate influencers. [06:34] Tucker Carlson’s success with his independent show on Twitter. [07:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!

In this episode, Neil Patel and Eric Siu delve into Google's recent AI event, Bankrate's AI-driven content strategy, and more. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2466, we broach the topic of using AI for doing outbound. The goal with outbound is to stand out and AI can help you do so. Tune in to discover how AI can be used to customize insights for outbound and why you should jump aboard now before it’s too late. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to do outbound at scale using AI. [00:07] What “outbound” means in a marketing context. [00:21] The markets NP Digital targets using outbound. [01:14] How AI can be used to customize insights for outbound. [02:32] Why you should use AI to help you stand out now. [02:52] An example of how AI can customize insights at scale. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Clay Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? 

In episode #2465, we investigate the software that can create AI-generated articles to “drive real traffic”. Namely, byword.ai. While AI SEO strategies might have short-term results, we don’t believe that they will maintain their efficacy in the long term. Tune in as we delve into @jakezward's AI SEO case study and share our opinions on whether content writers will be replaced by this technology. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: byword.ai, the software creating AI-generated articles to drive real traffic. [00:43] Why human modification of AI-generated content is essential for driving good traffic. [02:00] The details of @jakezward's AI SEO case study. [03:24] Our opinion on the efficacy of this strategy in the long term. [04:48] Will AI replace content writers? [06:03] The use cases for byword.ai. [07:06] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help

In episode #2464, we explore the question of vanity metrics versus revenue. We look at a particular story of a creator reaching 100 million views on YouTube with only a $900 return. These stats beg the question: should you be focusing more on revenue or views? Of course, it depends on your marketing goal, but we think revenue should take preference. In this episode, we discuss how best to generate revenue from your content and explain why long-form content is preferable for growing a long-term audience with significant conversions. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The measly return for YouTube views. [00:43] The content of the YouTube channel in question. [01:03] Vanity metrics vs Revenue: Why you should shift your focus from views to conversions. [01:56] How best to generate revenue from your content. [03:45] @theisaacmed's marketing goal and “reasonable budget”. [04:00] The monetization opportunity for niche content. [04:54] Our takeaways from @theisaacmed 100m views to $900 con

In episode #2463, we share seven marketing tools for the second quarter of 2023. The year is already flying by and now is a great time to familiarize yourself with some of the most efficient, powerful, and easy-to-use online marketing tools that you have at your disposal. From simplifying your SEO content stack to optimizing your email marketing channels and creating beautiful creative elements using AI, these tools can do it all! Be sure to tune in to learn more about our favorites and how you can leverage them for maximum impact this quarter. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Tools for Q2 2023. [00:09] How you can use Character.ai to create an AI assistant. [01:06] Ways that Scalenut can help you generate a content marketing strategy. [01:52] Google Bard features that can make a difference to your business. [02:28] How Seventh Sense can help you maximize your email marketing revenue. [02:50] Why the possibilities for generative AI are pretty much endless with StabilityA