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In episode #2500, we investigate what matters more than competency when it comes to hiring. We explore why cultural fit takes precedence over competence and how it can make or break a team's success. Through a compelling recruitment story, we illustrate the significance of finding candidates who align with your company's culture. We also divulge our own companies’ core values and explain why we find open-mindedness, improvement, and obsession to be desirable traits in potential candidates. Join us as we debate the question of competency versus cultural fit from both angles. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What matters more than competency? [00:26] Why cultural fit is more important than competence. [01:35] A recruitment story illustrating the significance of cultural fit. [02:24] Core values at Eric’s company. [04:02] Neil’s personal and professional core values. [05:02] Open-mindedness, improvement, and obsession as desirable traits in candidates. [05:10] That’s it for today! Do

In episode #2499, we delve into how YouTube sensation MrBeast shattered video records with his latest release. From the premise that surpassed his ‘Squid Games’ video to the clever utilization of cameos and quick pacing, we explore the secrets behind his viral triumph. Discover how MrBeast incorporated a native ad for his own product, Feastables, along with exclusive offers to further engage his audience. We unravel the reasons behind this video's unprecedented success, speculating on the immense revenue potential for the content creator. Tune in as we investigate how he expertly keeps viewers hooked and discover the impossible metrics of MrBeast's top-performing videos! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How MrBeast smashed a new video record! [00:21] The premise of the video that outperformed his Squid Games video. [00:44] MrBeast’s use of cameos and quick pacing. [01:04] His inclusion of a native ad for his own product, Feastables, with exclusive offers. [01:28] Why this video is out

In episode #2498, we talk about why we’re doing a live podcast again. We haven’t recorded this podcast sitting next to each other for the last three or four years and today we are going to tell you why that has changed. Eric and Neil both tell us why they prefer it this way, why they enjoy it more, and the relationships it creates. We even tell you how live podcasting helps you repurpose content. You don’t want to miss this one! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why We’re Doing In-Person Podcast Again. [00:44] Why do we think doing in-person podcasting again is helpful and frankly, better. [02:40] How in-person podcasting builds relationships. [03:55] The way recording live podcasts helps you repurpose your content. [04:27] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more and don’t forget to apply for the upcoming event at https://www.levelingup.com/founders/! This podcast is on our Youtube Channel. Watch it here: ht

In episode #2497, we are discussing the rise of de-influencers and what it means. De-influencers are people causing negative influence online. This is happening more and more now and when someone who isn’t liked is promoting your services or products, it’s actually going to hurt your sales and revenue. Don’t de-influence, influence!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Rise of De-Influencers. [00:28] What a de-influencer is. [01:16] Why you don’t want de-influencers anywhere near your business. [02:06] Exploring why there isn’t a way to defend yourself against de-influencers. [02:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/ys74POpfWcY  Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below.

In episode #2496, we share how to market an event effectively. From advertising and sending emails to pushing ticket sales and optimizing the 30 days before the event, we share all our tips and tricks with you today! We have an exciting event coming up in August and this is how we are marketing it the right way. Tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Right Way to Market an Event. [00:27] How we’re marketing our next event in August. [01:20] Advertising events and what platforms they do well on. [02:57] The two ways to move ticket sales for your events. [04:32] Why the most common event marketing techniques are not effective strategies? [04:54] Reasons why the 30 days leading to an event are the most critical.  [05:08] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/PxYXsn5-dC8 Links Mentioned in Today’s Episode: Don’t forget

In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it can help you! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Find the Best Podcast to Advertise On. [00:08] Magellan AI and how it helps with podcast advertising and analytics. [01:34] Our favorite feature of Magellan AI. [03:44] The cost of Magellan AI. [04:09] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/f2PY-Pn8KD8 Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Magellan AI Dreamhost Microsoft  Shopify HelloFresh Leave Some Feedback: What should we talk about next? Please let us know in the com

In episode #2494, we are talking about the business trends we are seeing in 2023. Things have become volatile with interest rate hikes and businesses are taking a defensive stance in order to protect themselves. We’re seeing a lot of marketing budget cuts and replacing loads of operations with AI to be more efficient. We are also seeing businesses make use of podcasting which we think is a brilliant idea. To hear all about the trends we predict for the rest of 2023, tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Business Trends We Are Seeing For 2023. [00:24] Why businesses are cutting back on everything and rates are hiking. [01:11] The hiring trends and the defensive stance businesses are taking. [02:07] Why advertising isn’t growing like it was before. [02:35] How people are preparing for these issues: AI and why it’s more efficient. [04:20] Why podcasts are useful tools and why businesses are using them for marketing. [06:03] That’s it for today! Don’t forget to rate, review, a

In episode #2493, Neil and Eric get into how to unsuck at social media. When it comes to social media, there are plenty of ways to succeed. But there are also plenty of ways to suck. And what works for your competitor won’t necessarily work for you. Join Neil and Eric as they reflect on where they need to improve their social media, how to do it, and why experimentation and having fun are key components on the journey to creating fantastic content! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How To Unsuck At Social Media. [00:18] AB testing on YouTube, responding to DMs, and other areas for improvement. [00:51] Why Neil isn’t willing to open up his private life for more online engagement. [01:22] Posting velocity, producing AI-enhanced content, and other tactics you should be using. [02:55] Why experimentation is key to unsucking at social media. [03:36] What works for your competition won’t necessarily work for you. [05:24] How enjoying the process and having fun improves your content.  [

In episode #2492, Neil and Eric break down the optimal way to post to social daily. The social media space is competitive, and different platforms seem to constantly be changing things up to stay ahead of the game. Find out how algorithms differ on various platforms, the benefits of posting natively, and recommended tools for easy posting! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Optimal Way To Post To Social Daily. [00:06] How social media is changing and advice on how to adapt. [02:41] Posting natively and recommended tools to make posting easier. [02:51] How algorithms differ on various social platforms. [03:42] Advice on repurposing pillar content. [06:52] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! This podcast is on our Youtube Channel. Watch it here: https://youtu.be/i1E0FoizTrs Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Sprout Social AdSens

In episode #2491, Neil and Eric discuss what can be learned from the XPRIZE Foundation, an organization that Elon Musk donated over 100 million dollars to. It’s important to look at how things are done in different business settings. Not only do you expand your knowledge, but it also presents opportunities to leverage their offerings to achieve your personal goals. Tune in to find out how XPRIZE is encouraging technological development that will benefit humanity, why Elon Musk donated such a substantial amount to this organization, and what marketing teams can learn from their strategies. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What You Can Learn From XPRIZE (Elon Donated Over $100M+ To This Org). [00:31] An overview of the XPRIZE Foundation and its mission. [02:35] The prizes that XPRIZE awards to encourage technological development that will benefit humanity. [03:00] How these prizes generate activity and development in beneficial sectors. [03:34] What marketing can learn from this type of

In episode #2490, Eric shares what he learned about YouTube by paying MrBeast $8. With the launch of MrBeast’s paid Twitter feed, subscribers are being given the opportunity to take a behind-the-scenes look at the numbers relating to his phenomenally popular YouTube channel. Tune in for a closer look at MrBeast’s critical metrics — like his high click-through rate, average view duration, and retention rate — and what monetization looks like for a video with 400 million views! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Eric Learned About YouTube By Paying MrBeast $8. [00:14] MrBeast’s paid Twitter feed subscription and what it has to offer. [00:57] An overview of the phenomenal stats behind MrBeast’s videos. [02:26] The difference between having mass appeal and catering to a limited audience. [03:22] How MrBeast produces his video content. [04:22] The takeaways that MrBeast shares on his paid Twitter feed. [05:24] A breakdown of MrBeast’s views for shorts and longer videos.  [05:51] W

In episode #2489, Neil and Eric unpack why Lionel Messi declined $1.9B to play the long game. When choosing which football club to play for, there’s often more going into the decision than money alone. Tune in to learn about the deals that Messi was offered, the numbers behind them, and how he is making a decision that will benefit his future self. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Lionel Messi Declines $1.9B To Play The Long Game. [00:28] An overview of the options that Lionel Messi had of teams to play for. [01:18] The deal that David Beckham offered Lionel Messi. [02:18] How Beckham played the long game, and how Messi is doing the same. [03:27] Why there are factors other than money influencing Messi’s decisions? [05:03] The Messi brand and why it matters. [06:43] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on Yo

In episode #2488, Neil and Eric explore the future of media via Axios. Drawing from a blog post written by the American news website, this episode covers the transformations that seem likely to occur in the media landscape in the near future. From a rising demand for subject-matter expertise to a desire to move away from “doom and gloom” content, tune in today to hear it all!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Future of Media aia Axios  [00:25] The rise in demand for subject-matter expertise.  [01:29] Value in documenting your journey.  [02:03] Why the days of big generic brands are over?  [02:30] The importance of newsletters in the media landscape of the future.  [03:45] Content that consumers are  [04:41] An example of how the media influences the way we think.  [05:58] How younger audiences want to consume their news.  [07:06] An overview of the highlights from today’s episode!   [07:51] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://

In episode #2487, Neil and Eric explain how to use influence hacks to 10x your conversions! Using thought experiments designed by Niro Sivanathan, Eric and Neil explore the concepts of gain framing versus loss framing and quality versus quantity of arguments with the intention of helping you make the biggest positive impact on your audience!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Use These Influence Hacks To 10x Your Conversions.  [00:27] A thought experiment that highlights how gain framing and loss framing impact the decision-making process.  [05:25] The importance of breaking things down for your audience in a way that they will understand. [05:50] Another thought experiment that explores the conditions of a strong argument.  [09:00] Quality versus quantity of arguments.  [09:10] How to draw attention away from the downsides of your argument.  [09:58] Congrats to Eric for receiving his MIT certification!  [10:07] That’s it for today! Don’t forget to rate, review, and subscribe! Go

In episode #2486, Neil and Eric do a deep dive into the metric that’s more important than customer acquisition costs! This episode was inspired by a blog post by Elena Verna and in it you will hear why it is more important to focus on the lifetime value and the payback period of your customers than your customer acquisition costs.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Metric That’s More Important Than Customer Acquisition Costs. [00:18] The importance of understanding your Customer Lifetime Value (LTV). [00:47] The blog post by Elena Verna inspired today’s episode.  [01:17] An example that highlights the problem with focusing only on customer acquisition (CAC). [02:45] The benefits of looking at LTV per channel.   [03:20] Why the length of your payback period matters more when your business is just starting out.  [03:50] Understanding the paid marketing loop.  [04:21] What does the payback period metric measure?  [05:06] Key takeaways from today’s episode!  [05:51] How losi

In episode #2485 Instagram’s algorithm is revealed through Neil and Eric’s analysis of the Instagram Ranking Explained blog (plus some other information that Instagram might not be so open about sharing!). From how they rank everything from Feed to Reels, tune in today to hear it all. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Instagram’s Algorithm Revealed. [00:25] The blog that inspired today’s episode.  [01:20] Understanding how Instagram ranks Feed. [03:09] An explanation of how Instagram ranks Stories. [04:58] How the Instagram algorithm responds to likes by friends versus likes by strangers. [06:51] The importance of velocity when it comes to Instagram’s Explore.  [08:49] Instagram’s approach to ranking Reels.  [09:01] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Instagram Ranking Explained Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some F

In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The GaryVee Method For Hiring Content Creators. [00:34] The benefits of hiring content creators who really understand social. [01:21] Insight into GaryVee’s rolling admissions process. [02:25] Why he expects his own marketing to be better than his agency services? [04:32] How to find applicants when you don’t have millions of followers. [06:38] Using social media to find creators producing amazing content. [07:06] Finding content creators with experience in your particular industry. [07:

In episode #2483, we talk about some of the different ways that we use AI at our companies. What we won’t be talking about is how to use AI to create text-based content, videos, or images for social media or SEO, because everybody already knows about that! Tune in as we share a few out-of-the-box tools and examples that will (hopefully) give you some new ideas about the applications of AI in your business. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How We're Using AI at Our Companies. [00:41] Ways that we use AI for analytics. [02:30] Useful revenue intelligence and note-taking tools. [03:47] How AI can save you time and production costs on creative campaigns. [05:01] Leveraging Microsoft Clarity for user behavior insights. [06:12] The benefits of receiving “data dumps” from Google Search Console. [07:57] Learn more about a tool that identifies decaying content and one-click upgrades it. [08:32] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketing

In episode #2482, we discuss what we mean when we say that “the gold is in the reviews.” Reviews help showcase the reputation of your company. They improve search rankings for your website, increase sales, and build trust in your brand. But did you know that one and two-star reviews are just as valuable if not more valuable than five-star ones? Tune in to find out why and you’ll also receive practical tips and tools for turning positive feedback into website copy, converting visitors into customers, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why the Gold is in the Reviews. [00:14] Why one and two-star reviews are essential for growth. [01:30] Qualitative versus quantitative feedback. [02:40] How to use five-star reviews to inform your marketing copy. [04:34] Helpful tools you can use to test your messaging. [05:39] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Watch this episode’s video recording h

In episode #2481, we share some of our favorite ways to learn new marketing tactics that we have learned in nearly seven years of Marketing School; from surrounding ourselves with passionate people to attending conferences in different countries, following up-and-comers closely, and more. Modern marketing requires a broad range of skills and strategies, but gaining proficiency can take time and practice. The last thing you want to do is spend your energy on marketing tactics that seem impressive but won’t last, so as always, do your due diligence if you’re looking for new strategies that you can build upon! And be sure to tune in today. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Eric and Neil's Favorite Way to Learn New Marketing Tactics. [00:34] Reasons that Eric likes talking to businesspeople who are in love with marketing. [01:12] How Neil learns new tactics and strategies from international conferences. [02:12] The benefits of following someone up-and-coming in the marketing space. [03:22]