Marketing School | Digital Marketing | Online Marketing

In episode #2516, we talk about whether it is worth it to create a user conference. You’ll hear about what a user conference is, examples of companies that do this well, and Neil and Eric’s experiences with doing their own conferences. Our hosts break down the criteria that your company should meet before you consider hosting a user conference. These events can be very valuable in terms of networking and generating leads and revenue, but they can also be a waste of time. Tune in to find out if creating a user conference is the right thing for your business! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: is it worth it to create a user conference? [00:06] What a user conference is and examples of companies that do this. [00:41] Neil and Eric’s experiences with doing their own conferences. [01:34] The live podcast that you can expect from Neil and Eric at HubSpot’s Inbound conference. [01:55] Criteria that your company should meet before hosting a user conference. [02:45] A look at some specific ev

In episode #2515, we’re explaining how to measure the ROI of your content efforts in 2023. You’ll hear about the limitations of Google Analytics 4 and how to get around them using UTM parameters. You’ll also hear about the value of AB testing and why you need to factor in what content is generating leads. Tune in to find out what you should be trying to track, how to track it, and how to use the information you gather to improve your content going forward! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: how to measure the ROI of your content efforts in 2023. [00:06] Google Analytics 4 and its limitations. [00:23] A quick hack involving UTM parameters. [00:51] How to use AB testing. [01:55] Factoring in lead generation. [03:07] Tracking content topics and how to use this information going forward. [03:52] The evolution of Google Analytics and what Eric predicts for the future. [04:42] Blog content and emails versus organic reach when it comes to ROI. [05:51] Why measuring your ROI is not enou

In episode 2514, we talk about how businesses can use data to improve their marketing campaigns. Neil suggests that the biggest problem with how companies use data is that they’re good at tracking it but not as good at applying what they learn from it. You’ll hear some practical suggestions on what businesses should do with their data, the value of an experimentation framework, and how to incentivize staff to use data to make improvements. Eric also talks about the value he derives from the Magellan AI podcasting tool and how he feels about GA4 compared to the previous version of Google Analytics. Tune in to find out how you can use data to improve your marketing campaigns! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: how businesses can use data to improve their marketing campaigns. [00:33] The Magellan AI podcasting tool, the data it provides, and how it helps our hosts make better decisions.  [01:24] The biggest problem with how businesses use analytics. [02:43] Thoughts on GA4 versus the previou

In Episode #2513, we shed light on some shocking information about the LinkedIn algorithm and its manual filtering from someone who works in its influencer program. You’ll hear about how they manually manipulate the reach of viral content, the types of accounts that get down-ranked and up-ranked, and why. We explain some of the criteria that affect this, the four levels they use to rank content, and the topics you should talk about if you want your posts to rank. We also discuss the lack of transparency about the algorithm and how LinkedIn differs from Twitter in this regard. Tune in to find out the truth about the LinkedIn algorithm!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: the secrets of the LinkedIn algorithm. [00:30] Shocking info on the manual filtering of LinkedIn from someone on the inside. [01:37] Typical account types that get down-ranked and up-ranked. [02:10] How the criteria changes per country and other factors that affect it. [02:31] Topics you should talk about depending on yo

In this episode, Neil Patel shares a crazy marketing lesson they learned from Expedia. The surprising finding was that when Expedia adopted an omnichannel approach, integrating multiple channels like SEO, television ads, and radio ads, the ROI per channel increased by approximately 10%. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels. TIME-STAMPED SHOW NOTES: [00:00] Expedia, where an omnichannel approach led to a 10% increase in ROI per channel. [00:39] Expedia conducted an experiment leading to improved results [01:41] Omnichannel marketing had a greater impact on smaller brands, with increased ROI [03:04] Examples of other companies, adopting omnichannel strategies are discussed [04:13] Importance of being open to new marketing approaches to achieve better marketing efficiency and ROI. [05:04] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Men

In this episode, Eric and Neil discuss how to use Bard, an AI language model, to come up with popular marketing and business questions. They share their experiences using Bard and explain how they use it to generate content ideas for their podcast. They also highlight the importance of refining prompts and leveraging high search volume questions to create engaging content. TIME-STAMPED SHOW NOTES: [00:00] Introduction to using Bard for marketing and business questions. [00:53] Using Bard to generate specific marketing questions for the current quarter. [01:40] Refining questions for specificity and actionability. [02:41] Exploring popular search marketing questions with Bard. [03:17] The relevance of Bard's data and its age. [03:40] Importance of focusing on high search volume questions for content creation. [04:01] Using Bard to find popular search engine marketing questions. [04:47] Considering indexed results to determine question relevance. [05:13] Wrapping up and encouraging listeners t

In this episode, Eric Siu and Neil Patel discuss the advantages of in-person podcast recordings over online ones. They share their recent experience recording together in person, highlighting the benefits of natural energy and storytelling that enhance the audience's engagement. Building deeper relationships and creating a different level of connection with guests are among the key advantages of in-person podcasting they explore. TIME-STAMPED SHOW NOTES [00:00] Introduction to the topic: Why in-person podcasts crush online podcasts. [00:18] Recording together after three years apart. [00:26] Difference between online and in-person recordings. [01:05] Impact of being physically present on storytelling and energy. [01:45] Unique vibe of doing something live or in person. [02:03] Overcoming Zoom fatigue and enhancing energy through in-person interactions. [02:24] Stronger relationships were built with guests during in-person recordings. [03:13] Value of building deep relationships and lifelong fr

Featuring Jennifer Lopez's AI ad and Disney's network sale, Prime Day's disappointing performance, and Twitter's creator rev share launch, this episode has it all. Take a look at Neil and Eric’s insightful analysis of these trending topics! TIME-STAMPED SHOW NOTES: [00:00] - Disney TV assets are now for sale, says Bob Iger [05:33] - Jennifer Lopez AI Marketing Campaign For Virgin Voyages [07:38] - Threads engagement is decreasing [11:34] - Amazon’s Prime Day falls short [14:30] - Twitter introduces revenue sharing system [20:48] - What you should learn from Sam Ovens Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2509, we’re exploring the effectiveness of offline ads. We investigate why B2B companies invest in airport ads and examine the factors affecting the success of offline ads. You’ll learn how to creatively engage your target audience and differentiate yourself in a saturated marketing landscape. Tune in for insights on leveraging offline ads for maximum impact! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Do offline ads work? [00:13] The effectiveness of offline ads, including billboards and airport ads. [01:48] How offline ads are evolving to merge with digital platforms. [02:20] Factors affecting the success of offline ads. [04:38] Why IT marketers should focus on creativity rather than technical details. [05:12] The importance of evoking emotion to drive customer interest. [05:36] Why unique campaigns make effective campaigns. [06:16] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today

In episode #2508, we uncover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Join us as we reveal the key factors driving organic reach and engagement on LinkedIn. From understanding the algorithm's shift towards prioritizing relevant content to leveraging knowledge-sharing for maximum visibility, this podcast provides practical tips to help you win on the OG B2B social network. Stay ahead of the curve and learn how to build your audience on and off the platform, protecting your long-term growth. Tune in as we decode the new LinkedIn algorithm and shed light on how to make it work for you. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to make the new LinkedIn algorithm work for you. [00:06] Why LinkedIn constantly changes its algorithm. [00:36] LinkedIn’s aim is to focus on B2B social networking. [02:14] Why building your own audience outside of LinkedIn is important for long-term success. [02:39] The kinds of posts prioritized on the platform; how to reach

In episode #2507, we dissect the elements that contribute to the success of a TikTok video, specifically focusing on the anatomy of a TikTok video that reached an impressive milestone of 1 million views, ours! Join us as we explore the strategies, tactics, and key components that can help creators achieve significant visibility and engagement on the popular social media platform. We discuss what made our video viral, leveraging existing trends, and why timing is vital. Gain valuable tips and strategies to enhance your TikTok content creation and increase your chances of capturing the attention of a broad audience. Tune in now!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Anatomy of a 1M View TikTok Video. [00:55] A brief overview of what the post was about. [01:14] Reasons why the post went viral. [01:37] Why Neil chose not to collaborate on the video. [02:05] Advice for creating viral marketing content. [02:38] Eric shares his perspective on the post. [03:40] Learn why storytelling is e

In this episode, Neil Patel and Eric Siu talk about product marketing lessons you should learn from Threads. TIME-STAMPED SHOW NOTES: [00:00] - Why launching Threads is a genius move and the future [01:30] - The conditions that made Threads a record-breaking social media platform [03:36] - Key lessons we should learn from Threads [05:07] - What will happen if Threads go global? This podcast is on our Youtube Channel. Watch it here: https://youtu.be/_jEs2WXAUbo  Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

Neil Patel and Eric Siu talk about why Meta’s Threads is getting a lot of attention right now and how you should maximize it for your brand.  TIME-STAMPED SHOW NOTES: [00:00] - Is Threads better than Twitter? [01:31] - Neil Patel performed an engagement disparity test between Threads and Twitter. [02:20] - What is the reason behind the current surge in attention towards Threads? [04:10] - How can you maximize Threads’ organic reach as a brand-new platform [05:30] - You’re missing a lot of things if you’re not using Threads This podcast is on our Youtube Channel. Watch it here: https://youtu.be/Qyckt7WXTxA Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2506, we dive deep into the challenges and shortcomings of the creator economy. Join us as we uncover the complexities of the creator economy and offer insights into the factors that have contributed to its less-than-desirable outcomes. We discuss the challenges in the space, returns from content creation, essential aspects content creators should consider, and much more! Join us for this eye-opening episode to gain a deeper understanding of the challenges faced by the creator economy and gain valuable insights into its complexities. Tune in now! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Why The Creator Economy Ended Up Being A Dumpster Fire. [00:20] An interesting market projection regarding creative startups. [00:55] We define the creator economy and provide examples. [02:06] Reasons why the creator economy is struggling. [02:37] Examples of successful businesses within the creator economy. [03:03] We unpack reported returns for content creation. [03:25] Important aspects tha

Join Neil Patel and Eric Siu as they discuss the latest news and trends in the digital world. Tune in to hear them delve into the incredible achievement of Threads, which attracted a staggering 70 million users in just a few days. They'll also cover the fascinating topic of Progmattic SEO, explore the Canadian government's decision to halt ad purchases from Meta's platforms, and share insights on Tom Brady's surprising $30 million loss, plus much more. Don't miss out on this engaging and informative podcast episode! TIME-STAMPED SHOW NOTES: [00:00] - Twitter’s competitor Thread is now one of the fastest-growing social media platforms  [02:15] - How your brand can maximize this new platform for organic reach [05:00] - Scale your content creation with Programmatic SEO [11:41] - Canadian Government to stop buying Meta platform ads  [19:11] - How Connected TV (CTV) Advertising Works [25:54] - Duolingo Ditches Tv Ads For Memes [28:10] - Tom Brady Loses $30M www.marketingschool.io to learn more! L

In episode #2505, we delve into rebranding and discuss whether it is a good idea for businesses. Join us as we explore the potential benefits and drawbacks of rebranding and provide valuable insights to help you make an informed decision through real-world examples. We discuss when rebranding is appropriate, bad and good examples of rebrands, essential aspects to keep in mind when rebranding, and more! Tune in to gain valuable insights into the process of rebranding and determine whether it's the right move for your business. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Are Rebrands A Good Idea? [00:22] Why we are not fans of rebranding. [01:36] Rebranding when reviews are bad: Spectrum. [02:33] Remembering a viral post about Comcast. [02:59] Hear examples of bad rebrands and missed opportunities. [04:29] How rebrands can complicate marketing strategies. [05:10] Good examples of successful rebrands.  [05:51] Important lessons from successful rebrands. [06:05] We unpack Neil’s recent rebra

In this episode, Neil Patel and Eric Siu talk about how you can view your competitors' Google Ads for free Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In this episode, Eric Siu and Neil Patel discuss their strategies for starting from scratch in content marketing. They share their preferred content formats, with Eric focusing on LinkedIn and Twitter for text-based content, while Neil emphasizes the power of videos and leveraging short-form content across various platforms. They also discuss the importance of building connections with the audience and utilizing AI and contractors to maximize efficiency. Tune in to learn how to kickstart your content marketing efforts. TIME-STAMPED SHOW NOTES: [00:16] Introduction to the topic and a lighthearted discussion about a special pillow [01:24] Neil and Eric share their preferred content formats for starting from scratch [02:46] Neil explains why he favors videos and how they help build audience connections [03:49] The prominence of short-form videos and the benefits of creating long-form content [04:30] Eric's choice of LinkedIn and Twitter for posting produced videos and engaging with the audience [05:3

In episode #2502, we fill you in on our monthly content marketing expenses. Our diverse range of content includes blog articles, podcast episodes, videos, email blasts, and webinars. Discover how we leverage the power of AI to enhance our content, reduce costs, and improve efficiency, and what tools we use for our email marketing campaigns. Tune in for insight into how we attract and nurture the right audience, and subscribe to level up your content game! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How Much We Each Spend on Content Marketing. [00:33] The quantity and type of content we create each month. [00:54] Our ideal daily output. [01:28] What we use for email marketing management. [01:45] The size of our video editing team. [01:58] Our shared costs for the Marketing School podcast. [02:09] How we use AI to enhance our content, reduce costs, and improve efficiency. [03:27] How we use webinars to attract targeted leads and generate revenue. [05:34] Why we’re running Twitter and Meta

In episode #2501, we discuss the AI-powered video editor that promises to save you time and money on your TikToks, Reels, and YouTube shorts. We explore how Opus Clip utilizes AI to analyze longer videos, identify hooks, generate catchy titles, and predict their viral potential. We tried it ourselves and found the Opus-edited clips to perform similarly to our other shorts on YouTube. Tune in to learn more about its time-saving features and its potential for longer-form videos too! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The AI Video Editor That Will 10x Your Content Creation [00:15] What Opus Clip is and what it’s used for? [00:40] Using AI to analyze longer videos, find hooks, generate titles, and score viral potential. [01:00] The features that enable it to save users time in editing short-form videos. [01:07] Our experience of using Opus Clip: how Opus-edited shorts performed on YouTube. [01:31] The time and money-saving benefits of Opus Clip. [01:41] Our plan is to use it for reactio