Marketing School | Digital Marketing | Online Marketing

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE. (00:01) An overview of the article on SEO traffic by Insight Partners. (01:11) SGE (Search Generative Experience) and how it is expected to a

In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Truth About Video Views on X (Twitter). (00:08) What sparked the debate about stats and posting videos on X. (00:43) The difference between a YouTube view and a view on X. (01:02) Short versus long-form content. (02:14) Why it’s worth posting a video on X even if it’s already on YouTube. (05:01) That’s it for today!

In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the advantages and potential pitfalls of building in public. From building a loyal audience to fostering authenticity, we weigh the pros and cons of this increasingly popular approach. Don't miss this insightful conversation that provides insight into the concept of transparency in business. Whether you're a startup founder, a solopreneur, or an aspiring entrepreneur, this episode will help you make an informed decision about whether or not to embrace the "Build in Public" mindset. Tune in and gain clarity on this intriguing entrepreneurial trend! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Should You Build In Public? (00:08) Defining what building in public means. (01:00) Neil offers his thoughts on the subject. (02:05) Building in public, from Eric’s perspective. (02:42) Examples of buildings in public successfully. (04:00) Essential long-term consi

In episode #2575, we share our insights and reflections on the ever-evolving landscape of online course sales. In this episode, we'll open the doors to a candid discussion about the strategies, challenges, and opportunities associated with selling courses in today's digital era. From choosing the right niche to delivering value-packed content, we unpack the essential components of a successful course-selling venture. Don't miss this insightful conversation that sheds light on the nuances of the e-learning industry. Whether you're an aspiring course creator or an entrepreneur seeking to expand your digital offerings, this episode is your guide to navigating the complexities of selling courses in today's world. Tune in and gain a fresh perspective on this dynamic field! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Our Thoughts On Selling Courses In Today's World. (00:15) How our opinions have changed about selling courses. (01:45) Discover the problems and limitations of selling courses. (03:22) Neil

In episode #2574, we delve into the world of email marketing mastery and uncover the invaluable insights Eric gained from a mastermind session. In this episode, we unveil the strategies, tactics, and expert wisdom that Eric absorbed from a gathering of email marketing maestros. From crafting engaging content to building high-converting email funnels, we'll dissect the secrets of email marketing success. Don't miss this enlightening conversation that offers a peek behind the curtain of email marketing excellence. Whether you're a seasoned email marketer or just starting on your email marketing journey, this episode will equip you with actionable takeaways to supercharge your email campaigns. Tune in and discover what Eric learned from an email marketing mastermind! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: What Eric Learned From An E-mail Marketing Mastermind. (00:18) Details about the Mastermind class Eric attended. (00:55) Eric shares the main takeaways from the Mastermind lesson. (01:59) Commo

In episode #2573, we take a closer look at how to find the best AI marketers to work with. Integrating AI can be hugely beneficial for your marketing team, but how do you find individuals who can optimize this emerging technology? And how do you locate individuals who can help your team integrate it into their systems? Today, we unpack how you can find the best AI marketers through platforms like LinkedIn along with strategies for identifying individuals who can help you train your team on how to adapt to these tools. Every company should at least be exploring its AI marketing options, so be sure to tune in and find your best AI marketers today! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Find The Best AI Marketers To Work With. (00:54) How to find marketers who are experienced at working with AI. (03:02) What Eric learned from the latest Elon Musk biography about how to identify the best of the best. (03:36) Why it can sometimes take years to identify the best performers in your company.

In episode #2572, we explore the ins and outs of virtual summits and investigate whether they are still relevant today. Virtual Summits can be a great way to build community, foster connection, and generate revenue. Your revenue won’t just be from ticket sales either, since you have the opportunity to sell your products and services. Tuning in you’ll hear about Neil Patel’s agency, NP Digital, and what he learned from hosting his latest virtual summit. Find out about the methods he used to ensure high attendance rates and the type of speakers he had before hearing his actionable advice on how to promote your virtual summit using a multi-pronged approach. Virtual summits are largely underutilized by companies, so be sure to tune in to learn more about how to use this useful strategy to grow your business! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Are Virtual Summits Still Relevant? (00:15) A quick definition and breakdown of what a virtual summit is. (00:31) The details of the virtual summit that N

In episode #2571, we delve into a recent Harvard case study that looks at how humans using AI can outperform humans who aren’t using AI — by a large margin! With so many changes and advancements taking place in the realm of AI, it can be difficult to stay informed on how best to use this emerging technology. In today’s conversation, we share what we’ve learned from the latest Harvard study and unpack practical use cases for how you should be applying AI. Learn why it’s essential to have human intervention when using AI, how AI can benefit you in the long run, plus how to discern between the three categories of AI. Not every business will be able to fully leverage AI, but you should still explore what’s possible for your company. If you’re wondering about AI and how you can apply it in your business, then be sure to join us for today’s conversation! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Humans using AI outperform humans without AI by a LOT (case study). (00:07) The issues that arise when you use

In episode #2570, we unpack X’s partnership with Google to sell programmatic ads. There have been a lot of changes at X, formerly known as Twitter, from their controversial name change to their newly announced partnership with Google. Tuning in you’ll hear our thoughts on this latest development and why we believe their partnership will be beneficial to both parties in the long run. We also delve into how this could make X ads more expensive in the future, and why now is a great time to try out advertising on X. To hear all our thoughts on this partnership and the future of X and advertising, be sure to tune in! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: X Turns To Google To Sell Ads. (01:14) Why a partnership with Google is so beneficial for X, financially? (01:43) The factors that could make this a more risky move for Google. (03:06) Why this partnership is advantageous for both companies in the long run? (03:30) How this could make X ads more expensive over time. (04:14) Why you should go

In episode #2569, we dive headfirst into the captivating topic of why B2B creators are the next big thing. Content creators are playing a transformative role in the B2B landscape and are poised to become the next major influencers. In this episode, we uncover the strategies, storytelling techniques, and platforms that are empowering B2B creators to connect with their audiences on a profound level. From thought leadership to brand building, we shine a spotlight on the impact these creators are making in boardrooms and beyond. Whether you're an aspiring creator or a business leader looking to harness the power of storytelling, you won’t want to miss this insightful discussion that will redefine how you view B2B marketing! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Why B2B Creators Are The Next Big Thing. (00:30) Gaps within the B2B marketing space. (01:20) Opportunities and growth that content creation provides. (01:40) Possible reasons for a lack of B2B creator content. (02:22) Leveraging conten

In episode #2568, we set our sights on growing business trends. We navigate the dynamic landscape of emerging trends that are reshaping the business world, with a spotlight on industry giants like Shopify and Flexport, and unravel the secrets behind the meteoric rise of these innovative companies. We shed light on the strategies and tactics that have propelled them to the forefront of their respective industries and explore what the evolving business landscape means for entrepreneurs and investors. Whether you're a startup enthusiast or a seasoned business leader, this episode is your gateway to understanding the pulse of today's business trends. Stay tuned for an in-depth discussion that will equip you with the insights needed to stay ahead of the curve! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Growing Trends With Businesses. (00:50) Benefits of focusing on your company’s mission. (01:40) The role of interest rates on your company’s growth. (02:33) Challenges of the current market. (03:5

In episode #2567, we unpack the mystery behind Coca-Cola's new marketing formula. Join us as we quench your curiosity and explore how one of the world's most iconic brands continues to innovate its marketing strategies. In this refreshing episode, we unveil the secret ingredients of Coca-Cola's marketing success, from bold campaigns to digital transformations, and sip on the insights that have made Coca-Cola a trailblazer in the beverage industry. Whether you're a marketing aficionado or simply a fan of that classic Coke taste, this episode will leave you craving the latest marketing flavors! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Coca-Cola's New Marketing Formula. (00:11) Takeaways from a Wall Street Journal article on the subject. (00:41) An overview of Coca-Cola’s new marketing strategy. (02:03) Focusing on the core of the business and its values. (02:33) What makes Coca-Cola’s marketing approach innovative? (03:01) Important takeaways from their marketing strategy. (03:33) Coca-Cola

By now, artificial intelligence is nothing new. But there are new ways that companies can use AI to analyze marketing data, create high-quality content, and increase conversions with greater efficiency, speed, and scale. In this special episode of Marketing School, recorded at the 2023 XXX Summit, we share our behind-the-scenes AI secrets to help you boost your marketing performance. Join us as we dispel some common misconceptions about the best use cases for AI and why we believe a lot of marketers tend to overestimate its capabilities. We also offer some insight into the most successful ways we’ve found to use AI in our businesses, how to rank highly in GPT searches, and what we think AI will enable you to do in the future, plus so much more. To find out how to use AI for real problem-solving with demonstrable results to help you define your marketing strategy and take you to the next level of your business, be sure to tune in today! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Behind The Scenes AI Sec

Neil and Eric talk about what you can learn from American football coach Deion Sanders on brand building and influencer marketing TIME-STAMPED SHOW NOTES: (00:00) - How much does Deion Sanders make in a year? (00:30) - 'The Deion Sanders Effect,' and who is he (01:56) - Why is Deion Sanders so influential? (03:12) - What can we learn from Deion Sanders from a marketing standpoint? (05:28) - Influencer marketing is not all about promotion (06:54) - The average NFL coach's salary (07:43) - How did Fashion Nova grow their profit Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2566, we turn our attention to a groundbreaking phenomenon: how YouTube creator Deestroying is challenging traditional football norms. In this episode, we dissect the strategies and innovations that have catapulted him to the forefront of the NFL scene and delve into the power of personal branding, social media, and unconventional approaches that are redefining the game. Don't miss this captivating discussion as we unveil the playbook of a game-changer who's reshaping the NFL landscape. Whether you're a football fan or an entrepreneur seeking inspiration, Deestroying's story is a must-hear tale of transformation and triumph. Tune in today! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Deestroying Is Reshaping The NFL. (00:15) Background on Deestroying and how he has disrupted the NFL. (01:15) What makes his videos entertaining and innovative? (01:48) Another example of an industry disrupter. (02:25) Neil offers his perspective on Deestroying and his viral content. (03:03) Brand-b

In episode #2565, we take a deep dive into the often-overlooked world of business policies and their profound impact on your success. It's a reality check that every entrepreneur needs: how seemingly benign policies can quietly strangle your growth and creativity. Join us as we reveal the art of policy scrutiny, drawing from real-world examples that highlight the dangers of complacency. We'll equip you with actionable strategies to detect, dissect, and rectify these lurking threats. In the competitive arena of business, the right policies can catapult you to greatness, while the wrong ones can send your dreams crashing down. Before your business falls victim to terrible policies, tune in to safeguard your success! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How Terrible Policies Will Kill Your Business. (00:10) Eric shares his terrible policy experience. (01:05) Why the customer experience is essential for your business. (01:56) Customer experience lessons from the 2023 All-In Summit. (03:10) Wh

In episode #2564, we are sharing our tips for winning on YouTube in 2023. We discuss creating engagement, making fresh content, optimizing for keywords, using AI to translate your content into multiple languages, and much more! Tune in to hear the most important questions to ask yourself before publishing videos to YouTube and to keep up with the rise of short-form videos! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Right Way to Win at YouTube in 2023. (00:32) Why do you have to create content that causes a lot of engagement? (00:51) Why do you need to create new content that hasn’t already been talked about? (01:13) The importance of optimizing for keywords. (01:49) How creating content in multiple languages (using AI) helps you do well on YouTube. (02:43) Why producing good quality content that has good 30-second retention is important? (03:37) The questions you need to ask yourself before publishing YouTube content. (03:03) The rise in popularity of short-form content.  (05:56) Th

Thomas Ma shared the hottest AI tools you could use and explained how experimenting with them led to better results at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: (00:00) - This AI tool will make your content production 10x easier (03:10) - ElevenLabs is one of the most powerful AI speech tools today (04:20) - Use Google Bard to create the storyboard of your video content (06:30) - Find out if you should integrate specific AI tools into your company (07:33) - Experimenting with AI to get better results Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain

In episode #2563, we are exploring how podcasts expand drastically. Tuning in, you’ll hear about how many people listen to podcasts every week in the US, creators who have successful podcasts, why the perfect time to start a podcast is now, and how you can get started. Finally, we discuss the importance of putting in the work to have a successful podcast.  TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Podcasts Expand Drastically. (00:13) How many people listen to podcasts in the US every week? (01:30) A couple of creators who have successful podcasts. (02:49) Why now is a good time to jump into the podcast game. (03:30) Some tips for starting your podcast today. (03:48) The importance of having experience and researching before starting a podcast. (04:24) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedba

At the Leveling Up Founders' event, Tamara Loehr discusses her best practices in business, managing offshore teams abroad, and the significance of establishing a learning management system process. TIME-STAMPED SHOW NOTES: (00:00) - Tamara Loehr talks about her best practices in business (03:52) - How AI will affect psychology around sales  (05:43) - Tamara Loehr talks about how she mentors businesses (07:39) - Tamara Loehr’s learning management system process for marketing (08:25) - Creating and managing an offshore team practices (09:30) - Tamara Loehr's dedicated commitment to advancing women's empowerment Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain