Marketing School | Digital Marketing | Online Marketing

In episode #2447, Neil and Eric talk about the lessons Eric picked up in Turkey during the mastermind he recently ran. The topics they covered ranged from the big reset that the world is currently experiencing to the impact of AI to marketing funnels. Masterminds are valuable ways to share knowledge, network with inspirational people, and make lifelong friends, so if you get the chance to attend one, do it!  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Lessons Eric Picked Up In Turkey [00:30] The different masterminds that Eric runs and the value in attending them.  [01:39] An overview of the mastermind that Eric recently held in Turkey.  [02:27] Some of the people who attended Eric’s mastermind.  [03:01] The big rest that the world is currently going through.  [03:54] AI-related topics that arose during the mastermind.  [04:41] Why all marketing nerds should look at TotalAV’s funnel.  [05:52] Lifelong friends that you can make through masterminds.  [05:56] The importance of thinking abou

In episode #2446, Eric talks about what he learned from his failed Airbnb interview. During the interview, Eric was asked, “What’s the most important thing you would do for the website right now?” And his interviewer disagreed with the answer he gave. Today, Eric explains why he still, 11 years later, stands his ground on what he said during the interview and why he has no regrets about not getting the job!   TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: What Eric Learned From His Failed Airbnb Interview [00:20] How Eric ended up interviewing with Airbnb.  [01:02] The grilling that Eric received from Alex Shultz in the second stage of his Airbnb interview.  [01:44] Eric’s answer to Alex’s question of, “What’s the most important thing you would do for the website right now?” and the answer that Alex Shultz was looking for.  [02:37] How Eric feels about not getting the job at Airbnb.   [02:55] Why Eric still feels good about the answer that he gave?  [03:07] What it takes to do SEO successfully.

In episode #2445, Neil and Eric talk about why the older your company is, the better your marketing is. When you’re around for a long time, you gain the opportunity to grow your brand and prove your worth. And over time, it’s natural for your brand to become central to your marketing. Today’s conversation unpacks how businesses gain value over time, the power of name recognition, and why an excellent product or service is always essential. Join us for an enlightening conversation on marketing, branding, and more! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Older Your Company The Better Your Marketing. [00:23] Where the majority of enterprise and Fortune 1000 companies get their business from. [00:52] Why your brand is such an important part of your marketing. [01:24] The other elements of marketing that support your brand. [02:03] Examples of how businesses build value over time. [03:08] Why having a good product or service is essential. [06:18] That’s it for today! Don’t forget to rate,

In episode #2444, Neil and Eric talk about how Insider is starting to experiment with AI. As AI continues to develop, so too do our methods for using it. Tuning in you’ll learn about Insider’s new plan to test methods for responsibly incorporating AI into its workflow, what this says about broader trends, and some of the exciting potential we see for AI going forward. For all the latest on incorporating AI into your business and its many applications, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Insider Starts to Experiment with AI. [00:24] An overview of Insider’s strategy to responsibly incorporate AI into its workflow. [01:16] How utilizing AI can help you save on costs. [03:15] Why Eric believes the way we do business is going to change fundamentally. [04:59] The exciting potential around AI and data analytics. [05:59] Using AI to get the best out of your content to grow your traffic. [06:53] That’s it for today! Don’t forget to rate, review, and subscribe! Go t

In episode #2443, Neil and Eric discuss the pros and cons of polarizing marketing. When you use polarizing marketing, you run the risk of alienating your audience. But you also create an opportunity to elevate brand awareness and gain a loyal following that aligns with your values. In this conversation, we take a closer look at noteworthy polarizing marketing campaigns from brands like Budweiser, Nike, and Burger King, and unpack why some of these gambles paid off, and others didn’t. Tune in to learn more about polarizing marketing, including when to implement it and when to steer clear! TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The Pros and Cons of Polarizing Marketing. [00:07] An overview of the concept of polarizing marketing. [00:21] Budweiser’s marketing campaign with Dylan Mulvaney and how it polarized their community. [00:44] Why do you need to decide what your goal is before you implement polarizing marketing? [01:28] The spaces that benefit most from polarizing marketing. [03:42] Wh

In episode #2442, we discuss whether or not it’s a good idea to take every press appearance presented to you. We look at forms of press appearances and explain why we feel it’s often better to say, “No”. It’s important to have criteria when gauging if a press appearance is right for you and today, we share a few qualifying questions that help us in the selection process. Tune in to find out why you shouldn’t spread yourself too thin and where you should direct your focus instead. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Whether or not you should take every single press appearance. [00:05] Various forms of press appearances. [00:14] Why we no longer take every press appearance we’re offered. [00:54] Qualifying questions to ask prior to accepting a press appearance offers. [02:36] Why it’s important to have criteria for selecting press appearances. [03:20] Why it’s often better to say, “No”. [03:53] Where to direct your focus, instead. [04:32] A story from Amazon to demonstrate the fruits

In episode #2441, we share our thoughts on LinkedIn’s new features. There are multiple, from recruiting to analytics and collaborations, and we urge you to check them out. Tune in as we explain how LinkedIn’s collaborative articles work, why they’re worth exploring, and why LinkedIn is making all these changes to begin with. Today you’ll find out how best to leverage LinkedIn’s new features for your business. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Our thoughts on LinkedIn’s new features. [00:11] LinkedIn’s latest feature explained; what this means for the recruitment process. [01:12] How LinkedIn’s collaborative articles work. [01:47] The benefit of Instagram’s reel collaboration feature. [02:33] A list of LinkedIn’s new features. [03:19] Why these new features are being introduced? [03:30] How best to leverage LinkedIn’s new features. [04:15] We challenge you to post to LinkedIn daily for 30 days.  [04:37] That’s it for today! Don’t forget to rate, review, and subscribe! Go to htt

In episode #2440, we discuss the ways in which AutoGPTs are going to change business and marketing forever. AutoGPTs differ from ChatGPT in that they don’t require human assistance to function optimally, thus saving time and increasing efficiency. Today, we share some examples of AutoGPTs and their capabilities and explain how they can be used to aid those in marketing roles. Tune in to hear how AutoGPTs are rapidly changing the business landscape and how they’re predicted to be regulated, going forward.  TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How AutoGPTs are going to change business and marketing forever. [00:05] A recap of the previous episode. [00:13] What ChatGPT is and the humanitarian assistance required for it to function optimally. [00:50] What AutoGPTs are; how they differ from ChatGPT. [01:12] How AutoGPTs increase efficiency. [01:53] Examples of AutoGPTs and their capabilities. [03:27] The risk of bad actors in the AI space. [03:33] How business and marketing are going to

In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search. [00:14] Why Google is making changes to its search engine. [00:56] What Google’s short-term solution, Project Magi, is all about. [01:54] The implications of Project Magi for paid ads and SEO. [02:00] How it’s going to impact jobs across the board. [03:17] The increasing rate of innovation in the AI world. [04:05] The pros and cons of Project Magi, from a marketing perspective. [05:30]

In episode #2438, we reflect on the marketing-related lessons we’ve learned from the best newsletter businesses out there. If you’re unsure of what newsletter businesses are and how they operate, you’ll find out here. We share our thoughts on what lends to a successful newsletter business and why we believe The Agora to be the best there is. Tune in for insight into their competitive greatness and discover the benefit of owning your own monetization vehicles.   TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: What you can learn from the best newsletter businesses. [00:25] Examples of good newsletter businesses. [00:50] Why we consider The Agora to be the best newsletter business out there. [02:42] What lends to a successful newsletter business? [04:21] The biggest marketing lessons we learned from the newsletter business. [05:47] What a tripwire is and how it works. [06:10] The Agora’s competitive greatness. [07:38] A story demonstrating the benefit of owning your own monetization vehicles. [

In episode #2437, we’re tackling the topic of building a team of top-performing marketers. We discuss what it means to be a top marketing performer and the qualities these people share, as well as the challenge of retaining high performers. Tune in for the steps to building an organization of top-performing marketers and find out how to keep these A-players on your side. TIME-STAMPED SHOW NOTES: [00:21] Today’s topic: How to build an organization of top marketing performers. [00:26] What it means to be a top marketing performer. [01:07] An example of top performance in action.  [01:31] Quality score versus revenue. [02:26] Three principal qualities of a top-performing marketer. [03:50] Steps to building an organization of top-performing marketers. [06:41] The challenge of retaining high performers. [06:59] A brief summary of how to build an organization of top-performing marketers. [07:36] The importance of checking in regularly with the high performers on your team. [08:19] That’s it for

In episode #2436, we discuss the unlikely collaboration between mobile coverage company Mint Mobile and fast food chain, Jack in the Box. Both companies are targeting the same demographic and by some stroke of marketing ingenuity, they recognized this and decided to band together. Tune in for details of this unexpected collab and find out how it may prove to be mutually beneficial in the long run. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Mint Mobile and Jack in the Box collab. [00:27] Details of the unexpected collab. [01:26] The scale of Jack in the Box in the US. [02:55] Why the collab is a smart move for Mint Mobile. [03:36] Marketing goals outside of revenue. [04:18] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Mint Mobile Jack in the Box Leave Some Feedback: What should we talk about next? Please le

In episode #2435, Neil and Eric ask whether ad quality scores still matter in 2023. There are a range of factors that can contribute to how well you do on your ad quality score, like your click-through rate and how well people respond to your page. Tune in to learn about the benefits of having a higher ad quality score, how you can improve yours, and why your ad quality score still matters in 2023! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Does Ad Quality Score Still Matter in 2023? [00:25] A rundown of what your ad quality score is and the factors that contribute to it. [00:51] The benefits of having a higher ad quality score. [01:12] The biggest mistakes people make when it comes to improving their ad quality score. [03:00] Advice on how to improve and optimize your ad quality score. [05:25] Why marketing is about driving revenue and bringing people to the point of sale. [05:57] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to lea

In episode #2434, Neil and Eric talk about the business lessons behind Instagram making $660M on blue checkmarks. Tuning in you’ll hear all the details of Instagram's decision to charge for blue checkmarks and the record profits they are making virtually overnight. Today’s conversation also delves into predictions for this trend — like how it might play out in other social media brands owned by Meta — before covering the business lessons we should all be learning from this news story! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Biz Lessons Behind Instagram Making $660M on Blue Checkmarks. [00:34] A rundown of the Instagram blue checkmark news story. [01:14] The differences between Instagram and Twitter. [02:18] Why charging for a blue checkmark is likely to undermine its prestige and credibility. [03:18] Our predictions for how the economy around badges and checkmarks will evolve on Instagram and related platforms like Whatsapp and Facebook. [04:07] The business lessons we can all learn from t

In episode #2433, Neil and Eric talk about practical ChatGPT use cases for businesses. There are tons of ways to use ChatGPT, many of which we are still discovering. Tuning in you’ll hear an overview of ChatGPT’s best functions and how you can combine ChatGPT with other AI tools to accomplish even more. Find out how to use ChatGPT to analyze content, draw up legal documents, and increase your retention rates — all while saving yourself time and money in the process! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Practical ChatGPT Use Cases for Businesses. [00:33] What ChatGPT can teach you about trending headlines. [01:29] Use ChatGPT to write contracts, draw up legal documents, and summarize content. [04:08] The cost savings of using ChatGPT as a translation tool. [04:56] Find out how personalized notes can help you increase your retention rates and which tools to use. [05:38] Recommendations on which AI tools to use for podcasting. [06:18] Using AI tools to get more out of your client calls. 

In episode #2432, Neil and Eric talk about how to use meme marketing to grow faster. Posting hilarious memes is an excellent way to grow your audience quickly — just be sure to keep it relevant to your industry. After all, you don’t want to run the risk of attracting too many followers that aren’t interested in engaging with your normal content. Today’s conversation takes a look at some of the most successful meme marketers, their strategies, and what most people are doing wrong. Tune in to learn how to integrate meme marketing, leverage pop culture, and expand your reach! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Use Meme Marketing to Grow Faster. [00:25] An overview of meme marketing and how it works. [01:53] How the LinkedIn page, Marketing Millennials, leveraged meme marketing to build an entire business. [03:27] The key to growing faster using memes — and what most people do wrong. [04:41] Why Elon Musk calls himself a meme dealer. [05:54] The importance of keeping memes relevant

In episode #2431, we discuss our discoveries about Twitter’s algorithm, what with it having been open-sourced. We argue the pros and cons of releasing source code and what the Twitter algo revelations mean from a marketing standpoint. Tune in for insight into how Twitter works and find out why we champion transparency. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Twitter’s algorithm has been open-sourced and the marketing implications. [00:32] The pros and cons of releasing source code. [02:33] What has been revealed about Twitter’s algorithm and what this means from a marketing perspective? [05:45] The rate at which a tweet’s relevancy decreases over time. [05:59] The value of transparency. [06:11] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us kn

In episode #2430, we discuss the lessons learned from a recent event hosted by YouTube creator, Kong Pham. We begin with a quick recap of the event before delving into the specifics of spectacle content versus relationship-building content, the value of creator communities, and more. Tune in to find out why it’s often a good idea for creators to pair up with operators, why it’s important to find the funnel that works for you, and how to overcome the hamster wheel dilemma! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Lessons learned from a private YouTuber creator’s event. [00:48] A recap of the event. [01:57] Spectacle content versus relationship-building content. [03:49] The value of creator communities. [04:21] The business knowledge so many creators are lacking.  [05:10] Why it’s important to find the funnel that works for you. [06:12] The hamster wheel problem and how to overcome it. [06:45] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingsc

In episode #2429, we share tips for overcoming creator’s block. Creator’s block is much like writer’s block, but there are tools at your disposal! Today, we share some idea-generation strategies from team incentives to analyzing your analytics. Tune in to find out how to get the most out of ChatGPT and how talking to other creators can unlock your creativity. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to overcome creator’s block. [00:44] Tips for stimulating ideas. [01:45] How to inspire your team to be creative. [02:30] The way Hypefury aids the generation of ideas. [03:09] How to get the most out of ChatGPT. [04:06] The value of talking to other creators. [05:10] Why you should look at your analytics. [05:31] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! [05:36] Sign up for our Founders Mastermind, occurring 3-9 August. Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and li

In episode #2428, Neil and Eric talk about short versus long-form podcast episodes and which ones perform better. Part of one’s job as a creator is producing content that is so good that people are always looking forward to the next installment — whether that’s an email or a podcast episode. Find out what we’ve learned from producing long and short-form podcast episodes, our recommended tools for getting accurate insight into your product, and how to strive for content that people can’t wait to interact with! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Short Vs Long Form Podcast Episodes: Which Performs Better? [00:38] Why we started doing short-form podcast episodes back in 2016. [01:08] How our new long-form episodes are performing versus the short ones. [02:01] A breakdown of Apple data on our long and short-form podcast content. [04:48] The value of high-quality content and how tools like Charitable can shed light on your retention rate. [07:07] What we hope to see from our long-form episo