Social Media And Politics

Alexandra Ekkelenkamp, Advisor to the Director of Media and Communications at the Council of the European Union, discusses how the EU Council uses social media for strategic communication. Alexandra shares her insights about how social media campaigns reflect the Council's work, how that creates authenticity, and how to incorporate local versus European narratives when communicating to the EU public. Alexandra also shares her work for Donald Tusk's personal social media account, and in particular Instagram. We talk about the differences between institutional and personal communication at the Council, as well as how the two work together.

Loren Merchan and Jonathan Barnes guest to discuss the concept of authenticity and authentic campaigns in US elections. We break down the concept of authenticity, and discuss how digital and social media can be leveraged to make a candidate seem more authentic during a campaign. Find out more about Authentic Campaigns here!

Kata Füge, Social Media Analyst at Bakamo Social, discusses Bakamo's latest study charting citizens' online discussions about immigration across Europe. We break down the main findings of the study, the main narratives used by EU citizens to discuss migration in online spaces, as well as the methodology behind it. Click here to see the study's interactive dashboard, and find out what narratives about migration are popular in your country!

Dino Amenduni, Political Strategist and Partner at Proforma, guests to discuss his work campaigning for Partito Democratico (PD) in Italy. We talk about the role of social media in digital campaigning for Italian politics, the enduring importance of television, and differences between local, national, and European elections.

Dr. Anamaria Dutceac Segesten, Assistant Professor of European Studies at Lund University, guests to discuss a live breakdown of the EU election results. We talk about the election results, the European Parliament's digital campaign, and what it all means for Europe. Here's the 2019 European Parliament's promo video: Choose your Future. And the 2014 video: Act. React. Impact.

Dr. Ben O'Loughlin, Professor of International Relations at Royal Holloway, University of London, guests to discuss how diplomats use strategic narratives in managing international relations. We break down the concept of strategic narrative, which includes paying attention to the media environment. Dr. O'Loughlin explains the relationship between narrative and digital media, while providing examples from the 2015 Iran Deal and ongoing discussions around nuclear policy.

Dr. Jennifer Stromer-Galley, Professor of Information Studies at Syracuse University, guests to share her research on American presidential campaigns and their digital media use since 1996. We discuss her award-winning book, Presidential Campaigning in the Internet Age, as well as its upcoming second edition, which includes a chapter on the 2016 election. Dr. Stromer-Galley breaks down how American campaigns' digital strategy has changed over time, how it hasn't, and what these practices reflect about democracy.

Brian Lyle, Vice President of Digital Strategy at On Message, Inc., and AAPC 2019 Digital Strategist of the Year, guests to discuss his Pollie award-winning work during the 2018 US Midterms. We discuss On Message's approach to political campaigning - advertising, organic growth, and fundraising - and the role of digital media in each. We also break down differences in campaigning between challengers and incumbents, discover what makes a good campaign website, and talk about new forms of advertising like OTT and P2P texting.

Mikhail Fedorov, Chief Digital Strategist for Vladimir Zelensky, joins the podcast to discuss digital campaigning ahead of the 2019 Ukrainian Presidential Elections. We discuss how Zelensky, the election's frontrunner, is using tools like Facebook, YouTube, and Telegram to grow a support base and coordinate volunteers' canvassing efforts. We also talk about bots, trolls, and fake news in Ukraine ahead of the election, and how the Zelensky campaign is working to avoid information pollution on their online channels. Be sure to check out the podcast's Facebook, Twitter, and YouTube channels!

Bill Ottman, Founder and CEO of Minds, discusses how decentralized social media platforms may be the response to privacy concerns surrounding big platforms like Facebook, Twitter, and YouTube. We talk about Minds' peer-to-peer cryptocurrency model, how blockchain technology is used on the platform, and online censorship.

Ray Serrato, Social Media Analyst at the United Nations Commission on Human Rights, discusses how social media data is used in the context of human rights violations. Ray breaks down the attacks against the Rohingya minority in Myanmar, and we discuss the role of social media in these attacks. Lastly, we talk about what the closing down of social media APIs means for future human rights work.

Adam Meldrum, Founding and Managing Partner at Ad Victory, guests to discuss the cutting-edge trends in American digital campaigning. We look at some best practices and innovations from the 2018 Midterm Elections around ad buys, booking inventory, OTT campaigns, and Facebook Messenger chatbots. And of course, how social media fits into the modern political campaign apparatus.

Dr. Alice Marwick, Assistant Professor of Communication at the University of North Carolina at Chapel Hill, guests to discuss the findings of her research report: Media Manipulation and Disinformation Online. Dr. Marwick breaks down how far-right groups use the internet and social media to promote their ideologies. We also talk about radicalization, conspiracy theories, and differences in online activity between the far-right and far-left. Check out the report here. And don't forget to sign up for the Social Media and Politics newsletter!

Dr. Rachel Gibson, Professor of Politics at the University of Manchester, discusses British political parties' digital campaigning from websites to social media. We take a longitudinal dive into the development of digital campaigning in the UK, and compare it to campaigning practices in the US. Then, we examine how citizens' political participation is evolving through their use of digital communication technologies.

Kateryna Kruk, Analyst at StopFake and Special Fellow at the European Values Think-Tank, discusses the development and strategies of Russian disinformation in Ukraine. Kateryna shares her experiences using Twitter to promote awareness about the Euromaidan protests, and we dig deeper into the role social media played in the 2014 Ukrainian Revolution. We then discuss how Russian used digital media to spread disinformation around the annexation of Crimea and armed conflict in Donbass. Kateryna also shares her insights into how to use social media for government communication, based on her work with the Ukrainian Parliament. Other topics include deep fakes and disinformation ahead of the 2019 Ukrainian Presidential elections.

Dr. Homero Gil de Zúñiga, Professor at the Department of Communication at the University of Vienna, guests to discuss the "News Finds Me Perception" and the role of social media in it. Citizens who believe that the news will simply find them are heavy users of social media, and Dr. Gil de Zúñiga's research shows that this negatively impacts political interest and political knowledge. In the episode, we parse out the effects and implications of News Finds Me for democracy. The two articles discussed in the episode are: News Finds Me Perception and Democracy Multi-Platform News Use and Political Participation Across Age Groups

Dr. Paul Reilly, Senior Lecturer in Social Media and Digital Society at the University of Sheffield, shares his research on the role of social media in protests in Northern Ireland. We first discuss the "Irish Border Question" in relation to Brexit, and then hone in on two demonstrations in Northern Ireland. The discussion highlights how much of the contemporary political debates around Facebook and Twitter (e.g., disinformation, propaganda, and user privacy) have roots much earlier than the 2016 US election. The two articles covered in the episode are: Researching protest on Facebook: developing an ethical stance for the study of Northern Irish flag protest pages Tweeting for peace? Twitter and the Ardoyne parade dispute in Belfast, July 2014

Marta Albertini, Digital Strategist at GPLUS, joins the podcast to share her experiences in digital campaigning across private and public sectors. We discuss differences in using social media in a B2B environment versus an institutional one, some of the challenges in running pan-European campaigns, and how generational differences matter when communicating policy online. Marta also shares her insights on what's changed in the (social) media landscape between the 2014 and 2019 European Parliament Elections.

Dr. Anamaria Dutceac Segesten, Senior Lecturer in European Studies at Lund University, joins host Michael Bossetta for the 3rd Annual Social Media and Politics Year in Review! We each present three "gifts": nuggets of knowledge that look back to the key trends in social media and politics in 2018 or what to expect in 2019. We discuss politicians as influencers, most shared items on social media, artificial intelligence, clickbait, and much more! Here are some extra resources from the episode. Facebook Livestream Platform Year in Reviews: Facebook Twitter Instagram Pornhub Nike "Dream Crazy" Commercial Pizza Hut "Lines" Commercial Alex Stubb v. Manfred Weber Campaign Laurel v. Yanny: Trump Edition Now This video poking fun at Congress

Marco Ricorda, Social Media Manager for the European Parliament's President, joins the podcast to discuss livestreaming from the Parliament during last week's terrorist attack in Strasbourg. From there, we discuss the state of digital campaigning in European politics, the role of data and data analysis for social media campaigns, and the upcoming 2019 European Parliament elections. Check out the EuroPCom Podcast! Here's Marco's Medium post discussed in the episode.