Social Media And Politics
Advertising and Fundraising for Political Campaigns, with Brian Lyle
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:42:35
- More information
Informações:
Synopsis
Brian Lyle, Vice President of Digital Strategy at On Message, Inc., and AAPC 2019 Digital Strategist of the Year, guests to discuss his Pollie award-winning work during the 2018 US Midterms. We discuss On Message's approach to political campaigning - advertising, organic growth, and fundraising - and the role of digital media in each. We also break down differences in campaigning between challengers and incumbents, discover what makes a good campaign website, and talk about new forms of advertising like OTT and P2P texting.