The Wellpreneur Podcast

Most of us are on social media these days - but as a wellness business owner, are you using it effectively to grow your business?That's what we'll be discussing today with social media maven Laura Roeder! Most of you are probably already familiar with Laura and LKR Social Media. She's created numerous online programs to train small business owners in using social media for their online marketing.Today Laura will be giving us some really useful tips for health and wellness coaches about social media, how she developed her business, and she'll also give us some suggestions for further reading.What you'll learn in this episode:How to stop wasting time, find a good workflow, and use social media effectively for your businessWhich platforms to focus on, and how to decideWhy it's not that important to be on the cutting edge with new developments in social mediaHow to make your job easier with social media automation toolsHow to find the balance between personal and professional use of social

In this episode, you'll meet Health Coach Adina Grigore, who launched the successful natural beauty brand S.W. Basics. Adina trained as a health coach, and out of a need to find a solution for her own sensitive skin developed a line of high-quality, all-natural skincare products.Her company, SW Basics of Brooklyn, has received plenty of impressive media coverage including Martha Stewart and W Magazine.Today Adina will tell us how she built her built and promoted her business, and we'll also chat about natural beauty.What you'll learn in this episode:How she was discovered by Gwyneth Paltrow, which lead to her big breakHow you can use the fact that your product or brand is not yet perfect to your advantageWhat she does to promote her products and brandHow important it is to use each social media outlet appropriatelyThe steps Adina took to build her business from an unknown brand to major media exposureThe best way to use Instagram in online marketingHow to make the decision to quit your day job to

This week's interview is part of my new First Year in Business series where we take a behind-the-scenes look at how new business owners have found success online. Get ready to be inspired! Kevin Geary runs the online fat-loss program Rebooted Body. He's been in business for just over a year, and generously shares his experience and how he's built his business. We talk about raising prices from $9 per month to $99 per month (and how that helped him quit his corporate job!), being super-specific about communicating what you do, and how he uses webinars and his podcast to grow his audience online.What you'll learn in this episode:A sneak peek into Kevin's first year in businessHow to connect with potential customers online to build trustHow Kevin raised his prices from $9 per month to $99 per monthThe mindset shift going from employee to entrepreneurHow scaling back blogging actually brought in a bigger audienceThe ONLY thing Kevin uses Facebook forHow Kevin uses Podcasts + Webinars to grow h

This week I'm talking with Linden Schaffer who runs luxury wellness vacations through her company Pravassa Wellness Travel. Linden and I talk about how she uses online marketing to grow her business, especially to keep her clients engaged until they're ready to join a vacation. She also shares how she was a reluctant writer, but now finds it one of the key ways to build her audience online. And I just had to ask about healthy travel tips - so Linden shares tips to stay well in-flight, beat jet-lag, find healthy food at your destination and stay grounded while traveling!What you'll learn in this episode:Why designing products and services based on what YOU want is a bad idea (and what to do instead)Why she doesn't use the word 'retreat'How she keeps clients engaged until they're ready to buyWhy she cringed at the idea of having a blog - but did it anywayHow to find your voice onlineHow to stay healthy on the road + find good food at your destination!This episode originally aired on

Nikki Elledge Brown is a communication stylist who helps entrepreneurs create brilliant copy for their business. But more than that, Nikki has an amazing business story herself. A former national park ranger, Nikki launched her communications business in March 2013 - and in less than a year has helped hundreds of entrepreneurs and exceeded six-figures in revenue.In our conversation today, we get into details about how Nikki launched her business (including how she got over 700 email subscribers in 3.5 weeks!) and found her first clients. Nikki is generous with her tips on running effective free sessions, creating offers, using Facebook to reach your ideal clients. And of course, Nikki shares some copywriting tips that we can all use in our businesses, today. (Do you know what should you really write on your About page?)What you'll learn in this episode:How Nikki got 700 email subscribers in 3.5 weeks.Exactly how she found her first clientsHow to use Facebook to reach your ideal clientWhy clear beats cleve

Sean Croxton of Underground Wellness is one of the most-requested interviewees so far. And lucky you – this week Sean shares an insider look at his successful wellness business. Sean Croxton is a blogger, vlogger, public speaker, author and he’s one of the most popular health and wellness experts on the Internet with his brand Underground Wellness.Sean takes us back to the basics and tells us how he got his business started, why he started making videos on YouTube and all the challenges he faced as Underground Wellness grew into the huge success it is today.Sean also tells us how he discovered the money mindset issues that were holding him back, and the decisions and events that led to his business really taking off.In our interview, we talk about the importance of vulnerability and putting yourself out there, not waiting for the perfect moment to go forward, and never, ever quitting.What you’ll learn in this episode:How Sean realized he had a money mindset issue, and how he overcame itWhy Sean doesn’t care–a

When building your business, you can't do it alone. That's the message from this week's featured wellpreneur - Latham Thomas. Latham is the founder of Mama Glow, a maternal wellness website dedicated to educating, empowering and supporting expectant and new mothers. She's also a great example of how you can have both a business AND a family, even as a single mother.In this interview, Latham shares the challenges of juggling single motherhood with running a business, and gives tips on how she's kept it all in balance. She tells us that real community support and keeping up with your self-care practice is vital for busy entrepreneurs - and what's working for her now.What you'll learn in this episode:How birth and motherhood prepared Latham for the unpredictability of entrepreneurshipTips for how to prepare if you're planning on having a family while running your businessWhy it's important to stop comparing yourself to other entrepreneursHow to balance the use of social media

Mark Sisson is the founder of Mark's Daily Apple, one of the most well-known paleo/primal living websites. I first met Mark at a conference several years ago, when my blog was more a labor of love than a business. We talked about how "a blog is not a business" - and I wanted to continue and expand on that conversation today. Especially since Mark's blog/website is a cornerstone of his ever-growing business empire which includes supplements, live events, and a publishing company!One of my favorite moments in this interview is when Mark shared that he "didn't know what he wanted to do with his life until his mid-40s" - and then shared some advice that he'd give to his younger self.For all of us who feel that confusion about what we really want to do when we grow up - or that success is just not happening fast enough!!! (Can you relate?) I think you'll enjoy what Mark has to say. I know it was exactly what I needed to hear at that moment!Plus, we talk about tons of specific bu

Lisa Consiglio Ryan is a health and wellness coach who helps women transition to the “clean life” through diet and holistic lifestyle changes. She runs numerous online programs including her very successful seasonal detox programs, which include a vibrant online Facebook community.Lisa has found that giving her members the opportunity to connect with each other not only helps her leverage her own time, but also gives them the valuable bonus of additional support from other members.In this episode we learn from Lisa about the different components to her online programs, the things that worked—and didn't work—in starting her online community, how to foster participation, and why it can be a lot of fun for everyone involved!What you'll learn in this episode:Why dynamic Facebook groups are so exciting and motivating for participantsHow to establish guidelines that foster support and positivity, and why it's so importantHow to deal with group members that don't “play nice”What to expect with partic

We spend a lot of time on social media to get exposure for our wellness businesses, but what about PR? This week's guest tells us how to start generating your own publicity, even if you don't have any previous media contacts... and its easier than you think!Christina Daves is an expert in DIY-PR. After manufacturing her product, MediFashions, and having no budget left for PR, she taught herself everything she could about the industry. Within a year she was featured in over 50 media outlets, including appearances on the Steve Harvey Show, Dr. Oz, and local affiliates of NBC, CBS and FOX.After enough people asked her how she did it, and she created PR for Anyone, a website teaching small business owners how to generate their own publicity. Her motto is, “If I can do it, anyone can!”What you'll learn in this episode:How to get journalists interested in what you have to sayHow to pick the right media outlets for your pitchWhat to keep in mind to overcome intimidation or self-doubt over contacting the

Nisha Moodley is a women's empowerment coach who believes that the world will be set free by women who are free. A former health coach, Nisha found herself working crazy hours and not being true to her message of self-care and freedom. Now, Nisha helps women entrepreneurs around the world to avoid burnout and start living their ideal lives now.In our conversation, we talk about avoiding burnout, how to start realizing your dreams now, how to be a true embodiment of what you're teaching, and common pitfalls she sees with female entrepreneurs. And of course, Nisha shares her favorite books and resources! This episode is a bit longer that most, but our conversation was so interesting, I didn't want to stop. Enjoy!What you'll learn in this episode:how to build freedom into your businesshow Nisha went bi-coastal before she could afford ithow to infuse imperfection into your marketinghow to know what to share and how and when to be vulnerable onlinethe #1 most common pitfall for female entrepreneurs

Melanie Cobb is a writer, life transformation coach and a professional wild-woman. In less than 10 months since launching her coaching business, Melanie has 10 paying clients and over 7,000 twitter followers.Melanie shares her journey to converting her personal blog into her coaching business, and how she's created an engaged community through social media. This is a grounded, down-to-earth conversation about the practical steps you can take to grow your own coaching business online.Melanie shares how to be authentic online (instead of sales & pushy), overcoming fears around pricing and charging for you work, and how to get your first clients. She also shares how she's gotten over 7k twitter followers through specific strategies like her popular "Today's Chosen Mood" tweets.What you'll learn in this episode:how to get your first coaching clientshow Melanie got over 7,000 twitter followers in one yearspecific strategies to grow your twitter followinghow to be authentic online (not s

Jen Morris is a certified health coach and co-founder of Urban Detox Club, an online food-based program helping clients to lose weight and create a permanent healthy lifestyle.Jen started her health coaching business working with clients one-on-one, but quickly realized the limits on how many clients she could see (and the frustration of rushing between appointments and last-minute cancellations). That's what sparked Jen and her business partner to start Urban Detox Club.I was especially interested to have Jen on the podcast because while the program is online - her marketing and client-generation is mainly done offline - in person, through networking events and referrals. In our interview we talk specifics about networking, referrals, how not to be afraid of your competitors, and how to shift your existing programs from in-person to online.What you'll learn in this episode:how to start getting clients, even without a huge social media presencethe right way to do networking to generate businesswhy get

Liz Brazier is a former IT-sales executive turned health coach, who started her health coaching business and Live Your Life Now podcast in 2013. Liz splits her time between New York and New Zealand, and is a brilliant example of how you can make a big impact with your business - even if you're just getting started! Liz and I talk in specifics about how she got started building her list, why she launched a podcast, simplifying social media and sharing tools, books, training and other resources that have been invaluable on her journey.If you're just starting out in your health + wellness business, have a notebook ready, because you'll have tons of ideas and action steps after hearing my conversation with Liz!About Liz Brazier:Liz Brazier is an internationally-based lifestyle coach, writer, life/work integration expert, and host of the Live Your Life Now™ podcast. She’s dedicated her work and show (ranked in the top 10 self-help podcasts on iTunes in late 2013) to helping high-level professionals fin

Would you like to write a book to grow your Health Coaching practice?So many of us have writing a book on our bucket list ... but it keeps getting postponed. Maybe that's because writing a book seems intimidating - like a huge undertaking - but this week Lindsey Smith tells us to just get started!Lindsey is known as the "food mood girl" and is an author, speaker and coach. Lindsey shares her process for writing a book (which happens a lot faster than you might imagine!), how to choose between traditional and self-publishing, and the steps we can take to get started on our book today!Lindsey's Bio:Lindsey Smith, known as the “food mood girl,” works with people who have a habit of looking to food for all the wrong nutrients: comfort, reward, fun, and acceptance. Through speaking and coaching she motivates, equips, and inspires people to sort out their relationships with food so they can live a healthy, balanced life. Lindsey is also the author of Junk Foods & Junk Moods: Stop Craving and Sta

This week I'm talking with Lisa Fraley, Legal Coach, and Holistic Entrepreneur. After working for years in a corporate law firm, Lisa retrained as a health coach and life coach. Today she combines both skillsets as a Legal Coach for Holistic Entrepreneurs.If you have questions about copyrights, client agreements, and if you even need to think about this "legal stuff" for your wellness business - you'll like our conversation.Lisa demystifies legal requirements specifically for health + wellness entrepreneurs. We talk about what you need to work with clients, what needs to be on your website, and where to get started!It was refreshing talking with Lisa because she moves the legal world from an intimidating, fear-based approach to a supporting, holistic element of our growing businesses.What you'll learn in this episode:The first step you need to take to protect your businessWhat a client agreement is, and why you need oneHow to present a client agreement in a friendly, helpful way that impro

This week I'm talking with Health Coach Jennifer Fugo from Gluten Free School.This woman is a powerhouse and an inspiration. Jennifer recently appeared on the Dr. Oz show, and got 18,000 Likes on her Facebook page within one year!Our conversation is absolutely packed with tips and concrete advice. You'll especially like Jennifer's approach to Facebook (which is probably different from what you're doing now!) and how Jennifer learned PR strategies to get massive publicity for her business and establish expert status. She also cuts through fluffy advice to share specific steps you need to take to be successful in your wellness business.About Jennifer:Jennifer Fugo is the founder of Gluten Free School, a website dedicated to teaching gluten-sensitive individuals commonsense, simple and powerful steps to get healthy. She’s a certified Health Coach named a “Gluten Free Guru” by Philadelphia Magazine who co-hosts the popular “Gluten-Free Sugar Cleanse” to empowers gluten-free folks to take control o

This week I’m talking with Michelle Pfennighaus from Find Your Balance Health.Michelle is a Certified Holistic Health Coach who runs the popular “Reinvent Yourself” 21-day Detox (including special “behind the scenes” access for health coaches.)I love Michelle’s keep it simple approach to running her online business, and how she fits her business around her family life.If you want to combine business and family, you’re going to love our conversation.(This is the very first interview I recorded, so audio quality in this episode isn’t great – but the content is so good I know you’ll enjoy it anyway!)What you’ll learn in this episode:how becoming a mother pushed her business 100% onlinehow she used twitter to find an opportunity that was the turning point in her businesshow she creates successful online programsMichelle’s tips for creating your first online programhow you can create an online program, even if you’re a techno-phobe,why more technology might not be better!This episode originally aired on The Wellpr

This week I'm talking with Rachel Feldman, a Certified Holistic Health Coach specializing in healthy digestion. But she's also known for her done-for-you Detox programs and business coaching to health & wellness solopreneurs. In this episode we're discussing listbuilding - and Rachel shares specific strategies on how you can build your list from scratch.Rachel is really generous in sharing her experience and advice in this episode, so you'll come away with lots of tips you can put into action right away to grow your email list and your business!What you'll learn in this episode:how Rachel started her business with 2 little kids and in a brand new city!why she believes it's important to have active and passive income in your business,the difference between successful health coaches, and everyone else,why you don't need a big list, to start getting clientsher aha moment on how to write an opt-in freebie,how she surveys her audience, without sending a surveyand her 3 steps to crea

Do you need a business plan as a wellness entrepreneur? Yes! But for many health coaches, yoga teachers, nutritionists and other wellness professionals, doing a traditional business plan to start your business feels like overkill.But having a plan for your business is essential to your success. After all, you have to know where you're going - or how will you know that you've succeeded?That's why I'm loving this interview with Jennifer Lee of Artizen Coaching.Business Planning for Wellness EntrepreneursJennifer Lee, the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular workshops, coaching practice, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area with her husband and sweet husky-lab mix.What you'll learn in this episode: Why regular business planning doesn't work for creative entrepreneurs, and what