The Wellpreneur Podcast

In this episode, you'll meet Health Coach Adina Grigore, who launched the successful natural beauty brand S.W. Basics. Adina trained as a health coach, and out of a need to find a solution for her own sensitive skin developed a line of high-quality, all-natural skincare products.Her company, SW Basics of Brooklyn, has received plenty of impressive media coverage including Martha Stewart and W Magazine.Today Adina will tell us how she built her built and promoted her business, and we'll also chat about natural beauty.What you'll learn in this episode:How she was discovered by Gwyneth Paltrow, which lead to her big breakHow you can use the fact that your product or brand is not yet perfect to your advantageWhat she does to promote her products and brandHow important it is to use each social media outlet appropriatelyThe steps Adina took to build her business from an unknown brand to major media exposureThe best way to use Instagram in online marketingHow to make the decision to quit your day job to