The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

It's funny business time again and a chance for Andrew Griffiths (Australia’s top small business author) to get together with me, Tim Reid (Australia's top marketing podcaster). In this episode of Funny Business we get into a heavy discussion about tribes and how to grow a healthy one; what to do with feedback; tactic for getting through the gate keeper; a ninja tip for smashing your 'to do' list; and some enlightening listener comments. So much to cover ... so little time! The post Funny Business #8 : What is a tribe and why you should build one. Plus plenty more marketing G O L D ! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Online marketing hasn't put an end to old school marketing. It never has and it never will. They compliment each other beautifully. You just need to know how to devise and implement a marketing strategy for your small business that makes best use of both. Today's guest, Carmen Sognonvi of Urban Martial Arts in Brooklyn, is having huge success in this regard. As a result, she's got a thriving family business, growing a strong list and punching way above her marketing weight! PLUS I help a listener figure out how he can turn a passion project in to a social enterprise and share two fantastic upcoming events for any small business owner wanting to turbo charge their marketing. Happy days! The post This Brooklyn martial arts school is nailing old school marketing. Big time! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

In 2009 Dave Stirling lost five businesses in Victoria's Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Dave talks about how he and his wife got back up and running with a new business - Tower Motel in Marysville, a lovely, quite hotel in Melbourne's gorgeous countryside, and why it was important to them they go back into business. PLUS I tackle a couple of listener questions about podcasting and share some feedback from a listener who's made the jump out of corporate and started their won business. Happy days! The post A story about business recovery after a disaster. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. In just one year Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world. PLUS I announce details of my upcoming Content marketing webinar, I answer a listener question around the importance of marketing strategy and help another listener shake the corporate shackles. Enjoy! The post How to turn a passion into a business. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym and in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15-months! The post How to create another revenue stream in your business. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Cold calling freaks many small business owners. But done right, it's a great marketing strategy to get generate more enquiry and sales. This week I talk with Jenny Cartwright, cold calling & telesales expert from Telesales Training and we come up with answers to your most pressing cold calling questions to help you get it right. Are you ready to discover how to use cold calling to grow your business?! The post How to use cold calling to make money. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

What would you do if you were a real estate agent and the government revoked your trademark? Sell the President's castle, of course! At least, that's what today's guest tried to do in what's shaping up to be a very brave PR stunt. Plus I share some tips on how to be engaging when using social media. Enjoy this episode of Australia's favourite marketing show. The post A brave PR stunt involving a real estate agent, the Czech Republic’s President and his castle. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

From how to break through business blockages, to the power of systems, to what to do when the chips are down (really down), to the importance of continual self-improvement, to cold-calling tips. They're just some of the marketing mysteries uncovered in this episode of The Small Business Big Marketing Show. My guest today is David Warne - Founder and owner of Sydney Tall Ships. We start off by talking about how he built a highly successful spit roast business in Sydney, which six years ago, enabled him to buy his first tall ship. Yep, tall ship! It was then that Sydney Tall Ships was born ... that todays is a multi-million dollar iconic business. But it wasn't all plain sailing. (Excuse the pun ;0) The post Mr. Inspirational has his granny to thank for his success! Join me for my most inspiring fireside chat yet. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses. This week I also answer a question from James requesting a marketing checklist to help him get started with his new food distribution business; I give you an update on the Thankyou water brand; and I discuss an email I received from a not-so-happy camper. Then I share some great feedback from a listener who is not a business owner or entrepreneur, but listens to the show to stay current in the marketing arena and for inspiration. Enjoy! The post How to use transparency as a marketing strategy. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

In this episode I cover how to write copy that converts, I give some feedback to a listener who’s recently launched their own podcast, I remind us all of the importance of being single-minded in our marketing plus I share some heartfelt feedback. If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Ready? Go! The post How to write copy that converts. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

What do innovation, guerrilla marketing, and price positioning have in common? They're all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands. The post Eagle Boys Pizza founder talks Guerrilla marketing, growing through innovation, how to define your price position. #sbbm appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Retail's future (or lack of ;0), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement & promoting a wardrobe business are just some of the marketing mysteries uncovered in this episode of the Small Business Big Marketing show. Plus I have an intense fireside chat with extreme retailer Brad Smith of motorcycle lifestyle brand Braaap, who's won way too many business awards for his own good; and on his way to building an empire. We are talking marketing G O L D , SBBMers! Marketing gold. The post The ‘retail is dead’ episode. Plus loads more marketing gold. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

In this episode I chat with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock! This is a fascinating and honest interview, with a focussed business owner. It's full of marketing tips and tricks covering getting your key messages right, how to get leverage from smart partnerships, strategic office location and much more. PLUS I want to shout out to the small business owners that made an effort to join me at the meet up in Melbourne last week. The post Travelsim CEO talks partnerships, messaging and the moment that changed everything. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

So much marketing love to spread around. And so little time. Unfortunately, this past week I've been struck down with the man flu and could hardly talk (I know, me not being able to talk!), so this week I decided to answer some listener questions. We cover a load of marketing ground including eNewsletters, Facebook conversions, low cost brand reminders, Yellow Pages plus I gtet a virtual hug from one listener and a kick in the head from another. Happy days! The post It’s a listener love in! We talk eNewsletters, regrets of the dying, low cost branding, Facebook conversions & meet ups. Plus, I get a kiss and a caning! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

" ... it really is a little magic money machine sitting on your desk." That's how today's guest, Mike Rhodes, founder of WebSavvy, describes Google Adwords. Now they are very big words - but Mike honestly believes that Adwords is about as close to an advertising money tree as we're ever going to get. Thankfully, Mike backs this claim with the facts and know-how. And he shares both in this fireside chat. PLUS I tackle a question from a listener who is wanting to start a business naming business. And I have a whinge about a couple of big brands that have let me down recently through their social media activity - well, make that lack of social media activity. Enjoy! The post Google Adwords tips and tricks for 2013/14. AKA the advertising money tree episode! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

It's old school marketing all the way this week. None of this fancy new online marketing. Uh-uh! That's for the young kids. Tune in and you'll discover how to promote your business offline. Yep ... no websites, likes, tweets, hashtags, PPCs, pins or requests to connect in sight. Instead, you'll hear from Adelaide Accountant, Andrew Mattner of HMCR Accountants, who's built a successful practice by practising tried and tested marketing techniques. PLUS I tackle a listener question about their editorial mission, share a couple of wins and remind you about the upcoming inaugural SBBM meet up. Enjoy! The post How To Promote Your Business Offline. AKA old school marketing! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

As small business owners, marketing can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the business. Or in some cases, marketing ideas abound but it's the time and knowledge required to implement them that's missing. As a result, your marketing suffers, which can often lead to money being left on the table. That's why I've dedicated this episode to answering some of the better listener questions I've received over the past few months. Plus I announce a Melbourne listener meet up. Listen in ... The post Marketing ideas abound, 7 listener questions answered plus I get on my soapbox! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Social entrepreneur Daniel Flynn is not scared to have a crack. A big crack! When I first chatted to him in episode 136 of Small Business Big Marketing, he told us all about how and why he entered the crowded bottle water category with the Thank-You Water brand. Having already saved 50,000 lives, he's now seriously reaching for the stars, with a goal to now save millions of lives in third world countries. How? Well, to start with he's just announced an amazing brand extension in to food and body care products under the Thank-You brand. 22 SKUs, in fact! That's what I call guts! PLUS in this episode I tackle a question from 13-year old Jess, who is keen to know how to start a surf brand. Listen in ... The post Here’s a lesson in business courage. It’s inspiring stuff! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

The Henry Jones, located in downtown Hobart, Tasmania, is an internationally recognised 5-star hotel ... and for good reason. It's an amazing product in an equally amazing location. It was the brainchild of my guest today - Richard Crawford - who along with his business partner (Flora De Kantzow) - very cleverly won the tender against a 28-strong field including some of the world's biggest hotel chains. Oh, and without any previous hotel experience. You gotta love that! Opening in 2004, The Henry Jones very quickly established itself as a leading hotel and destination within Australia thanks to a segment on the renowned travel show Getaway ... then, shortly after, a half-page review in the New York Times. Boom! Listen in to how they did it ... The post How to start a 5-star hotel and make it world-famous in 2-years without spending a fortune. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Financial advisor Charles Badenach has fully embraced the concept of content marketing. As a director and employee of Shadforths, a large financial group located in Hobart, Tasmaina, Charles has successfully built his own personal brand using a mix of marketing strategies book publishing, video marketing, eBooks, blogging as well as frequent use of LinkedIn, Twitter, Facebook, YouTube and Pinterest. I know, a financial adviser using Pinterest .... and well! The post The GFC forced this financial adviser to fully embrace content marketing. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.