The Small Business Big Marketing Show | Insanely Effective Marketing Ideas

Australia's best-selling small business, Andrew Griffiths, joins me for another episode of Funny Business. This time we’re keeping it upbeat with the theme of celebration. Andrew shares his insights into the importance of celebrating business milestones, of being proud of everything you do in work, and of celebrating your customer relationships. Plus, we give you some tips on how to avoid becoming isolated in business, and how to switch off from work when your phone won’t stop buzzing. So, let’s get into it! Oh, and there's a little nudity thrown in for good measure ;0) The post 184 – Celebrating business milestones, switching off, business isolation and a touch of nudity. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

What if locking your door, taking down your business sign, and saying "goodbye" to half of your customers could radically change your business for the better? My guest today, dentist Paddi Lund, did just that. He shares how he used exclusivity, lateral thinking, and the power of what some call "repulsion marketing" to design a lifestyle where he was making more money than most of his colleagues while only working two days per week. The post 183 – How to work less and make more money with dentist Paddi Lund. This is the ‘Happy Business’ episode. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Ever wondered what someone does when they leave Google? And why would you leave Google in the first place?! Troy Westley answers both those questions and a whole lot more in this episode of the Small Business Big Marketing show. Troy's the founder of CareMonkey, an award-winning app that helps schools and other organisations keep track of health and emergency information. The post 182 – How to Market a Start-Up with Ex-Google Manager, Troy Westley appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Are you making any of these mistakes when marketing to women? Women make up 51% of our population, yet most businesses are doing it all wrong when it comes to marketing to them. See, what women really want is to feel heard - and understood (sound familiar). They're looking for meaningful long-term relationships with brands. NOT just a quick trade of goods or services. Today I'm joined by Amanda Stevens, who debunks the age old myth that "sex sells" and explains the one HUGE mistake that men make when trying to market to women. The post 181 – How to Market to Women with Amanda Stevens. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

The famous (or is it infamous?) "First Kiss" video has more than 69 million YouTube views at the time of recording. In this episode I speak with the video's creator, Melissa Coker of Wren Studios. Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral. The post 180 – ‘First Kiss’ video : Behind-the-Scenes with the Creator of the World’s Most Viral Video. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Ben Fewtrell emailed me recently saying he'd "...be keen to talk about the bad taste in your mouth feeling people feel when Business Coaching is mentioned." Bring it on, I said! Ben sold his first successful business in his 20s and went on to become one of Australia’s top business coaches and CEO of award-winning ActionCoach Corporate Australia. In this episode, Ben shares his personal business story and gives some straight shooting marketing advice for small businesses PLUS listen in for a ninja marketing tip that we could all benefit from. The post 179 – You don’t need a business coach, right? appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about "big picture" business strategy, as I chat with English lecturer turned outback entrepreneur and cameleer, Russell Osborne. After a personal tragedy shook Russell's life to its core, he set out to achieve a massive goal that dominated his career as well as his personal life. How did he do it? What did he learn? Tune in to today's episode, as Russell takes us on a journey across outback Australia that delves into overcoming depression, designing your ideal life, facing fear head-on and visualising your goals to make them a reality. The post How to overcome fear and create the business of your dreams, with cameleer Russell Osborne appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Is your business just earning you a wage? Do you feel like you're trapped in a "job", when you thought you'd be running the business of your dreams? That was how Glenn Walton's Brisbane tree lopping business was until he took over from his dad. But Glenn made some smart marketing moves that grew his website traffic by 860% and saved $30,000 per year on marketing. Listen in to find out how he did it. The post Son buys Dad’s business. What happens next is amazing. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

How would you like to take 3 months off every year to travel the world with your family? That's exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other 9 months of the year. Dale's been an entrepreneur since the ripe old age of 19. He's written 16 best-selling books and founded three separate million-dollar businesses. The post Entrepreneur Dale Beaumont on how to take 3 months off each year! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Co-founder and CEO of one of Australia's largest online businesses, Dean Ramler from Milan Direct, reveals how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman while not worrying about SEO and spending 95% of his marketing budget online. Plus I give a listener some tough marketing love. Listen in! The post Milan Direct founder, Dean Ramler, on how he’s created Australia’s largest online retailer. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. I chat with this start-up's founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Andy reveals the importance of naming and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market. Plus, I answer a listener question from a mindfulness therapist on how NOT to sound like a schmuck when talking about what your business does. Listen up! The post A $60M business in two-years thanks to a one word domain name. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Timbo and AG are at it again! In this episode - the 9th instalment of Funny Business - marketing speaker Tim Reid and best-selling business author Andrew Griffiths discuss how old school marketing tactics still have a big place in small business, the current state of social media, and some great resources for growing your business. Plus, how pop up shops are changing retail, a great (non-pushy) way to start the sales conversation with your customers, and loads more marketing goodness! Listen up ... The post Funny Business #9: Pop Up Shops, Old School Marketing, and the State of Social Media appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Ever wondered what happens in a high level, private, one on one marketing consultation? Here's your chance to be a fly on the wall as I conduct a one-on-one session with Skye, a small business founder from Bulawayo, Zimbabwe who needs some help putting her ideas into action. Listen in on a private consulting session with Skye as she talks about her challenges, and hear me provide advice to Skye on her questions about brand visibility, how to create a lasting brand, and how to connect with clients. Plus find out how you can keep tabs on Skye's progress in the future, and hear about my big goal for 2014. The post Listen in on a private marketing consultation I had with a listener recently. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? Well, this week's guest, Tracy Angwin, has done just that. And in one of the most boring (as she admits) industries going around - Payroll! (I'm falling asleep just typing that word...). PLUS I answer a listener question about podcasting and where to post their episodes AND share an exciting Forum development that just made Membership that much more valuable. Listen in now ... The post How to dominate your industry in 5-Steps without spending a fortune, with Tracy Angwin. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Tony Gattari lead an inspired team to take Harvey Norman Computer Computer Superstores from a $9 million minnow to a $570 million empire. Burnt out, he then considered joining the ministry, he coughed blood daily for 3-years and was told he wouldn't live past 50. At that point he decided to forget about money and live his passion. PLUS in this episode of Australia's #1 marketing podcast, I respond to a listener who's successfully implemented some of this show's email marketing and website design tips. PLUS I announce a series of events that I think any small business owner keen to make an impact should attend. Listen up! The post This guy built a retail empire, got incredibly sick then chased down his passion. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Today's guest is a council worker. But no ordinary council worker. Uh-uh. Johnathan Reichwald from Frankston in Victoria cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories. I also help a listener take maximum advantage of a guest post blogging opportunity and share some feedback from a listener who's taking some serious marketing action as a result of this show. Love it! The post A video marketing strategy with massive SEO implications. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Today's guest is Mike Johnston of Mike's Lessons. Mike founded the website MikesLessons.com, which is an online drumming community run by himself and his wife Amber. The website offers live online drum lessons for beginner, intermediate and advanced players, taught by Mike and individual downloadable lessons all filmed in his home. After the site gained success, Mike expanded the business to the Mikes Lessons facility in Folsom, California and began to offer international week-long drum camps. The post 168 – YouTube helped this guy create the world’s leading drum teaching business – online and offline! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Tired, stressed, overwhelmed? Have you considered getting some help? This week I chat with Chris Ducker, from Virtual Staff Finder, about how you can lighten your load using Virtual Assistant services. Plus I answer a listener question that is right on topic, and a dedicated listener offers up some advice on the best microphones to use on the road. The post How & why to use a virtual assistant. appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Canadian gym owner Nicole Neuert from Kix 4 Chix has 45 clients tattooed with her logo! Listen in and find out how she did and why they do it. Plus I get feedback from a bored listener who offers me a deal and a mighty good idea; and I offer some branding advice to a musical debt collector. The post How to get customers to tattoo your logo on their body! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.

Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. In this entertaining episode with Dr Nick, he shares how he uses clever marketing to attract patients and get noticed in the community; how humour helps to overcome fear; and why helping take away 'the fear' helps his business grow. PLUS I share my top 9 considerations for naming a business. Listen up ... The post How clever marketing (and a fun name) helped Dr. Snip undertake 20,000+ vasectomies! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.