Menswear Style Podcast

Welcome to the MenswearStyle Podcast, where we bring you another captivating interview. In this episode, our host, Peter Brooker, sits down with Lutz Schwenke, the founder of TWOTHIRDS, a sustainable and eco-friendly clothing brand that has gained recognition for its commitment to protecting the planet and its oceans.Lutz's journey towards founding TWOTHIRDS began during his teenage years when he spent a transformative year in Hawaii. It was there that he developed a deep love and appreciation for the ocean, which would later inform his vision of creating a brand that had zero impact on the planet and its precious marine ecosystems. Drawing from his experience working for the UN, Lutz's understanding of sustainability and his passion for the ocean converged to lay the foundation for TWOTHIRDS, which officially launched in 2010.TWOTHIRDS has since grown into a community of like-minded individuals who share a common vision of preserving our planet. The brand is committed to creating clothing that is n

Emerton Scott is a British company driven by a love for quality and simplicity in design. They’re a socially aware brand which handcrafts unique necklaces inspired by stoicism to help tackle mental health. For every necklace purchased, a portion is contributed to a chosen charity in the mental health space to help support the 8 million yearly deaths attributed to mental health illnesses. In 2018 Emerton Scott founder, Scott Lancaster, asked his martial arts coach for book recommendations to strengthen his mindset. He was told to read The Obstacle Is the Way, by Ryan Holiday. After reading this first book on Stoicism, Scott began making his way through the rest of Holiday's books and then every other book he could get his hands on related to Stoic Philosophy.In this episode of the MenswearStyle Podcast we interview Scott Lancaster, Founder of stoic inspired jewellery brand Emerton Scott about the success of the brand's Kickstarter launch which became the fastest funded crowdfunding campaign ever. Our

JAGO is a menswear brand creating versatile, functional and timelessly styled products to be worn everyday and beyond - worn For Life's Adventure. The brand embraces adventure in its broadest sense - far beyond outdoor adventure only - living for variety and spontaneity. They believe their versatile approach to style and function is particularly well suited to the flexible work-play lifestyle so many of us now live in this post-Covid world. In a world of too much complexity and too much consumption, and in an industry suffering from an over-specialism gear fad, never has there been a more appropriate time to have fewer, better, longer lasting, more sustainable products.  In this episode of the MenswearStyle Podcast we interview Alex Orr, Founder of JAGO about the founding story and purpose of his outdoor clothing brand. Our host Peter Brooker and Alex talk about upstart funding, working with Bear Grylls, relaunching the brand after the Covid-19 pandemic, the new Totum Cotton Gilet made with British Mille

Blake Mill is a premium men’s fashion designer, based in Manchester, which makes completely unique and high-quality men’s dress shirts. Founded in 2018 by Steve French, Ross French and Ken Price, with a passion to make high quality dress shirts for people who want to express their individuality through clothes. The brand aims to help their customers stand out from the crowd. That may be as simple as sporting an interesting collar and cuff lining on a beautifully made white shirt. Or it may be as bold and brash as a neon impression of real brain waves rendered on the entire body of the shirt.The three founders collectively have over 50-years in Fintech, and they want to drive even more technology innovation into Blake Mill. From the design concepts and prototyping, to how shirts are made and authenticated - think QR codes that tell the customer exactly where the materials are from, how they were sourced and how the shirt was made. Customers will also be able to register their products on resale markets, allowi

Thompson Tee  create sweat proof and premium undershirts that block 100% of underarm sweat and odour with patented Hydro-Shield sweatproof technology. Billy had axillary hyperhidrosis (excessive underarm sweating) and would practice ridiculous deodorant rituals to conceal his underarm sweat marks. In 2011, he approached friend Randy Choi, who had experience working in the apparel industry. Billy learned that he too, could relate to the struggles of excessive sweating. Randy, who suffered from cranial hyperhidrosis as a teen, underwent sweat gland removal surgery, only to end up with severe side effects which included all-over sweating, skin problems, slow metabolism and fatigue as a result. Bound by a shared passion to create a safe, affordable and convenient solution, they both developed a lightweight, breathable, comfortable and truly integrated underarm barrier that would completely absorb sweat, withstand the toughest stains, and help those living with axillary hyperhidrosis. In this episode of the Menswe

Premium, stylish, sophisticated football apparel for on and off the pitch. Futsol draw inspiration from the simple pleasure of playing with the ball. They see beauty in the ball, in the places where games of football are enjoyed around the world and those moments of shared connection and joy.In this episode of the MenswearStyle Podcast we interview Nicolas Willson, Founder of Futsol about his love for sport and how the journey with his new football inspired clothing brand began during the Covid-19 global pandemic.  Our host Peter Brooker and Nicolas talk about design and fabrics, market positioning, why they're not promoting the brand during the World Cup, retail partners, raising capital, and their latest collaboration collection with Printed Goods.  Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter here. We promise to only send you the good stuff.Support the show

Founded in London in 2012 by Swedish brothers, Niklas & Mattis Oppermann, Carl Friedrik launched their leather goods business after seeing a gap in the market for competitively priced but high-quality accessories. Today the brand merges its Bauhaus and Scandinavian design inspirations, with smart functionality using traditional techniques and craftsmanship. The core of the brand’s business has been built on always putting their community first; through a personalised approach, product lifetime guarantee and designing what their customers want for their changing lifestyles. Carl Friedrik’s recently launched Creator’s Club (an exclusive innovative beta-style programme to test and try new products) is their newest extension of this ethos. Originally starting as a brand focusing on wholesale, the brothers quickly pivoted to a DTC business model and have seen huge success. In 10 years the brand has had an entirely organic growth from a £4,000 initial investment and is on track to double its revenue from last y

Frederique Constant was established in its current form in 1988. Aletta Bax and Peter Stas launched their first collection in 1992, comprising six models fitted with Swiss movements and assembled by a watchmaker in Geneva. Frederique Constant is involved in all the stages of watch production, from initial design to final assembly. Watches manufactured under its trademark are either designed by Frederique Constant or by independent designers contracted for a specific series of models. Strong emphasis is placed on watch design to keep abreast of trends and customer preferences. In this episode of the MenswearStyle Podcast we interview Niels Eggerding, CEO at Frederique Constant about his background working within the watch industry and the history of the brand which aims to make high quality classical watches accessible. Our host Peter Brooker and Niels talk about brand DNA, product pricing strategies, the production process, the smart watch market, brand ambassadors, and social media. Whilst we have your atten

Alpina was founded in 1883 when Swiss watch making visionary and alpinist Gottlieb Hauser founded the “Alpina Swiss Watchmakers Corporation”, and in doing so united the leading Swiss independent watchmakers, who became known as the “Alpinists”. Initially, the Corporation was developed to optimise the manufacturing of movements and watches by forming a union of manufacturers and suppliers, but Alpina soon began producing in-house calibers. In the 1920s, Alpina was already being sold in 2,000 outlets worldwide, an exceptional figure for those days. It is no exaggeration to say that Alpina was one of the first leading manufacturers of Swiss watches. More than any other watchmaker, Alpina was responsible for the sports watch as it is known today. Gottlieb Hauser was convinced that Alpina would become supremely successful worldwide for the quality, durability, precision and design of his watches. He wanted to provide sportsmen, engineers and adventurers with the ideal watch. His vision became reality in 1938 with

The Mallinson family name dates back to the early 1900s with many of that time making a living in Yorkshire Mills as 'Cloth Dressers'. A career in textiles was reignited in 2019 by Ryan who created the brand shortly after the birth of his son Edward. Hailing from a working class estate in the suburbs of Leeds, a gap was soon found in the craft of re-waxing and repairing wax jackets.  Beginning with friends and then independent customers, Mallin & Son started servicing high end jackets from Barbour, Belstaff, Burberry and all in-between whilst flying the flag for sustainable fashion, all from a kitchen table. The business soon became an authority on wax jackets for customers and enthusiasts across the globe. Leading manufacturers soon came onboard, working direct with them on behalf of their customer. The brand's first clothing release was a small run of Great British heritage garments which took inspiration from 1960s boxing gyms, with the Union Jack taking prominence upon a hand printed pa

The LifeJacket Skin Protection story began with personal setback. The co-founders were three healthy young men, who thought they were indestructible. But then, several of their friends – all healthy and in their thirties, like them – were hit by cancer. One of them was Jono, the co-founder. Through this experience they learnt that skin cancer – one of the world’s most common cancers – is not only on the rise, but also that most people don’t think about the need for year-round skin protection. That’s especially true of men who are almost twice as likely as women to die of skin cancer. Emboldened, they created LifeJacket, with the single vision of stopping the increase in skin cancer. If only more people knew the facts, the same tragedies that struck their friends could be avoided. Taking better care isn’t just about preventing skin cancer though. They believe year-round protected skin is healthy skin and healthy skin makes you happier and more confident. That’s why they design products that give your skin what

Meriggi is a men's resortwear brand inspired by the Mediterranean: its storied past, enduring style and unhurried pace. Their take on a day well spent includes salt in the air and a cocktail al fresco. We indulge in the occasional amenity but only ask for good company and a long summer day. We appreciate places where the jet-set feel at home and joie de vivre fills the mind. The brand makes resortwear with the Mediterranean in mind. Their garments are tailored to the local fit and make no concession when it comes to the details. The patterns and palette are reflective of landscapes and a cultural richness that truly are one-of-a-kind. And most importantly, they believe in clothing that doesn’t change by the season, but rather gets better with age.In this episode of the MenswearStyle Podcast we interview Alberto Solana, Founder of Meriggi about his investment banking background and his newly launched resortwear brand. Our host Peter Brooker and Alberto talk about his love for menswear, finding a gap in th

Luca Faloni is a vertically integrated menswear brand established online in 2014. They deliver superior craftsmanship and create a true 'Made in Italy' proposition available directly to clients worldwide. The brand promise is to source the finest materials from the most prestigious Italian producers and disregard seasonal collections in favour of product longevity. For each design, they partner with the most skilled Italian artisans, who have been honouring their craft for generations.In this episode of the MenswearStyle Podcast we interview Luca Faloni, Founder of Luca Faloni about the background of this direct-to-consumer menswear brand. They're currently about to launch 3 new stores in Miami, Munich and Milan. Our host Peter Brooker and Luca talk about the benefits of launching a brand online, why now is the right time to open physical stores, Italian design, and the affects of cost increases on business. Whilst we have your attention, be sure to sign up to our daily MenswearStyle newsletter

Gordon Bruce has been with Inverhouse Distillers for 34 years and joined anCnoc in 2006. Day to day - crafting the anCnoc range of whisky, welcoming visitors from around the world and, most recently hosting his podcast ‘Knock Tales’ from his desk at the distillery. A proud Keeper of the Quaich, he is passionate about craft in the truest sense of the word carrying on 125 years of traditional whisky making techniques at one of the most picturesque distilleries in Scotland. anCnoc is a highly respected whisky amongst enthusiasts and a welcoming dram for newcomers. They are known for producing a light, intriguing and thoroughly modern whisky using traditional hands-on methods. The signature whiskies, anCnoc 12 Year Old and Peatheart allow people to discover the lighter and darker notes of whisky within the one brand.In this episode of the MenswearStyle Podcast we interview Gordon Bruce, Distillery Manager, anCnoc Whisky about his background and long whisky career. Peter Brooker and Gordon have a live tasting of a

HOOHAA, is a new platform helping consumers seek out and enjoy niche fragrances; that may ordinarily be left undiscovered. The mainstream fragrance market is noisy and crowded but there is a huge amount of independent fragrance producers, who have previously found it near impossible to cut through with consumers. With beauty halls feeling like a distant memory and virtual beauty discovery at its peak in consumer interest, now is the time to champion, support and experiment with responsible, sustainable and unique fragrances, with monthly delivery service, HOOHAA.In this episode of the MenswearStyle Podcast we interview Lorenzo Vasini, Founder of HOOHAA about his new fragrance subscription and discovery service company which eliminates the traditional department store fragrance hall. Peter Brooker and Lorenzo talk about transparency, helping small fragrance houses, out of touch advertising, why niche brands are growing, the fragrance wheel, the fragrance wardrobe, and how the subscription model works. Whilst w

The URBAG story is defined by a passion for sustainability and innovative design, along with the determination to make a positive impact in the world. Founder Marie Callan has spent decades working in sustainability. From social enterprise and charity work to fostering discussions with industry leaders at the Financial Times, she’s found the plastic problem never goes away. While the issue of single-use plastic was attracting attention, no one seemed to be addressing plastic waste from fashion aftercare services.  It’s this passion, experience and conversations with industry experts that led Marie to do something positive. The result? An ethically-manufactured suit carrier bag that’s forward thinking, superbly made and lasts a lifetime.In this episode of the MenswearStyle Podcast we interview Marie Callan, Founder of URBAG about her career and the founding story of her sustainable brand which has an aim to combat single use plastics used by dry cleaning companies. Peter Brooker and Marie talk about plastic wa

The  Stenströms story began in 1899 when the Swedish tailor August Stenström found himself overwhelmed with orders. His reputation as an outstanding shirt fashioner had spread in town. All the elegantly dressed men in Helsingborg wanted one of his masterpieces, and Stenström found it hard to keep up. To meet the needs of his sophisticated clients, he decided to build a shirt factory. Under Stenströms’ strict supervision, a larger number of quality shirts could now be produced. With time, his business flourished, and word spread far and wide. Still today Stenströms is internationally renowned for its pristine quality. Using only the best fabrics and trims, they craft classic and contemporary clothing. The perfect fit and feel based on 120 years of sustainable craftsmanship.In this episode of the MenswearStyle Podcast we interview Peter Jüriado, Head of Design at Stenströms about his career working within the fashion industry and his roles at the company. Peter Brooker and Peter Jüriado talk about the long hist

Fera is an independent British outdoor brand that combines a deep reverence for the wild with a desire to create outdoor clothing that is not only reliable and made to last but also have a timeless sense of style. They are here for the true outdoor lovers, for those who know a passion for the outdoors has never gone out of style. Joyful, enthusiastic people who love adventure and spending time in the wild. For people who are tired of the outdoors being filled with fluorescent yellow anoraks and highly technical trousers with twenty-seven pockets. Fera are recasting tradition, finding new inspiration as well as delving into the archives, seeking the timeless outdoor gear of the past, and reviving them with a contemporary edge. In this episode of the MenswearStyle Podcast we interview Sidney Hiscox & Declan Morrison, Co-Founders of Fera about their new British outdoor clothing brand launched during the Covid-19 pandemic. They both met at school aged 4 and have a deep love for the wild. Peter Brooker and the

Infusing rich trending styles with a unique perceptive on the world, with a design that aims to be timeless - incorporating minimalistic and simplistic, yet thought provoking, fashion statement led core styles, with sustainable production being at the heart of the brand. NO ONE TRUE ANYTHING have a phrase that dominates the Ethos of the brand, “F/FAST FASHION”. With a high-end, sustainable approach to streetwear, the brand has officially dropped its DEB—UT collection, leading with the PI-LOT capsule. The capsule showcases hoodies and t- shirts, with the purpose of fashioning a new outlook on how sustainable clothing should be perceived. The world of fast fashion has had its moment and ruined the industry for too long, while causing a climate catastrophe and exploiting people. Jake wants his brand to be seen as one that is pioneering and bringing sustainable fashion production into the world of high-end fashion.In this episode of the MenswearStyle Podcast we interview Jake Posner, Founder of NO ONE TRUE ANYTHI

Humanery aims to build the definitive global destination for men that serves all their beauty, grooming and self-care needs in one convenient place. Their platform is an online marketplace, which helps consumers find and purchase men's beauty and self-care products that work for them. They partner with many high quality and prestigious men's beauty, men's skincare, grooming, haircare, fragrance and wellness brands from around the globe that sell their products on the Humanery website.In this episode of the MenswearStyle Podcast we interview Sid Baveja, Founder of Humanery about his business which aims to help men reach better and curated grooming products. Although the new generation of men are interested in men's beauty products, many still lack knowledge and guidance. Peter Brooker and Sid talk about stigma and education, sourcing brands with provenance, commission business model, men's makeup, gender neutral products, and their bespoke recommendations service. Whilst we have your a