Menswear Style Podcast

Founded in London in 2012 by Swedish brothers, Niklas & Mattis Oppermann, Carl Friedrik launched their leather goods business after seeing a gap in the market for competitively priced but high-quality accessories. Today the brand merges its Bauhaus and Scandinavian design inspirations, with smart functionality using traditional techniques and craftsmanship. The core of the brand’s business has been built on always putting their community first; through a personalised approach, product lifetime guarantee and designing what their customers want for their changing lifestyles. Carl Friedrik’s recently launched Creator’s Club (an exclusive innovative beta-style programme to test and try new products) is their newest extension of this ethos. Originally starting as a brand focusing on wholesale, the brothers quickly pivoted to a DTC business model and have seen huge success. In 10 years the brand has had an entirely organic growth from a £4,000 initial investment and is on track to double its revenue from last y