Do It For A Living

Eric Hazen met Paul Lucas while at college at Purdue and shared their enthusiasm of cars and engineering. During college, they both had engineering jobs at top level racing companies. After graduating, Eric continued his design engineering position at C&R and Paul started working there as well. During their lunch breaks, they imaging running their own performance business. With their knowledge of CFD modeling and air flow models, they decided to pursue designing and manufacturing aerodynamic components in their free time. Eventually, Eric moved to Phoenix and worked from home for C&R while Paul moved on to work as a design engineer at AMS Performance. In late 2013, they decided to start making products and developed the front splitter for the FRS/BRZ. They decided to go at it full time in early 2016 and have been growing ever since! They continue to develop new aerodynamic components and are branching off into different products such as manifolds and clutch forks.

Mike Lewin grew up in an environmentally friendly community and then went to Purdue for Engineering. During college, he met Dan O’Donnel through the car club and they became roommates. Dan introduced Mike to Redline Time Attack and they began working on Dan’s Evo 7 to make it faster and faster for each event. While they were building the car, Dan introduced Grant to the team to help build the Evo 7. At this point, they decided to begin calling themselves the Professional Awesome. After graduation, everybody got real jobs and worked for other companies. But they continued to develop and improve Dan’s Evo 7. Sadly, the car was totaled at Road Atlanta in 2013 and they were unable to salvage any of it. In the true spirit of motorsports, Doug Wind and Tony Szirka donated their winnings to the Professional Awesome. Then, multiple companies stepped up and offered to help them build another car. The team hadn’t really considered giving it another shot, but the encouragement and donations from friends led them to purc

Victor Alvarez grew up in Long Island, NY and used to spend a lot of time working at his dad’s and uncle’s automotive shop. Victor was around cars since a very early age but he really fell in love with them when his dad bought a Supra. His family decided to move south to Florida to take advantage of the nicer weather when Victor was 15. When they got there, his dad started another automotive shop and Victor jumped right in to work there as well. He had plans to go to college, but he had gotten so involved with and passionate about modifying cars that he decided that career path was for him. As time went on, he continued to work on Supras and eventually met Alpha. Alpha was tuning lots of different cars and Victor’s customers would request Alpha to tune them. Victor and Alpha struck up a friendship based on their aligned business expertise and formed Induction Performance. Fast forward 5 years, and Induction Performance is about to move into a larger building to better suit their customers. Victor also organiz

Rory has spent most of his life working at various automotive businesses. He grew up working on and racing go carts in California. Then went to Wyotech for a formal automotive education in Pennsylvania. He then moved back to California to work for a boat shop, a hot rod shop, and a shop which recorded the Wrecks to Riches tv show. His next job was as a fabricated at West Coast Customs where he got to work on all sorts of cool projects. He transitioned into the parts department there before moving on to Callaway Cars. This is when he really got involved with SEMA. He had been to the show many times with West Coast Customs, but decided to volunteer for the Select Committee once he got to Callaway. He was featured in SEMA’s 35 under 35 award which helped him get his next job at Body Armor 4X4. Rory then moved on to become the VP of Sales at Gibson Exhaust. His latest venture is as a sales director at Advanced Accessory Concepts where he is developing and selling a new product that he helped design. Rory recently

Dom Tucci has been exposed to hot rods his entire life. Both his dad and grandfather built many customs cars during his youth. But Dom didn’t originally envision himself working with cars. He went to Syracuse University for Industrial Design and fell in love with 3D modeling and design work. As he progressed through the program, he was still helping his dad out at Tucci Hot Rods and really did enjoy the work. It was very hands-on and required a lot of visual details that he was learning in school. After graduating he created Dom Tucci Designs. He did renderings for his dad’s Tucci Hot Rods customers, designed various logos, and created branding material for companies. 3D printing has also become a large portion of his business. Using his design, Dom established a relationship with a 3D printer manufacturer and built over a dozen unique parts for their Ford Fiesta featured in the Ford booth at SEMA 2017. Dom is trying to showcase how this technology can be used to push the aftermarket industry to new levels.

Ben started tinkering with cars when he got into high school. When he enrolled at Georgia Tech for Mechanical Engineering (with a minor in Chemistry), his interest grafted towards electric cars. He participated in making a solar vehicle and modifying a Camaro to be a hybrid. Then he took it to the next level and made a tube-chassis hybrid car from scratch using a V-Twin engine, a forklift AC motor, a snowmobile CVT transmission, and batteries from a Smart Car. Ben kept bumping into Kevin Patrick of Exomotive at car shows around Atlanta. They got to talking and decided to team up to produce the Electrocet. It’s an electric version of the Exocet using driveline components from a Tesla Model S. To get the company going, Ben applied to an incubator at Georgia Tech and they decided to invest in Eddy Motorworks. They have created a teaser video that you can watch here. Their business model is to assemble the Electrocet’s and sell to customers as well as doing electric car conversions to conventional vehicles. They

Sasha started his automotive career by buying a small shop just to work on his own car. He started to help friends with their cars and then began charging for his service. He worked at it for several years but just couldn’t make it profitable. So he closed the shop and moved on. He worked a corporate job and realized very quickly that he just didn’t want that life, so he decided to go back to working on cars. Sasha decided to start tuning cars and use a mobile dyno to travel to the customer and called it OnPoint Dyno. He also does vehicle setup and driver coaching on top of the mobile dyno business. He now has 1 employee and a small shop to store equipment and tune cars. His latest big project was to transforming a Lotus Evora into an electric car. Sasha used the motor from a Tesla Model S, batteries from the Chevy Volt, and a MOTEC for traction control. They recently finished the car and went 11.4 in the ¼ mile on their first time out. The thinking behind this electric vehicle is preparation for the future.

Susan is the VP of Finance for Moore Automotive. She has a Bachelor of Science degree in Accounting and started her career at a CPA firm. She worked at that firm for a while and then helped several other businesses “fix” their accounting and ensure that everything was setup correctly. She now has a total of 20 years of experience in Finance and Accounting. In 2010, she met Bill who owned Moore Automotive and they got married a few years later. She officially joined the business in 2015. Moore Automotive is an interesting business story in that it actually started by a different person and was originally a service shop. Bill bought the business in 2003 and began branching out to more performance installations. They learned to tune EFI, purchased a dyno, and started working on import performance. While they still do a lot of maintenance stuff, the performance mods are the fun part! They are in the process of doubling their square footage with a new building which they bought. Their current space isn’t very effi

Episode 100 features a very special guest! Reid Lunde sits down on the other side of the table for his own interview. He has spoken with dozens of other influencers in the business, but never had a chance to really share his story. Now, he gets his shot! Reid’s first experience with cars came in the form of RC racing when he was a kid. Not coming from a car family, he pretty much went out on his own to find inspiration. When he got into high school, his love of full size cars started. He made money at a telemarketing agency and saved up for an engine for his Honda. He spent a short while taking business classes while dreaming of speed. He finished his Associates degree and had plans to finish up his Bachelor’s degree. But, he just couldn’t get excited about school and just wanted to get to work. In the early 2000’s, he started modifying cars in a friend’s backyard. Then they stepped it up and started renting a building. He has been growing the business in the Honda market for over a decade. A few years ago, R

Ron Sledge has spent his life excited about cars and knew from an early age that he wanted to work on them as a career. He started his career in the aftermarket in the early 70’s at Michigan Engine Bearings as an industrial engineer. He got them involved in NASCAR in the early 80’s and traveled all over the country going to the races. In 2010, Ron starter working at King Engine Bearings. Ron has worked to double the sales since he started and solidified King Engine Bearings as a premier motorsports-grade bearing. He has stayed in Kentucky, and now gets to work from home. King Engine Bearings employs several people scattered all over the country to maintain operations in North America. King Engine Bearings is actually headquartered in Israel, so it is paramount to have good communication among all employees. In total, King has about 250 employees with manufacturing and sales worldwide. King focuses on OE replacement bearings, high performance upgraded bearings, and even aviation bearings. They work closely wit

Kenny immigrated to the US from Vietnam and acquired his love of cars through his cousin who subscribed to every car magazine imaginable. They would pour over pictures and specs and dreamed of owning one of these sports cars. His passion for cars continued to grow and in 1995, he started to work at Jo-Tech which was started by his brother-in-law. Kenny was going to college for business administration but decided to purchase Jo-Tech instead of finishing his degree. The opportunity was too good to pass up, so he took the plunge and bought the business. Kenny quickly grew the business and began sponsoring a drag racer to get his name out there. They were doing good and going faster and faster each time they went out. Sadly, while his team was repairing the car on the side of the road one night, they were hit by a drunk driver and totaled the car and severely injured several people. Kenny tried to bounce back by building his own car, but that was also hit by somebody and totaled. Not one to quit, Kenny went and p

Sam Barros came to the US to pursue a mechanical engineering degree at Michigan Tech University. During college, Sam interned at a nuclear power plant as a system engineer and loved the idea of working at a large engineering firm. But, when Sam graduate, he went a completely different direction. He moved to California and worked as a special effects engineer doing high-voltage special effects. One day, Sam got a random phone call from a very prominent businessman, Nermal Mouliea, who proposed that Sam come work for him on a new fuel efficiency project. Sam did a little research to find out if this was the real deal, and it turned out to be true. So Sam packed up his stuff and headed to New Jersey to head the project. The idea was to spray water directly into the combustion chamber to reduce heat losses within the engine. While the idea is similar to water/methanol injection of many forced induction applications, this idea took it to the next level and very accurately injected fine water particles into the cyl

Thad Norman teamed up with a long-time friend, Safa Yousef, with aspirations to turn up the performance on the McLaren cars. Safa came from a racing background in both cars and motorcycles, while Thad came from an engineering and automation background. Together, they knew they could push the limits of what is capable with a factory car. They weren’t shooting for straight line performance, but were more focused on all around improvements. Thad and Safa had to seek outside funding to get the business going and had to try several different avenues before finding investors willing to put money into this sort of business. After securing funding, they purchased a 12C and began development for the next 2 years. The result was the 800hp package and cooling kit. They have since gone on to develop a 1000hp option and a 1200hp option that utilizes their globally-patented tri-boost technology. They are developing even more parts to step the power up to 1500hp.

Chris went to college and specialized in Advertising and Design. He worked as a graphic designer at various companies over the years before ending up in Knoxville, TN. He had started StudioRhoad.com many years ago, but really took it serious a few years ago, and decided to run the business full time. He now employs 4 people and has several freelancers located around the globe. His team specializes in creating websites geared towards the end user. This process includes a discovery phase where Studio Rhoad determines exactly who the end user is and how that user interacts with the company. They also help with social media marketing and content generation. To this day, Chris is still surprised at how many companies have not incorporated mobile-friendly website platforms even though as many as half their users are on a mobile device.

Jim Liaw grew up in Southern California and was immediately drawn to the street racing scene. But his passion really started when he saw an E30 BMW M3 and fell in love with the looks. During college, he reached out to any automotive related business he could think of looking for a job or internship. He landed a spot at Sport Compact Car as an intern working on finding new sponsors for the magazines. His next job was in the import drag racing with the IDRC series and sold sponsorships and booth spaces for their races. The next position was at Vision Entertainment that produced Hot Import Nights doing more sponsorship managements. Jim then teamed up with a friend to start Slipstream Global Marketing with the goal of helping companies optimize their promotional spend at events. They landed a big client with Mazda and worked with them to increase youth awareness to the Mazda brand at motorsports events. In 2003, Jim gets word that the Japanese want to hold a drifting exhibition event in the United States. Their f

Dave Vasser grew up in Waco, TX and fell in love with street racing right away. He wasn’t too interested in school and actually dropped out in 10th grade to work with his uncle at his framing company. He worked at various other businesses but always dabbled with modifying cars and making them fast. He opened his for automotive business in 2000 selling race gas and nitrous out of a trailer. The next year, he started renting a space and doing installs. The business grew rather quickly and he had to move to a larger space to accommodate the various techs and salesmen. Throughout the growing process, Dave was always selling nitrous products manufactured by other people. He really enjoyed this side of the business and ended up turning over the install portion to one of his mechanics. This allowed Dave to focus on making products he needed that other people weren’t making. In early 2004, he decided to take the leap and stop selling other people products. Now, Nitrous Outlet is the largest nitrous parts manufacturer

Ken Anderson grew up in LA during the 70’s and enjoyed normal kid stuff like biking and skateboarding. Ken’s first car was a VW Bug and he discovered how much fun it was to customize it. In the mid-80’s, he got a job at a local Honda dealership in the parts department. That dealership begin importing Mugen parts from Japan and was installing them onto cars. After a few years of working at the dealership, he wanted to get into racing and got in touch with Russ at RC Engineering. Ken started as a shop assistant and learned a lot about engine dynamics during his time there. Then, he heard about an opportunity at HKS and got a job as a sales person. He got in on the ground floor of HKS bringing their excellent build quality to the US. After some time, he had an opportunity to team up with Rod Millen and began importing parts for the Miata when it was first brought to the US. They built some great cars and imported all sorts of parts for the Miata and other Mazda cars. Eventually, Ken saw yet another opportunity i

Mike got his start with race cars be being a corner worker at the local track. After a near-death experience with a crashing car, Mike decided to move to tech inspection. Here, he started to offer repair services to the guys going through tech and then branched out to helping them modify the race cars. Then he dabbled in co-driving with Rod Millen and helping them build cars. Mike was then approached by a friend who wanted to open a shop so they opened Road Race in late 1993. Over the years, the business never really got a strong footing and the friend left the company. This forced Mike to reevaluate his situation and move the business to a smaller & cheaper location. This was at the same time that he started to focus on Mitsubishi’s. When the Evo hit the states in 2003, the market changed pretty drastically. Road Race went from mainly selling parts online to mainly installing parts and tuning customer cars. But during a race in Mexico, Mike met Rossy. She had grown up in drag racing and was checking out

James Siebert has partnered with his friend and fellow car enthusiast, Scott Frazho, to start their own brick and mortar performance shop. They have both been interested in and have owned Mitsubishi’s over the years and exchanged stories at the annual Buschur Shootout. Individually, they both have been working on friend’s cars in the respective garages and would purchase parts via another shop to install on customer’s cars. They also would buy race cars, part them out, return them to stock, and then sell them to raise working capital. In 2016, they decided to partner up and create F&S Motorsports. In the beginning, they just had a website that sold parts, but in November, they opened their brick and mortar location in Michigan to begin working on customer cars. Scott is about 30 minutes from the shop, but Jason commutes 1.5 hours each way to be at the shop. The hours are pretty brutal now, but he considers the initial time as an investment in the company with the intention that it will pay off in the futu

Marty Staggs was born into drag racing. Both his father and grandfather raced meaning that he was always around fast cars. As a child, Marty helped his dad build dune buggies in the garage and learned to weld at a very young age. He pursued an education in mechanical engineering but never got his college degree. He met his wife and quickly started a family so he got jobs working in commercial controls businesses. But he was always building stuff for cars and focused on the VW platform. Eventually, he stumbled upon a Turbosmart Wastegate and loved the product! In 2006, Marty went to SEMA and met with the owner of Turbosmart. They started to hang out and formed a friendship right away. Marty found out that Turbosmart had a US distributor and they stayed in contact over the years. This friendship turned into a business partnership when Marty was asked to take over the US market of Turbosmart as the Vice President & General Manager. Since 2009, Marty has grown and expanded the business with proper planning an