Go-to Gal With Jaclyn Mellone

Episode #42. Joining the podcast today is Jessica Kupferman! As the co-host and co-founder of the She Podcasts brand, Jessica has some very exciting things to share. We talk about everything from the early days of her business to the unique ways she’s running things now. Jessica even shares some pretty big things I didn’t know about that might just inspire you!Ready for actionable advice and an inspiring story? Press play and listen to this fantastic episode with Jessica Kupferman.In This Episode You’ll Learn:How Jessica’s pivoted her business numerous times to find what fulfills her mostWhy Jessica used Kickstarter to launch She Podcasts LiveHow different partnerships work with Jessica’s skills and business goalsWhat makes a partnership harder and how to best blend your energiesWhy it’s so important to put in as much or as little as your partner doesThe reason why Jessica’s community of women is so powerfulThe mindset shift that showed Jessica her ability to make strong decisions for herselfFavorite Quotes“T

Episode #41. Are you ready to put your best self out there? Amber De La Garza is here to help! This inspiring woman is a productivity specialist who is about to change your entire mindset around the word productivity.Tune in now for productivity hacks and legit strategies that you can implement ASAP for a real change in how you get things done!In This Episode You’ll Learn:How Amber changed her mindset around charging her worthWhy asking for help dramatically changed Amber’s businessWhat outsourcing means to Amber and her familyThe definition of productivity that will totally change your perspectiveHow the 4 buckets of high-value activities will help you reach your goalsWhy it’s so important to focus your productivity on marketing and visibilityWhat to do when you get stuck in the admin of your business  How to be productive even if you spend most of your time serving clientsFavorite Quotes“As soon as I started asking for help, my business started multiplying.”“Productivity is investing your best time into you

Episode #40. Ready to take on your comfort zone? Something big has been brewing in my mind and I am so excited to share it with you. This has been a recent aha moment of mine and it delivered a major perspective shift.If you’re ready to give up your comfort zone, listen now for actionable new steps that will totally change your perspective. I dare you!In This Episode You’ll Learn:Why the comfort zone isn’t what you think it isHow to shift your thinking from autopilot to crushing those goalsThe signs that your current perspective is keeping you stuckWhat it really means to get outside your comfort zone

Episode #39. It’s time for an on-air coaching call! In this episode, Laura Burns joins me to talk about her exciting move to the online world. We get into the key points of choosing a niche, building a community and having client success.Whether you’re going from local to online, branching out with another business model or ready to go big with your biz online, you’ll gain great insights from this episode. Get ready for major inspiration and listen now!In This Episode You’ll Learn:When and where to start thinking about a nicheWhat to think about as you build and diversify onlineThey key to online business successWhat type of niching could be best for your businessWhen targeting clients in a state of desperation doesn’t workThe one question that will help you serve AND market betterWhy it’s OK to ignore demographics when choosing your nicheFavorite Quotes:“For you to grow online, you need to become the Go-to Gal.”“You can niche what you do very specifically or you can niche who you talk to very specifically.“P

Episode #38. Are you ready to show up more freely in your business and life? The incredible Susan Hyatt came on the podcast to share how we can get our power back AND infuse life with pleasure. Sign me up!Susan shares that if we’re spending any time shrinking and hiding ourselves, we’re doing that in every area of our lives. It’s time to get rid of all the deprivation. What we need is more pleasure! Are you in? Listen now to bring greater power and pleasure to every aspect of your life and business.In This Episode You’ll Learn:How Susan monetizes multiple brands in her businessWhy Susan still offers one-on-one coachingWhen being scrappy and resourceful can actually hurt your businessThe solution you most likely need in order to reach the next levelHow to supercharge your life with a ‘summer of yes’Tips on adding essential pleasures to your everyday routineHow to stop deleting yourself from your own lifeThe difference between guilty pleasures and good pleasuresFavorite Quotes:“I had to let go of the hustler an

Episode #37. It’s time for a PSA on the summer slump, Gals! Tell me, why is a season that’s so full of growth and abundance associated with slow business growth? I’m here to tell you that summer is coming…and it doesn’t have to be bad for your business.I will be the first to raise my hand and say the summer slump was something I believed wholeheartedly for a period of time in my business. Because of that, the slump was a reality in my business for years. Today, I stand behind the fact that it doesn’t have to be that way. Tune in now to find out how to kick your summer slump habits and be abundant this season!In This Episode You’ll Learn:How the idea of a summer slow down trickles down from certain industriesWhat may unintentionally cause you to believe that summers are slowWhy your beliefs about the summer slump lead to the wrong clientsHow to make a conscious decision of what you really want out of summerThe decisions you avoid making that end up leading to a slumpHow to get out of the backseat of your busin

Episode #36. What do you charge for those things that aren’t so easy to put a number on? Whether it’s your life’s work or something that’s outrageously easy to you, figuring out what to charge can be a mind melter. In this episode, I share the secret to approaching this conundrum without driving yourself or your business into the ground.Are you too expensive? Undercharging? Listen now to discover the 3 keys to pricing so you’ll have confidence when you’re putting it all out there.In This Episode You’ll Learn:Where value really matters when you’re pricing an offerHow to choose an audience that will clamor to buy what you’re sellingThe tricky thing that happens when you target people who can’t payWhy it’s crucial to know your hours and your team’s hoursThe reason why selling packages isn’t all it’s cracked up to beThe #1 thing you need to have in order to price your offerHow to start changing your beliefs about what you chargeFavorite Quotes:“Pricing is never forever.”“Don’t try to hide your hourly in a package

Episode #35. If you’ve been feeling overwhelmed and overworked lately, Christine McAlister has some words for you. This inspiring woman is all about bringing passion into your work AND making six figures while you do it.Listen to this episode and find out if you’re acting more like an employee than an entrepreneur in your own business. Plus, Christine has fantastic tips on replacing your income the simple way. Get out your headphones and listen now!In This Episode You’ll Learn:How being an introvert plays into Christine’s business modelWhy Christine self-published her book in order to reach her goalsHow you might be stuck in an employee mindset as an entrepreneurWhat to do if your schedule feels like a whack-a-mole of to-do’sWhy personality and passion is more important than your strategyThe #1 thing to do when you have a clarity problemFavorite Quotes:“We have this belief that we have to earn it and that means we have to work really hard.”“As entrepreneurs, there’s not a job description you have to cram your

Episode #34. After working with hundreds of experts, there are a few mindset traps I see them fall into over and over again. This is one of them, Gals!Believe it or not, there are some serious blind spots around your own expertise and they are holding you back. Let’s get rid of all those negative emotions around your expertise and makeover your mindset. Listen now!In This Episode You’ll Learn:The one way you’re NOT using your expertise that you need to start ASAPHow to remove the guilt, shame and embarrassment of utilizing your own expertiseWhy it’s OK to hire someone to help you do what you do bestThe reason why you have blind spots around your expertise and what to do about itWhy you don’t have to be utilizing your expertise for yourselfHow to take the first steps to uncover your blind spots and set your priorities straightFavorite Quotes“If you need to hire someone to do what you do, it doesn’t make you less of an expert.”“You don’t have to be your own ideal client.”“It’s OK to be a paradox and not use you

Episode #33. Gals, Sadie Lincoln is tearing down all the stereotypes and ideals of what a CEO should be and I am loving it! This incredible woman is the co-founder and CEO of barre3—and has evolved into so much more. Sadie went from teaching tons of classes, checking people in, doing all the things to stepping back and really nurturing her movement.This conversation is full of gems from dealing with criticism, removing your ego from success, evolving as a person separate from your business and so much more. Listen now for major inspiration on living your best life as boss and beyond!In This Episode You’ll Learn:The methodical and sustainable business model Sadie uses to grow barre3How Sadie utilizes her strengths as an energizer and connector to grow a movementWhat Sadie did to evolve from doing all the things into serving from her strengthsHow to remove your ego from your business in order to truly succeedThe unique culture of struggle and failure Sadie created to uplift her employeesWhat fundamental mindset

Episode #32. Gals, I have a powerful little insight for your business today. This topic has been coming up a lot with my clients and even my own business and I am so excited to share with you. Because what’s better than a small tweak that makes a big difference in your biz.If you’re attracting the wrong kind of people or not getting growth on a particular platform, this one is especially for you! Take your business to the next level…without a ton of effort! Listen now.In This Episode You’ll Learn:If you’re getting crickets from potential clients, THIS is what you need to doWhat to ask yourself when you’re confused and getting nowhereThe critical piece of the sales process you might be missingWhy your social media growth could be stalled—and how to get out of your own way!How to be yourself in the sales process, even if you don’t make the saleWhat piece of the sales process you haven’t mapped out yet that you need to ASAPOne action you can take to implement this insight immediatelyFavorite Quotes“If we aren’t

Episode #31. Have you ever gotten into a business model that just burns you out? Making the shift to a new model can be really difficult, especially if you’re making good money as it is. If you’ve followed Jill and the Screw the 9-5 brand, you know they’ve undergone some major shifts in their business. One of those is ditching a heavy, stress-filled model and going all in on affiliate marketing.I’m so excited for you to listen to this conversation and learn more about creating a business that’s easy. Plus, Jill goes into affiliate marketing and the strategies she uses to succeed. If you’re ready to make the biggest impact you can doing something that lights you up, listen now!In This Episode You’ll Learn:How Jill makes money without a single buy button on her websiteWhy Jill dropped a successful membership to shift to something totally newThe reason why starting a family was a huge catalyst for change in Jill’s businessThe only thing that really matters when you’re choosing a business modelWhat key strategies

Episode #30. Have Facebook Ads been kicking your butt? Think Facebook’s reach is officially dead? Get ready, gals! Amanda Bond is sure to convince you otherwise! Amanda, founder of The Ad Strategist, believes that Facebook is very much alive and well.On this episode, Amanda and I discuss how she transformed her agency business, the ups and downs of her journey, and why she encourages entrepreneurs to choose their own way. Plus, Amanda addresses lies about Facebook and provides tips on how to intentionally serve your clients with purpose. Enjoy!In This Episode You’ll Learn:Amanda’s initial online course launch without a sales pageThe benefits of runway revenue when properly designing a courseCommon lies entrepreneurs believe about Facebook’s reachWhy entrepreneurs need to stop focusing on how everyone else is doing itHow one-on-one work with a client is equivalent to getting paid for market researchThe mindset shift essential to maintaining the longevity of a businessWhy it’s so crucial to try and fail over an

Episode #29. Do you ever feel like you’re sick of all the pushiness of sales? All the insane funnels that make you want to click over to Netflix and veg out? I don’t feel that way anymore – and that’s because of MemberVault. Mike and Erin Kelly created a technology that’s layered with personalization. And I am so in love with it. I use MemberVault to sell and market in a way that feels good to me!But we’re not just going to talk about my love for MemberVault. I’m so thrilled to have Mike Kelly on the podcast to talk about how his business evolved and incredible strategies within MemberVault tools that you might not know about (Hello, 80% conversion rate!). If you’re interested in relationship building, business with a personal touch, and marketing strategies that feel good, listen in to this episode!In This Episode You’ll Learn:How MemberVault began as a project for one client and evolved for thousands of customersThe Binge and Buy strategy that builds your audience with an 80% conversion rateMemberVault’s un

Episode #28. What happens when you take someone not-so into camping on a multi-day hike? A lot of hard-earned lessons! Gals, this hiking trip pushed me so past my limits and when I finally started unpacking my experience, I realized I had to share it with you.Tune in to this episode to hear my experince hiking to Havasupi Falls and the life-changing insights I gleaned from the trip. If you’ve ever felt like you were a failure in your business or that the road to success can be grueling and painful, this one’s for you!In This Episode You’ll Learn:What happens when the easy way out isn’t an optionHow I worked on my mindset in the middle of a grueling hikeWhy feeling proud and accomplished isn’t always the biggest takeawayThe secret sign that you’re on the verge of a major breakthroughWhy it’s ok when things feel way harder than you think they shouldWhat it feels like when you’re actually ‘all in’ on your goalsFavorite Quotes:“I felt like I was a big failure, but he was looking at me as this big success.”“How of

Episode #27. As entrepreneurs, the way we face our fears determines the success of our business. Gals, Ruth Soukup is here to start a conversation about fear that will have you daring to take action. Ruth is the woman behind Living Well, Spending Less and a bestselling author dedicated to helping women overcome fear and create a life they love.On this episode, Ruth shares all kinds of insights from her entrepreneurial journey that are a must-know for every business owner out there. With her latest book, Do it Scared, Ruth is here to show you how to face your fears and crush your goals in the meantime. Listen now to show your fears who’s boss!In This Episode You’ll Learn:How Ruth went from blogging to creating best-selling productsThe evolution of a product that’s possible when you stick with itHow a bonus guide became a sold-out physical productWhy becoming successful means more fear and how to overcome itHow to tell when you’re in growth mode—and when you’re notThe mindset shift that taught Ruth she doesn’t

Episode #26. Gals, at some point, we always get in the way of our business. Of course, we mean well. We want to succeed! But our personal struggles get in the way. That’s why I’m really excited to share with you the question that really changed things for me.Since discovering this question, I’ve been able to change the trajectory of my business multiple times. Warning: This insight leads to really powerful business breakthroughs! Are you ready to get out of your own way and reach the next level of success? Listen now!In This Episode You’ll Learn:The #1 question for business breakthrough no matter your levelWhat to do when you’re coming up against negativity and resistanceWhat I did when my business started feeling out of alignmentHow I let go of a huge part of my business to move forwardThe Brené Brown connection to this powerful questionThe mistake you make when a new offer fails and how to fix itWhy it’s essential to find where emotion is coming up in your businessHow to overcome the gulit of personal failu

Episode #25. In online business, basically everything is copy. Whether you’re writing a social media post or putting together a sales page, you’ve got to get the right words down. That’s why I have someone special on the podcast to help out with this essential part of business. Welcome—Laura Belgray!Laura is the founder of Talking Shrimp and co-creator of The Copy Cure. This Gal is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy is pure magic for getting people to love you up, share your ideas, and happily click your Buy button.In this episode, you’re going to get copywriting gems that will make your message come out so much clearer! And more than that, I think you’re going to be inspired by Laura’s journey. Don’t miss this one, listen in now!In This Episode You’ll Learn:The mindset shift you need

Episode #24. Have you ever considered doing business in a totally unique, against the grain kind of way? That is exactly what Jordan Gill does. Gals, Jordan is one of my favorite ladies. She is an Operations Consultant and Founder of Systems Saved Me with one inspiring story to tell.On this episode, Jordan and I talk about her story of going from behind the scenes to becoming a personal brand and authority. She shares how she’s done it and a ton of brilliant tips she’s learned along the way. Plus, we get into some fun personality assessment stuff and how tools like StrengthsFinder and the Kolbe Index play into your business. Listen now for major insights into building a business that’s uniquely you!In This Episode You’ll Learn:Why not having a complicated website actually works for JordanA look behind the curtain into Jordan’s unique business modelThe biggest mindset shift that helped Jordan charge more for her timeHow Jordan sticks with her business model when everyone else does things differentlyThe smart w

Episode #23. Don’t be fooled by the title! This episode is about so much more than eyelash extensions. I’m sharing an experience that, if you’re like me, you might be dealing with too. I see this topic come up a lot in the business world and lately, it’s come up for my clients again and again and again.As personal brands, we are our businesses. That means that our identity and our mindset hugely affects our success. This is my honest story of a bad habit that became part of my identity and how I’m investing in myself to change that. You just might discover a sneaky way you’ve been limiting your business all along!  Listen in now for a journey of self-discovery and business growth.In This Episode You’ll Learn:How the rules we set for ourselves can be very un-motivationalThe scary way your negative thoughts can create your identityWhy you don’t see yourself the way other people see youHow you might NOT be investing in yourself like you think you areWhat I did to reclaim my identity and invest in myself in a way