Accelerate! With Andy Paul

In today's conversation Tiffani and I talk about the impact that the pandemic is having, and will have, on the future of selling. We dig into some surveys from Salesforce of individual contributors and their perspectives on what is coming next. There are some really interesting data points that we consider including why 86% of sellers report seeing an Increased importance of long-term customer relationships and an Increased importance of building trust. We also get into why even though on one hand companies recognize there’s no one-size-fits-all approach to selling, and it's important allow reps the autonomy to work in the most agile and effective manner, roughly only half of organizations survey provide that autonomy to their sellers. We explore other findings from the survey, including findings that show that sellers are not spending enough time reading and learning to gain insights on their customers. And we dive into one data point that kind of blew me away. Connect with Andy: LinkedIn Sponsored by: rin

Sangram Vajre is the co-founder of Terminus and he is the co-author (along with Bryan Brown) of a new book titled: MOVE: The 4-Question Go-To-Market Framework. Today we discuss the problems caused by an ineffective GTM. We dive into what GTM means: a transformational process for accelerating your path to market with high-performing revenue teams (marketing, sales, and customer success) delivering a connected customer experience where every touchpoint reinforces the brand, values, and vision of your company. Or more simply it's your go-to-market process that connects your company strategy to your customer outcomes. We explore why you need a clear go-to-market process to ensure that your company continues to deliver the promise of your vision to both employees and customers. And we dig into how you can implement a framework for your GTM strategy by answering just four questions. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qu

Peter Strohkorb is a Sales Acceleration Expert and author of the titled Smarketing - Sell smarter, not harder: For CEOs, Business Leaders, Sales Executives and Marketing Leaders who want to boost Sales Performance. In today's episode Peter and I talk about why he believes that modern B2B buyers don’t like being sold to any longer. And why B2B buyers' tolerance for cold solicitations is completely gone. We dive into why buyers, rather than being ambushed, now want to be educated, guided and advised by someone they perceive as a subject matter expert to help them make informed purchasing decisions. We dig into how sellers need to adjust their selling process to reflect their buyers' buying process. Then Peter and I dive into the 10 steps in his Smarketing Buyer Focused Sales Funnel. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com Explore

John Smibert is the co-author of a new book titled The Wentworth Prospect. Today John and I get into why buyers, as they have become more empowered, don't value sellers and their advice like they used to. We dig into why sellers don't positively influence their buyers about their business. Then talk how buying has changed, how it has become more complex, and why the process stalls. Finally, we dive into why one of the biggest challenges is gaining the buyer's trust as a valued adviser rather than a product sales organisation. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Mark Cox is the founder of In The Funnel, a sales consulting firm. On today's episode we discuss why sellers need a repeatable process to convert prospects into paying clients. Because as Mark says, "In the absence of selling as a process, sales pursuits become a series of unrelated events." Mark shares his 3 critical concepts that sales is built on. And he talks about why professional salespeople need to think about their buyer’s view of what is going on and how they help them through THEIR process vs. driving them through your sales process Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP

Jarron Vosburg (Vice President of Sales at JumpCrew) and I talk about a new model for B2B sales. The model is outsourcing your sales function. Completely. Companies routinely outsource mission critical functions today. Why not sales? We dive into what that model looks like for a company that wants to go down that path. How sellers are hired, onboarded, managed and measured. Plus, we dig into why this type of arrangement could be the future of sales. Whereas for many companies, they can stop the charade of pretending that they are investing in the development of a professional sales organization, and outsource the function to true professionals. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP Selling with Purpos

Marcus Chan (Founder of the Venli Consulting Group) is one of the Top Sales Influencers to Follow in 2021 according to Salesforce. In our conversation today we cover a lot of ground. Beginning with how Marcus got his start in sales: selling Speedo swimsuits. We talk about our passion for sales coaching. And dive into what we can all do to improve the coaching that is provided to sellers. Then we talk a bit about how selling has changed in the past couple years. Before discussing the changes that will occur over the next few years. All of this and much, much more. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP

Larry Long Jr is the CEO (Chief Energy Officer) of LLJR Enterprises. In today's conversation Larry certainly brings the energy as we dive into one of my favorite topics: sales mindset. Then, of course, we talk about sales coaching. When I first met Larry, a few years ago at a conference, we somehow got onto the topic of sales coaching and I was struck by how he coached his sellers. I immediately thought, "Wow, Larry gets it!" Finally, we go over the changes needed in how we develop, motivate and measure the performance of individual contributors. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP

This is special edition of the Sales Enablement Podcast. Today are airing Episode 5 of ringDNA's brand new podcast REVOPS. We are super excited to promote this important show and hope you will all tune-in and subscribe. RevOps Podcast - Ep. 5 - How to Craft Your Sales Messaging On today’s episode, we talk about sales messaging, which can be a bit like the wild west. Sales messaging is different from marketing messaging and corporate messaging. The end goal, here, is to book a meeting or close business. By breaking things down into simpler terms and learning about sales messaging, you can improve your alignment between marketing sales, customer success, finance, and legal.    Follow the RevOps Hosts on LinkedIn: Jordan Henderson (Director of Revenue Operations): https://bit.ly/JH-Linkedin Brandon Redlinger (Sr. Director of Product Marketing): https://bit.ly/BR-Linkedin Jonathan Stevens (Sr. Marketing Operations & Automation Manager): https://bit.ly/JS-Linkedin   Sponsored by: ringDNA | Transform your sales te

Dan Horowitz (Senior Sales Director with LinkedIn) and Tom Eschbacher (Senior Sales Manager for LinkedIn Marketing Solutions). Today we're talking about stoicism and sales. And the lessons that sellers can learn from the teachings of the Stoics. I know many of you have read Ryan Holiday's book, The Daily Stoic. We dive right into learning what Stoicism is and how it originated. Always good to have the origin story! Here's a quote from Marcus Aurelius. "All you need are these: certainty of judgment in the present moment; action for the common good in the present moment; and an attitude of gratitude in the present moment for anything that comes your way." Then we talk about the principles of Stoicism that can be applied to selling. Dan and Tom boil them down to 3 actions. Finally, we dive into the details of how you apply each of the three to your selling. All of this and much much more. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-p

Ann Latham is the president of Uncommon Clarity and author of, "The Power of Clarity: Unleash the True Potential of Workplace Productivity, Confidence, and Empowerment." In today's conversation Ann and I talk about the importance of clarity (uncommon clarity, as she calls it) in our communications. We then talk about the costs and the negative consequences that flow from a lack of clarity. I love this quote from Ann's book, "You can’t see what you don’t understand. But what you think you already understand, you’ll fail to notice.’" That's a trap that sellers fall into all the time. We dig into that. Then, one of the impacts of disclarity, as Ann calls it, is an increase in the percent of your time that you spend on non-productive tasks. Like sellers who only spend a third of their time actually selling. A lot of that non-sales time flows from the lack of clarity in setting priorities. Finally we get into why motivation and engagement are a consequence of clarity, not a prerequisite; and why the moments that m

Charles Muhlbauer is the Lead Enablement Manager at CB Insights. In today's conversation we're talking about a topic that Charles and I both are passionate about: discovery! We dive right into what's the single most important objective of discovery. Then dig into when you do discovery. Is it just a stage in your sales process? Or an ongoing process you do throughout the buyer's journey? We talk about why you need to ask a Why Question three times during discovery. Plus, finally we get into the various types of questions you can ask that will dramatically elevate the quality of your discovery. All of this and much much more. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: S

This is special edition of the Sales Enablement Podcast. Today are airing Episode 4 of ringDNA's brand new podcast REVOPS. We are super excited to promote this important show and hope you will all tune-in and subscribe. RevOps Podcast - Ep. 4 - Why Implementation Can Make or Break Your Customer Retention Today we’re talking about implementation. Software or product implementation typically occurs in the post-sales process, and is essentially, deploying whatever the customer purchased. This typically involves making sure the product will operate properly and that users are trained and able to access said product. Tune-in to learn how to fulfill your contractual obligations and be a reliable sales force.    Follow the RevOps Hosts on LinkedIn: Jordan Henderson (Director of Revenue Operations): https://bit.ly/JH-Linkedin Brandon Redlinger (Sr. Director of Product Marketing): https://bit.ly/BR-Linkedin Jonathan Stevens (Sr. Marketing Operations & Automation Manager): https://bit.ly/JS-Linkedin   Sponsored by: ri

Jon Selig is the self-described "Guy Who Helps Sales Reps Understand Buyers Through the Lens of Comedy." I always like talking with Jon. He brings a unique and fun perspective to selling. In particular, how to use humor as an integral element of your selling process. We all know that it's tough for any seller to quickly grab buyer's attention in a way that also demonstrates their relevance. So, we get into why and how the process of writing humor (and not necessarily the humor itself) can help you connect with buyers.  Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps

Niraj Kapur is an author, sales trainer, coach and one of the Salesforce's Top Sales Influencers for 2021. In today's conversation we dive head first into what Niraj believes are the essential elements required for success in B2B selling. We also dig into the power of what Niraj calls "Going Big" on LinkedIn for B2B sellers. Plus, what that means in terms of elevating your personal brand and creating content. In particular, we dive into the type of content you should be creating to connect with potential buyers. Finally, we explore some of Niraj's passions including '80s rock, chocolate and comic book collecting. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enable

Zach Selch is an expert on international sales and author of the book titled, "Global Sales: A Practical Playbook on How to Drive Profitable Growth for International Sales and Marketing Leaders." Today we're talking about something we don't talk about enough... international sales. We get into why selling internationally is not the same as selling domestically. We dive into how, and why, a strong international sales strategy can help drive new sources of revenue and capture market share less expensively than fighting it out domestically. Then we dig into one of the prime challenges companies have to make if they want to sell internationally: sell direct or sell through distribution. Zach shares some of the challenges of both routes and gives good tips to help you make the right choice. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Blueboard | A rewarding alternative to President's Club |

This is special edition of the Sales Enablement Podcast. Today are airing Episode 3 of ringDNA's brand new podcast REVOPS. We are super excited to promote this important show and hope you will all tune-in and subscribe. RevOps Podcast - Ep. 3 - The Right and Wrong Way to do Territory Planning Today on the Rev Ops Podcast we delve into the importance of aligning sales, product marketing, demand gen, and customer success in something we call territory planning. In other words, a plan to ensure that your sales team is targeting the right prospects. Historically, most territories have been broken down by geography, but in today's world, modern territories are also divided by things like industry and company size. Tune-in to learn how to target and approach prospects and existing customers so that you can close more valuable deals for your company.   Follow the RevOps Hosts on LinkedIn: Jordan Henderson (Director of Revenue Operations): https://bit.ly/JH-Linkedin Brandon Redlinger (Sr. Director of Product Marketi

David Walter is the author of, "The Million Dollar Rebuttal: Cold Calling is Not a Numbers Game." Today we're talking all about cold outreach and why David believes that you can set ten times the meetings with half the calls! We dig into what David says is the right mindset for prospecting. And why your sense of determination may actually come across as desperation to buyers. Plus, we get into how to harness the power of your subconscious mind to develop the right mindset for calling. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP Selling with Purpose Podcast | https://bit.ly/SWP-LP RevOps Podcast | https://bit.ly/RP-LP

Mark A. Smith (CRO of Webware.io) is one of the wisest (and funniest) writers on LinkedIn. In today's episode we get into the virtue of patience in sales. Plus, what are you learning from your colleagues on the sales team? You need to be careful about who you choose as a sales role model. Then we talk about how to develop trust with buyers. Before digging into the nature of sales and stress. As Mark observed, "Giving your whole company a week off due to burnout is awesome. Not burning out your employees in the first place is awesomer." All of this and much more in this fun conversation. Connect with Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.

Matt Melymuka is a co-founder and partner at PeakSpan Capital. An experienced venture investor in SaaS companies, Matt believes that the "growth at all costs" is crazy for most companies. I couldn't agree more. Which is one of the reasons I was so interested in having Matt on the show. In the last 10 years, the odds that a business will breach a $100M exit value is about three percent (by our math). So, that's the focal point of our conversation today. If the success rate of this sales model is so low, why are investors so wedded to this playbook? We get into this and much much more. Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com Blueboard | A rewarding alternative to President's Club | https://podcast.blueboard.com Qualified | The #1 conversational sales & marketing platform for Salesforce | www.Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast | https://bit.ly/SEP-LP