Accelerate! With Andy Paul

Bill Sanders (Vice President at Mobus Inc) is the author of Creative Conflict: A Practical Guide for Business Negotiators. In today's episode we are talking about negotiation. Actually, it's more than just negotiation. I’m talking about creative dealmaking. And why that deal making, or negotiation is, in reality, nothing more than a creative process. We dig into why successful dealmakers and negotiators are like creative sellers, how they enhance the process by focusing more on what people need from them. Plus, how creative dealmakers strive to expand a deal’s scope while also pursuing a bigger portion of the pie available with the buyer. Connect with Andy: LinkedIn Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io BombBomb | Build better business relationships with video messaging | BombBomb.com Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Ena

Tae Hea Nahm is the co-founder and managing director of Storm Ventures, based in Silicon Valley. He's also the author of Survival to Thrival: Building the Enterprise Startup. Today we're talking about an open-source resource guide for entrepreneurs that Tae Hea has launched. A place where entrepreneurs and their team can share their experiences and learn from others how to scale and unlock growth. We dive into GTM and a newer concept called GTM Fit. Tae Hea says the problem is that Companies find product market fit but don't scale. Because there’s a “missing link” between PMF and accelerated growth for the enterprise startup journey. We dig into what that missing link is. We also explore Tae Hea's four steps to find GTM fit, starting with how to Catch the Wave and Nail the Customer Journey. Connect with Andy: LinkedIn Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io BombBomb | Build better business relationships with video messaging | BombBomb.com Scratchp

Dan Morris is the Managing Partner of MindRacer Consulting. Recently we've had some guests on the show to talk about the value of outsourcing your sales team. In my conversation with Dan, we go a step further and dive into the topic of outsourcing sales leadership. The starting point of our discussion is one that is perhaps counterintuitive. But it makes complete sense when you look at the state of selling today, which is that sales is often not a core competency of the business. Connect with Andy: LinkedIn Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io BombBomb | Build better business relationships with video messaging | BombBomb.com Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Drew Neisser is the Founder of Renegade and CMO Huddles, plus the author of an excellent new book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. On today's episode we talk about marketing and brand building, a subject we don't discuss enough on this show. I loved Drew's new book, in part because of the lessons it holds for sellers, but also because of how similar today's environment is for CMOs and CROs, like: Everyone has an opinion on marketing They have to work with limited resources and unreasonable expectations Their bosses don't trust them And they get fired frequently. Sounds a lot like the sales world. So, in this same vein, we dig into why Drew believes marketing has become more complicated yet rarely more effective. And why that applies to selling as well. We talk about why it's so important to synthesize your marketing and sales messaging down to eight words or less. Plus, we dive into why brands with clear and consistent messages are far more likely to get the sale than th

Christopher Engman is co-founder and managing partner of MegaDeals Advisory, and author of the book MegaDeals. On today's episode, Christopher shares his best practices for how to win really big deals or as he calls them: MegaDeals. We talk about how winning MegaDeals is a lot like winning a political contest. We dive into how digital transformation has impacted selling large deals. Christopher and his team have conducted research into the 6 challenges that sellers face in selling to the enterprise. We dig into that. And then we dive into Christophers 5 cornerstones of MegaDeals. His keys to winning these large deals. We also talk about the importance of risk mitigation in your selling. As Christopher says "Value gets you in the door; risk mitigation gets you the deal"  Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast

Roderick Jefferson is the VP of Field Enablement at Netskope and author of a new book titled Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. On today's episode, Roderick shares tips and best practices from his book. We dive into what the ultimate purpose of sales enablement is, which Roderick says is to partner with sales leaders to build and execute on strategies that achieve two goals: decrease ramp-up (time to revenue) and increase productivity. Plus, we dig into why Roderick believes that if your sales enablement team is still enabling sellers to focus on selling products, services, or even solutions, then you are doing them, your company, your prospect, and your customers a disservice. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podc

Chris White is the founder and CEO of TechSalesAdvisors, and author of the book titled The Six Habits of Highly Effective Sales Engineers. On today's episode, Chris and I talk about the increasing importance of the sales engineer (SE) in winning new business. We dive into what the responsibilities are of the sales engineer in terms of orchestrating the technical win in each opportunity. We then dig into the six essential habits of sales engineers that Chris spells out in his book. Including how SE's can partner more effectively with their sales counterparts. And how an SE should conduct effective discovery in preparation for a demonstration. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Nick Cegelski (Account Executive at Time by Ping) and Armand Farrokh (Head of Sales at Pave) are the hosts of the 30 Minutes to President Club podcast. In our conversation we start out with Nick and Armand giving us the background on how and why they started their popular podcast. Then we go deep into the topic of the day: Discovery. You know it's one of my favorite sales topics to talk about. We get into whether Discovery Calls are even a thing. Is discovery a stage in your sales process? Or is it something that occurs throughout the buying process? We dive into how to prepare for a discovery conversation. And then we get into how to ask the questions that reveal your buyers most important priorities. And how to make sure that you get to the truths with your prospects. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast

Ross Rich is the founder and CEO of Accord. On today's episode we dive into the topic of buyer-first sales. We start with defining buyer first sales and then dig into why it is antithetical to the methods that most SaaS sellers are using today. Then we talk about how the buying process is increasingly complex and how buyers have more internal red tape than ever before. Finally we get into why sellers who don't partner with buyers and guide them through the buying journey will lose deals to competitors that do. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Lee Salz is a sales management strategist and author of a new book titled, Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition. In today's conversation, Lee shares what it means to Sell Different and how it will help sellers to win more deals at the prices they want. Specifically, how to win more deals at the prices you want when the differences between your products and those of your competitors are slight. Then we dig into the reasons why HOW you sell is equally as important as WHAT you sell. If not more so. Plus, why top salespeople know that putting their buyer's needs before their own is a key to their success. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Hans Fuller is the founder and CEO of Storyslab, a platform to optimize real-time customer interactions. One of their key customer bases is field sales teams. So we all know how field-based sellers have been impacted by the pandemic. And many have been quick to write off field sales as obsolete and no longer needed. But is that really the case? That's the topic we're tackling in today's conversation. Are there still substantive advantages to in-person sales? If so, what are they? And what do they mean for how field sales evolves in this next normal. Hans brings a unique perspective to this question. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Jordan Henderson (Director of RevOps), Brandon Redlinger (Sr. Director Product Marketing) and Jonathan Stevens (Sr. Manager of Marketing Operations and Automation) of ringDNA stop by to discuss their new RevOps Podcast. And today, you guessed it, we're talking RevOps! Like, what is Revenue Operations (RevOps)? What is the goal of RevOps? How does it fit into the overall organization? And how do traditional sales, marketing and success roles fit into RevOps. Plus, we dive into how sales teams and individual contributors benefit from the work of RevOps. All of this and much much more. Don't miss this episode. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Po

Today I talk with two of my favorites: Ethan Beute (Chief Evangelist) and Stephen Pacinelli (Chief Marketing Officer) of BombBomb. They are co-authors of a brand new book titled, Human-Centered Communication: A Business Case Against Digital Pollution! In today’s conversation we get into the cost of digital pollution. We dive into how human-centered communications can be the antidote for sellers that are looking for a way to earn the time and attention of prospective buyers. Plus, they give us practical examples from their book about how you as a seller can incorporate human-centered communications into your daily selling process. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Pu

Ryan Walsh is the founder and CEO at RepVue. Today we talk about how RepVue is challenging the status quo of getting a sales job and flipping the odds to the favor the candidate during the hiring process. We dig into the data that RepVue collects to help inform sellers during a hiring process. Then we get into what sales is going to look like in the next couple years, and what the impact will be for individual sellers. Plus, we talk about quota. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Shannon Minifie is the CEO at Box of Crayons. On today's episode we get into one of my favorite subjects: curiosity. We start by digging into why curious people, those who challenge assumptions and want to know the why behind the how, are often considered troublemakers. Then we dive into why assumptions are killing your company and your sales team. Finally, we get into why if your organization is more advice-driven than curiosity-led, you are missing valuable opportunities to be more innovative, resilient and successful. Which are all traits the successful sales team needs. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Scott Miller is the Senior Advisor of Thought Leadership at FranklinCovey. He's also the host of the popular On Leadership podcast and author of several books including the one we're talking about today, From Marketing Mess to Brand Success. The book is framed as a series of 30 challenges - starting with why you need to be obsessively focused on the customer, which is a challenge for sellers because their sales processes typically are seller focused. Then Scott shares why marketing should be the least siloed organization in your company. Finally, we dig into why Scott believes that marketing should become the leader of business development Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selli

Nigel Green is a sales consultant, trainer and author of a book titled Revenue Harvest: A Sales Leaders Almanac for Planning the Perfect Year. In it Nigel writes about the similarities of selling and farming. Specifically, the cycles that each go through and how a percentage of the outcome is beyond your control. Like a farmer with unexpected weather events, revenue leaders must prepare for the unexpected. Finally, we dive into Nigel's seven principles for sales leaders. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com BombBomb | Build better business relationships with video messaging | BombBomb.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Scott Leese is an author, podcast host, sales consultant and a notable follow on LinkedIn. Today Scott and I talk about his new book, More Than a Number: The Modern VP Sales Playbook. We get into why CEOs and Founders have no idea how to support Sales VPs. Plus, why VPs of Sales are so passive in the face of the unreasonable expectations that are set for them. Then we dive into how Sales VPs can break this vicious cycle of short job tenures and work to shape expectations about their performance. Finally, we get into the exact playbooks that VPs need to develop in order to nurture the development of their team's performance. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

On this episode we have a stellar line-up: Keenan and Becc Holland. Becc is CEO and Founder of Flip the Script. And Keenan is Keenan, as well as the author of the best-selling book, Gap Selling. Today we discuss their upcoming tour. Yes, a LIVE in-person tour at some of the greatest venues in America. We dig into the details of the tour and the types of things that attendees can expect to learn. And then we veer off into unexplored territory like we always do when Keenan is on this show. I don't want to spoil it. But needless to say, it is HIGHLY entertaining and educational. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast

Mark Evans is author of the book, "Raise Your Standards: The Definitive Guide to Building Seven-Figure Sales." On today's episode Mark and I talk about why he believes the "Old way" of selling died when sellers thought that they could manipulate and pressure prospects into buying. We also talk about what it means to raise your standards as a seller. In particular we explore how to raise your mindset standard. One element of which is ensuring that you focus on Results, Not Methods. Mark shares why he believes that Methods-driven activity is the illusion of real productivity. Then we get into his four part process to elevate your sales standards. Connect with Andy: LinkedIn Sponsored by: ringDNA | Transform your sales team into a high-performing revenue engine | ringDNA.com Qualified | The #1 conversational sales & marketing platform for Salesforce | Qualified.com Explore the ringDNA Podcast Universe: Sales Enablement Podcast Selling with Purpose Podcast RevOps Podcast