Key Conversations

Paul Bateman, a 92-year-old history teacher with a lifelong passion for singing and music, shares his insight on never giving up on his dreams and finally recording his first record at 89. Paul gives some serious encouragement to never give up on what brings you joy, not to mention you're never too old to live out a dream. Links Email Workbook: http://inthekey.co/masteringemail Watch this video of Cheryl and Paul: http://inthekey.co/322Support the show (http://www.paypal.me/cbemusic)

Today I talk with Katherine Forbes, the go-to woman for creating your music website. Learn some of the secrets that Katherine uses when creating a musician's website. From selecting pictures to colors, to fonts, we discuss the process of creating your ideal website. Links Mentioned: Katherine's website-https://www.designingtherow.com/ Music Biz Besties Facebook Group- https://www.facebook.com/groups/musicbizbesties/ Canva- https://www.canva.com/ Adobe color matcher-https://color.adobe.com/create/color-wheel/ Katherine's Instagram-https://www.instagram.com/designingtherow/ Katherine's Tour Book - https://www.amazon.com/Tour-Manager-Katherine-Forbes/dp/1387225855/ref=sr_1_11?s=books&ie=UTF8&qid=1515986889&sr=1-11 Pitching Checklist: http://inthekey.co/prime Photo credit to Laura Schneider, www.lauraschneiderphoto.com Support the show (http://www.paypal.me/cbemusic)

We are so luck to talk with the king of the live show, Tom Jackson. His ability to transform your live show and create moments out of your music, to direct the audience attention and form that relationship is very impressive. Learn more about the science behind the live show and how to draw your audience in and get them hooked. Links: Tom Jackson's Live Music Method Book https://onstagesuccess.com/ Live Music Gives https://livemusicgives.com/ Free Email Workbook: inthekey.co/masteringemailSupport the show (http://www.paypal.me/cbemusic)

Today I get to talk with the amazing Dina Bach, who writes a new song every week, yes every week. 93 weeks later and still going strong. Listen and get some inspiration to be disciplined and form a habit that moves you forward. Links: www.dinabachmusic.com On Facebook https://www.facebook.com/dinabachmusic/ Free Email Workbook: inthekey.co/masteringemail Song- Dance In The Rain by Dina BachSupport the show (http://www.paypal.me/cbemusic)

Today I talk with Dan Barton, who is in a band called The Barton Brothers, and a composer for commercials. He shares with us the idea of focusing on where your money comes from, and how to separate your active and passive income.   Links Mentioned: http://www.danbartonmusic.com http://www.thebartonbros.com   http://Inthekey.co/primeSupport the show (http://www.paypal.me/cbemusic)

Today we get the inside scoop on Facebook ads from the very talented, and knowledgeable, Kai Ravariere of KR Agency. Likes are great but they don't pay the bills. Find out how to optimize your Facebook ads, and get the most out of your investment. Learn how to put the algorithm to work for you. Links Mentioned: Kai Ravariere's Website-http://www.krdesignagency.com http://facebook.com/ads/manage Free Pitch Checklist: http://inthekey.co/primeSupport the show (http://www.paypal.me/cbemusic)

Rick Barker, the CEO of MIB https://musicindustryblueprint.com, the man who helped launch Taylor Swift into her career, gives some insight to get you on that same trajectory. He also gives high level, insider tips, for upping your Instagram game (hint hint... effective engagement and Linktree). Links: Rick Barker's websites https://musicindustryblueprint.com/ http://rickbarker.com/ LinkTree https://linktr.ee/ Followers App Follow @RickBarkerMusic on http://Instagram.com/ricbarkermusic Free Email Workbook: inthekey.co/masteringemailSupport the show (http://www.paypal.me/cbemusic)

Paul Joseph, the keyboard player and manager of the band, Surreal Nation, gives us the scoop on his busy life with the band and how he manages both roles while gigging nonstop. Links http://inthekey.co/mx4 http://www.surrealnationmusic.com http://inthekey.co/prime  Support the show (http://www.paypal.me/cbemusic)

Today, sitting on the floor of a SXSW conference room, we make retargeting FUN! I talk with Jason Hobbs, creator of the link-shortening and retargeting platform Found.ee. Jason and I discuss how it can help musicians advertise themselves, while also allowing them to see how much traffic their ads accumulate. On top of that, it’s completely free! Links Found.ee: http://www.found.ee Email: info@foundee.com Twitter: Found_group (http://www.twitter.com/Found_group) Google Adwords: http://www.adwords.google.com Bandzoogle: http://inthekey.co/makeasite    Support the show (http://www.paypal.me/cbemusic)

Jason Spiewak, a musician and manager, shares how Spotify can assist musicians with reaching a wide audience. Special bonus: this one is more like a conversation, as you'll hear other working musicians asking him questions in real time during the episode. Soak it up! Links Jason Spiewak's website: http://www.noblesteedmusic.com JLS Management: http://www.jlsmgmt.com Cyber PR: http://www.cyberpr.com Prime Your Pitch: http://inthekey.co/prime  Support the show (http://www.paypal.me/cbemusic)

Eric Gowan, a solo artist in the punk rock/alternative genre, shares his insights on what artists can do other than touring as well as using kids as the ultimate cool filter! Also, he's got some great thoughts on investing in yourself and pitching.   Links   Watch at inthekey.co/312   Eric's website: www.ericgowan.com   MX4: inthekey.co/mx4   Prime Your Pitch checklist: inthekey.co/prime  Support the show (http://www.paypal.me/cbemusic)

Zak Sloan, a former teacher and lawyer for abused children, discusses how he made the leap from those jobs into full-time musicianship. He also details how his best marketing tool (spoiler alert: EMAIL!) helps him. Links Watch the interview at inthekey.co/311 Zak Sloan's website Email Workbook Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)

Patrick Ermlich, the CMO of Gramophone Media, returns to share new insights on how to make yourself known in the music industry, including how to stay relevant regardless of changes in trends. Links Watch the video at inthekey.co/310 The Compass Method book Patrick Ermlich's Medium page Instagram- instagram.com/ermlich Email workbook Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results Support the show (http://www.paypal.me/cbemusic)

Lou Soileau, a singer, songwriter, composer, and retreat music leader, shares with us how to consistently write music, no matter your age. At 69-years-old, he still creates music full-time and encourages musicians to not let age hold them back. Links Lou Soileau's website 7 Day Challenge      Support the show (http://www.paypal.me/cbemusic)

Today, I speak with Lesley Barth, who is a newly FULL-time musician after just quitting her job! (Woot!) She discusses how she reaches her audience through Patreon, as well as keeping other projects and jobs from interfering with her musical endeavors. Links Lesley Barth's website Band website 7 Day Career Challenge  Support the show (http://www.paypal.me/cbemusic)

Chris James, one of the nation’s most renowned freelance composers for commercials, tells us his story, and how he maintains the job to this day. He is a person who truly understands that there IS such a thing as “good enough,” and he’ll tell you why. Links Chris James' website Vimeo Prime Your Pitch (Free pitching checklist)  Support the show (http://www.paypal.me/cbemusic)

Jonathan Perez, an electronic musician who uses live drums, speaks with me about finding your identity as a musician and how to categorize yourself so you can be identified more easily. Plus, he has a new song to show us! Links Jonathan Perez's website MX4 Course Twitter: Pitterpatterhtx Free 7 Day Career Challenge  Support the show (http://www.paypal.me/cbemusic)

Caitlyn Deviney, songwriter and founder of the Homestead Collective, shares her touring process and how touring can help boost your email list. That and ditching the extra part-time gigs! Links Caitlyn's Music Page Homestead Collective Facebook page Homestead Collective website MX4 Course Mastering Email free workbook  Support the show (http://www.paypal.me/cbemusic)

Composer, songwriter and guitarist Avi Blum shares what it means to struggle with anxiety. He and Cheryl share their experiences, what they do to keep it at bay, and even how to have compassion for anxiety. A touching and vulnerable conversation, not to be missed. Links: Avi Blum: aviblummusic.com Outreach Template (For research) The Perfect Pitch Course Blog Post: 10 Lines of Defense Against Anxiety Simple Habit- Meditation App Free Checklist on Pitching- Prime Your Pitch National Suicide Prevention Lifeline: 1-800-273-8255  Support the show (http://www.paypal.me/cbemusic)

Today, we speak with Jase Hackman, a singer, songwriter, and guitarist (NOT singer/songwriter), who is in two bands and tells us how you can make the most out of your musical talent as “a small fish in a humongous pond.” In his case, it’s Nashville, Tennessee. Links Jase Hackman's website Daniel Mason Band website 7 Day Career Challenge  Support the show (http://www.paypal.me/cbemusic)