Key Conversations

Tony van Veen, CEO of DIY Media (which owns Disc Makers, Merchly and Book Baby!) hops on to talk about why physical merchandise is STILL a thing (and how to utilize it for your next release!) Links mentioned http://www.discmakers.com, http://www.merchly.com, http://www.twitter.com/tvanveen Make sure to get Cheryl's Record Release template on airtable! http://inthekey.co/releasetemplate Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/results  Support the show (http://www.paypal.me/cbemusic)

Cheryl shares a quick and actionable way to make Liner notes planning and execution easy as pie. Get the Record Release Template at http://inthekey.co/releasetemplate to help you through your entire record release process. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)

Amsterdam-based artist G.T. Thomas (Gwen Thomas) accompanies her voice by simultaneously performing bass, synthesizer, and drum machine. Her new record "I Am A Highlighter Pen" has a very visual aspect... which translates directly to how she created her album art. Cheryl and Gwen discuss their different stories of how they ended up with their artwork and share tips on optimizing the process. Learn more about Gwen at www.gtthomas.com and connect with her on instagram at https://instagram.com/gtthomasmusicandart. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)

Los Angeles photograph Peter Berube shares the steps you can take before, during, and after a photoshoot to capture your very best side! Find Peter at www.peterberube.com and on instagram: http://instagram.com/peterberube and https://www.instagram.com/pberubephotography. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)

Master engineer Frank Gagliardi and Cheryl talk about how to optimize the mastering experience, what mastering truly is, and what you can do to make the most out of it! Find Frank on instagram: http://www.instagram.com/frank_at_thefuselagemastering. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)

This episode is for anyone wanting to get their new music placed on TV shows and how to set yourself up for success. "Licensing Guy" Michael Elsner shares why he *doesn't* master his stems (and what are stems?) before pitching to licensing companies, and where in the process of making a record you should stop to make different mixes. More about Michael at www.Michael Elsner.com and his Master Music Licensing course at www.mastermusiclicensing.com http://inthekey.co/licensetraining. Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)

Mix engineer J Chris Griffin and Cheryl lay out the process of getting your album mixed- either by yourself or with a pro. Find out more about Chris at www.jchrisgriffin.com and and follow on Instagram: www.instagram.com/jchrisgriffin. Listen to Cheryl's newest record "LUMINARY" at http://www.iamaluminary.com. More musician resources at http://inthekey.co/results.Support the show (http://www.paypal.me/cbemusic)

Creating your album can be a solo process, but it can also include other people, whether co-writers, producers, or engineers. Cheryl discusses what you need to leave the studio with in order to save yourself headache later in the process. Get Cheryl's checklist for recording at http://inthekey.co/releasetemplate www.iamaluinary.com www.inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)

In this episode, Cheryl speaks about how to fund a record, whether you are paying for it yourself, crowd-sourcing, or creating partnerships. Links http://www.iamaluminary.com http://inthekey.co/emailcourse   Grab Cheryl's new record- piano/ambient music for focus, mindfulness and growth at www.iamaluminary.com Listen at: inthekey.co/keypodcast, more resources at inthekey.co/resultsSupport the show (http://www.paypal.me/cbemusic)

Welcome to Season 4 of Key Conversations, where we will talk about ALL THE THINGS to inspire and motivate you to create a sustainable and fulfilling music career. This season is all about releasing new music into the world, following Cheryl's linear journey of doing so with her 5th album. Today, Cheryl shares the backstory behind her new record "Luminary" and why it's important to know the story of your music. "Luminary" is a piano/ambient record and Cheryl invites you to download it at www.iamaluminary.com.Support the show (http://www.paypal.me/cbemusic)

In our season finale, pianist and #1 Billboard DIY artist Matthew Mayer shares what he did differently with his 12th album that got him to the number 1 slot on the Billboard New Age charts. Do not miss this one! LINKS http://www.matthewmayer.com http://twitter.com/mayersolopiano http://show.co Watch this episode at http://inthekey.co/325 http://inthekey.co/masteringemail   TAGS Solo piano, billboard, diy music, matthew mayer, new age, podcastSupport the show (http://www.paypal.me/cbemusic)

Pop vocalist and songwriter and DIY video phenomenon Jess Godwin talks about honoring your inner-introvert, making a difference with 8th graders, her "Hagrid moment" and powerfully departing from the label-development conversation. This deep dive conversation explores being a performer, a creative, and an empath. LINKS http://www.jessgodwin.com, http://instagram.com/jessigodwin http://inthekey.co/prime Watch the video version at http://inthekey.co/324 TAGS creativity, diy, label, music success, Jess GodwinSupport the show (http://www.paypal.me/cbemusic)

Vanessa Ferrer, founder of MerchCat, shares her knowledge of how to make the most of merch. Not having merch means leaving tons of money on the table. Hear about this amazing tool and how it can work for your live show! LINKS http://www.merchcat.com http://web.merchcat.com PROMO CODE : in the episode :) VIDEO at http://inthekey.co/323Support the show (http://www.paypal.me/cbemusic)

Paul Bateman, a 92-year-old history teacher with a lifelong passion for singing and music, shares his insight on never giving up on his dreams and finally recording his first record at 89. Paul gives some serious encouragement to never give up on what brings you joy, not to mention you're never too old to live out a dream. Links Email Workbook: http://inthekey.co/masteringemail Watch this video of Cheryl and Paul: http://inthekey.co/322Support the show (http://www.paypal.me/cbemusic)

Today I talk with Katherine Forbes, the go-to woman for creating your music website. Learn some of the secrets that Katherine uses when creating a musician's website. From selecting pictures to colors, to fonts, we discuss the process of creating your ideal website. Links Mentioned: Katherine's website-https://www.designingtherow.com/ Music Biz Besties Facebook Group- https://www.facebook.com/groups/musicbizbesties/ Canva- https://www.canva.com/ Adobe color matcher-https://color.adobe.com/create/color-wheel/ Katherine's Instagram-https://www.instagram.com/designingtherow/ Katherine's Tour Book - https://www.amazon.com/Tour-Manager-Katherine-Forbes/dp/1387225855/ref=sr_1_11?s=books&ie=UTF8&qid=1515986889&sr=1-11 Pitching Checklist: http://inthekey.co/prime Photo credit to Laura Schneider, www.lauraschneiderphoto.com Support the show (http://www.paypal.me/cbemusic)

We are so luck to talk with the king of the live show, Tom Jackson. His ability to transform your live show and create moments out of your music, to direct the audience attention and form that relationship is very impressive. Learn more about the science behind the live show and how to draw your audience in and get them hooked. Links: Tom Jackson's Live Music Method Book https://onstagesuccess.com/ Live Music Gives https://livemusicgives.com/ Free Email Workbook: inthekey.co/masteringemailSupport the show (http://www.paypal.me/cbemusic)

Today I get to talk with the amazing Dina Bach, who writes a new song every week, yes every week. 93 weeks later and still going strong. Listen and get some inspiration to be disciplined and form a habit that moves you forward. Links: www.dinabachmusic.com On Facebook https://www.facebook.com/dinabachmusic/ Free Email Workbook: inthekey.co/masteringemail Song- Dance In The Rain by Dina BachSupport the show (http://www.paypal.me/cbemusic)

Today I talk with Dan Barton, who is in a band called The Barton Brothers, and a composer for commercials. He shares with us the idea of focusing on where your money comes from, and how to separate your active and passive income.   Links Mentioned: http://www.danbartonmusic.com http://www.thebartonbros.com   http://Inthekey.co/primeSupport the show (http://www.paypal.me/cbemusic)

Today we get the inside scoop on Facebook ads from the very talented, and knowledgeable, Kai Ravariere of KR Agency. Likes are great but they don't pay the bills. Find out how to optimize your Facebook ads, and get the most out of your investment. Learn how to put the algorithm to work for you. Links Mentioned: Kai Ravariere's Website-http://www.krdesignagency.com http://facebook.com/ads/manage Free Pitch Checklist: http://inthekey.co/primeSupport the show (http://www.paypal.me/cbemusic)

Rick Barker, the CEO of MIB https://musicindustryblueprint.com, the man who helped launch Taylor Swift into her career, gives some insight to get you on that same trajectory. He also gives high level, insider tips, for upping your Instagram game (hint hint... effective engagement and Linktree). Links: Rick Barker's websites https://musicindustryblueprint.com/ http://rickbarker.com/ LinkTree https://linktr.ee/ Followers App Follow @RickBarkerMusic on http://Instagram.com/ricbarkermusic Free Email Workbook: inthekey.co/masteringemailSupport the show (http://www.paypal.me/cbemusic)