The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

The hardest part of writing is usually the first few lines. However, the ending can also be quite a vexing problem. Unless of course, you use a simple method called "sandwiching". When you use a "sandwich", it closes the loop, leading to a very satisfied sort of finish. How do you learn how to sandwich? Well, listen to this story taken from The Moth Podcast and you'll see how it can be done.

Why do you have a bloated story? It's often because there are way too many facts in the information you've put down on paper. Even if we know we have too many facts and figures, how do we separate the information so that we don't lose the power of the story? Let's find out in this episode. Once you finish listening to this episode head over to listen or read the series on—How To Keep Your Reader Locked Into Your Article.

When we sit down to write a sales page, we run into a problem almost instantly. We know that the client is usually looking to solve one problem, but which problem should we choose? How do we know if the client is simply going to ignore the headline and not look at the rest of the sales page? Should we stuff our headline with three separate problems or is that a really bad decision on our part? The answer is that the headline and the first problem isn't as crucial as most copywriters would have you believe. Follow these steps and you'll notice your sales page will come together in a less stressful, and more specific manner.

When we sit down to write an article, or create an information product, we often have a sinking feeling. We look around and find that it's "all been done before". That we have nothing new to add to the conversation. Why should we keep going despite these odds? More importantly, why is our hesitation driving clients to competition?

As I sat down to write a sales page for a course, I wasn't stuck. However, my progress was so slow that it was driving me crazy. A sales page consists of well over a dozen elements. However, to get started, it's important to get two core sections right. The first section to work on is: What you want to cover. The second section is: what are clients looking for? And as always, you need to start with me, me, me. Hence I started with the first section and here's my story.

When we write an article, we tend to get one point across. Yet, what if we were to disagree with our "one point" and do a complete u-turn? It doesn't seem logical to flip flop, does it? And yet that's what the client needs to create a more complex, more interesting version of an article. Let's find out why u-turns are crucial when writing articles.

Usually when we're stuck, we want to get out of the mess in a big hurry. As a result, we end up digging a bigger hole for ourselves. How do you—that's you and I—systematically get unstuck? There's no precise formula, but there are stages of getting unstuck. And we have to do it slowly. Let's find out how.

This week there is a promotion for The Brain Audit version 3.2, but there’s a place where it all began. And you can compare the progress over time.

Is giving better than receiving? Maybe not. If you've tried to give something to someone and they won't accept it, you know exactly how it feels. We're not talking about something creepy here. The stranger off the street is wary even if you're handing out $100 notes, as giving has to have some trust involved. Even so, receiving is highly underrated. Let’s find out why.

A random piece of advice isn't supposed to stay with you for years, and yet it does. In this episode we zig and zag into India (where I lived for a chunky part of my life) and then into New Zealand, where I had to start anew and with little or no help from anyone.

Let's say you're about to learn a new skill—and you don't. You finish the course and you're still not quite anywhere as good as you hoped. Is that your fault? Or the teacher's fault? Or is it 50:50? Learn why so many of us struggle with skill acquisition and why mindset matters.

Why a simple fix can bring them back. Most of us have products and services that solve many problems. The natural, and seemingly logical way we go about talking about the product or service, is to make sure the client knows they're getting a great deal. However, this over-enthusiasm is precisely what causes clients to be confused, and leave. Let's find out how to simply, and quickly get clients to keep reading your sales page.

Write every day. Write every day. Write every day. We seem to hear a lot of that advice when we start off in writing. Yet, are we likely to be misunderstanding what the real meaning of "write every day" means? Most of us believe that we need to write at least an article a day, or at least some chunky bit of content. And yet that level of having to write on a daily basis is precisely what would cause us to fail. Yes, as you'd expect, there is a way out.

Why would clients be uncomfortable on Zoom? They're your clients after all. Yet, time and time again we notice a reluctance on the part of the client. They turn off their video, and it's possible they don't have a photo either. They don't ask questions, despite you trying your best to get them to pitch in. Zoom calls can often seem thankless, but there's a way to get clients extremely comfortable on Zoom. Let's find out how.