Podcast Talent Coach

How To Define Your Ideal Target Listener For Your Podcast – Episode 207 So many people talk about creating your avatar or ideal target listener. They talk about why to do it. Rarely do they explain how to do it. That is what I want to talk about today. When I ask people to tell … Continue reading How To Define Your Ideal Target Listener For Your Podcast – Episode 207 → The post How To Define Your Ideal Target Listener For Your Podcast – Episode 207 appeared first on ErikKJohnson.com.

Your Key To Success In The Next 12 Months – Episode 206 What does success look like for you over the next 12 months? You hear so much about setting goals. How specific have you made your goals to ensure success in the next year? Now, this episode isn’t all about setting goals. We are … Continue reading Your Key To Success In The Next 12 Months – Episode 206 → The post Your Key To Success In The Next 12 Months – Episode 206 appeared first on ErikKJohnson.com.

What Is Your Role On Your Podcast? – Episode 205 This week, I helped launch a morning show on the radio. As we built it from the ground up, we created every piece from scratch. This required us to determine the role each host would have on the show. It got me thinking about you … Continue reading What Is Your Role On Your Podcast? – Episode 205 → The post What Is Your Role On Your Podcast? – Episode 205 appeared first on ErikKJohnson.com.

Behind The Scenes Of A Podcast Coaching Session – Episode 204 A few months back, Dave Jackson and I reviewed the Jeep Talk Showon the Podcast Review Show. Tony Muckleroy, one of the hosts of the show, reached out to me for a follow up review. Today, I want to take you behind the scenes … Continue reading Behind The Scenes Of A Podcast Coaching Session – Episode 204 → The post Behind The Scenes Of A Podcast Coaching Session – Episode 204 appeared first on ErikKJohnson.com.

Grow Your Podcast Audience Challenge – Episode 203 Most of us want to grow our audience, increase downloads and become more influential in our niche. It is usually one of the goals I hear from podcasters. If you were to list your top three struggles with your show, would one hurdle you list be increase … Continue reading Grow Your Podcast Audience Challenge – Episode 203 → The post Grow Your Podcast Audience Challenge – Episode 203 appeared first on ErikKJohnson.com.

Can’t Catch Up To A Bad Opening – Episode 202 Start strong. You can’t catch up to a bad opening. You work hard to get your audience to push play on your podcast. Don’t risk losing them by wandering into your content. Create a powerful introduction to hook their attention. At Podcast Movement 2017, I … Continue reading Can’t Catch Up To A Bad Opening – Episode 202 → The post Can’t Catch Up To A Bad Opening – Episode 202 appeared first on ErikKJohnson.com.

The Most Important Step To Building Your Audience – Episode 201   In working with a new client the other day, he wanted to build his audience. He had a few dozen listeners and wanted to know how to build it to a few thousand. I explained the best way to grow was to put … Continue reading The Most Important Step To Building Your Audience – Episode 201 → The post The Most Important Step To Building Your Audience – Episode 201 appeared first on ErikKJohnson.com.

Which Brand Building Side Are You On? – Episode 200 Have you picked a side when building your brand? Are you trying to please everyone? Brand building requires stirring passion in your audience and upsetting a few others. You have heard the saying … “You can please some of the people some of the time, … Continue reading Which Brand Building Side Are You On? – Episode 200 → The post Which Brand Building Side Are You On? – Episode 200 appeared first on ErikKJohnson.com.

Can You Make Money With Your Podcast? – Episode 199 Are you like most podcasters who contact me for help? Are you trying to make money with your podcast? When podcasters reach out to me for my complimentary podcast review and strategy session, I ask them a few questions to see where I might be … Continue reading Can You Make Money With Your Podcast? – Episode 199 → The post Can You Make Money With Your Podcast? – Episode 199 appeared first on ErikKJohnson.com.

Getting The Sale vs. Building The Relationship – Episode 198 Are you focusing on the sale or are you focusing on the building the relationship with your client? I am often asked how to make money with a podcast. The short answer is easy – have something to sell. The longer answer is build a … Continue reading Getting The Sale vs. Building The Relationship – Episode 198 → The post Getting The Sale vs. Building The Relationship – Episode 198 appeared first on ErikKJohnson.com.

The Six Essentials Of A Lead Magnet – Episode 197 Many of my clients and those that join Dave Jackson and me on the Podcast Review Show want to grow their e-mail list. Rather than offering a powerful lead magnet, many of them simply have a “subscribe to my newsletter” button. How often are you … Continue reading The Six Essentials Of A Lead Magnet – Episode 197 → The post The Six Essentials Of A Lead Magnet – Episode 197 appeared first on ErikKJohnson.com.

How Much Prep Is Too Much? Podcast Struggles – Episode 196 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles.   RELAUNCH What giving me the most headache is relaunching my podcast after a long time not producing because life took a turn. My gear has been in storage after some life changing events and I'm starting from scratch. Have a great day! - Dan The Coffee Couch   EKJ: What part of starting is giving you a headache, Dan? If we got together in a coaching session, this is where we would start. If we can determine where the aggravation lies, we could work our way around that piece. Podcasting is a lot of work. You need to create your subject and notes. You need to record the show. Edit the show and create the show notes. Post the episode to your media host. Create the post on your website. Then, you need to attract the audience. Each step comes with its own unique headaches. You are also starting a

Help With Getting Booked As A Guest and Choosing Content – Episode 195 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles.   AFFILIATE MARKETING One issue that is giving me trouble is the technical side of affiliate marketing. There were many times when I wanted to give up my production and your show and enthusiasm kept me going! You are such a valuable resource for podcasting, thanks for giving meaningful and worthwhile content to make my podcasts better! You're awesome! Elikqitie "E" Travel Gluten Free Podcast   EKJ: I have found the key to affiliate marketing is the help you provide your audience with your content before the pitch. Pat Flynn does this best. He will provide 50 minutes of great content you can use on your show. Then, he will spend 10 minutes pitching you on a program that will help you do just that. When Pat was rolling out his affiliate training program, he spent most of his time on

How To Create An Effective Call-To-Action – Episode 194 How many actions do you have in your call-to-action? Dave Jackson and I do a show together called "The Podcast Review Show". On each episode, a podcaster joins us to have his or her podcast reviewed. Pretty self-explanatory. In nearly every episode we review, we need to get the host to focus their call-to-action. Podcasters tend to give their listeners a laundry list of things to do at the end of the show. Little do they realize, this list is actually hurting more than it is helping. THE TO DO LIST Let me give you an example. In a recent interview, we reached the end of this particular podcast. The host closed with these requests: E-mail us your events Take our survey Call the comment line Join us on Facebook/Twitter/Instagram Check out our Forum Get our free app Use our Amazon affiliate link Give us interview guest suggestions Visit our blog Get voiceovers using our affiliate link Check out the YouTube show Follow us on Twitter (

Struggles With Stats, Difficult Guests and Lost Audio – Episode 193   Resources mentioned in this episode: Podcast Talent Coach Interviewing Facebook Group Kindle book: Game Changer: How To Get 10,000 New Real Fans In 72 Hours And Turn Them Into Your Next Cash-Paying Customers (Without A Marketing Budget) 17 Ultimate Podcast Interview Questions Podcast Talent Coach coaching program Episode 188 "Leverage Your Audience To Grow" Episode 176 "How To Grow Your Audience By 10x"   I recently asked my tribe about the one thing they are struggling with most with their podcast. This week, we answer the questions and help you get over a few hurdles. On this episode, we answer questions about dealing with lost audio, boosting your stats and dealing with stiff and difficult guests.   FORGETTING I do a show called The Cinema Guys (WeAreTheCinemaGuys.com) and I do all of the show. My co-hosts show up record and leave. I do all the tech, recording, editing, posting and so on. Well tonight we recorded and I didn

Struggles With Editing, Structure and the Perfect Sound? – Episode 192 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions about editing time, the structure of your show and how to get the perfect sound. This will help you get over a few hurdles.   EDITING I struggle with the production details. Would love to job it out. Jon Fugler, CEO Recruit-Me Athletic Scholarship www.recruit-me.com   I struggle with the time it takes to Edit! Christopher Lewis www.DadOfDivas.com   Thanks Erik. Enjoying your podcasts. Heard about you via Dave Jackson. Keep up the good work. For me, it's a tie between editing my podcasts, nailing down interview appointments, and over-the-internet issues during interviews. -Shawn Host of the Stories of Starters Podcast Helping you build your brand at Washburn Writer Teaching you Excel at Your Excel Tutor   EKJ: Look for ways to make your editing easier. What can you do to eliminate repetition? Create a shell for your p

What Are You Struggling With Most? – Episode 191 I recently asked my tribe about the one thing they are struggling with most. This week, we are going to answer the questions and help you get over a few hurdles. First, thanks to Andre Lewis for having me on his "Start To Finish Podcasting" Episode 16. We talked about interviewing. Find Andre at www.StartToFinishPodcasting.com. Dave Jackson recently had me on an episode of the "The School of Podcasting" to discuss ego. Check it out at SchoolOfPodcasting.com. Let's answer a few questions this week. What are you struggling with most?   PERFECTION I have problems stumbling with wording when recording and keep going back, deleting and re-recording. - Tim Man On The Seat Podcast www.manontheseat.com   EKJ: I was discussing this with a coaching client the other day. Use enough notes to help you remember the important points. Don't use so many notes that you are reading them. Avoid striving for perfection. Get 80% of the way there and call it good. It will never be pe

The Difference Between A Pitch And Service With True Help – Episode 190 Making money with your podcast doesn't need to be seen as a bad thing. You shouldn't feel guilty trying to generate revenue with your podcasting efforts. If you are offering something of value for your listeners while serving them well, selling something of greater value should be the next logical progression.   [The Powerful Podcast Interview Workshop is now open, but closes Sunday night. Enrollment is limited to 24 attendees. Learn more HERE.]   MAKING MONEY The key to making money with your podcast is serving. You must serve your listener well first and foremost before you can every offer to sell. If you haven't built trust with your audience, any offer will simply be seen as a pitch. If I don't know you, how do I know you have my best interest at heart with this product or service? A sales pitch is defined as a talk or way of talking that is intended to persuade you to buy something. Service is defined as the help provided to a custom

7 of the Most Powerful Interview Questions Ever – Episode 189 [DOWNLOAD: 17 of the Most Powerful Interview Questions Ever] How do you make your podcast unique when every interview asks the same questions and sounds the same? Use storytelling. Storytelling can transform your podcast. People do business with those they know, like and trust. Stories let people get to know you through the things you reveal in your stories. Listeners learn what you like, value and believe. Your stories help develop that likability and trust. Stories help you connect, motivate and inspire. They do the same for your guests. If you would like to get unique answers from your guests and create powerful podcast interviews, download my 17 of the Most Powerful Interview Questions Ever. They are free for you at PodcastTalentCoach.com.   AVOID THESE There are a few questions you should avoid. "Tell me a little bit about yourself." This questions is a time waster. It also tells the audience and your guest you didn't do your homework. You sho

Leverage Your Audience To Grow Your Podcast Downloads – Episode 188 The most common challenge I hear podcasters facing is growing their audience. We all want to drive our podcast downloads and grow our audience. This week, I have 9 things you can do this week to steadily gain more podcast downloads. There was a presentation at Podcast Movement 2017 called “How People Really Listen To Podcasts”. This study showed two primary ways people find new podcasts. Most respondents in the study (60%) said they find new podcasts from social media. Friends was the next biggest way (57%) people discover new shows to try. Both of these traffic sources come from word-of-mouth. What are you doing to get others to talk about your podcast? If you want to grow your podcast downloads, you need to get in front of other people and then get those people to talk about your show.   1. Grow your Facebook following. As of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users. As of September 2017, Instagram had reach