New Books In Communications

Steven Capsuto's book Alternate Channels: Queer Images on 20th-Century TV (2020) explores the fight for lesbian and gay visibility on 20th-century American television, as gay activists faced off with powerful, often vicious "traditional values" crusaders, with TV executives caught in the crossfire. It documents countless programs, characters, and political skirmishes, examining lesbian and gay portrayals and the few pioneering depictions of bisexual and trans people. The first edition was a semifinalist for what is now the Stonewall Book Award and has been widely used in universities. This revised edition, fact-checked from scratch, reinstates material that the original publisher cut and adds about 100 photos of TV shows from the early days to the year 2000. The author built this account of events from archival materials, a thousand broadcast recordings, and his interviews with showrunners, network and studio executives, and early activists. Steven Capsuto began researching sexual-minority images on televisio

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their d

Digitization is reshaping creative industries. Old gatekeepers in music, publishing, television, movies, and other industries no longer play such an important role, and digital piracy makes it easy for consumers to avoid paying companies, artists, and writers for what they produce. On the other hand, independents can now cheaply produce and distribute creative works both to niche and mass market audiences. In Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture (Princeton UP, 2020), Economist Joel Waldfogel uses data about the quantity, quality, and mass appeal of these works to make the case that this has on balance made us all better off, resulting in a digital renaissance. In this interview, we discuss the findings in his book and how he arrives at them. I also get his perspective on some developments since his book came out, like the rise of Spotify, non-fungible tokens (NFTs), and the impact of the pandemic on digitization. He also unwittingly gives me the opportunity

What is the story of race in American fiction? In Redlining Culture: A Data History of Racial Inequality and Postwar Fiction (Columbia University Press, 2020), Richard Jean So, an assistant professor of English in the Department of English at McGill University, uses computational and quantitative methods, alongside close textual analysis, to demonstrate the institutional whiteness of the US publishing industry. Even as the rise of multiculturalism has been celebrated in American fiction, So shows how publishing houses, reviewers, prize givers, and audiences still focused on a minority of Minority authors, with little evidence of change during the second half of the twentieth century. Moreover, although as the struggle for recognition seemed to be won within universities, the literary world continued to exclude authors of colour. In addition, the book engages with, and draws inspiration from, the work and career of Toni Morrison, offering findings that will engage across both the humanities and social sciences

Successful word-coinages--those that stay in currency for a good long time--tend to conceal their beginnings. We take them at face value and rarely when and where they were first minted. Engaging, illuminating, and authoritative, Ralph Keyes's The Hidden History of Coined Words (Oxford University Press, 2021) explores the etymological underworld of terms and expressions and uncovers plenty of hidden gems. He also finds some fascinating patterns, such as that successful neologisms are as likely to be created by chance as by design. A remarkable number of new words were coined whimsically, originally intended to troll or taunt. Knickers, for example, resulted from a hoax; big bang from an insult. Casual wisecracking produced software, crowdsource, and blog. More than a few resulted from happy accidents, such as typos, mistranslations, and mishearing (bigly and buttonhole), or from being taken entirely out of context (robotics). Neologizers (a Thomas Jefferson coinage) include not just scholars and writers but c

In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Christopher A. Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism: How to Make Our Platforms Less Polarizing (Princeton University Press, 2021) challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platfor

Listen to this interview of Christopher Thaiss, author of Writing Science in the Twenty-First Century (Broadview Press 2019). We talk about the research article, about writing styles, and about the uses of rhetoric to scientists. Interviewer: "Too many students learning to write in the sciences lack helpful feedback on their writing, and this causes them to experience, quite personally, that disconnect we were talking about, between doing science and writing science." Christopher Thaiss: "Feedback is one of the things I return to again and again in the book. And in my teaching, I think that one of the ways that feedback is used––I think that the most effective way that feedback is used is not so much the feedback that I give students about their writing, although the students will always say, 'We love your feedback!' But what's really important is the feedback that they learn to give and get in peer response workshops. I'm very careful in designing peer response so that students feel that sense of responsibil

When Trump became president, much of the country was repelled by what they saw as the vulgar spectacle of his ascent, a perversion of the highest office in the land. In his bold, innovative book, Political Perversion: Rhetorical Aberration in the Time of Trumpeteering (University of Chicago Press, 2020), rhetorician Joshua Gunn argues that this “mean-spirited turn” in American politics (of which Trump is the paragon) is best understood as a structural perversion in our common culture, on a continuum with infantile and “gotcha” forms of entertainment meant to engender provocation and sadistic enjoyment.  On this episode of the New Books Network, Dr. Lee Pierce (s/t) interviews Dr. Joshua Gunn (h) about lots of things other than Trump, from horror shows to sexting to Pee-Wee Herman, structural perversion, and, yes, some Trump. We are recording this episode as the second impeachment trial for former President Donald Trump begins and the Trump fatigue is real. But this is not exactly a book about Trump. As Gunn p

Twenty-first century media has increasingly turned to provocative sexual content to generate buzz and stand out within a glut of programming. New distribution technologies enable and amplify these provocations, and encourage the branding of media creators as "provocauteurs" known for challenging sexual conventions and representational norms. While such strategies may at times be no more than a profitable lure, the most probing and powerful instances of sexual provocation serve to illuminate, question, and transform our understanding of sex and sexuality. In Provocauteurs and Provocations: Screening Sex in 21st Century Media (Indiana UP, 2021), award-winning author Maria San Filippo looks at the provocative in films, television series, web series and videos, entertainment industry publicity materials, and social media discourses and explores its potential to create alternative, even radical ways of screening sex. Throughout this edgy volume, San Filippo reassesses troubling texts and divisive figures, examinin

Technology is breaking politics - what can be done about it? Artificially intelligent "bot" accounts attack politicians and public figures on social media. Conspiracy theorists publish junk news sites to promote their outlandish beliefs. Campaigners create fake dating profiles to attract young voters. We live in a world of technologies that misdirect our attention, poison our political conversations, and jeopardize our democracies. With massive amounts of social media and public polling data, and in-depth interviews with political consultants, bot writers, and journalists, Philip N. Howard offers ways to take these "lie machines" apart. Lie Machines: How to Save Democracy from Troll Armies, Deceitful Robots, Junk News Operations, and Political Operatives (Yale UP, 2020) is full of riveting behind the scenes stories from the world's biggest and most damagingly successful misinformation initiatives--including those used in Brexit and U.S. elections. Howard not only shows how these campaigns evolved from older p

Since President Nixon coined the phrase, the "War on Drugs" has presented an important change in how people view and discuss criminal justice practices and drug laws. The term evokes images of militarization, punishment, and violence, as well as combat and the potential for victory. It is no surprise then that questions such as whether the "War on Drugs" has "failed" or "can be won" have animated mass media and public debate for the past 40 years. Through analysis of 30 years of newspaper content, Debating the Drug War: Race, Politics, and Media in the War on Drugs Debate (Routledge, 2021) examines the social and cultural contours of this heated debate and explores how proponents and critics of the controversial social issues of drug policy and incarceration frame their arguments in mass media. Additionally, it looks at the contemporary public debate on the "War on Drugs" through an analysis of readers' comments drawn from the comments sections of online news articles. Through a discussion of the findings and

The election of Barack Obama propelled the idea of a post-racial United States, or that the country had moved beyond race as a defining feature of social difference and beyond racism as an everyday reality.  Dr. Danielle Fuentes Morgan examines the ways in which African American comedians and cultural producers took aim at such claims through the lens of satire. In her book, Laughing to Keep from Dying: African American Satire in the Twenty First Century (University of Illinois Press, 2020), Morgan demonstrates and argues for satire’s capacity for social justice through its expression of Black interiority and individuality that troubles simplistic renderings of Black people. Morgan examines texts such as Insecure, Get Out, and comedy by Chris Rock and Dave Chapelle, to show how African American satire fulfills or stymies possibilities for liberation. In expressing Black interiority, satire not only provokes revolutionary laughter but aids in African American psychic and physical survival. During the interview

During the middle decades of the twentieth century, the production of America’s consumer culture was centralized in New York to an extent unparalleled in the history of the United States. Every day tens of thousands of writers, editors, artists, performers, technicians, and secretaries made advertisements, produced media content, and designed the shape and feel of the consumer economy. While this centre of creativity has often been portrayed as a smoothly running machine, within these offices many white-collar workers challenged the managers and executives who directed their labours. Shannan Clark. author of The Making of the American Creative Class: New York's Culture Workers and 20th-Century Consumer Capitalism (Oxford UP, 2020), speaks with Pierre d’Alancaisez about the origins of the creative class, their labour union struggles and successes, the role of the Works Projects Administration, and institutions like the Design Laboratory and Consumer Union which foretell the experiences of today’s culture worke

In Millennials Killed the Video Star: MTV’s Transition to Reality Programming (Duke University Press, 2021), Dr. Amanda Ann Klein examines the historical, cultural, and industrial factors leading to MTV's shift away from music videos to reality programming in the early 2000s and 2010s. Drawing on interviews with industry workers from programs such as The Real World and Teen Mom, Klein demonstrates how MTV generated a coherent discourse on youth and identity by intentionally leveraging stereotypes about race, ethnicity, gender, and class. Klein explores how this production cycle, which showcased a variety of ways of being in the world, has played a role in identity construction in contemporary youth culture—ultimately shaping the ways in which Millennial audiences of the 2000s thought about, talked about, and embraced a variety of identities. Dr. Amanda Ann Klein is associate professor in the Department of English at East Carolina University. Emily Ruth Allen (@emmyru91) is a PhD candidate in Musicology at Flo

What role did culture play in the British Empire? In Imperial Encore: The Cultural Project of the Late British Empire Caroline Ritter, an Assistant Professor of History at Texas State University, explores the importance of culture in maintaining Imperial domination, and then in supporting post-Imperial British influence. Using core case studies of key institutions- the British Council, the BBC, and Oxford University Press- the book shows the ongoing legacy of the Imperial cultural project, even if, on the surface, all three institutions have radically changed since the formal end of the British Empire. Rich in historical detail, as well as contemporary relevance, the book will be essential reading across the humanities and social sciences, as well a for anyone interested in the current, and historical, politics of culture. Dave O'Brien is Chancellor's Fellow, Cultural and Creative Industries, at the University of Edinburgh's College of Art. Learn more about your ad choices. Visit megaphone.fm/adchoices Suppor

After decades of criticism about perhaps the most famous director in history, it seems that nothing is left to be said. But maybe critics just haven’t been willing to be surprised by the films they have watched again and again. On this episode of New Books Network, Dr. Lee Pierce (s/t) interviews famed literary critic Dr. D.A. Miller (h) about ropes, shoes, desserts, stains, and the other surprising little touches that characterize Hitchcock’s surplus style. In Hidden Hitchcock (University of Chicago Press, 2016), D. A. Miller does what seems impossible: he discovers what has remained unseen in Hitchcock’s movies, a secret style that imbues his films with a radical duplicity. Focusing on three films—Strangers on a Train, Rope, and The Wrong Man—Miller shows how Hitchcock anticipates, even demands a “Too-Close Viewer.” Dwelling within us all and vigilant even when everything appears to be in good order, this Too-Close Viewer attempts to see more than the director points out, to expand the space of the film and

Listen to this interview of Joan Turner, author of On Writtenness: The Cultural Politics of Academic Writing (Bloomsbury Academic 2018). We talk about writers, writing, writers writing, unwritten subtexts, and written text. Interviewer: "What do you see as the step which writing practitioners can take in the direction of their discipline-based colleagues, and what's the step that researchers can take toward writing practice?" Joan Turner: "Well, obviously, it has to be something that has to be ongoing, and in many respects, it comes down to individuals. There are a lot of well-meaning researchers who value collaboration with writing practitioners, as there are many who don't. And I think is it probably incumbent upon the writing practitioners to kind of put themselves forward more, to kind of slough off the sense of inferiority that might surround them because of how institutions position writing development, and they just have to attempt to begin the conversation. I think that often, when they do, on an indi

Contemporary media leads us more than ever to an ‘acting at a distance,’ an acting entangled with the materiality of communication and the mediality of transmission. Action at a Distance (Meson Press, 2020) this crucial phenomenon thereby introducing urgent questions of human interaction, the binding and breaking of time and space, and the entanglement of the material and the immaterial. Three vivid inquiries deal with histories and theories of mediality and materiality: John Durham Peters looks at episodes of simultaneity and synchronization. Christina Vagt discusses the agency of computer models against the backdrop of aesthetic theories by Henri Bergson and Hans Blumenberg, and Florian Sprenger discusses early electrical transmissions through copper wire and the temporality of instantaneity. Marci Mazzarotto is an Assistant Professor and Program Coordinator of Digital Communication at Georgian Court University in New Jersey. Her research interests center on the interdisciplinary intersection of academic th

In the seventeenth century, Japanese popular prose flourished as waves of newly literate readers gained access to the printed word. Commercial publishers released vast numbers of titles in response to readers’ hunger for books that promised them potent knowledge. However, traditional literary histories of this period position the writings of Ihara Saikaku at center stage, largely neglecting the breadth of popular prose.  In Pleasure in Profit: Popular Prose in Seventeenth-Century Japan (Cambridge UP, 2020), Laura Moretti investigates the vibrant world of vernacular popular literature. She marshals new data on the magnitude of the seventeenth-century publishing business and highlights the diversity and porosity of its publishing genres. Moretti explores how booksellers sparked interest among readers across the spectrum of literacies and demonstrates how they tantalized consumers with vital ethical, religious, societal, and interpersonal knowledge. She recasts books as tools for knowledge making, arguing that p

In 2015, the Islamic State released a video of men smashing sculptures in Iraq’s Mosul Museum as part of a mission to cleanse the world of idolatry. The Idols of ISIS: From Assyria to the Internet (University of Chicago Press, 2020) unpacks three key facets of that event: the status and power of images, the political importance of museums, and the efficacy of videos in furthering an ideological agenda through the internet. Beginning with the Islamic State’s claim that the smashed objects were idols of the “age of ignorance,” Aaron Tugendhaft questions whether there can be any political life without idolatry. He then explores the various roles Mesopotamian sculpture has played in European imperial competition, the development of artistic modernism, and the formation of Iraqi national identity, showing how this history reverberates in the choice of the Mosul Museum as performance stage. Finally, he compares the Islamic State’s production of images to the ways in which images circulated in ancient Assyria and as