New Books In Communications

Today I talked to David Avrin about his new book Why Customers Leave (And How to Win Them Back) (Career Press, 2019). There are three central themes to this book: immediacy (customers want instant gratification), individuality (offer flexible, customized assistance) and humanity (show interest and concern for those you are assisting). Of them, as David Avrin notes in this pleasing, semi-rant of an interview, immediacy should be the easiest for companies to act on. Unfortunately, automation is paradoxically making immediacy often harder to achieve. Other ironies worth noting from Avrin’s perspective include: companies trying to head off negative off-line reviews with surveys that don’t bring about change; and front-line employees who can figure out quicker than their managers what could and should be improved on. If upgrades don’t happen, what’s the solution? Run an exercise where employees are encouraged to formulate plans on how a competitor could undercut the company they currently work for by making the ch

Eric Berkowitz has written a short history of a censorship, a large topic that has been a phenomenon since the advent of recorded history. In Dangerous Ideas: A Brief History of Censorship in the West from the Ancients to Fake News (Beacon Press, 2021), Berkowitz reviews the motives and methods of governments, religious authorities, and private citizens to quell freedom of thought and expression. One theme Berkowitz reveals is how ineffective many censorship efforts have been. For example, after the printing press multiplied the sources available to readers and the opportunities for the Church and governments to suppress books and pamphlets, the attempts to censor speech served to heighten interest and encourage more dissent, creating profitable black markets for forbidden topics. Some publishers actually encouraged authors to write something likely to be forbidden. Yet, Berkowitz forthrightly acknowledges the dangers under which free thinker have lived and continue to live in our contemporary world. The dang

Brazil markets itself as a racially mixed utopia. The United States prefers the term melting pot. Both nations have long used the image of the mulatta to push skewed cultural narratives. Highlighting the prevalence of mixed race women of African and European descent, the two countries claim to have perfected racial representation-all the while ignoring the racialization, hypersexualization, and white supremacy that the mulatta narrative creates. In Imagining the Mulatta: Blackness in U. S. and Brazilian Media (U Illinois Press, 2020), Jasmine Mitchell investigates the development and exploitation of the mulatta figure in Brazilian and U.S. popular culture. Drawing on a wide range of case studies, she analyzes policy debates and reveals the use of mixed-Black female celebrities as subjects of racial and gendered discussions. Mitchell also unveils the ways the media moralizes about the mulatta figure and uses her as an example of an "acceptable" version of blackness that at once dreams of erasing undesirable bl

How did it happen that, in the 13th century, Europe's largest library owned fewer than 2,000 volumes while Baghdad alone boasted of several libraries holding from 200,000 to 1,000,000 books each? In The Rise of the Arabic Book (Harvard UP, 2020), Beatrice Gruendler traces the story of the beginning of the revolution in book culture that happened in the first centuries of the Abbasid period in the Islamic lands of the Middle East. She does so by looking at the lives of people specializing and fulfilling different roles in a society that underwent a drastic technological revolution to accomodate them. Focusing on a range of social classes such as scholars and poets, craftsmen and traders, up to the large aristocratic book collectors, we read of the protagonists of this momentous revolution in knowledge, science, and book culture. Miguel Monteiro is a PhD student in Near Eastern Languages and Civilizations at Yale University. Twitter @anphph Learn more about your ad choices. Visit megaphone.fm/adchoices Support

What is digital vigilantism? How do Chinese citizens seek justice online? How does digital vigilantism reflect contemporary Chinese technological and socio-political development? In a conversation with Joanne Kuai, a visiting PhD Candidate at the Nordic Institute of Asian Studies, Qian Huang, lecturer and PhD Candidate at Erasmus University Rotterdam, explains the growing phenomenon of online collective action against an individual to protect a shared value and the consequences of it. Digital vigilantism refers to citizens’ practice of weaponising online visibility for retaliation when collectively offended. Qian Huang speaks to the Nordic Asia Podcast about her research on Chinese digital vigilantism, a part of the research project funded by the Netherlands Organisation for Scientific Research (NWO) entitled Digital Vigilantism: Mapping the terrain and assessing societal impacts. Qian Huang is also the co-editor of the book Introducing Vigilant Audiences (Open Book Publishers, 2020) The Nordic Asia Podcast i

Book Industry Month continues with a memory-lane voyage back to a beloved early RtB episode. This conversation with Martin Puchner about the very origins of writing struck us as perfect companion to Mark McGurl's wonderful insights (in RtB 67, published earlier this month) about the publishing industry's in 2021, or as Mark tells it, the era of "adult diaper baby love." Aside from being a fabulous conversation about Martin's wonderful history of book production through the ages (The Written World) this episode brings back happy memories of Elizabeth and John piling their guests into a cozy sound booth at Brandeis, the kind of place that's utterly taboo in Pandemic America.So travel with us back to 2019 for a close encounter with the epic of Gilgamesh. The three friends discuss the different stages of world writing--from the time of the scribes to the time of great teachers like Confucius, Socrates and Jesus Christ, who had a very complicated relationship to writing. In Recallable Books, Martin recommends the

What happens when the human brain, which evolved over eons, collides with twenty-first-century technology? Machines can now push psychological buttons, stimulating and sometimes exploiting the ways people make friends, gossip with neighbors, and grow intimate with lovers. Sex robots present the humanoid face of this technological revolution―yet although it is easy to gawk at their uncanniness, more familiar technologies based in artificial intelligence and virtual reality are insinuating themselves into human interactions. Digital lovers, virtual friends, and algorithmic matchmakers help us manage our feelings in a world of cognitive overload. Will these machines, fueled by masses of user data and powered by algorithms that learn all the time, transform the quality of human life? Robert Brooks, Artificial Intimacy: Virtual Friends, Digital Lovers, and Algorithmic Matchmakers (Columbia UP, 2021) offers an innovative perspective on the possibilities of the present and near future. The evolutionary biologist Rob

Japan's nationalist right have used the internet to organize offline activism in increasingly visible ways. Jeffrey J. Hall, investigates the role of internet-mediated activism in Japan's ongoing historical and territorial disputes. He explores the emergence of two right-wing activist organizations, Nihon Bunka Channel Sakura and Ganbare Nippon, which have played a significant role in pressure campaigns against Japanese media outlets, campaigns to influence historical memorials, and campaigns to assert Japan's territorial claim to the Senkaku/Diaoyu Islands.  In Japan's Nationalist Right in the Internet Age: Online Media and Grassroots Conservative Activism (Routledge, 2021), Hall analyses how activists maintained cohesion, raised funds, held protests that regularly drew hundreds to thousands of participants, and used fishing boats to land activists on disputed islands. Detailing events that took place between 2004 and 2020, he demonstrates how skilled social actors built cohesive grassroots protest organizat

In the early 2000s, mainstream international news outlets celebrated the growth of Weblogistan—the online and real-life transnational network of Iranian bloggers—and depicted it as a liberatory site that gave voice to Iranians. As Sima Shakhsari argues in Politics of Rightful Killing: Civil Society, Gender, and Sexuality in Weblogistan (Duke UP, 2020), the common assumptions of Weblogistan as a site of civil society consensus and resistance to state oppression belie its deep internal conflicts. While Weblogistan was an effective venue for some Iranians to “practice democracy,” it served as a valuable site for the United States to surveil bloggers and express anti-Iranian sentiment and policies. At the same time, bloggers used the network to self-police and enforce gender and sexuality norms based on Western liberal values in ways that unwittingly undermined Weblogistan's claims of democratic participation. In this way, Weblogistan became a site of cybergovernmentality, where biopolitical security regimes disc

In The Charismatic Gymnasium: Breath, Media, and Religious Revivalism in Contemporary Brazil (Duke University Press, 2021), Maria José de Abreu examines how Charismatic Catholicism in contemporary Brazil produces a new form of total power through a concatenation of the breathing body, theology, and electronic mass media. De Abreu documents a vast religious respiratory program of revival popularly branded as “the aerobics of Jesus.” Pneuma—the Greek term for air, breath, and spirit—is central to this aerobic program, whose goal is to labor on the athletic elasticity of spirit. Tracing the rhetoric, gestures, and spaces that together constitute this new theological community, de Abreu exposes the articulating forces among evangelical Christianity, neoliberal logics, and the rise of right-wing politics. By calling attention to how an ethics of pauperism vitally intersects with the neoliberal ethos of flexibility, de Abreu shows how paradoxes do not hinder but expand the Charismatic gymnasium. The result, de Abre

At the New Books Network, we love university presses. So we're happy to tell you about University Press Week, the annual celebration of UPs and their important work. Today I talked to Lisa Bayer, the director of the University of Georgia Press and the president of the Association of University Presses. We discuss a lot of things--open access, business models, libraries, peer review, careers in UP publishing--all knit together by a theme, that being how UPs keep up with everything that is going on, scholarly-communications-wise. Enjoy.  Marshall Poe is the founder and editor of the New Books Network. He can be reached at marshallpoe@newbooksnetwork.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/communications

The female form has been a fraught site of filmic meaning – of desire and violence, of sex and death – from the very beginnings of cinema. But how deep do these meanings travel? How are our understandings of gender and sexuality not the stuff of screen representation but shaped by film technology and culture as well? Published in November 2020 by Fordham University Press, Genevieve Yue’s Girl Head: Feminism and Film Materiality, “in rich archival and technical detail… examines three sites of technical film production: the film laboratory, editing practices, and the film archive. Within each site, she locates a common motif, the vanishing female body, which is transformed into material to be used in the making of a film. The book develops a theory of gender and film materiality through readings of narrative film, early cinema, experimental film, and moving image art.” In this discussion, Dr. Yue articulates her relationship to interdisciplinary research, traces her personal journey from dissertation to book, a

Hate speech can happen anywhere - in Charlottesville, Virginia, where young men in khakis shouted, "Jews will not replace us"; in Myanmar, where the military used Facebook to target the Muslim Rohingya; in Cape Town, South Africa, where a pastor called on ISIS to rid South Africa of the "homosexual curse." In person or online, people wield language to attack others for their race, national origin, religion, gender, gender identity, sexual orientation, age, disability, or other aspects of identity. Caitlin Ring Carlson's Hate Speech (MIT Press, 2021) examines hate speech: what it is, and is not; its history; and efforts to address it. Marci Mazzarotto is an Assistant Professor of Digital Communication at Georgian Court University in New Jersey. Her research interests center on the interdisciplinary intersection of academic theory and artistic practice with a focus on film and television studies. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https:

Media is usually seen as a feature of the modern world enabled by the latest technologies. Scholars, educators, parents, and politicians often talk about media as something people should be wary of due to its potential negative impact on their lives. But do we really understand what media is? In Media Is Us: Understanding Communication and Moving Beyond Blame (Rowman and Littlefield, 2021), Elizaveta Friesem argues that instead of being worried about media or blaming it for what’s going wrong in society, we should become curious about uniquely human ways we communicate with each other. Media Is Us proposes five key principles of communication that are relevant both for the modern media and for people’s age-old ways of making sense of the world. In order to understand problems of the contemporary society revealed and amplified by the latest technologies, we will have to ask difficult questions about ourselves. Where do our truths and facts come from? How can we know who is to blame for flaws of the social syst

For nine years, Stephen Colbert’s persona “Colbert”?—a Republican superhero and parody of conservative political pundits--informed audiences on current events, politics, social issues, and religion while lampooning conservative political policy, biblical literalism, and religious hypocrisy. To devout, vocal, and authoritative lay Catholics, religion is central to both the actor and his most famous character. Yet many viewers wonder, “Is Colbert a practicing Catholic in real life or is this part of his act?” This book examines the ways in which Colbert challenges perceptions of Catholicism and Catholic mores through his faith and comedy. Religion and the foibles of religious institutions have served as fodder for scores of comedians over the years. What set “Colbert” apart on his show, The Colbert Report, was that his critical observations were made more powerful and harder to ignore because he approached religious material not from the predictable stance of the irreverent secular comedian but from his positio

Politics for the Love of Fandom: Fan-Based Citizenship in a Digital World (Louisiana State Press, 2019) examines what Ashley Hinck calls “fan-based citizenship”: civic action that blends with and arises from participation in fandom and commitment to a fan-object. Examining cases like Harry Potter fans fighting for fair trade, YouTube fans donating money to charity, and football fans volunteering to mentor local youth, Hinck argues that fan-based citizenship has created new civic practices wherein popular culture may play as large a role in generating social action as traditional political institutions such as the Democratic Party or the Catholic Church. Hinck considers the ways in which fan-based social engagement arises organically, from fan communities seeking to change their world as a group, as well as the methods creators use to leverage their fans to take social action. The modern shift to networked, fluid communities, Hinck argues, opens up opportunities for public participation that occurs outside of

In the last two decades, amid the global spread of smartphones, state killings of civilians have increasingly been captured on the cameras of both bystanders and police. Screen Shots: State Violence on Camera in Israel and Palestine (Stanford UP, 2021) studies this phenomenon from the vantage point of the Israeli occupation of Palestinian territories. Here, cameras have proliferated as political tools in the hands of a broad range of actors and institutions, including Palestinian activists, Israeli soldiers, Jewish settlers, and human rights workers. All trained their lens on Israeli state violence, propelled by a shared dream: that advances in digital photography-closer, sharper, faster-would advance their respective political agendas. Most would be let down. Drawing on ethnographic work, Rebecca L. Stein chronicles Palestinian video-activists seeking justice, Israeli soldiers laboring to perfect the military's image, and Zionist conspiracy theorists accusing Palestinians of "playing dead." Writing against t

In the Qing dynasty (1644-1911), China experienced far greater access to political information than suggested by the blunt measures of control and censorship employed by modern Chinese regimes. A tenuous partnership between the court and the dynamic commercial publishing enterprises of late imperial China enabled the publication of gazettes in a wide range of print and manuscript formats. For both domestic and foreign readers these official gazettes offered vital information about the Qing state and its activities, transmitting state news across a vast empire and beyond. And the most essential window onto Qing politics was the Peking Gazette, a genre that circulated globally over the course of the dynasty. The Peking Gazette in Late Imperial China: State News and Political Authority (U Washington Press, 2021) presents a comprehensive history of the Peking Gazette and frames it as the cornerstone of a Qing information policy that, paradoxically, prized both transparency and secrecy. Gazettes gave readers a gli

Matthew Ricketson joins to discuss how newsrooms, the engine rooms of reporting, have shrunk. A generation of journalists has borne witness to seismic changes in the media and this book shares their stories as essays and narrative interviews. Names include  from more than 50 Australian journalists – including Amanda Meade, David Marr and Flip Prior – Upheaval: The Great Digital Disruption in Journalism and Its Aftermath (NewSouth, 2021) reveals the highs and the lows of those who were there to see it all. Matthew takes us inside frenetic and vibrant newsrooms at the peak of their influence, and the difficulties of adapting to ever-accelerating news cycles with fewer resources. Some left journalism altogether while others stayed in the media — or sought to reinvent it. Normally the ones telling other people’s stories, in Upheaval journalists share the rawness of losing their own job or watching others lose theirs. They reveal their anxieties and hopes for the industry’s future and their commitment to reporting

The documentary has achieved rising popularity over the past two decades, thanks to streaming services like Netflix and Hulu. Despite this fact, documentary studies still tends to favor works that appeal primarily to specialists and scholars. Reclaiming Popular Documentary (Indiana UP, 2021) reverses this longstanding tendency by showing that documentaries can be--and are--made for mainstream or commercial audiences. Editors Christie Milliken and Steve Anderson, who consider popular documentary to be a subfield of documentary studies, embrace an expanded definition of popular to acknowledge documentary's many evolving forms, including branded entertainment, fictional hybrids, and works with audience participation. Together, these essays address emerging documentary forms--including web-docs, virtual reality, immersive journalism, viral media, interactive docs, and video-on-demand--and offer the critical tools that viewers need in order to analyze contemporary documentaries and consider how they are persuaded