Mastering The Business Of Yoga

This week on the podcast I am joined by Christine Lacayo! Christine is a multi-lingual copywriter and content writer for impact entrepreneurs. In this episode, Christine and I dive into her background and why she's passionate about copywriting, as well as how to create a personal brand and how to write copy that aligns with your brand. Christine shares her top tips for writing great website copy, how to integrate storytelling into your website, and much more. Enjoy!   --- This week's episode is brought to you by OfferingTree! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. OfferingTree just launched Stripe integration so people from Canada, UK, Australia and 30+ countries can accept payments using OfferingTree.

This week on the podcast I am joined by Jesse Johnson! Jesse is a success and mindset coach who works with yoga teachers and spiritual entrepreneurs. On this episode of the show, we are diving into Jesse's journey becoming a success and mindset coach, some of the biggest challenges that she sees yoga teachers facing, the 6 steps that she teaches around sales, how to shift our mindset to accept money and much more! Enjoy! ---- This week's episode is brought to you by OfferingTree! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. OfferingTree just launched Stripe integration so people from Canada, UK, Australia and 30+ countries can accept payments using OfferingTree.

This week on the podcast I am joined by Henry Winslow. Henry is a dedicated yoga practitioner and teacher, as well as the founder of the Henry Yoga App! In this episode, Henry and I dive into his yoga story, what inspired him to become a yoga teacher, and his career as a yoga teacher. We talk about traveling and teaching, as well as why he decided to build the Henry Yoga app and what he's learned through the process of building his yoga app. Please note that this episode of the podcast was recorded before COVID-19 so if you hear anything strange with regards to traveling, teaching and the yoga industry in general, that is why! Enjoy the episode! ------ This week's episode is brought to you by OfferingTree! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. OfferingTree just launched Stripe integration so people f

This week on the podcast I am re-joined by Kaya Mindlin. Kaya is a yoga therapist and educator who has been teaching the "softer side of yoga" for nearly 20 years. A year ago, Kaya and I chatted on the podcast about how to be profitable with a small business, and this year we are talking about how to take your business online. This has been a popular topic as we have all pivoted our businesses during the global pandemic, however Kaya actually pivoted before the pandemic started. We dive into how she took her in-person business online, what different offerings she has, tips for anyone who would like to expand their online offerings, and everything that she has learned through this process. Enjoy! If you haven’t listened to Kaya’s first appearance on the podcast talking about building her business check it out: https://www.mbomyoga.com/kaya-mindlin-on-building-a-small-successful-yoga-business/ ---- This week's episode is brought to you by OfferingTree! OfferingTree has been supporting MBOM for close to a year

This week on the podcast I am joined by Carol Baxter. Carol is a yoga teacher and the founder of Glow Yoga based in Ontario, Canada. On this episode, Carol and I talk about how she first got into yoga, what inspired her to become a yoga teacher, what it was like creating Glow Yoga, how she's been able to grow the business, and what she's done to pivot her business since the start of the pandemic. We also dive into some of the biggest business lessons that Carol's learned through her career. Enjoy! This week's episode is brought to you by OfferingTree! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. OfferingTree just launched Stripe integration so people from Canada, UK, Australia, and 30+ countries can accept payments using OfferingTree.

After 3 months of supporting two different yoga studios with taking their businesses online, I am sharing what I have learned and some of my top takeaways. In many ways, the last few months have felt like a rollercoaster in figuring out how to run a yoga studio online and adapting to all the craziness that has come with that. In this episode, I'll share what life has been like since the pandemic hit, how the studios I work with have adapted, what I've learned as a studio manager, and some of my top tips for you if you are taking your yoga studio online. ------ This episode is also brought to you by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting, especially right now when you are trying to take your offerings online as fast as possible! OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in. They also have email marketing tools t

A few weeks ago, I had the pleasure of interviewing Jen Corley from WeTravel live in the private Facebook community to talk all about the future of yoga retreat. WeTravel surveyed over 500 yoga teachers to see how they are feeling about the future of travel and the future of yoga retreats. In this conversation, we talk about cancelations, rescheduling, trends for the future, what to consider if you'd like to or are planning to host yoga retreats in the future, and more. Enjoy! ------ Learn more about our  Mastermind Training at https://www.mbomyoga.com/events/ ------ This week's episode is brought to you by OfferingTree! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. OfferingTree just launched Stripe integration so people from Canada, UK, Australia and 30+ countries can accept payments using OfferingTree.

This week on the podcast I am joined by Stephanie Mitchell from The Rolling Mat! Stephanie is a corporate yoga teacher who creates corporate wellness programs in Atlanta, GA. In this episode, Stephanie shares her story as a yoga teacher, why she decided to focus her niche on corporate yoga and wellness, business lessons she's learned about corporate yoga, and how you can get started with your own corporate yoga business! Enjoy!   This episode is also brought to you by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting, especially right now when you are trying to take your offerings online as fast as possible! OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in. They also have email marketing tools to collect email addresses, send newsletters and automated emails to your subscribers. It all works seamlessly together with one accou

This week on the podcast I am joined by Joe Fagan from BeYogi. Over the last few months, the biggest question I have received from yoga teachers is regarding insurance, so Joe came on to answer all of those questions! We talk about what type of policy you need as a yoga teacher and a studio owner, what to ask for when it comes to insurance, what add on's you need to consider for online teaching and pre-recorded classes and much more. Although Joe speaks to BeYogi's insurance programs, you can still learn a ton about insurance from this episode. Enjoy! ----- This episode is also brought to you by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting, especially right now when you are trying to take your offerings online as fast as possible! OfferingTree set out to make creating your digital presence fun, easy and affordable. With one account you can create a website in minutes that has your schedule built right in. They also have email marketing tools to c

This week on the podcast I am super excited to have Shannon Crow back on the podcast! The last time I talked to Shannon on the podcast was in the fall of 2018! Since then, Shannon has continued to grow The Connected Yoga Teacher and she has also launched a membership called Pelvic Health Professionals. On this episode, we talk about why she created a membership, Shannon's top tips for launching your own membersip, as well as why pelivc health is important for yoga teachers and wellness professionals to know more about. Enjoy! Pelvic Health Professionals is open from June 1-12th! Join here.(https://pelvic-health-professionals.thinkific.com/bundles/pelvic-health-professionals-membership?ref=ed0f99) This week's episode is brought to you by OfferingTree! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. OfferingTree

This week on the show we are talking email! Why is an email essential for your business? Because it is one of very few ways left to talk directly to your students. Think about your own experience of scrolling on Instagram or Facebook. When was the last time you stopped and read a long post? When we log onto social media we are inundated with shiny distractions. When trying to share our message, we are competing against notifications, photos, stories, and messages. More than just that, our ability to speak to our students is at the whim of social media companies algorithms. With email, you have a direct method to share a message with the people who need to hear it. So in this episode I am doing a deep dive into building an email list. From what software to use to how to build and grow your list, we’ll cover the basics so you feel confident and conformable starting or growing your email list! Enjoy!

This week on the podcast I am joined by Victoria Lovering who is a Customer Success Specialist at Punchpass! Punchpass is one of my favorite software programs for yoga businesses and over the last few weeks, I've been chatting with the team about how things have been going for the studios that they work with. Well, things have been going great! On this episode, Victoria shares some of the success stories from yoga studios that they work with and shares how these studios have been successful taking their businesses online. As you know, I work with a few yoga studios doing management and digital marketing and I share a bit of insight into the success that these studios have experienced as well. If you are a yoga studio owner feeling nervous about making the jump to online or a yoga teacher curious about how studios are doing, don't miss this episode! Enjoy! ----- This week's episode is brought to you by OfferingTree! OfferingTree has been supporting MBOM for close to a year now and I not only love the product,

This week on the podcast I am joined by Renee Clair from Clair de Lune Yoga. Renee is a yoga and meditation teacher who is passionate about helping yoga teachers build their teams in order to offload tasks and accomplish their dream goals. She's a yoga teacher who works for yoga teachers by recruiting multi-talented yogis, and this is exactly what we're going to talk about on this episode of the show! Renee shares how she got into yoga and how she combined her background in recruiting with helping yoga teachers hire great people for their teams. We talk about why it's important to hire, how to figure out who we want to hire, what tasks we want to offload, and much more. Enjoy! -------- This week's episode is brought to you by OfferingTree! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. OfferingTree just launc

This week on the podcast I am joined by Barrie Risman. Barrie is a yoga teacher and an author and she has built up a successful business with courses, programs, and an online community. On this week's episode of the podcast, Barrie and I talk about her yoga story, why she decided to become a yoga story, and the journey that got her to where she is today. She shares how she was able to build a successful online yoga business and community, and tips for how you can too. Enjoy!   This week's episode is brought to you by OfferingTree! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. OfferingTree just launched Stripe integration so people from Canada, UK, Australia and 30+ countries can accept payments using OfferingTree.

This week on the podcast I am sharing an episode I did for MBOm's sister podcast, Matcha Mornings, on tools for shifting your mindset with Veronica Thai. If you've listened to M.B.Om for a while, then you've heard Veronica on the podcast before! She's a yoga teacher, a life coach and the host of the Curious Monki podcast. On this episode, Veronica and I dive deep in talking about mindset, and Veronica shares tools for shifting your mindset during challenging times, like the current COVID-19 global pandemic. We talk about the subconscious mind, how shifting your mindset is so important for our overall health and wellbeing, and how we can take baby steps to shift our feelings of fear and anxiety into something more positive. Enjoy! This week's episode is brought to you by OfferingTree! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to

This week on the podcast I am joined by Emily Sussell. Emily is the founder of Private Yoga Brooklyn and The Abundant Yogi[link]. Emily created a successful private yoga business in Brooklyn, and she now helps other yoga teachers create private yoga businesses! In this episode, we talk about what Emily did to create a successful private yoga business, how she took her business online, tips for a successful online business, how to teach private yoga online, and much more. Enjoy!   This week's episode is brought to you by OfferingTree and BeYogi! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. This episode is brought to you by BeYogi. If you are in yoga teacher training, a full-time teacher, or a part-time teacher, beYogi has the best-rated yoga liability insurance to keep you covered in the event an injury happ

This week on the podcast I am re-joined by Amanda McKinney from Marketing Yoga with Confidence. On this episode, Amanda and I are going through the 4 steps plus the pre-step to marketing and launching your online offerings! Once you've created courses, programs or memberships, it's important to make sure that you get them out into the world so that people can purchase them, and Amanda will walk you through a few simple steps to make this happen. As we continue to dive into this crazy online world during the COVID-19 health crisis, I hope that this can help you step back and get more strategic with marketing your offerings to your students. Enjoy! This week's episode is brought to you by OfferingTree and BeYogi! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. This episode is brought to you by BeYogi. If you are

This week on the podcast I am joined by Cory Sterling. Cory is the founder of Conscious Counsel and the author of "The Yoga Law Book: Legal Essentials for Yoga Professionals". On this episode, Cory and I dive into what yoga teachers need to know to run a legally sound business, and particularly what yoga teachers need to know to run a legally sound online business. We dive into liability, waivers, insurance, media releases, and much more! The information discussed in this episode is not legal advice and you should always consult a legal professional to discuss your specific situation (country, state, and other circumstances). This week's episode is brought to you by OfferingTree and BeYogi! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. This episode is brought to you by BeYogi. If you are in yoga teacher trai

This week on the podcast I am joined by PJ Taei who is the founder of Uscreen--a simple video platform home to YOGA with Adrienne, SarahBeth Yoga, Wanderlust, and more. This episode could not have come at a better time! As yoga teachers and studios around the world work towards taking their businesses online, this episode will support you in understanding how to start creating videos for an audience on YouTube, Vimeo or another like platform, and then start to build a paid audience as a membership. PJ and I talk about how to get started, how to build your audience, what you need to know about filming online, how to create a membership for your students, and more. Enjoy! This week's episode is brought to you by OfferingTree and BeYogi! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. This episode is brought to y

This week on the podcast we are talking about teaching demos! The first time I did a teaching demo, I was terrified. Years later, I've done tons of teaching demos and I am here to share my top 4 tips so that you can crush yours without fear or worry. In this episode, I'll share the story of my first teaching demo and how it went, what I learned from that experience, as well as my top 4 tips for how you can crush yours. We also talk about why this is important for your yoga business and I give you 3 bonus business tips to ensure you land the teaching gig. Don't forget to download your free "Teaching Demo Checklist" after you listen to the episode. Enjoy! This week's episode is brought to you by OfferingTree and BeYogi! OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. This episode is brought to you by BeYogi. If